Everlight & Co.

PRODUCT
REPORT

Prepared By :
SAFWAN SIDDIQUEE 200012156
RAHIN INTESAR 200012150
YABID HASAN 200012136
MOHAMMAD AL SHAFIN 200012143
SAJJAD AL SAJAL 200012142
TANZIM AHMED 200012158

Presented To :
Dr. Mohammad Nasim
 Table of
Contents

Product Overview 03
Objectives 04
Market Trends & Our Solution 05
Product features 06
Market analysis 07
market positioning 08
Cost & financials 09
SWOT 10
Future plans 11
COMPANY INFO 12
Product Overview:

EVERLIGHT Modular LED Lamp

Illuminate Forever with Magnetic Modularity

Introduction:
Everlight introduces an innovative solution to lighting needs with our Modular
LED Lamp. Designed to provide unparalleled flexibility, sustainability, and
customization, our lamp redefines how you experience lighting in your spaces.
With a magnetic base and adaptable features, it offers not just illumination
but a tailored lighting experience.

Flexibility and Versatility:

The hallmark of the Everlight Modular LED Lamp is its magnetic base, allowing
you to place the light wherever it's needed. Whether you require focused task
lighting, ambient illumination, or accent lighting, our lamp effortlessly adapts
to your requirements. Say goodbye to fixed lighting fixtures and hello to
dynamic placement options.

Sustainability and Cost Efficiency:

We believe in sustainability without compromising on performance. Our lamp
features easily replaceable batteries and LEDs, reducing waste and extending
the lifespan of the product. This not only contributes to environmental
preservation but also saves you money by eliminating the need for frequent
replacements, a common issue with traditional lighting solutions.

Customization and Adaptability:

Every space and activity demands a different lighting ambiance. Everlight
understands this, which is why our lamp offers various lighting modes and
customizable options. From adjusting brightness levels to selecting different
color temperatures, you have full control over your lighting experience.
Whether you're working, reading, relaxing, or setting the mood for an evening
gathering, our lamp adapts to suit your preferences.

Key Features:

Modular design with magnetic base for versatile placement.

Replaceable batteries and LEDs for sustainability and cost efficiency.
Multiple lighting modes and customizable options for tailored experiences.
Sleek and modern design to complement any decor.
Durable construction ensures longevity and reliability.
Energy-efficient LED technology for reduced power consumption.
Easy to operate and user-friendly interface.
Objectives: EVERLIGHT Modular LED Lamp

Market Expansion:
Increase market reach and brand visibility through targeted marketing and
partnerships.

Innovation:
Continuously enhance lamp design and functionality based on customer feedback and
emerging technologies.

Sustainability Focus:
Promote replaceable batteries and LEDs to minimize environmental impact and educate
consumers on eco-friendly practices.

Customer Satisfaction:
Provide superior flexibility, versatility, and support to ensure customer satisfaction.

Cost Efficiency:
Offer a durable, cost-effective alternative to traditional lighting solutions, emphasizing
savings on replacement costs.

Brand Positioning:
Establish Everlight as a leading innovator in sustainable lighting solutions with unique
features and a customer-centric approach.

Distribution Expansion:
Strengthen distribution channels and explore new sales opportunities to maximize
product accessibility.

Quality Assurance:
Maintain high-quality standards throughout manufacturing to uphold the brand
reputation and ensure customer trust.
Regulatory Compliance:
Ensure compliance with industry regulations and standards for safety, performance, and
sustainability.

Continuous Improvement:
Foster a culture of innovation and excellence to optimize product development,
marketing, and customer service processes.
Market Trends:

Young People Embracing Minimalism: A growing trend among young adults is

embracing minimalist lifestyles, characterized by simplicity and functionality.
This demographic often prefers smaller apartments and living spaces to
reduce clutter and emphasize essentials.

Space Optimization: With the rise of urbanization and increasing property

costs, there's a demand for space-efficient solutions. Consumers seek
products that maximize utility within limited living areas without
compromising comfort or style.

Flexible Lighting Solutions: In compact living spaces, flexibility in lighting

placement is crucial. Consumers desire lighting solutions that can adapt to
different tasks and activities, providing adequate illumination where needed
without occupying precious space.

Sustainable & Efficient Choices: Sustainability is a significant concern for

environmentally-conscious consumers. There's a preference for energy-
efficient lighting options that minimize environmental impact while reducing
utility costs in the long term.

Our Solution: EVERLIGHT Modular LED Lamp

Compact and Minimalistic Design: Our Modular LED Lamp is designed with a
compact footprint, catering to the preferences of those embracing minimalist
lifestyles. It fits seamlessly into smaller living spaces without compromising on
functionality or style.

Space-Optimized Lighting: With its magnetic base and modular design, our
lamp offers unparalleled space optimization. Users can easily adjust the
placement of the light to suit their needs, making it ideal for maximizing utility
in constrained living areas.

Flexibility in Illumination: The Everlight lamp provides flexible lighting solutions

tailored to various activities and preferences. With multiple lighting modes
and customizable options, users can create the perfect ambiance for any
situation, from focused task lighting to ambient illumination.

Sustainability and Efficiency: Everlight prioritizes sustainability and efficiency

in its design. Featuring replaceable batteries and energy-efficient LEDs, our
lamp reduces environmental impact while offering long-term cost savings for
consumers, aligning with their values of sustainability and efficiency.
 Product Features:

Magnetic Base:
Equipped with two neodymium magnets for secure attachment to any
surface.
Optional adhesive tape at the back for additional stability (sold separately).
Offers convenient and versatile placement options.

Diffuser:
Made of transparent PLA material for effective diffusion of light.
Provides comfortable illumination, reducing strain on the eyes.
Enhances the aesthetic appeal of the lamp while optimizing light
distribution.

