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A
subject of widespread public interest with a vast fanbase, she has influenced the
music industry, popular culture and politics through her songwriting, artistry,
entrepreneurship, and advocacy.
Swift began professional songwriting at age 14. She signed with Big Machine Records
in 2005 and achieved prominence as a country pop singer with the albums Taylor
Swift (2006) and Fearless (2008). Their singles "Teardrops on My Guitar", "Love
Story", and "You Belong with Me" were crossover successes on country and pop radio
formats and brought Swift mainstream fame. She experimented with rock and
electronic styles on her next albums, Speak Now (2010) and Red (2012),
respectively; Red featured her first Billboard Hot 100 number-one single, "We Are
Never Ever Getting Back Together". Swift recalibrated her image from country to pop
with 1989 (2014), a synth-pop album containing the chart-topping songs "Shake It
Off", "Blank Space", and "Bad Blood". Media scrutiny inspired the hip-hop-
influenced Reputation (2017) and its number-one single "Look What You Made Me Do".
After signing with Republic Records in 2018, Swift released the eclectic pop album
Lover (2019) and the autobiographical documentary Miss Americana (2020). She
explored indie folk styles on the 2020 albums Folklore and Evermore, subdued pop
genres on Midnights (2022) and The Tortured Poets Department (2024), and re-
recorded four albums subtitled Taylor's Version[a] after a dispute with Big
Machine. These albums spawned the number-one songs "Cruel Summer", "Cardigan",
"Willow", "Anti-Hero", "Fortnight", "All Too Well", and "Is It Over Now?" Her Eras
Tour (2023–2024) and its accompanying concert film became the highest-grossing tour
and concert film of all time, respectively. Swift has directed videos and films
such as Folklore: The Long Pond Studio Sessions (2020) and All Too Well: The Short
Film (2021), and has also acted in films.
Swift is one of the world's best-selling artists, with 200 million records sold
worldwide as of 2019. She is the most-streamed artist on Spotify, the highest-
grossing female touring act, and the first billionaire with music as the main
source of income. Seven of her albums have opened with over one million sales in a
week. The 2023 Time Person of the Year, Swift has appeared on lists such as Rolling
Stone's 100 Greatest Songwriters of All Time, Billboard's Greatest of All Time
Artists, and Forbes' World's 100 Most Powerful Women. Her accolades include 14
Grammy Awards, a Primetime Emmy Award, 40 American Music Awards, 39 Billboard Music
Awards, and 23 MTV Video Music Awards; she has won the Grammy Award for Album of
the Year, the MTV Video Music Award for Video of the Year, and the IFPI Global
Recording Artist of the Year a record four times each.
Swift spent her early years on a Christmas tree farm in Pennsylvania that her
father had purchased from one of his clients,[8] and she spent her summers at her
family's vacation home in Stone Harbor, New Jersey, where she occasionally
performed acoustic songs at a local coffee shop.[9] She is a Christian[10] and
attended preschool and kindergarten at a Montessori school run by the Bernardine
Sisters of St. Francis before transferring to the Wyndcroft School.[11][12] When
her family moved to Wyomissing, Pennsylvania, she attended Wyomissing Area
Junior/Senior High School.[13][14] As a child, she performed in Berks Youth Theatre
Academy productions[15] and traveled regularly to New York City for vocal and
acting lessons.[16] Her early love for country music was influenced by Shania
Twain, Patsy Cline, LeAnn Rimes, and the Dixie Chicks,[12] and she spent weekends
performing at local festivals and events.[17][18] After watching a documentary
about Faith Hill, she became determined to pursue a country-music career in
Nashville, Tennessee.[19]
At 11, Swift traveled to Nashville with her mother to visit record labels and
submit demo tapes of Dolly Parton and Dixie Chicks karaoke covers.[20] She was
rejected by all the labels, which led her to focus on songwriting.[21] She started
learning the guitar at 12 with the help of Ronnie Cremer, a computer repairman and
local musician who also assisted Swift with writing an original song.[22] In 2003,
Swift and her parents started working with the talent manager Dan Dymtrow. With his
help, Swift modeled for Abercrombie & Fitch and had an original song included on a
Maybelline compilation CD.[23] After performing original songs at an RCA Records
showcase, 13-year-old Swift was given an artist development deal and began to
travel regularly to Nashville with her mother.[24][25] To help Swift break into the
country music scene, her father transferred to Merrill Lynch's Nashville office
when she was 14 years old, and the family relocated to Hendersonville, Tennessee.
[26][27] Swift attended Hendersonville High School[28] before transferring to Aaron
Academy after two years, which better accommodated her touring schedule through
homeschooling. She graduated one year early.[29][30]
Big Machine Records was still in its infancy during the June 2006 release of the
lead single, "Tim McGraw", which Swift and her mother helped promote by packaging
and sending copies of the CD single to country radio stations.[45] She spent much
of 2006 promoting Taylor Swift with a radio tour and television appearances; she
opened for Rascal Flatts on select dates during their 2006 tour,[46] as a
replacement for Eric Church.[47] Borchetta said that although record industry peers
initially disapproved of his signing a 15-year-old singer-songwriter, Swift tapped
into a previously unknown market—teenage girls who listen to country music.[45][26]
Following "Tim McGraw", four more singles were released throughout 2007 and 2008:
"Teardrops on My Guitar", "Our Song", "Picture to Burn" and "Should've Said No".
