CHAPTER I

1
2
 1.INTRODUCTION

An export in international trade is a good or service produced in one country

that is bought by someone in another country. The seller of such goods and services is
an exporter; the foreign buyer is an importer. Export of goods often requires
involvement of customs authorities. An export's reverse counterpart is an import.
Many manufacturing firms began their global expansion as exporters and only
later switched to another mode for serving a foreign market. Exporting refers to
sending of goods and services from the home country to foreign country.

1.1EXPORT PROMOTION COUNCIL

 Vision and Mission

The long-term vision of the Department is to make India a major player in the world
trade by 2020 and assume a role of leadership in the international trade organizations
commensurate with India’s growing importance. The medium term vision is to double India’s
exports of goods and services by 2017-18 over the level of 2008-09 with a long-term
objective of doubling India’s share in Global trade. The policy tools being adopted in this
context are: the Strategy Paper focusing on the targeted commodity and country wise strategy
in the medium term and the Strategic Plan / vision and the Foreign Trade Policy in the long
run.

 Functions

The Department formulates, implements and monitors the Foreign Trade Policy (FTP) which
provides the basic framework of policy and strategy to be followed for promoting exports and
trade. The Trade Policy is periodically reviewed to incorporate changes necessary to take care
of emerging economic scenarios both in the domestic and international economy. Besides, the
Department is also entrusted with responsibilities relating to multilateral and bilateral
commercial relations, Special Economic Zones, state trading, export promotion and trade
facilitation, and development and regulation of certain export oriented industries and
commodities

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 1.2APEDA

The Agricultural and Processed Food Products Export Development Authority

(APEDA) was established by the Government of India under the Agricultural and
Processed Food Products Export Development Authority Act passed by the
Parliament in December, 1985. The Act (2 of 1986) came into effect from 13th
February, 1986 by a notification issued in the Gazette of India: Extraordinary: Part-II
[Sec. 3(ii): 13.2.1986). The Authority replaced the Processed Food Export Promotion
Council (PFEPC).

The following functions have been assigned to the Authority.

• Development of industries relating to the scheduled products for export by way of

providing financial assistance or otherwise for undertaking surveys and feasibility
studies, participation in enquiry capital through joint ventures and other reliefs and
subsidy schemes;
• Registration of persons as exporters of the scheduled products on payment of such
fees as may be prescribed;
• Fixing of standards and specifications for the scheduled products for the purpose of
exports;
• Carrying out inspection of meat and meat products in slaughter houses, processing
plants, storage premises, conveyances or other places where such products are kept or
handled for the purpose of ensuring the quality of such products;
• Improving of packaging of the Scheduled products;
• Improving of marketing of the Scheduled products outside India;

To export Agricultural and Processed food, one should get a valid certification from the
APEDA in India.

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 Products monitored

APEDA is mandated with the responsibility of export promotion and development of

the following scheduled products

• Fruits, Vegetables and their Products.

• Meat and Meat Products.
• Poultry and Poultry Products.
• Dairy Products.
• Confectionery, Biscuits and Bakery Products.
• Honey, Jaggery and Sugar Products.
• Cocoa and its products, chocolates of all kinds.
• Alcoholic and Non-Alcoholic Beverages.
• Cereal and Cereal Products.
• Groundnuts, Peanuts and Walnuts.
• Pickles, Papads and Chutneys.
• Guar Gum.
• Floriculture and Floriculture Products.
• Herbal and Medicinal Plants.

1.3EXPORT CREDIT GUARANTEE COUNCIL

The ECGC Limited (Formerly Export Credit Guarantee Corporation of India

Ltd) is a company wholly owned by the Government of India based in Mumbai,
Maharashtra. It provides export credit insurance support to Indian exporters and is
controlled by the Ministry of Commerce. Government of India had initially set up
Export Risks Insurance Corporation (ERIC) in July 1957. It was transformed into
Export Credit and Guarantee Corporation Limited (ECGC) in 1964 and to Export
Credit Guarantee Corporation of India in 1983.

5
  Functions

• Provides a range of credit risk insurance covers to exporters against loss in export of
goods and services as well.
• Offers guarantees to banks and financial institutions to enable exporters to obtain better
facilities from them.
• Provides Overseas Investment Insurance to Indian companies investing in joint ventures
abroad in the form of equity or loan and advances...

Need for Credits

Payments for exports are open to risks even at the best of times. The risks have
assumed large proportions today due to the far-reaching political and economic
changes that are sweeping the world. An outbreak of war or civil war may block or
delay payment for goods exported. A coup or an insurrection may also bring about the
same result. Economic difficulties or balance of payment problems may lead a
country to impose restrictions on either import of certain goods or on transfer of
payments for goods imported. In addition, the exporters have to face commercial risks
of insolvency or protracted THE default of buyers. The commercial risks of a foreign
buyer going bankrupt or losing his capacity to pay are aggravated due to the political
and economic uncertainties. Export credit insurance is designed to protect exporters
from the consequences of the payment risks, both political and commercial, and to
enable them to expand their overseas business without fear of loss.