Modular Design:
Consists of separate components for ease of assembly and maintenance.
Body and diffuser slide into each other, allowing for quick and easy access
to the internal components.
Facilitates hassle-free installation and servicing of the lamp.

BODY MAGNETIC BASE DIFFUSER

LN6510 3W LED 3V 2200 mAh Li battery USB C Moduke

Electronics:
3 watt 240 Lumens Mini LED lights
2200 mAh chargeable Lithium ion battery
USB c module for charging through any USB c cable
 MARKET ANALYSIS
Baseus:

Strengths:
Magnetic Base: Offers versatile placement options, catering to the needs of
consumers seeking flexibility in lighting arrangement.
Dimmable Feature: Provides adjustable brightness, allowing users to
customize illumination according to their preferences.

Weaknesses:
Sustainability Features: No specific information provided regarding
sustainability features or replaceable components, potentially missing out on
environmentally-conscious consumers.
Higher Price Point: Positioned at a higher price point compared to some
competitors, which may deter price-sensitive consumers.

CLICK LED:

Strengths:
Energy-efficient LEDs: Offers energy-saving benefits, appealing to consumers
focused on reducing utility costs and environmental impact.
Lower Price Point: Positioned at a lower price point compared to some
competitors, attracting budget-conscious consumers.

Weaknesses:
Non-replaceable Parts Design: Lack of replaceable components limits the
longevity and sustainability of the product, potentially deterring
environmentally-conscious consumers.
Limited Versatility: Offers limited versatility in placement and usage,
restricting its appeal to consumers seeking flexible lighting solutions.

GE Ultrabrite:

Strengths:
Energy-efficient LEDs: Aligns with consumer preferences for energy-saving
lighting solutions, contributing to cost savings and environmental
sustainability.
Weaknesses:
Non-replaceable Parts Design: Similar to CLICK LED, the absence of
replaceable components reduces the product's sustainability and longevity.
Limited Versatility: Offers limited options in terms of placement and usage,
potentially limiting its appeal to consumers seeking versatile lighting
solutions.
Market Insights:

Consumer Preferences: There is a growing demand for lighting solutions that

offer versatility, energy efficiency, and sustainability features.

Price Sensitivity: While some consumers prioritize features and quality over
price, others are more budget-conscious and seek cost-effective options.

Sustainability Concerns: Environmental sustainability is becoming

increasingly important to consumers, driving the demand for products with
replaceable components and eco-friendly features.

Opportunities:

There is an opportunity for a competitor to capitalize on the strengths of

Baseus' magnetic base while addressing sustainability concerns and offering
competitive pricing.
Leveraging energy efficiency and sustainability features can help differentiate
products in the market and appeal to environmentally-conscious consumers.

GE
Criteria Our Product Click LED Baseus
Ultrabrite

Modular
GE
LED Lamp Baseus
Product Ultrabrite Click LED
with Magnetic
Name LED Night Bright 18W
Magnetic Dimmable Light
Light
Base

Magnetic
Base

Modular
Not specified
Design

Replaceable
Batteries/L Not specified
EDs

Energy- Energy- Energy-

Energy
efficient efficient efficient Not specified
Efficiency
LEDs LEDs LEDs

Versatility Limited Limited

IoT Not yet

Not included Not included Not included
Features included

Customer Not
Positive Positive Positive
Reviews specified

Price
(Approximat $18 $7.99 $3.90 $39.99
e)
 3D Printing
Filament Filament Total Cost
Component Cost
Used (g) Cost (taka) (taka)
(Approx.)

Diffuser 45.19 102 51 153

Body 29.63 66.67 33 99.67

Holder 8.56 19.26 9.63 28.89

Lights - - 190 190

Battery - - 240 240

Magnets - - 320 320

Battery
Charging - - 65 65
Module

Switch - - 10 10

Wiring and
- - 10 10
Soldering

Total Cost
- - - 1,116.56
(Approx.)
Timeline for Smart Lighting Product Development:

Research & Planning Phase:

Month 1-2:
Conduct market research on IoT trends and customer preferences.
Define key smart features and functionalities based on customer needs.
Identify potential partners or platforms for IoT integration.
Design Phase:

Month 3-5:
Develop hardware prototypes with IoT connectivity (Wi-Fi, Bluetooth, etc.).
Design a user-friendly smartphone app interface for controlling the light.
Month 6-7:
Implement smart features such as scheduling, dimming, and color options.
Integrate voice control compatibility with popular virtual assistants.
Testing Phase:

Month 8-9:
Conduct thorough testing of hardware and software components.
Gather feedback from beta testers to improve user experience and reliability.
Launch & Marketing:

Month 10:
Launch the updated product with IoT and smart features.
Create marketing materials highlighting the benefits of smart lighting.
Post Launch:

Month 11-12:
Provide customer support for troubleshooting and app usage.
Release periodic firmware updates to add new features and enhance stability.
SWOT
Analysis Table
Strengths

S Growing demand for energy-efficient solutions.

Technological advancements in LED technology.
Diverse product offerings catering to different market
segments

Weaknesses

W Limited sustainability features across competitors.

Non-replaceable parts design in some products.
Higher price point for certain brands.

Opportunities

O Rising environmental awareness.

Market expansion by targeting specific consumer
segments

Threats

T Competition from established brands.

Regulatory changes impacting product development.
Potential price wars affecting profit margins.
 EVERLIGHT & CO.

MEET THE TEAM

CEFO- RAHIN INTESAR

Designer & manufacturing engineer-SAFWAN
SIDDIQUEE
Product cost analyst & Marketing- TANZIM AHMED
Procurement specialist-YABID HASAN
Service & Support- SAJJAD AL SAJAL
Quality & Test engineer- MOHAMMAD AL SHAFIN