All appeared on Billboard's Hot Country Songs, with "Our Song" and "Should've Said
No" reaching number one. "Our Song" made Swift the youngest person to single-
handedly write and sing a Hot Country Songs number-one single,[48] and "Teardrops
on My Guitar" was Swift's breakthrough single on mainstream radio and charts.[49]
[50][51] Swift released two EPs, The Taylor Swift Holiday Collection in October
2007 and Beautiful Eyes in July 2008.[52][53] She promoted her debut album
extensively as the opening act for other country musicians' tours in 2006 and 2007,
including those by George Strait,[54] Brad Paisley,[55] and Tim McGraw and Faith
Hill.[56]
Swift won multiple accolades for Taylor Swift. She was one of the recipients of the
Nashville Songwriters Association's Songwriter/Artist of the Year in 2007, becoming
the youngest person given the title.[57] She also won the Country Music
Association's Horizon Award for Best New Artist,[58] the Academy of Country Music
Awards' Top New Female Vocalist,[59] and the American Music Awards' Favorite
Country Female Artist honor.[60] She was also nominated for Best New Artist at the
50th Annual Grammy Awards.[61] In 2008, she opened for Rascal Flatts again[62] and
briefly dated the singer Joe Jonas.[63]
2008–2010: Fearless
Taylor Swift in 2009
Swift at the 2009 premiere of Hannah Montana: The Movie. She had a cameo appearance
in the film and wrote two songs for its soundtrack.
Swift's second studio album, Fearless, was released in November 2008 in North
America,[64] and in March 2009 in other markets.[65] On the Billboard 200, Fearless
spent 11 weeks at number one, becoming Swift's first chart topper and the longest-
running number-one female country album.[66] It was the bestselling album of 2009
in the US.[67] Its lead single, "Love Story", was her first number one in Australia
and the first country song to top Billboard's Pop Songs chart,[68][69] and its
third single, "You Belong with Me", was the first country song to top Billboard's
all-genre Radio Songs chart.[70] Three other singles were released in 2008–2010:
"White Horse", "Fifteen", and "Fearless". All five singles were Hot Country Songs
top-10 entries, with "Love Story" and "You Belong with Me" topping the chart.[71]
In 2009, Swift toured as an opening act for Keith Urban and embarked on her first
headlining tour, the Fearless Tour.[72]
"You Belong with Me" won Best Female Video at the 2009 MTV Video Music Awards.[73]
Her acceptance speech was interrupted by the rapper Kanye West, an incident that
became the subject of controversy and widespread media coverage.[74] That year,
Swift won five American Music Awards, including Artist of the Year and Favorite
Country Album.[75] Billboard named her the 2009 Artist of the Year.[76] She won
Video of the Year and Female Video of the Year for "Love Story" at the 2009 CMT
Music Awards, where she made a parody video of the song with rapper T-Pain called
"Thug Story".[77] At the 52nd Annual Grammy Awards, Fearless was named Album of the
Year and Best Country Album, and "White Horse" won Best Country Song and Best
Female Country Vocal Performance.[78] At the 2009 Country Music Association Awards,
Swift won Album of the Year for Fearless and was named Entertainer of the Year, the
youngest person to win the honor.[79]
Throughout 2009, Swift featured on and wrote other musicians' releases. She
featured on "Half of My Heart" by John Mayer, whom she was romantically linked with
in late 2009.[80][81] She wrote "Best Days of Your Life" for Kellie Pickler,[82]
co-wrote and featured on Boys Like Girls' "Two Is Better Than One,[83] and wrote
two songs—"You'll Always Find Your Way Back Home" and "Crazier"—for the soundtrack
of Hannah Montana: The Movie, in which she had a cameo appearance.[84][85] She
wrote and recorded "Today Was a Fairytale" for the soundtrack of Valentine's Day
(2010), in which she had her acting debut.[86] "Today Was a Fairytale" was her
first number-one single on the Canadian Hot 100.[87] While shooting Valentine's Day
in October 2009, Swift dated co-star Taylor Lautner.[88] On television, she made
her debut as a rebellious teenager in an CSI: Crime Scene Investigation episode[89]
and hosted and performed as the musical guest on Saturday Night Live; she was the
first host ever to write their own opening monologue.[90][91]
At the 54th Annual Grammy Awards in 2012, Swift performed "Mean", which won Best
Country Song and Best Country Solo Performance.[99] She was named Songwriter/Artist
of the Year by the Nashville Songwriters Association (2010 and 2011),[100][101]
Woman of the Year by Billboard (2011),[102] and Entertainer of the Year by the
Academy of Country Music (2011 and 2012)[103] and the Country Music Association in
2011.[104] At the American Music Awards of 2011, Swift won Artist of the Year and
Favorite Country Album.[105] Rolling Stone named Speak Now on its list of "50 Best
Female Albums of All Time" (2012).[106]
Red and its single "Begin Again" received three nominations at the 56th Annual
Grammy Awards (2014).[115] Swift received American Music Awards for Best Female
Country Artist in 2012, Artist of the Year in 2013,[116][117] and the Nashville
Songwriters Association's Songwriter/Artist Award for the fifth and sixth
consecutive years.[118] At the 2014 Country Music Association Awards, Swift was
honored with the Pinnacle Award, making her the second recipient in history after
Garth Brooks.[119] The Red Tour ran from March 2013 to June 2014 and became the
highest-grossing country tour upon completion.[120]
Swift continued writing songs for films and featuring on other artists' releases.