Cooperation agreement with MIGA (Multilateral Investment Guarantee Agency) an

arm of World Bank. MIGA provides:

• Political insurance for foreign investment in developing countries.

• Technical assistance to improve investment climate.
• Dispute mediation service. It helps the exporter

Under this agreement protection is available against political and economic risks such
as transfer restriction, expropriation, war, terrorism and civil disturbances etc..

6
 CHAPTER II

2.COMPANY PROFILE

NAME OF THE COMPANY : SELTECH SYSTEMS

ADDRESS : 13, BALAJI NAGAR,

AVANIYAPURAM BYE PASS ROAD,

MADURAI - 625012

CERTIFICATES : GOVT. REGISTERED ONE STAR HOUSE

ISO 9001: 2015

APEDA LICENSE

TYPE OF FIRM : PRIVATE LTD COMPANY

PROPRIETOR’S NAME : MR. TIRUPATHI RAJAN

INITIAL INVESTMENT : RS.5 CRORES (2004)

TURNOVER : RS.25+ CRORES

BRANDS : ASIAN CONSUMABLES

BUILDA

GLOVEL

AL ASHWIN

INDIAN AGRI PRODUCTS

Mr.K.Thirupathi Rajan is the founder and Managing Director of “ Rajexim Group of
Companies”. He is a Work holic , Open minded , Creative thinker and a Forward looking
person. He was graduated from Madurai Kamaraj University with a Masters Degree in
Business Administration.

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 As an one man army he founded his company ‘Raj Exim’ in 2004. Later ‘Glovel’ in
2008 and ‘Asian Consumables India Pvt Ltd’ in 2010 ,‘Al Ashwin in 2015’ . Over the years ,
With top notch team he has steadily grown his company and became his company as ‘Export
House’ ( Accreditation given by Indian Government ).

In order to promote export trade, he is conducting Business Seminars and Export

Course as a free service. Later he attained a position “The Chairman of Export Promotion
Centre”- www.epcindia.org a forum launched by Tamil Nadu Chamber of Commerce at
Madurai. He is also the Executive Committee member of Tamil Nadu Chamber of
Commerce.

By providing Members with proper guidelines and information about ‘Exports’. He built a
solid rock reputation among the Entrepreneurs in Tamil Nadu Chamber of Commerce.

2.1MISSION

“To grow continuously by achieving EXCELLENCE in business and be a noble

contributor to the economy.

As exporters and suppliers, the sole motive is to constantly raise the bar by offering our
clients, products and services that are diverse and unique. The items offered by us meet the
most basic needs of human beings from food and fire to construction materials and clothing.”

CHAPTER III

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3.ORGANISATIONAL STRUCTURE

Managing Director

General Manag er

Business
Finance Manager Development
Manager
Purchase Manager

Business
Development
Associate Executives

Quality Analyst

TYPE OF ORGANISATIONAL STRUCTURE – MATRIX

The matrix organizational structure is a combination of two or more types of

organizational structures. The matrix organization is the structure uniting these other

9
 organizational structures to give them balance. Usually, there are two chains of
command, where project team members have two bosses or managers.

Often, one manager handles functional activities and the other is a more
traditional project manager. These roles are fluid and not fixed, as the balance of
power between these two kinds of managers isn’t organizationally defined.

It will employ the best of both structures and management styles to strengthen
strengths, and make up for weaknesses. This way, if an organization is working on
producing two products or services at the same time, they can organize both and use
that duality to their advantage through the matrix organizational structure.

The matrix organizational structure is an answer to the problem of managing

large and complex projects. When working on a large project, a highly hierarchical
structure can be an obstacle in the path of moving that process forward successfully.

Instead of trying to find a workaround to a situation that might not have a

viable solution, a matrix organization structure provides a new system that can more
properly address the complexities of large projects.

The problem of having the function and skills fragmented in an organization

makes it more difficult to handle large projects successfully. It’s harder with this type
of top-down organizational structure to have a holistic view. The perspective at the
top is distorted, while a matrix organizational structure can see a problem from a
closer standpoint and have varied approaches of solving it.

CHAPTER IV

4.FUNCTION

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 4.1 MANAGING DIRECTOR

The MD of the firm is MR. THIRUPATHI RAJAN. He is the owner of the

company.

He is in the top most Hierarchy in the firm. He was the founding person of the
company in 2004 with an initial investment of Rs. 5 Crores. Later ‘Glovel’ in 2008 and
‘Asian Consumables India Pvt Ltd’ in 2010 ,‘Al Ashwin in 2015’ . Over the years , With top
notch team he has steadily grown his company and became his company as ‘Export House’
( Accreditation given by Indian Government ).

The managing director is responsible for the performance of the company, as dictated
by the board’s overall strategy.

