Matched Betting E Book 6
Matched Betting E Book 6
Matched Betting E Book 6
Matched
Betting
For
Dummies
Contents:
Intro 3
Explainer Section
Intro
Welcome to Team Profit’s Matched Betting ebook!
A bit about me, my name’s Jeremy, I’m 23 years old, I come from a small town
called Tring (don’t worry, no one else has heard of it either) and I’ve been Matched
Betting for just over a year now.
I’d been casually betting since I was 18, throwing the odd tenner on Arsenal games
until a year ago when I discovered Matched Betting.
Having just quit my job working in the PPI department at a bank (yep, it's as fun as
it sounds...) I stumbled on a rather helpful website called Team Profit. Despite
already being signed up to quite a few major bookies, I started on the welcome
offers.
Fast forward a year and I’m working for the website that got me started and helping
spread the word about Matched Betting!
Anyway, enough about me. Let’s cover a few frequently asked questions! 😊
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FAQs
1. Spend half an hour learning Matched Betting via this E-book or by watching the
video guides on our website
2. Choose a week by week plan, starting with either £10, £25 or £100
3. Complete your first offer by following the first guide on your plan!
You can make up to £1,000 profit risk free from the bookmaker Welcome Offers.
You will average around £20 to £30 per hour!
Following our starting with £25 for example will make you £41 in your first week and
£87 in your second week.
Oh and did I mention, any profit you make is completely tax free!
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It will take you 30 minutes to learn how matched betting works and the good news
is that you’re in the best place to do that!
After you have learnt matched betting, you can then profit whenever you have some
free time to complete Welcome Offers
Initially, each offer takes 40 minutes to complete, but you’ll get that down to 20
minutes once you’ve got the hang of it!
You can start with as little as £10, or more if you want to profit faster. We have 3
week by week plans
Start with £10: Make £800 in 3 months by putting in 2 hours per week
Start with £25: Make £1000 in 3 months by putting in 3 hours per week
Start with £100: Make £1000 in 2 months by putting in 4 hours per week
Our plans are good guidelines, but feel free to start with more than £100 if you want
to make money faster!
And in case you needed anymore motivation to get started, here’s a post by
one of our members...
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Now, let’s get down to business! In this short-ish book, I’ll be showing you the ins
and outs of matched betting and how to do your very first offer.
The first 4 chapters explain the concepts behind matched betting and the last 4 are
a step by step guide to completing your first offer.
It really is much easier than it looks once you understand the concepts. So crack
those knuckles and get ready to learn!
Ps. There’s a bunch of images, so don’t worry, the E-book isn’t as long as it
looks!
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Chapter 1
It’s been around ever since Betfair introduced the first ever betting exchange in
1999, but more on what an exchange is later.
Unless you’ve been living under a rock, you might have noticed that bookmakers
like to advertise.
Their ads are generally along the lines of “COME AND BET PLEASE WE’LL GIVE
YOU STUFF” usually the offer is something like “Bet £5 get £20”. The way this
works is that you sign up, bet £5 and in return they give you a £20 free bet.
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These are obviously designed to get the average person to sign up and bet, but
you’re not the average person! We don’t gamble our initial £5 or our £20 free bet,
instead we turn these free bets into cash. For every £20 free bet, we will make
around £15 cash through Matched Betting.
Seeing as there are well over 30 bookmakers in the UK, this translates to over £800
of free bets and over £600 in profit!
Here’s an example.
Say Coral, a bookmaker, are offering “Bet £5 get £20” and say England are playing
a football game against Brazil.
Well, betting on England NOT to win, is the same as betting on England to draw OR
lose. So it doesn’t matter whether England win or Brazil win or they draw. One bet
will win, one will lose.
We’ve not gained or lost any money, however we unlocked our £20 free bet as
reward!
We use this £20 free bet in a similar way as we did with our £5 bet, but more on that
a bit later.
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We convert each £20 free bet into £15 cash and each offer take around 30 minutes
to complete, meaning we can be making £30 per hour…
● Start with as little as £10, or more if you want to get through the offers
faster.
● You can make money after the welcome offers too. Luckily for us,
bookmakers are very competitive and will offer free bets to existing
customers!
Don’t worry if things don’t make complete sense yet, we’ve got a few other things
to go over before we’re ready to start an offer.
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Chapter 2
Betting Basics
Fun Fact: Around 55% of the people who start with us have never placed a bet in
their life!
With this in mind, I wrote this chapter to explain the fundamentals of betting. Even
though Matched Betting is 100% risk free, we’ve got to have a basic understand of
placing a bet.
If you’ve placed quite a few bets before and understand what a bookmaker is,
what decimal odds are and how a free bet works then you can skip to chapter
3!
Bookmaker
A company that takes bets on sporting events, offers odds and pays out winnings.