On the soundtrack album to The Hunger Games (2012), Swift wrote and recorded "Eyes
Open" and "Safe & Sound"; the latter of which was co-written with the Civil Wars
and T-Bone Burnett. "Safe & Sound" won the Grammy Award for Best Song Written for
Visual Media.[121] She wrote and produced "Sweeter than Fiction" with Jack Antonoff
for the soundtrack to One Chance (2013).[122] Swift featured on B.o.B's "Both of
Us" (2012)[123] and provided vocals for Tim McGraw's "Highway Don't Care" (2013),
also featuring Keith Urban.[124] She was a voice actress in The Lorax (2012),[125]
made a cameo in the sitcom New Girl (2013),[126] and had a supporting role in the
dystopian film The Giver (2014).[127] From 2010 to 2013, Swift was romantically
involved with the actor Jake Gyllenhaal, the political heir Conor Kennedy, and the
singer Harry Styles.[81]
After publishing an op-ed in The Wall Street Journal stressing the importance of
albums as a creative medium for artists,[135] in November 2014, Swift removed her
catalog from ad-supported, free music streaming platforms such as Spotify.[136] In
a June 2015 open letter, Swift criticized Apple Music for not offering royalties to
artists during its free three-month trial period and threatened to withdraw her
music from the platform,[137] which prompted Apple Inc. to announce that it would
pay artists during the free trial period.[138] Swift then agreed to keep 1989 and
her catalog on Apple Music.[139] Big Machine Records returned Swift's catalog to
Spotify among other free streaming platforms in June 2017.[140]
Swift was named Billboard's Woman of the Year in 2014, becoming the first artist to
win the award twice.[141] At the 2014 American Music Awards, Swift received the
inaugural Dick Clark Award for Excellence.[142] On her 25th birthday in 2014, the
Grammy Museum at L.A. Live opened an exhibit in her honor in Los Angeles that ran
until October 4, 2015.[143][144] In 2015, Swift won the Brit Award for
International Female Solo Artist.[145] "Bad Blood" won Video of the Year and Best
Collaboration at the 2015 MTV Video Music Awards.[146] At the 58th Grammy Awards
(2016), 1989 won Album of the Year and Best Pop Vocal Album, making Swift the first
woman to win Album of the Year twice.[147]
In August 2017, Swift successfully countersued David Mueller, a former radio jockey
for KYGO-FM, who sued her for damages from loss of employment. Four years earlier,
she informed Mueller's bosses that he had sexually assaulted her by groping her at
an event.[155] The public controversies influenced Swift's sixth studio album,
Reputation, which explored the impact of her fame and musically incorporated
electropop with urban styles of hip hop and R&B.[156] Released in November 2017,
[157] Reputation opened atop the Billboard 200 with 1.21 million US sales[158] and
topped the charts in the UK, Australia, and Canada.[159] The album's lead single,
"Look What You Made Me Do", was Swift's first UK number-one single[160] and topped
charts in Australia, Ireland, New Zealand, and the US.[161] Its singles "...Ready
for It?", "End Game", and "Delicate" were released to pop radio.[162] Reputation
was nominated for a Grammy Award for Best Pop Vocal Album.[163] Swift featured on
the country duo Sugarland's "Babe" (2018).[164]
At the 2018 American Music Awards, Swift won four awards, which made her accumulate
23 trophies in total and become the AMAs' most awarded female musician, surpassing
Whitney Houston.[165] The same year, she embarked on her Reputation Stadium Tour,
[166] which became the highest-grossing North American concert tour in history and
grossed $345.7 million worldwide.[167]
A portrait of Swift
Swift at the American Music Awards of 2019, where she was named Artist of the
Decade
Swift's first album with Republic Records, Lover, was released in August 2019.[171]
She produced the album with Antonoff, Louis Bell, Frank Dukes, and Joel Little.
[172] Lover peaked atop the charts of such territories as Australia, Canada,
Ireland, Mexico, Norway, Sweden, the UK, and the US.[173] The album spawned five
singles: "Me!", "You Need to Calm Down", "Lover", "The Man", and "Cruel Summer";
the first two singles peaked at number two on the Billboard Hot 100, and the
lattermost single became a resurgent success in 2023, reaching number one.[174]
Lover was 2019's bestselling album in the US and bestselling album by a solo artist
worldwide.[175] The album and its singles earned three nominations at the 62nd
Annual Grammy Awards in 2020.[176] At the 2019 MTV Video Music Awards, Swift won
three awards including Video of the Year for "You Need to Calm Down", becoming the
first female and second artist overall to win the category for a self-directed
video.[177]
While promoting Lover in 2019, Swift became embroiled in a public dispute with the
talent manager Scooter Braun after he purchased Big Machine Records, including the
masters of her albums that the label had released.[178] Swift said she had been
trying to buy the masters, but Big Machine would only allow her to do so if she
exchanged one new album for each older one under a new contract, which she refused
to sign.[178] In November 2020, Swift began re-recording her back catalog, which
enabled her to own the new masters and the licensing of her songs for commercial
use, substituting the Big Machine-owned masters.[179]
In February 2020, Swift signed a global publishing deal with Universal Music
Publishing Group after her 16-year contract with Sony/ATV expired.[180] Amidst the
COVID-19 pandemic in 2020, Swift surprise-released two "sister albums" that she
recorded and produced with Antonoff and Aaron Dessner: Folklore in July and
Evermore in December.[181] Joe Alwyn co-wrote and co-produced a few songs under the
pseudonym William Bowery.[182] Both albums incorporated a muted indie folk and
alternative rock production;[183] each was supported by three singles catering to
US pop, country, and triple A radio formats. The singles were "Cardigan", "Betty",
and "Exile" from Folklore, and "Willow", "No Body, No Crime", and "Coney Island"
from Evermore.[184] Folklore was the bestselling album of 2020 in the US[185] and,
together with "Cardigan", made Swift the first artist to debut a US number-one
album and a number-one song in the same week; she achieved the feat again with
Evermore and "Willow".[186]
According to Billboard, Swift was the highest-paid musician in the US and highest-
paid solo musician worldwide of 2020.[187] Folklore made Swift the first woman to
win the Grammy Award for Album of the Year three times, winning the category at the
63rd Annual Grammy Awards (2021).[188] At the American Music Awards, Swift won
three awards including Artist of the Year for a third record time (2020)[189] and
Favorite Pop/Rock Female Artist and Favorite Pop/Rock Album (2021).[190] Swift
played Bombalurina in the film adaptation of Andrew Lloyd Webber's musical Cats
(2019), for which she co-wrote and recorded the Golden Globe-nominated original
song "Beautiful Ghosts".[191][192] The documentary Miss Americana, which chronicled
parts of Swift's life and career, premiered at the 2020 Sundance Film Festival.