 Direct and control the work and resources of the company and ensure the
recruitment and retention of the required numbers and types of wellmotivated,
trained and developed staff.
 Prepare a corporate plan and annual business plan and monitor progress
against these plans to ensure that the company attains its objectives as
costeffectively and efficiently as possible.
 Provide strategic advice and guidance to the chair and members of the board,
to keep them aware of developments within the industry and ensure that the
appropriate policies are developed to meet the company’s mission and
objectives and to comply with all relevant statutory and other regulations.
 Establish and maintain effective formal and informal links with major
customers, relevant government departments and agencies.
 Develop and maintain research and development programmes.

4.2 GENERAL MANAGER

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 The General Manager of this firm is Mr. NAGAMANI. He supervises all the
subordinate managers and encourage them to achieve the motto of the company.The
General Manager acts as a bridge connecting the Managing Director and the other
employees in the business.

The roles of a General Manager are

 Prepare, gain acceptance, and monitor the implementation of the annual

budget to ensure that budget targets are met, that revenue flows are maximised
and that fixed costs are minimised.
 Develop and maintain an effective marketing and public relations strategy to
promote the products, services and image of the company in the wider
community.
 Represent the company in negotiations with customers, suppliers, government
departments and other key contacts to secure for it the most effective contract
terms.
 Develop and maintain Total Quality Management systems throughout the
company to ensure that the best possible products and services are provided to
customers.
 Develop, promote and direct the implementation of equal opportunities
policies in all aspects of the company’s work.
 Oversee the preparation of the annual report and accounts of the company and
ensure their approval by the board.
 Develop and direct the implementation of policies and procedures to ensure
that the company complies with all health and safety and other statutory
regulations.

4.3 FINANCE DEPARTMENT

The Motto of the department is to Maintain correct records of the transactions.

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 The Finance Manager is Mrs. Chandra Jothi and she is associated with an
analyst Mrs. Anandhi.

The finance department strictly follows the system of NO CREDIT SALES.

Payments are always through online services like NEFT, RTGS etc.,

The Payment rules are 30% Advance payments and the rest 70 % through
Letter of Credit/ Documents Against Payment.

oLetter of Credit

A letter of credit (LC), also known as a documentary credit or bankers

commercial credit, or letter of undertaking (LoU), is a payment mechanism used in
international trade to provide an economic guarantee from a creditworthy bank to an
exporter of goods. Letters of credit are used extensively in the financing of
international trade, where the reliability of contracting parties cannot be readily and
easily determined. Its economic effect is to introduce a bank as an underwriter, where
it assumes the credit risk of the buyer paying the seller for goods

A letter of credit is an important payment method in international trade. It is

particularly useful where the buyer and seller may not know each other personally and
are separated by distance, differing laws in each country, and different trading
customs. It is a primary method in international trade to mitigate the risk a seller of
goods takes when providing those goods to a buyer. It does this by ensuring that the
seller is paid for presenting the documents which are specified in the contract for sale
between the buyer and the seller.

That is to say, a letter of credit is a payment method used to discharge the legal
obligations for payment from the buyer to the seller, being a bank pay the seller
directly. Thus, the seller relies on the credit risk of the bank, rather than the buyer, to
receive payment. Upon presentation of the documents, the goods will traditionally be
in the control of the issuing bank, which provides them security against the risk that

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the buyer (who had instructed the bank to pay the seller) will repay the bank for
making such a payment.

Import/export: — The same credit can be termed an import or export letter of

credit depending on whose perspective is considered. For the importer it is termed an
Import LC and for the exporter of goods, an Export LC.

oDemand Against Payment

A terms of payment arrangement in which an exporter entrusts the ownership
documents of an asset to his/her bank, which then presents them to an importer only
after the bank has received payment for the asset. Essentially, the bank holds hostage
the ownership documents, which the importer needs to take possession of the
merchandise, until the bank, and, by extension, the exporter, are paid. A risk for the
exporter is the possibility that the importer will refuse to pay, and, while he/she will
not be able to take possession of the merchandise, the exporter has little legal
recourse. The terms of this agreement are set between the importer and exporter at the
time of the sale.
DA in payment term of international trade means, Documents against
Acceptance. DP in payment term of imports and exports means Documents against
Payments.
Both DA and DP are the terms of payment related to acceptance of shipping
documents pertaining to each consignment from buyer’s bank.

Under a DA terms of payment, importer accepts documents on the basis of an

assurance to effect payment by accepting necessary bill of exchange. The importer
collects shipping documents required to take delivery of imported goods from his
bank after such assurance on payment at mutually agreed maturity date of payment.

The cash against documents is a management and payment tool for

international transactions. Its purpose is for the vendor to get the amount owed by a
customer from a bank against delivery of documents (invoices, bill of lading...etc.).

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 Documents are delivered to the customer only against payment or acceptance
of a bill of exchange. In this last case, the bill of exchange may be guaranteed by a
bank, which provides the supplier with a significantly higher payment security.

Obtaining documents allow the buyer to take possession of the goods and to
clear the shipment at customs.

• Ease of implementation by the buyer: its formalism is considerably

reduced compared to the documentary credit.
• No use of bank credit line.
• Ease of use by the seller.
• Banks do not control the documents as for a documentary credit.
• Cost is low.

