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    (Spba202) - 2

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    Priyadharshini Sasikumar
    The document is a multiple choice quiz on marketing concepts with 20 questions covering topics like the marketing mix, segmentation, product life cycles, and pricing strategies. It is presented to a student named Blackdevil through an online portal to complete as a compulsory internal assignment.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    (Spba202) - 2

    Uploaded by

    Priyadharshini Sasikumar
    21 views4 pages
    The document is a multiple choice quiz on marketing concepts with 20 questions covering topics like the marketing mix, segmentation, product life cycles, and pricing strategies. It is presented to a student named Blackdevil through an online portal to complete as a compulsory internal assignment.

    Original Description:

    MARKETING MANAGEMENT(SPBA202)

    Original Title

    (SPBA202) - 2

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    © © All Rights Reserved

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    The document is a multiple choice quiz on marketing concepts with 20 questions covering topics like the marketing mix, segmentation, product life cycles, and pricing strategies. It is presented to a student named Blackdevil through an online portal to complete as a compulsory internal assignment.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    21 views4 pages

    (Spba202) - 2

    Uploaded by

    Priyadharshini Sasikumar
    The document is a multiple choice quiz on marketing concepts with 20 questions covering topics like the marketing mix, segmentation, product life cycles, and pricing strategies. It is presented to a student named Blackdevil through an online portal to complete as a compulsory internal assignment.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    3/20/24, 10:23 AM Compulsory Internal Assignment (CBCS SEMESTER PATTERN)

    Compulsory Internal Assignment (CBCS SEMESTER


    Welcome : Blackdevil (7871161505)
    PATTERN) Upto C23 Batch Menu
    Subject Name : MARKETING MANAGEMENT(SPBA202) - Assessment - 2

    1. Colleges, Hospitals, Churches and performing arts groups are called

    Non Profit Sector


    Profital Sector
    Business Sector
    Marketing Sector

    2. Social marketing concepts holds that the organization's task is to determine the needs, wants
    and interest of target and to deliver the desired more effectively and efficiently than
    competitors

    Expectation
    Price
    Satisfaction
    Quality

    3. is the difference between total customer Value and total customer Cost

    Customer delivered Value


    Customer delivered Product
    Customer demand Value
    None of these above

    4. A profitable customer is a

    Person
    Household
    Company
    All these above

    5. includes alll the activities involved in selling goods or services directly to final
    consumer or their personal.

    Retailing
    Direct Marketing

    www.ideunom.ac.in/mcq/questionpaper_pg.php?bk1xaitMbVRvVG0waGtpcFRrWk41a0NNU2EvUmp2S1o0QmlqekxXMlB3cTMrQXIwQzFqbFQ3 … 1/4
    3/20/24, 10:23 AM Compulsory Internal Assignment (CBCS SEMESTER PATTERN)

    Automic Vending
    Target Market

    6. Marketing Process relates to

    Analysing marketing opportunities


    Researching and Selecting target markets
    designing marketing Strategies
    All these above

    7. is the set of marketing tools that the firms uses to pursue its marketing objectives to
    target market

    Product Mix
    Sales Mix
    Marketing Programs
    Marketing Mix

    8. The 4ps represent the Sellers view of the marketing tools avaialble for influencing

    Manufactures
    Buyers
    Distributors
    None of these above

    9. The product life cycle portrays distinct stages in the of a product.

    Company history
    Marketing history
    Sales history
    All these above

    10. Rapid - Skiming Strategy consists of Launching the new product at a and high promition
    level.

    High price
    Low price
    Normal price
    All these above

    11. Segmentation Calls for dividing the market into different units such as Nations, States,
    Regions,Countries/neighbourhoods.

    Demographic
    Psychographic
    Geographic
    Behavioural

    12. Segment reveals the market opportunities facing the firm

    Market
    Buyer

    www.ideunom.ac.in/mcq/questionpaper_pg.php?bk1xaitMbVRvVG0waGtpcFRrWk41a0NNU2EvUmp2S1o0QmlqekxXMlB3cTMrQXIwQzFqbFQ3 … 2/4
    3/20/24, 10:23 AM Compulsory Internal Assignment (CBCS SEMESTER PATTERN)

    Industrial
    None of these above

    13. as the activities of designing and producing the Container or wrapper for a product

    Packaging
    Labeling
    Brand Mark
    Secondary package

    14. Costs that do not vary with production or Sales revenue

    Variable
    Fixed
    Total
    All these above

    15. Cost - Pricing approach is

    Target return pricing


    Perceived Value pricing
    Value pricing
    Mark up Pricing

    16. New product idea(s) come from Source of

    Customers
    Scientists
    Competitors
    All these above

    17. Sales representatives need to know the

    Company history
    Company's Product
    How to make effectiveSales Presentation
    All these above

    18. After determining advertising objectives, the Company can proceed to establish its advertising
    for each product.

    Communication
    Media
    Budget
    Message

    19. The direct marketer normally aims to secure immediate purchase from

    Prospects
    Target Customers
    Existing Customer
    None of these above

    www.ideunom.ac.in/mcq/questionpaper_pg.php?bk1xaitMbVRvVG0waGtpcFRrWk41a0NNU2EvUmp2S1o0QmlqekxXMlB3cTMrQXIwQzFqbFQ3 … 3/4
    3/20/24, 10:23 AM Compulsory Internal Assignment (CBCS SEMESTER PATTERN)

    20. Consists of a diverse Collection of incentive tools, mostly short term, designed to
    Stimulate quicker and greater purchase of particular product

    Advertising
    Sales Promotion
    Public Relations
    None of these above

    SAVE

    www.ideunom.ac.in/mcq/questionpaper_pg.php?bk1xaitMbVRvVG0waGtpcFRrWk41a0NNU2EvUmp2S1o0QmlqekxXMlB3cTMrQXIwQzFqbFQ3 … 4/4

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