[193]
According to Billboard, Swift was the top-earning solo artist in the US and the
top-earning musician worldwide of 2021.[204][205] She won six American Music Awards
including Artist of the Year in 2022.[206] At the MTV Video Music Awards, Swift won
her third and fourth trophies for Video of the Year with All Too Well: The Short
Film, her self-directed short film that accompanies "All Too Well (10 Minute
Version)", in 2022[207] and "Anti-Hero" in 2023.[208] During this period, Swift won
three Grammy Awards: Best Music Video for All Too Well: The Short Film[209] and
Best Pop Vocal Album and Album of the Year for Midnights. Swift became the first
artist to win Album of the Year four times in Grammy history.[210]
Swift's next two re-recorded albums, Speak Now (Taylor's Version) and 1989
(Taylor's Version), were released in July and October 2023. The former made Swift
the woman with the most number-one albums (12) in Billboard 200 history, surpassing
Barbra Streisand,[211] and the latter was her sixth album to sell one million
copies in a single week in the US, claiming her career's largest album sales week.
[212] 1989 (Taylor's Version)'s single "Is It Over Now?" peaked at number one on
the Billboard Hot 100.[213] Swift featured on Big Red Machine's "Renegade" and
"Birch" (2021),[214] Haim's "Gasoline" (2021),[215] Ed Sheeran's "The Joker and the
Queen" (2022),[216] and the National's "The Alcott" (2023).[217] For the soundtrack
of Where the Crawdads Sing (2022), she wrote and recorded "Carolina", which
received nominations for Best Original Song at the Golden Globes and Best Song
Written for Visual Media at the Grammy Awards.[218]
Swift was 2023's most streamed artist on Spotify,[219] Apple Music,[220] and Amazon
Music;[221] and the first act to place number one on the year-end Billboard top
artists list in three different decades (2009, 2015 and 2023).[222] She had five
out of the 10 best-selling albums of 2023 in the US, a record since Luminate began
tracking US music sales in 1991.[223] Besides music, Swift had a supporting role in
the period comedy film Amsterdam (2022)[224] and began writing an original script
for her directorial feature film debut with Searchlight Pictures.[225]
Swift began dating American football player Travis Kelce in 2023.[234] In January
2024, AI-generated fake pornographic images portraying Swift were posted to X
(formerly Twitter) and spread to other social media platforms, spurring criticism
and demands for legal reform.[235] At the 66th Grammy Awards, Swift announced her
eleventh studio album, The Tortured Poets Department, released on April 19, 2024.
[210] A double album edition, subtitled The Anthology, was surprise-released on the
same day, containing 15 additional songs.[236] Topping the charts in multiple
countries, the album broke many records; it was the first to accumulate 1 billion
streams in a week on Spotify,[237] became the first to monopolize the top 10
positions of Australia's ARIA Singles Chart,[238] and sold 1.9 million copies in
its first week in the US.[239]
Artistry
Genres
Swift has reinvented her musical identity with each album release,[240] earning
descriptions as a musical "chameleon" from Time and the BBC.[241][242] Observing
Swift's ability to switch or blend genres easily, Clash proclaimed in 2021 that "no
longer needing to be defined by any genre or sound label, Taylor Swift is just
Taylor Swift".[243] The music critic Ann Powers opined in her review of The
Tortured Poets Department that Swift has created her own genre "by blending
country's sturdy song structures with R&B's vibes, rap's cadences and pop's glitz".
[244]
In her early career, her musical influences were 1990s female country musicians
such as Shania Twain, Faith Hill, LeAnn Rimes, and the Dixie Chicks,[245] and the
country crossover music of Keith Urban, which incorporated rock, pop, and blues.
[246] She self-identified as a country musician and achieved prominence as a
country pop singer with her first four studio albums, from Taylor Swift (2006) to
Red (2012).[247][248] The albums featured country signifiers such as banjo,
mandolin, fiddle, and a slight vocal twang, but music critics noted their pop
melodies and rock influences;[249][250] for example, Speak Now (2010) drew on rock
styles such as pop rock, pop-punk, and 1980s arena rock.[93][251][252] Swift's
country-music identity received contrarian commentary; critics argued that country
was an indicator of her narrative songwriting rather than musical direction[253]
[254] and accused her of causing mainstream country music to stray from its roots.