The Society for Worldwide Interbank Financial Telecommunication (SWIFT), legally

S.W.I.F.T. SCRL, provides a network that enables financial institutions worldwide to send
and receive information about financial transactions in a secure, standardized and reliable
environment. SWIFT also sells software and services to financial institutions, much of it for
use on the SWIFT Net network, and ISO 9362. Business Identifier Codes (BICs, previously
Bank Identifier Codes) are popularly known as "SWIFT codes".

The majority of international interbank messages use the SWIFT network. As of 2015,
SWIFT linked more than 11,000 financial institutions in more than 200 countries and
territories, who were exchanging an average of over 32 million messages per day (compared
to an average of 2.4 million daily messages in 1995).

SWIFT transports financial messages in a highly secure way but does not hold
accounts for its members and does not perform any form of clearing or settlement.

SWIFT does not facilitate funds transfer: rather, it sends payment orders, which must
be settled by correspondent accounts that the institutions have with each other. Each financial

15
institution, to exchange banking transactions, must have a banking relationship by either
being a bank or affiliating itself with one (or more) so as to enjoy those particular business
features.

The Clearing House Interbank Payments System (CHIPS) is a United States private
clearing house for large-value transactions. By 2015 it was settling well over US$1.5 trillion a
day in around 250,000 interbank payments in cross border and domestic transactions.
Together with the Fedwire Funds Service (which is operated by the Federal Reserve Banks),
CHIPS forms the primary U.S. network for large-value domestic and international USD
payments where it has a market share of around 96%. CHIPS transfers are governed by
Article 4A of Uniform Commercial Code.

Unlike the Fedwire system which is part of a regulatory body, CHIPS is owned by the
financial institutions that use it. For payments that are less time-sensitive in nature, banks
typically prefer to use CHIPS instead of Fedwire, as CHIPS is less expensive (both by
charges and by funds required). One of the reasons is that Fedwire is a real-time gross
settlement system, while CHIPS allows payments to be netted.

Payments for which no match can be found are not made until the end of the day, but each
payment is final as soon as it is made. To facilitate the working of the intraday netting system,
each participant pre-funds its CHIPS account by depositing a certain amount between 12:30
and 9:00 a.m. The size of this "security deposit," which is recalculated weekly, is set by
CHIPS based on the number and size of the bank’s recent CHIPS transactions, and none of it
can be withdrawn during the day. At the end of the day, CHIPS uses these deposits to settle
any still-unsettled transactions.

If any banks do not meet their final prefunding requirement, CHIPS settles as many of the
remaining payments as possible with funds that are in the system, and any payments still
unsettled must be settled outside of CHIPS.

Banks that have positive closing positions at the end of the day receive the amounts that
they are due in the form of Fedwire payments. Because the ultimate CHIPS settlements are

16
provided by Fedwire, CHIPS is a customer, as well as a competitor, of Fedwire. The vast
majority of CHIPS members are also Fedwire participants, and the daily value of CHIPS
transfers is about 80 percent of Fedwire’s non-securities transfers.

CHIPS has recently added electronic data interchange (EDI) capability to its payment
message format. EDI allows participants to transmit business information (such as the
purpose of a payment) along with their electronic funds transfers.

The finance department provides company management with information necessary to

make strategic decisions such as which markets or projects to pursue, the payback periods for
large capital purchases, decision on what should be given out as dividend out of the
company’s earnings and what to plough back into the business, the best financing mix that
could yield the company the nest profit, decision on how to allocate funds to investment etc.,
thus, making sure that money is being used in the best way.

4.4 PURCHASE DEPARTMENT

The Motto of the Purchase department is To find the cheapest source of

products.

The Production Manager is Mrs. Suguna and Mr. Raghuram. They are been
subordinated by the Quality Analyst Mr. Gopi and Mr. Narayanan.

The main function of the purchase department team is to find the cheapest and
the nearest source of wholesalers who afford the logistics services to their customers.

The Quality Analysts are been sent to the suppliers place to inspect the product
whether they are been according to the correct quality of exports. The nearest source
is found as there will not be heavy transport cost

Each and every cost made during the purchase of the product from the supplier
will be added in the cost of sales which will increase their costing sheet. Clients are
more only when the goods are provided at cheaper price with the finest quality. Hence
the cost is been cut at every moment of spending. Everything spent counts !!

4.2 BRAND Companies

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1.BUILDA

In BUILDA products like GRANITE, TILES, SANITARY WARES are been

exported. All these goods are the products that are been used for construction.

Hence the name BUILDA is framed.

At Builda, the supply of an extensive range of tiles like natural stones,

granites, ceramic wall tiles, ceramic floor tiles, vitrified tiles, polished porcelain tiles,
border tiles and sanitary ware. The product range is known for its versatility,
durability, shine and finish. Products are packed securely to ensure protection against
corrosion.

