Midterm Interim Assessment - Tourism Planning

Instruction: Site Evaluation for Tourism Planning
Objective:
The objective of this activity is to conduct a comprehensive site evaluation to determine areas with the greatest potential for
tourism development. Through on-site investigation and evaluation of criteria items using appropriate methodologies, the
Tourism Planning Committee will rank sites based on their readiness and suitability for tourism.
Process:
Preparation:
Gather necessary tools and resources for on-site evaluation, including maps, questionnaires, and assessment forms.
Identify members of the Tourism Planning Committee responsible for conducting the site evaluation.
Coordinate with relevant stakeholders and experts to ensure their participation and input in the evaluation process.
On-Site Investigation:
Visit each potential, existing or emerging tourism site identified for evaluation.
Conduct direct observation of site characteristics, amenities, and existing infrastructure.
Engage in mapping activities to document site features, access points, and surrounding attractions.
Conduct oral interviews with residents, businesses, and community leaders to gather insights into the site's potential and
challenges.
Administer questionnaires to visitors or tourists, if applicable, to assess their experiences and preferences.
Facilitate focus group discussions or workshops to gather feedback and ideas from stakeholders regarding site development
opportunities and constraints.
Evaluation Criteria:
Utilize predetermined criteria items to assess each site's suitability for tourism development. These criteria may include
natural attractions, cultural heritage, accessibility, infrastructure, environmental sustainability, and community support.
Apply appropriate methodologies, such as scoring systems or rating scales, to evaluate each criterion objectively.
Formulate Goals and Objectives:

Based on the evaluation findings, formulate clear goals and objectives for tourism development at each site.
Ensure that goals are specific, measurable, achievable, relevant, and time-bound (SMART).
Develop Strategies:
Develop strategies and action plans tailored to the unique characteristics and needs of each site.
Identify potential projects, programs, and activities to achieve the established goals and objectives.
Identify and Prioritize Actions:

Identify specific actions, projects, or initiatives necessary to implement the selected strategies.
Prioritize these actions based on their feasibility, potential impact, and alignment with overall tourism objectives.
Monitoring and Evaluation Strategy:

Develop a monitoring and evaluation strategy to track the progress and effectiveness of tourism development initiatives at
each site.
Define key performance indicators (KPIs) and establish mechanisms for data collection, analysis, and reporting.
Incorporate stakeholder feedback and adaptive management practices to continuously improve site development efforts.
Rubric:
Comprehensive Site Evaluation (20 points):

Conducts on-site investigation using appropriate methodologies (e.g., direct observation, mapping).
Considers a wide range of criteria items relevant to tourism development.
Provides detailed documentation of evaluation findings.
Formulation of Goals and Objectives (15 points):

Formulates clear and specific goals and objectives for tourism development based on evaluation findings.
Ensures that goals are aligned with the identified site potential and community needs.
Development of Strategies (15 points):

Develops strategies and action plans that are tailored to the unique characteristics of each site.
Identifies potential projects, programs, and activities to achieve the established goals and objectives.
Identification and Prioritization of Actions (20 points):

Identifies specific actions, projects, or initiatives necessary for implementing the selected strategies.
Prioritizes actions based on their feasibility, potential impact, and alignment with overall tourism objectives.
Monitoring and Evaluation Strategy (20 points):

Develops a comprehensive monitoring and evaluation strategy to track the progress and effectiveness of tourism
development initiatives.
Defines relevant KPIs and establishes mechanisms for data collection, analysis, and reporting.
Clarity and Organization (10 points):

Communicates ideas clearly and concisely.
Presents the information in a well-organized manner with logical flow.
Total: 100 points
Presentation date: April 30, 2024
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Example 3: Site/Attraction Evaluation of Chocolate Hills

Province/City/Municipality Municipality of
Site/Attraction Yambo Lake
Site Classification Existing
(Existing/Emerging/Potential)
Travel Time (From Calamba to
Yambo Lake)
Instructions: If the site possesses the given characteristics to the highest degree, this is given a value of 5,
while site possessing least/none of the characteristics is given a value of 1.
Criteria 2. Historical/Cultural Value

Characteristics Least Most
Built Heritage (50 years or above) 1 2 3 4 5
Festivals 1 2 3 4 5
Culinary experience 1 2 3 4 5
Museum 1 2 3 4 5
Criteria 3. Accessibility
Accessible all year (please specify vehicle type: all kinds of vehicle) 1 2 3 4 5
Regular/Commercial transport service available 1 2 3 4 5
Distance from service center 1 2 3 4 5
Distance from town center 1 2 3 4 5
(The maximum acceptable travel time from the service center is two hours; while from the town center is thirty minutes.)
Criteria 4. Availability of Basic Utilities

Clean water supply 1 2 3 4 5
Sufficient power supply 1 2 3 4 5
Communications (i.e. internet, telephone) 1 2 3 4 5
Drainage/sewerage system 1 2 3 4 5
Solid waste management system
Criteria 5. Availability of Onsite Facilities

Clean and safe restrooms for women and men 1 2 3 4 5
Good accommodation facilities 1 2 3 4 5
Clean and quality food service 1 2 3 4 5
Other activity facilities (picnic huts, pools, sports facilities, etc.) 1 2 3 4 5
Directional and information signage 1 2 3 4 5
Criteria 6. Ownership of Property

Characteristics Yes No
Local government owned
Privately owned/managed/leased
Under CARP or CARPable
Ancestral domain/land claimants
Criteria 7. Quality of Surroundings

Characteristics Yes No
Landfill/ dumpsite
Mining Site
Informal settlements
Beautiful vista/ view
Presence of support services
(Surroundings refer to areas which are within 5 kilometers radius from the site)
Source: Adapted from Site/Attraction Evaluation Sheet.

MIDTERM INTERIM ASSESSMENT
GTHPADEV: TOURISM POLICY PLANNING AND DEVELOPMENT
Prepared by : Mr. Lucky M. Alcala, MIHM, CTP Approved by: Ms. Florenda De Vero
TOURISM FACULTY PROGRAM CHAIR – TOURISM

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Instruction: Site Evaluation for Tourism Planning

Formulate Goals and Objectives:

Identify and Prioritize Actions:

Monitoring and Evaluation Strategy:

Comprehensive Site Evaluation (20 points):

Formulation of Goals and Objectives (15 points):

Development of Strategies (15 points):

Identification and Prioritization of Actions (20 points):

Monitoring and Evaluation Strategy (20 points):

Clarity and Organization (10 points):

Total: 100 points

Presentation date: April 30, 2024

Example 3: Site/Attraction Evaluation of Chocolate Hills

Criteria 2. Historical/Cultural Value

Criteria 4. Availability of Basic Utilities

Criteria 5. Availability of Onsite Facilities

Criteria 6. Ownership of Property

Criteria 7. Quality of Surroundings

Source: Adapted from Site/Attraction Evaluation Sheet.

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