[255][256] The music journalist Jody Rosen commented that by originating her career
in Nashville, Swift made a "bait-and-switch maneuver, planting roots in loamy
country soil, then pivoting to pop".[257]
After the critical debate around Red's eclectic pop, rock, and electronic styles,
Swift chose 1980s synth-pop as a defining sound of her recalibrated pop artistry
and image, inspired by the music of Phil Collins, Annie Lennox, Peter Gabriel, and
Madonna.[258][259] 1989 (2014) was the first album in this direction, incorporating
dense synthesizers and electronic arrangements.[260] Swift expanded on the
electronic production on Reputation (2017), Lover (2019), and Midnights (2022),
incorporating other pop styles such as pop rock, electropop, and dream pop.[198]
[261] On each album, she also experimented with other genres: Reputation consisted
of hip hop, R&B, and EDM influences;[156] Lover featured a 1980s-influenced synth-
driven production;[172] and Midnights was characterized by a minimalist, subdued
sound.[262] When Swift embraced a pop identity, rockist critics regarded her move
as an erosion of her country music songwriting authenticity.[263] Others regarded
it as necessary for Swift's artistic evolution and defended her as a pioneer of
poptimism.[264][265]
Her 2020 albums Folklore and Evermore explored alternative and indie styles of rock
and folk, which resulted in a subtle, stripped-back soundscape with orchestration,
synthesizers, and drum pads.[266][267] The latter further experimented with varied
song structures, time signatures, and instruments.[268] Critics deemed the indie
styles a mature representation of Swift's artistry as a singer-songwriter.[267]
Voice
Reviews of Swift's later albums and performances were more appreciative of her
vocals, finding them less nasal, richer, more resonant, and more powerful.[250]
[285][286] With Folklore and Evermore, Swift received praise for her sharp and
agile yet translucent and controlled voice.[287][288][289] Pitchfork described it
as "versatile and expressive".[290] With her 2021 re-recorded albums, critics began
to praise the mature, deeper and "fuller" tone of her voice.[291][292][293] An i
review said Swift's voice is "leagues better now".[294] The Guardian highlighted
"yo-yoing vocal yelps" and passionate climaxes as the trademarks of Swift's voice,
[295] and that her country twang faded away.[296] Midnights received acclaim for
Swift's nuanced vocal delivery.[297] She ranked 102nd on the 2023 Rolling Stone
list of the 200 Greatest Singers of All Time.[275] In a review of the Eras Tour,
The New Yorker critic Amanda Petrusich praised the clarity and tone of Swift's live
vocals.[298] The musicologist Alyssa Barna said that Swift's timbre is "breathy and
bright" in her upper register and "full and dark" in the lower.[299]
Songwriting
Swift's fascination with songwriting began in her childhood. She credited her
mother with igniting confidence and early songwriting interests by helping her
prepare for class presentations.[300][301] She enjoyed Disney film soundtracks and
would make up lyrics once she had run out of words singing them.[302] Her lyrical
influences include female country songwriters such as Patsy Cline, Loretta Lynn,
Tammy Wynette, and Dolly Parton;[17][102] 1990s songwriters such as Melissa
Etheridge, Sarah McLachlan, and Alanis Morissette;[303] Joni Mitchell;[304] and
Fall Out Boy.[305] She listed Paul McCartney, Bruce Springsteen, Emmylou Harris,
and Kris Kristofferson as career role models, citing their both evolving and
consistent songwriting outputs.[26][306] Her literary influences included the
authors William Shakespeare, Nathaniel Hawthorne, F. Scott Fitzgerald,[307] and the
poets William Wordsworth, Robert Frost, and Emily Dickinson;[308] the lattermost of
whom was a distant cousin of Swift.[309]
In The New Yorker in 2011, Swift said she identifies as a songwriter first: "I
write songs, and my voice is just a way to get those lyrics across".[26] Her
personal experiences were a common inspiration for her early songs, which helped
her navigate life.[310][311] Her "diaristic" technique began with identifying an
emotion, followed by a corresponding melody.[312][313] On her first three studio
albums, love, heartbreak, and insecurities, from an adolescent perspective, were
dominant themes.[93][314] She delved into the tumult of toxic relationships on Red,
[315] and embraced nostalgia and post-romance positivity on 1989.[258] Reputation
was inspired by the downsides of Swift's fame,[316] and Lover detailed her
realization of the "full spectrum of love".[317] Other themes in Swift's music
include family dynamics, friendship,[318][319] alienation, self-awareness, and
tackling vitriol, especially sexism.[301][320]
On her 2020 albums Folklore and Evermore, Swift was inspired by escapism and
romanticism to explore fictional narratives.[332] She imposed emotions onto
imagined characters and story arcs, which liberated her from tabloid attention and
suggested new paths for her artistry.[312] Swift explained that she welcomed the
new songwriting direction after she stopped worrying about commercial success.[332]
According to Spin, she explored complex emotions with "precision and devastation"
on Evermore.[333] Consequence stated her 2020 albums convinced skeptics of her
songwriting prowess, noting her transformation from "teenage wunderkind to a
confident and careful adult".[334]
Swift divides her writing into three types: "quill lyrics", songs rooted in
antiquated poeticism; "fountain pen lyrics", based on modern and vivid storylines;
and "glitter gel pen lyrics", which are lively and frivolous.[335] Critics note the
fifth track of every Swift album as the most "emotionally vulnerable" of the album.
[336] Awarding her with the Songwriter Icon Award in 2021, the National Music
Publishers' Association remarked that "no one is more influential when it comes to
writing music today".[337] The Week deemed her the foremost female songwriter of
modern times,[338] and the Nashville Songwriters Association International named
her Songwriter-Artist of the Decade in 2022.[201] Swift has also published two
original poems: "Why She Disappeared" and "If You're Anything Like Me".[339]
Swift has been referred to as one of the greatest songwriters ever by several
publications.[340][341][342] Literature scholars like Jonathan Bate and Stephanie
Burt have noted that her literary and melodic sensibility and writing style are
rare among her peers.[343][344] Swift's bridges are often noted as one of the best
aspects of her songs,[345][334] earning her the title "Queen of Bridges" from Time.