SPECIFICATION OF GRANITE SLABS

Gangsaw Slab Cutter Slab

1600mm up X 2800mm up 600mm up X 2200mm up

Size

2cm and 3cm 2cm, 3cm, 5cm, 7cm and

Thickness 8cm

Granite Slabs are available at 23 different shades. And the Quality control is
like the Thickness of the slab is been calibrated at 1mm and the polishing degree is
90up.

Ceramic tiles are classic and never go out of fashion. They can be used in
every corner of your home whether indoors or outdoors. They are a popular choice for
both wall and flooring tiles. They are produced from a mixture of clay, sand and other
natural materials.

Size of Floor Tiles

o300 X 300mm
o400 X 400mm
o600 X 600mm

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 They are available at 6 different colours and are first quality tiles that are been
exported.

Sanitary ware is made from ceramic clay and stainless steel. They are
stainresistant and long-lasting.

They are of 5 types –

Wash Basin Wall Hung

Table top Counter top basin

1 piece EWC and 2 piece EWC

2.INDIAN AGRI PRODUCTS

Raj Exim, is constantly raising the bar and pushing our boundaries to offer our
clients, products and services that are as diverse and unique as they are of the highest
standards imaginable.

They have exported for 81+ countries, 170+ clients, 30+ products from diverse,
16+ years of experience.

o The Product Varieties are as follows:

o Grains – Rice, Corn, Millets oOil seeds – Sunflower oNuts - Ground nut,
Peanut oSpices – Chilli Powder, Turmeric Powder, etc oBeverages - Tea
and Coffee Seeds oOleoresins – Chilli, Capsicum oEgg oProcessed Food
– Mango Pulp oPulses – Urad Gram, Moong Dal, Chickpeas, Thoor Dal
etc.
o Honey

3.INDIAN FROZEN FOODS

Indian Frozen Foods supplies a wide range of frozen foods such as frozen
Vegtables & Fruits, Frozen Breads & Snacks and Frozen Sea Foods. In this fast
moving world, not many people get the time to cook according to traditional Indian

19
 practices. Frozen dinners give busy people a way to feed themselves and their families
healthy meals in minutes. Frozen food contains no preservatives. These Frozen
Products can hold their nutritional values for two years if stored at -18°C/0°F or
below. Freezing suspends microbial and fungal activity in the food. As long as the
food remains frozen, it is safe

FRUITS AND VEGETABLES

o Topioca oYam Cut

oLadies Finger oMixed
Vegetables oBitter guard
oBottle guard oSapota
oPomegranate oDrum stick
oApple oGuava oGreen Peas

BREADS AND SNACKS

o Veg Rolls oDosa/ Masal

Dosa/ Utthapam oIdly with
Sambar oBread Samosa and
Normal Samosa oPaneer
Paratha oMomos oVadai
oUpma oIdiyappam oFinger
fries oVeg Cutlet

4.MADURA HONEY

There are 6 types of Honey been sold.

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 oEucalyptus Honey
oAcacia Honey
oWild Flora Honey
oMulti Flora Honey
oSheesam Honey
oAjwain Honey

To export Honey to other countries the main important certificate that’s to be

claimed is the CAPEXIL certificate and Seltech Systemsis one of the companies that
have the CAPEXIL certificate.

5.AL-ASHWIN

Al Ashwin believe in catering to the evolving needs of our clients. It offers the finest
range of products that meet every consumer’s daily requirements. The product range
comprises of personal care products, food products and home care products. Products have
been curated keeping in mind the requirements of the ideal consumer. They also export our
products from India as per the buyer’s requirement. Apart from our product range, they also
offer various value-added services.

The range of food products comprises of cookies and biscuits. They are a perfect
combination of taste and health.

oLollipops
oUtansils
oPressure Cooker
oFurniture
oCandies

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6.ASIAN CONSUMABLES

Asian Consumables is a one-stop destination for consumers who are looking for
cotton yarn, polyester yarn, viscose yarn, blended yarn, textile fabrics, shirts , saris , socks
, pants and other textile products. Our products are manufactured using fine-grade raw
materials. Each product is grade and packed by technically skilled professionals. Our
company is known for its competitive prices and timely delivery schedules.

Textile products are certified by ISO Quality Systems Standard. ISO 9001 2015

oFABRICS - Grey Fabrics , Printed Fabrics, Suiting Fabrics

oYARN - Cotton, Polyester, Viscose oMEN SHIRT - Formal,
Casuals, Woven oPANT - Waist, Inseam

Size XXS XS S M L XL XXL

Waist (cm) 71 76 81 86 91 97 104

Waist 28 30 32 34 36 38 41
(inches)

Leg 73 76 79 82 85 88 88
Inseam(cm)

Leg Inseam 28.25 29.25 31 32.25 33.5 34.5 34.5

(inches)

4.5BDM

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 Business Development Managers are the people who are collectively involved
in the promotion, building customer relation, and who take active part in the
improvement of sales for the company.

The BDM Managers are

1. Mrs. Kavitha
2. Mr. Jayakumar
3. Mr. Sundarmanikandan

Each BD Manager is responsible for the brand of the company. They take the
main lead step in the organisation regarding the sales.

These Managers are been subordinated by Business Development Executive

(BDE). They also actively take part in the functions of the company. They are
assigned to assist the BDMs’ in all the service and also act as the replacement of the
BDMs’ in their absence.

The organisation is been designed as such even if the BDMs’ are absent the
company has to work on the regular basis without any lack in communication and
business.

The Main Function of the BD Managers are

• To check with the price of the products daily

• To have a check with the cost sheet of respective products
• To promote the products in online
• To interpret the customers list from the data of exports
• To have continuous talk with the customers and suppliers
• To update the daily talk in the CRM ( Customer Relation
Management )

CHAPTER V

5.SWOT ANALYSIS

23
 I got an opportunity to act as a Business Development Executive in Seltech Systems Group
of Companies.

I was been headed by a Business Development Manager

Mr. Sundarmanikandan. He was the one who taught me about the Promotion of products and
the Communication with the clients.

Mr. Sundarmanikandan is responsible for the Branding company – BUILDA

BUILDA is all about the usage of stones in the construction of buildings. It normally
contains the stones like GRANITE, TILES, and SANITARY WARES.

5.1 DATA INTERPRETATION

Data analysis and interpretation have now taken center stage with the advent of the digital
age… and the sheer amount of data can be frightening. In fact, a Digital Universe study found
that the total data supply in 2012 was 2.8 trillion gigabytes! Based on that amount of data
alone, it is clear the calling card of any successful enterprise in today’s global world will be
the ability to analyze complex data, produce actionable insights and adapt to new market
needs… all at the speed of thought.

Through the art of streamlined visual communication, data dashboards permit

businesses to engage in real-time and informed decision making, and are key instruments in
data interpretation. First of all, let’s find a definition to understand what lies behind Data
interpretation refers to the implementation of processes through which data is reviewed for
the purpose of arriving at an informed conclusion. The interpretation of data assigns a
meaning to the information analyzed and determines its signification and implications.

The importance of data interpretation is evident and this is why it needs to be done
properly. Data is very likely to arrive from multiple sources and has a tendency to enter the
analysis process with haphazard ordering. Data analysis tends to be extremely subjective.
That is to say, the nature and goal of interpretation will vary from business to business, likely
correlating to the type of data being analyzed.

24
 The Process of Data Interpretation

- Collection of Data List of respective products

- Analysing the data regarding the product, importer name, country of import
- Reviewing the importers list in the internet to get the details regarding the
company of the importer and get the details like email id, website, linked in,
facebook id, contact details to grow the conversation with the capable clients.
- After availing all the details regarding the clients they are been stored in the
spreadsheet and given to the respective BDM.

5.2 INTRODUCTORY MAIL

Intro mails are those mails through which the company introduces about itself and the
varieties of product they handle with. Intro mails are necessary for connecting with the
importer of the goods. The intro mail contains the name of the BDM and the contact details to
continue the conversation.

It further contains the details regarding the speciality of the company and the
catalogue of the products are been attached to the email. These catalogues are been attached
with the intro mail to attract the clients with the products and the varieties that the company
poses over the time.

Once the mails are been sent to the importers of the respective goods, they are been
noted in the CRM ( Customer Relation Management ) which contains the total list of
conversation that happened with the company and the customers.

Customer relationship management (CRM) is an approach to manage a company's

interaction with current and potential customers. It uses data analysis about customers' history
with a company to improve business relationships with customers, specifically focusing on
customer retention and ultimately driving sales growth.

One important aspect of the CRM approach is the systems of CRM that compile data
from a range of different communication channels, including a company's website, telephone,
email, live chat, marketing materials and more recently, social media. Through the CRM
approach and the systems used to facilitate it, businesses learn more about their target
audiences and how to best cater to their needs.

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 The primary goal of customer relationship management systems is to integrate and
automate sales, marketing, and customer support. Therefore, these systems typically have a
dashboard that gives an overall view of the three functions on a single customer view, a single
page for each customer that a company may have. The dashboard may provide client
information, past sales, previous marketing efforts, and more, summarizing all of the
relationships between the customer and the firm. Operational CRM is made up of 3 main
components: sales force automation, marketing automation, and service automation.

Sales force automation works with all stages in the sales cycle, from initially entering
contact information to converting a prospective client into an actual client. It implements
sales promotion analysis, automates the tracking of a client's account history for repeated
sales or future sales and coordinates sales, marketing, call centres, and retail outlets. It
prevents duplicate efforts between a salesperson and a customer and also automatically tracks
all contacts and follow-ups between both parties.

Marketing automation focuses on easing the overall marketing process to make it

more effective and efficient. CRM tools with marketing automation capabilities can automate
repeated tasks, for example, sending out automated marketing emails at certain times to
customers, or posting marketing information on social media. The goal with marketing
automation is to turn a sales lead into a full customer. CRM systems today also work on
customer engagement through social media.