[346] Mojo described her as "a sharp narrator with a gift for the extended
metaphor".[347]
Performances
Further information: List of Taylor Swift live performances
Swift singing while playing a piano
Swift performing on the Reputation Stadium Tour in Seattle in May 2018
Journalists have described Swift as one of the best live performers. Often praised
for her showmanship and stage presence,[348][349][350][351][352] Swift commands
large audiences,[353][354][355] without having to rely on dance like her
contemporaries do.[356] According to V magazine's Greg Krelenstein, she possesses
"a rare gift of turning a stadium spectacle into an intimate setting", irrespective
of whether she is "plucking a guitar or leading an army of dancers".[357] In a 2008
review of Swift's early performances, Sasha Frere-Jones of The New Yorker called
Swift a "preternaturally skilled" entertainer with a vibrant stage presence, adding
"she returned the crowd's energy with the professionalism she has shown since the
age of fourteen."[358] In 2023, Adrian Horton of The Guardian noted her "seemingly
endless stamina" on the Eras Tour,[359] and i critic Ilana Kaplan called her
showmanship "unparalleled".[360]
From 2014 to 2018, Swift collaborated with director Joseph Kahn on eight music
videos—four each from her albums 1989 and Reputation. Kahn has praised Swift's
involvement.[379] She worked with American Express for the "Blank Space" music
video (which Kahn directed), and served as an executive producer for the
interactive app AMEX Unstaged: Taylor Swift Experience, for which she won a
Primetime Emmy Award for Outstanding Interactive Program in 2015.[380] Swift
produced the music video for "Bad Blood" and won a Grammy Award for Best Music
Video in 2016.[381]
Her production company, Taylor Swift Productions, is credited with producing all of
her visual media starting with the 2018 concert documentary Reputation Stadium
Tour.[382] She continued to co-direct music videos for the Lover singles "Me!" with
Dave Meyers, and "You Need to Calm Down" (also serving as a co-executive producer)
and "Lover" with Drew Kirsch,[383] but first ventured into sole direction with the
video for "The Man" (which won her the MTV Video Music Award for Best Direction).
[384] After Folklore: The Long Pond Studio Sessions, Swift debuted as a filmmaker
with All Too Well: The Short Film,[201] which made her the first artist to win the
Grammy Award for Best Music Video as a sole director.[385] Swift has cited Chloé
Zhao, Greta Gerwig, Nora Ephron, Guillermo del Toro, John Cassavetes, and Noah
Baumbach as filmmaking influences.[375]
In 2009, Swift became the first country singer to win an MTV Video Music Award.
Swift's discography is a "critically hailed songbook", as per Time's Sam Lansky.
[386] She has won 14 Grammy Awards (including four for Album of the Year—the most
won by an artist),[387] an Emmy Award,[388] 40 American Music Awards (the most won
by an artist),[389] 39 Billboard Music Awards (the most won by an artist—tying with
Drake),[390] 118 Guinness World Records,[391] 23 MTV Video Music Awards (including
four Video of the Year wins—the most by an act),[208] 12 Country Music Association
Awards (including the Pinnacle Award),[392] eight Academy of Country Music Awards,
[393] and two Brit Awards.[145] As a songwriter, she has been honored by the
Nashville Songwriters Association,[57][394] the Songwriters Hall of Fame, and the
National Music Publishers' Association and was the youngest person on Rolling
Stone's list of the 100 Greatest Songwriters of All Time in 2015.[395][396] At the
64th BMI Awards in 2016, Swift was the first woman to be honored with an award
named after its recipient.[397]
From available data, Swift has amassed over 50 million album sales and 150 million
single sales as of 2019,[398][399][400] and 114 million units globally, including
78 billion streams as of 2021.[401][402] The International Federation of the
Phonographic Industry ranked her as the Global Recording Artist of the Year for a
record four times (2014, 2019, 2022, and 2023).[403] Swift has the most number-one
albums in the United Kingdom and Ireland for a female artist this millennium,[404]
[405] earned the highest income for an artist on Chinese digital music platforms
(RMB 159,000,000 as of 2021),[406] and is the first artist to occupy the entire top
five[note 2] of the Australian albums chart[409][410] and the top ten of the
country's singles chart.[411] Swift remains the world's highest-grossing female
touring act ever, with cumulative ticket sales at $1.96 billion as of November
2023, per Pollstar.[412] The Eras Tour is the highest-grossing tour of all time and
the first to surpass $1 billion in revenue.[413] Beginning with Fearless, each of
her studio albums have opened with over one million global units.[414][415] Swift
is the most-streamed act on Spotify,[416] and the most-streamed female artist on
Apple Music.[417] On Spotify, she is the only artist to have received more than 250
million and 350 million streams in one day (260 million on October 27, 2023, and
380 million on April 19, 2024)[418] and the only female act to reach 100 million
monthly listeners.[419][196] The most entries and the most simultaneous entries
(208 and 34 songs), and most number-ones (5) for a soloist on the Billboard Global
200, respectively, are among her feats.[420][421] Swift is the first and only
artist to occupy the top nine spots on the Global 200.[420] She has the most
entries (153), top-ten songs (20), and number-ones (3)[note 3] among solo acts on
the Global 200 Excl. US.[420]
In the US, Swift has sold over 37.3 million albums as of 2019,[400] when Billboard
placed her eighth on its Greatest of All Time Artists Chart.[422] Twelve of her
songs have topped the Billboard Hot 100.[423] She is the longest-reigning and the
first act to spend at least 100 weeks atop the Billboard Artist 100 (106 weeks);
[424][425] the soloist with the most cumulative weeks atop and in the top ten of
the Billboard 200 (70 and 393);[426][427] the woman with the most Billboard 200
number-ones (14),[239] Hot 100 entries (total and single-week: 263 and 32)[428],
number-one debuts (7),[note 4] top-ten songs (59),[423] top-five songs (36),[196]
Streaming Songs chart-toppers (9),[423] and weeks atop the Top Country Albums chart
(101);[430] and the act with the most number-one songs on Pop Airplay (13)[431] and