Service automation is the part of the CRM system that focuses on direct customer
service technology. Through service automation, customers are supported through multiple
channels such as phone, email, knowledge bases, ticketing portals, FAQs, and more.

5.2.1 MAIL CHIMP

MailChimp enables people interested in your work or products to subscribe and unsubscribe
to email marketing lists through sign-up forms, which are typically placed on a website’s
sidebar. Emails sent to the user’s lists are called campaigns, which can be sent using reusable
email designs called templates. Newsletters fall into MailChimp’s “Regular Ol’ Campaign”
whereas having your blog posts delivered to subscribers via email falls into the “RSS-Driven
Campaign” category.

 The MailChimp Dashboard

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This is command central for creating lists, designing forms, and sending campaigns. At all
stages in the process, MailChimp offers clickable links to information that will help you
achieve the task at hand.

 Create a Subscriber List

A list must be created before the user can send their first campaign or create a subscribe form
to place on their website. Email addresses can be manually added or imported, but people
need to opt-in or subscribe to list.

Create a Form

Visitors to your site need to be able to sign-up for your newsletter and/or blog to receive your
blog posts via email. First, build the form as needed. Next, design its body, and finally, you
can share your sign-up form in three different ways:

• MailChimp assigns the form its own URL to make it easy to share via Twitter and
Facebook.
• An HTML link is also provided for use within documents or in the sign-off section at
the end of a blog post.
• The final option allows for the creation of an HTML code to create a small subscribe
form that can be placed in a blog’s sidebar as a widget. Plan to spend a good deal of
time experimenting.

• Pick a name for the campaign and a subject line of the email. MailChimp offers a
subject line researcher which will indicate the open-rate for various subjects, but
people have to allow pop-ups on your computer..

• Design the look of the campaign. Pick a template and start playing with the format.
Many have mobile-friendly versions and preview and test email modes can be entered
as needed. Plenty of sample newsletters are also available to help get ideas.

Campaign Reports

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 Once a campaign is sent, people can view how many subscribers have opened the email
or left it unopened, as well as how many clicks the content of your newsletter receives.
Information is also provided on bounce rate, whether or not anybody unsubscribes, or
submits a complaint. Performance advice also appears on the report such as how the
campaign’s open rate compared with your industry. The number of opens is also broken
down by country and highlighted on a map.

5.3ONLINE PROMOTIONS

Online Promotion of the products are been done in the company through the B2B portal
called ALIBABA.

As the name suggests, it is concerned with the parties who are already running their
businesses and they want to expand their business with the help of other business people
whom they didn’t had any interaction earlier. And the business people can be any sort like
the Manufacturer, Wholesaler, and Retailer etc.

A B2B portal is a channel used to sell to business customers (called “trading

partners”) that are typically SMBs. They resemble a B2C store, except they are usually
password-protected.The sellers who use B2B portals are suppliers of physical goods,
typically wholesalers, manufacturers, or distributors. The buyers are businesses further
down the supply chain. The buyers tend to be small boutiques and brick and mortar
stores.It’s important to note that there is no way that a large big box store (e.g. Amazon,
Walmart, or Nordstrom) would purchase from a vendor’s B2B portal. They may be
dealing with thousands of vendors, so they need a standardized way to send purchase
orders, receive shipping notices, and collect invoices.

As a result, large trading partners have their own procurement systems that
they force all of their vendors to comply with. This system is usually Electronic Data
Interchange (EDI). You can learn more about what EDI is here.B2B portals are a convenient
way for a supplier to do B2B if one or more of the following scenarios are true

o The supplier is primarily selling to smaller trading partners who want to visualize the
entire product catalogue.

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o The supplier has the B2B portal integrated with their system of record (e.g. ERP or
accounting system). This would, in theory, eliminate the supplier from having to
manually key each order into their system. oThe supplier is on boarding new and
small trading partners who are ordering for the first time and may be unfamiliar with
the supplier’s pricing and special offers/quantity breaks.

ALIBABA PROMOTIONS are like flipkart and amazon websites. These websites
help in finding out the clients for businesses. A post regarding the product and the full
description like the colour, price, shape, quality and quantity, image, certification,
catalogue, packing and minimum order quantity are necessary to be mentioned. Only
when these information are filled the post can be submitted. This is because only if the
clients have all the details regarding the product they can continue their shopping with the
exporter for the particular products.

Alibaba Portal is an example for B2B portal. There are many such portals like
India mart, Go Daddy to grow business. And like wise there are many exporters who post
their products in such B2B portals while there are only few interested importers. The
competition arises here for the attraction of importers. So people choose the exporter who
sells the most quality goods at the possible cheapest price. Hence costing for the products
are really important in the business of exports.

CONCLUSION

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 Seltech Systems is a group of companies with 8 subordinate companies. Seltech
Systems is the mother company controlling all the brands. They are the leading Merchant
Exporters in Madurai and the Managing Director and the founder of the company is the
President of Madurai Export Promotion Council which is a wing for Chamber of Commerce
in Madurai.

Being in such a high post, the Managing Director is so humble in nature and always
has a great vision of achieving his dreams. He always tends in teaching export to the students
and he promotes his own industry to the fullest.

From the establishment in 2004, Seltech Systems has been growing and now it’s one
of the one star export house which added a feather to its hat. Mr.Thirupathi Rajan is a person
with care of his business. He along with the employees in the company have elevated the
company from down to this great height.

Vision and Mission

The long-term vision of the Department is to make India a major player in the world
trade by 2020 and assume a role of leadership in the international trade organizations
commensurate with India’s growing importance. The medium term vision is to double India’s
exports of goods and services by 2017-18 over the level of 2008-09 with a long-term
objective of doubling India’s share in Global trade. The policy tools being adopted in this
context are: the Strategy Paper focusing on the targeted commodity and country wise strategy
in the medium term and the Strategic Plan / vision and the Foreign Trade Policy in the long
run.

SUGGESTIONS:

✔ The company have low current ratio so it should increase its current ratio where it can

meet its short term obligation smoothly,

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✔ Company should adopt suitable policies and measures to sell the products obtained during

the production process so that it will generate additional source of revenues.

✔ The profitability ratios of the company is not good. So the company wants to improve its

profit margin by expand the market.

✔ The company’s liquidity position is not better in the past two years. So I suggest that the

company maintain proper liquid funds like cash and bank balance.

✔ The company’s current assets should be increased.

CONCLUSION

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The system, the management style, the policies & decentralized decision making
environment is really remarkable. This report is basically an attempt to study about
the various departments in the organization and their workings.

The overall study indicates that the company has attained progress mainly through
dedication of employees. The effectiveness of management, their willingness to take
advantage of opportunities and face challenges of changing economic picture, has
contributed in improving the company’s performance, this in turn has contributed to
the improvement and soundness of the company.

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 COMPARATIVE BALANCE SHEET OF SELTECH SYSTEMS
PRIVATE LIMITED

FOR THE YEAR 2021 & 2022

Particulars 2021 2022 Increase/ Percentage

decrease

Fixed assets

Tangible assets 4,39,65,97,458 4,99,32,92,6 -59,66,95,210 -13.57

68
Capital work in 49,83,85,325 297,191,351 59.63
progress 20,11,93,974

Fixed asset 4,894,982,783 5,194,486,64 2,99,503,859 46.06

2

Noncurrent 26,91,28,857 27,02,25,966 -1097109 -0.407

53,35,04,510 60,33,63,172 -69858662 -13.09

Investment
2,34,91,545 2,34,91545 NIL NIL

Long term loans

and advances

Noncurrent assets

Non-current 8,26,124,912 8,97,080,683 -70,955,771 -12.68

33
Fixed assets

+
5,721,107,695 6,091,567,32 2,28,548,088 33.38
Noncurrent
5
assets

Current assets

Inventories 1,53,45,60,583 1,96,19,55,1 -427,394,533 -27.85

16
Trade 73,99,23,234 -139,218,702 -18.81
Receivables 87,91,41,936
13,57,51,987 773,331,683 569.66
Cash and cash 9,90,83,670
22,48,01,670 57,705,727 25.66
equivalents
16,70,95,943
6,07,83,992 -40,951,926 -67.37
Short term
10,17,35,918
loans and
advances

Other current
assets

Total current 1,963,297,466 8,209,012,58 -1,245,715,117 -63.45

assets 3

Total assts 7,684,405,161 14,300,579,9 -1,222,857,029 -30.07

08

Current
liabilities
1,72,82,66,435 2.37,03,69,0 -642,102,640 -360.192
Short term 75
borrowing
59,46,08,596 -267,254,733 -44.94
Trade payables 86,18,63,329
70,97,43,455 -23,220,535 3.271
Other current 73,29,63,990

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liabilities 4,38,57,713 4,56,73,292 -1,815,579 -4.139

Short term
provisions

Total curren t 3,076,476,199 4,010,869,68 -934,393,487 -30.37

liabilities 6

Long Term
debt
2,05,84,25,109 1,76,57,75,6 292,649,454 14.21
Long term 55
73,20,60,385 -91,781,212 -12.53
borrowings
82,38,41,597
1,21,89,101 9,638,285 79.07
Deferred tax
25,50,815
liabilities (net)

Other long
term liabilities

Total long 2,802,674,595 2592168067 210,506,528 75.10

term debt

Total 5,879,150,794 6,603,037,75 5,216,113,041 88.72

liabilities 3

Equity

Share capital 15,75,42,690 15,75,42,690 NIL NIL

Reserves and 2,37,64,29,061 2,53,15,94,1 -155,165,070 6.529

surplus 31

Total equity 2,533,971,751 2,689,136,82 -155,165,070 6.123

1

35
INTERPRETATION:

In this analysis the company’s financial position has developed while comparing the present year
statement with the past year statement, There is an increase of Rs.155,165, 070 in 2022.

36