Digital Songs (29).[423] Swift is the first woman to simultaneously chart five
albums in the top 10 and eleven albums on the entire Billboard 200;[432][433] and
the first act to occupy the top four spots and chart seven albums[note 5] in the
top 10 on the Top Album Sales chart.[435][436] She is the second highest-certified
female digital singles artist (and fifth overall) in the US, with 137.5 million
total units certified by the Recording Industry Association of America (RIAA),[437]
and the first woman to have both an album (Fearless) and a song ("Shake It Off")
certified Diamond.[438] Swift is the only artist in Luminate history to have seven
albums sell over a million copies in a week.[439]
Swift has appeared in various power listings. Time included her on its annual list
of the 100 most influential people in 2010, 2015, and 2019.[440] She was one of the
"Silence Breakers" that the magazine spotlighted as Person of the Year in 2017 for
speaking up about sexual assault,[441] and received the honor again in 2023 for her
cultural domination that year.[386] Time described Swift as the first Person of the
Year to be recognized for "achievement in the arts", as well as the first woman to
be recognized and appear on a Person of the Year cover more than once.[442][386] In
2014, she was named to Forbes' 30 Under 30 list in the music category[443] and
again in 2017 in its "All-Star Alumni" category.[444] Swift became the youngest
woman to be included on Forbes' list of the 100 most powerful women in 2015, ranked
at number 64.[445] In 2023, she was ranked by Forbes as the fifth-most powerful
woman in the world, the first entertainer to place in the top five.[446] Swift
received an honorary Doctor of Fine Arts degree from New York University and served
as its commencement speaker on May 18, 2022.[201]
Cultural status
Main articles: Cultural impact of Taylor Swift and Public image of Taylor Swift
Her fans are known as Swifties.[227] Billboard noted only few artists have had her
chart success, critical acclaim, and fan support.[459] Swift's million-selling
albums are considered an anomaly in the streaming-dominated industry following the
end of the album era in the 2010s.[460][461] Economist Alan Krueger described Swift
as an "economic genius".[462]
Although labeled by the media in her early career as "America's Sweetheart" for her
girl next door persona,[463][464] Swift has been accused by detractors of being
"calculated" and manipulative of her image, a narrative bolstered by her 2016
dispute with West.[465][466] Critics have also noted that her personal life and
career have been subject to intense misogyny and "slut-shaming",[467][468] as well
as rampant media scrutiny and tabloid speculation.[469] Swift has also been a
victim of numerous house break-ins and stalkers, some of whom were armed.[470][471]
Swift's private jet use has drawn scrutiny for its carbon emissions.[472][473] In
2023, a spokesperson for Swift stated that she had purchased more than double the
required carbon credits to offset all tour travel and personal flights.[474][475]
In December 2023, Swift's lawyers sent a cease and desist letter to American
programmer Jack Sweeney over tracking her private jet, alleging stalking and safety
risks; media outlets have reported that the information posted by Sweeney is a
synthesis of publicly available data.[476][477] In February 2024, it was reported
that Swift had sold one of her two private jets.[478]
Legacy
"You have different artists dominating different sectors of the industry: Some are
huge at streaming, some are big draws on the road. But we're at this moment where
there's no one better than Taylor Swift, whether that's on the radio, with
streaming, ticket sales or just cultural impact."
Swift helped shape the modern country music scene,[480] having extended her success
beyond the Anglosphere,[257][480] pioneered the use of internet (Myspace) as a
marketing tool,[25][45] and introduced the genre to a younger generation.[481][257]
Country labels have since become interested in signing young singers who write
their own music;[482] her guitar performances contributed to the "Taylor Swift
factor", a phenomenon to which an upsurge in guitar sales to women, a previously
ignored demographic, is attributed.[483][484]
According to publications, Swift changed the music landscape with her genre
transitions, a discography that accommodates cultural shifts,[485] and her ability
to popularize any sound in mainstream music.[486] Lyrically, in being personal and
vulnerable in her songs, music journalist Nick Catucci opined Swift helped make
space for later singers like Billie Eilish, Ariana Grande, and Halsey to do the
same.[487] Scholars have highlighted the literary sensibility and poptimist
implications of Swift.[343][488] She has been credited with legitimizing and
popularizing the concept of album "eras".[489][490] Swift is a subject of academic
study and scholarly media research.[240] Various educational institutions offer
courses on Swift in literary, cultural and sociopolitical contexts.[491][240]
Swift has influenced numerous music artists, and her albums have inspired a
generation of singer-songwriters.[481][266][492] Journalists praise her ability to
reform industry practices, noting how her actions changed streaming policies,
prompted awareness of intellectual property in new musicians,[493][494] and
reshaped ticketing models.[495] Various sources deem Swift's music a paradigm
representing the millennial generation;[496] Vox called her the "millennial Bruce
Springsteen",[497] and The Times named her "the Bob Dylan of our age".[498] Swift
earned the title Woman of the Decade (2010s) from Billboard,[499] Artist of the
Decade (2010s) at the American Music Awards,[500] and Global Icon at the Brit
Awards for her impact.[402] Senior artists such as Paul McCartney,[501] Mick
Jagger,[502] Madonna,[503] Stevie Nicks,[504] and Dolly Parton have praised her
musicianship.[505] Carole King regards Swift her "professional grand daughter" and
thanked Swift for "carrying the torch forward".[506] Springsteen called her a
"tremendous" writer,[507] while Ringo Starr and Billy Joel considered Swift the
Beatles' successor.[508][509] Britney Spears labeled Swift "the most iconic pop
woman of our generation".[510]
Entrepreneurship
Media outlets describe Swift as a savvy businesswoman;[511][512] in 2024, she
topped Billboard's annual Power 100 ranking of the top music industry executives.
[513] Swift is known for her traditional album rollouts, consisting of a variety of
promotional activities that Rolling Stone termed as an inescapable "multimedia
bonanza".[514][515] Easter eggs and cryptic teasers became a common practice in
contemporary pop music because of Swift.[516] Publications describe her discography
as a music "universe" subject to analyzes by fans, critics and journalists.[517]
[518][519] Swift maintains an active presence on social media and a close
relationship with fans, to which many journalists attribute her success.[520][448]
[521] Her in-house management team is called 13 Management.[522]
Swift has endorsed many brands and businesses, having launched clothing lines with
L.E.I. and Stella McCartney,[523][524] designed American Greetings cards and Jakks
Pacific dolls,[525][526] released a number of fragrances with Elizabeth Arden,[527]
and signed multi-year deals with AT&T and Capital One.[528][529] She was a
spokesperson for the National Hockey League's Nashville Predators and Sony Cyber-
shot digital cameras,[530][531] and became the global ambassador for New York City
in 2014 and Record Store Day in 2022.[532][533]
Activism
Further information: Political impact of Taylor Swift
Swift identifies as a pro-choice feminist,[534] and is a founding signatory of the
Time's Up movement against sexual harassment.[535] Specifically, she criticized the
US Supreme Court's decision to end federal abortion rights in 2022.[536] Swift also
advocates for LGBT rights,[537] and has called for the passing of the Equality Act,
which prohibits discrimination based on sex, sexual orientation, and gender
identity.[538][539] She performed during WorldPride NYC 2019 at the Stonewall Inn,
a gay rights monument, and has donated to the LGBT organizations Tennessee Equality
Project and GLAAD.[540][541][542]
A supporter of the March for Our Lives movement and gun control reform in the US,
[543] Swift is a vocal critic of white supremacy, racism, and police brutality.
[544][534] Following the George Floyd protests, she donated to the NAACP Legal
Defense and Educational Fund and the Black Lives Matter movement,[545] called for
the removal of Confederate monuments in Tennessee,[546] and advocated for
Juneteenth to become a national holiday.[547] In 2020, Swift urged her fans to
check their voter registration ahead of elections, which resulted in 65,000 people
registering to vote within one day of her post,[548] and endorsed Joe Biden and
Kamala Harris in the US presidential election.[549] She has openly criticized
former president Donald Trump.[550]
Wealth
Swift's net worth is estimated by Forbes and Bloomberg News at $1.1 billion as of
October 2023, making her the first musician to achieve billionaire status "solely
based on her songs and performances".[551][552] Forbes named her the annual top-
earning female musician in 2016, 2019, 2021, and 2022.[553] She was the highest-
paid celebrity of 2016 with $170 million—a feat recognized by the Guinness World
Records as the highest annual earnings ever for a female musician,[554] which she
herself surpassed with $185 million in 2019.[555] Overall, Forbes listed Swift as
the highest-paid female artist of the 2010s, earning $825 million.[556] She has
also developed a real estate portfolio worth $150 million as of 2023, with
properties in Nashville; Tribeca, Manhattan; Los Angeles (Samuel Goldwyn Estate);
and Rhode Island (High Watch).[557]
Philanthropy
Swift is known for her philanthropic efforts.[558] She ranked first on
DoSomething's 2015 "Gone Good" list,[559] having received the Star of Compassion
from the Tennessee Disaster Services and the Big Help Award from the Nickelodeon
Kids' Choice Awards for her "dedication to helping others" and "inspiring others
through action".[560][561]
Especially early in her career, Swift donated to various relief funds following
natural disasters. In 2009, she donated $100,000 to the Red Cross to help the
victims of the Iowa flood of 2008.[562] The same year, she performed at Sydney's
Sound Relief concert, which raised money for those impacted by bushfires and
flooding.[563] In 2011, Swift used a dress rehearsal of her Speak Now tour as a
benefit concert for victims of recent tornadoes in the US, raising more than
$750,000.[564] In response to the May 2010 Tennessee floods, she donated $500,000.
[565] In 2009, Swift sang at BBC's Children in Need concert and raised £13,000 for
the cause.[566] In 2016, she donated $1 million to Louisiana flood relief efforts
and $100,000 to the Dolly Parton Fire Fund.[567][568] Swift donated to food banks
after Hurricane Harvey struck Houston in 2017.[569] Swift donated $1 million for
Tennessee tornado relief in 2020 and again in 2023.[570][571]
Swift has also donated to cancer research. As recipient of the Academy of Country
Music's Entertainer of the Year in 2011, Swift donated $25,000 to St. Jude
Children's Research Hospital, Tennessee.[572] In 2012, she participated in the
Stand Up to Cancer telethon, performing the charity single "Ronan", which she wrote
in memory of a four-year-old boy who died of neuroblastoma.[573] She has also
donated $100,000 to the V Foundation for Cancer Research[574] and $50,000 to the
Children's Hospital of Philadelphia.[575] She has made donations to her fans
several times for their medical or academic expenses.[576]
In 2018 and 2021, Swift donated to the Rape, Abuse & Incest National Network in
honor of Sexual Assault Awareness and Prevention Month.[558] Swift donated to
fellow singer-songwriter Kesha to help with her legal battles against Dr. Luke and
to actress Mariska Hargitay's Joyful Heart Foundation.[558][587]
During the COVID-19 pandemic, Swift donated to the World Health Organization and
Feeding America,[588] and supported independent record stores.[589][590] Swift
performed "Soon You'll Get Better" on the One World: Together At Home television
special, a benefit concert curated by Lady Gaga for Global Citizen to raise funds
for the World Health Organization's COVID-19 Solidarity Response Fund.[591]
During the Eras Tour, Swift donated to food banks at every stop;[592] she also
directly employed local businesses throughout the tour and gave $55 million in
bonus payments to her entire crew.[593][594] In February 2024, she donated $100,000
to the family of a woman who died in a shooting at the Kansas City Chiefs' Super
Bowl parade.[595][596]
Discography
Main articles: Taylor Swift albums discography, Taylor Swift singles discography,
and List of songs by Taylor Swift
Studio albums