The bookmaker sets these odds up in their favor so that gamblers lose in the long
run and that’s why the house always wins!
They have physical shops as well as online websites where people can place bets.
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You’ve probably seen the likes of Coral, Ladbrokes and William Hill on the high
street.
Bookmakers offer odds on sporting events, but what exactly are odds?
Odds are the probability of an event happening and they determine how much we
can win from our bet.
I’m not liking the chances of the dude on the right and neither will the bookies.
Therefore we would win a lot of money if we bet on him and he won. 💰
His odds are high. The opposite is true of his opponent on the left as he’s the
favorite, so his odds are low.
Odds
In matched betting, we always use the decimal format of odds, for example 1.6, 4.8
or 7.0
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Say we bet £10 on England to win a football game at odds of 3.0, this means that if
England draw or lose, the bookmaker will keep our £10 bet and as we can see in
the picture above, we’re £10 down.
If England win, we would work out what we’ve won by multiplying the stake by the
odds. So our return will be:
As we can see above, this means we have our £10 back and have also won £20.
Say instead the odds are 5.0 on England to win, if we make the same £10 bet and it
wins, we would return £50. So £10 x 5.0 = £50 would be our return.
£10 of that would be our stake back and £40 of it would be winnings.
Some bookmakers represent odds as “fractional” eg. ½, 7/2, 5/1. Fractional odds
work differently to decimal so If we come across this we simply change the settings
on the bookmaker website to change back to decimal odds, like so.
Each one our our guides shows how to switch to decimal on each bookmaker.
Free Bets
A free bet is a reward given to us by the bookmaker and is placed just like a regular
bet except if we win our free bet, we do not get our stake back.
Using the previous example of betting at 3.0, say we are placing a £10 free bet
instead of betting our own money. If England don’t win then we don’t lose or gain
any money, the free bet has been used.
If we win, we only return our £20 winnings instead of the £30 that we returned in the
example using our money. This is because free bets do not return a stake if we
win.
Free bets are how we make profit in matched betting, but we’ll explain exactly how
to do this in the step by step chapters.
Hopefully that all made sense, if not then give our video guides a watch and see if
the visuals we use make things clearer.
In the next chapter we’ll explain what a betting exchange is and how it makes
Matched Betting risk free!
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Chapter 3
Betting Exchanges
Remember when I was super vague in the first chapter about the “different website”
that we use to bet on England NOT to win? That different website is an exchange.
With a bookmaker, we can place, for example, a £5 bet on England to win a football
game. If England don’t win, then the bookmaker keeps our £5 bet and we’re £5
down.
However if England do win, they must give our £5 stake back plus winnings. Say the
odds were 3.0, then we would get £10 of winnings (not to be confused with return)
from a £5 bet.
This is called our “back” bet. Backing a team is betting that they WILL win.
A betting exchange on the other hand is a marketplace for the public to bet
between each other (hence the two arrows in the logo!).
This is different to the bookmaker as you can take bets from others effectively
becoming the bookmaker.
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If England do win, then just like a bookmaker would, we give them back their £5 and
pay them £10 in winnings as shown above.
This is called our “Lay” bet. Laying a team, is betting that they will NOT win, or in
other words, that they will draw or lose.
That was a lot of info so don’t worry if you feel a bit lost! I promise everything will
click soon.
If England win, we win £10 from our back bet, but lose our lay bet, having to pay
out £10 in winnings.
If the match is a draw or Brazil win, we lose our back bet as and the bookmaker
keeps our £5 bet, but we win our lay bet, keeping the Exchange user’s £5 bet.
But hey presto! Our back bet has triggered the £20 free bet which is where we
make our money!
Now let’s take a look at the most popular betting exchange, Betfair.com. Here’s
what it vaguely looks like, don’t worry if it looks complex. We only use a tiny bit of
the website!
The image below shows the odds for the match result between England and Brazil.
If you’re unfamiliar with odds, make sure you’ve read our betting basics chapter!
The pink boxes show the odds to lay, so we only ever use these when on Betfair.
The pink box showing 3.0 shows the odds for England not to win.
Once you’ve clicked this box, a separate box will appear on the right or below
depending which page you’re on. This box (pictured below) allows you to enter your
lay stake.
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We’ve circled the Liability, this is how much you’re set to lose from the exchange if
your lay bet loses, but don’t worry, it will always match what you are set to win from
the bookmaker back bet.
We’ll cover this in the next chapter. I’d just like to say at this point, well done for
getting this far! Many people’s brains would have exploded by the end of chapter
1!
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Chapter 4
Liability
What is liability?
When placing our lay bet, we’re essentially taking a bet from another person that
something will happen. So if it happens and they win the bet, we’ll have to pay them
their winnings. This is our liability!
So in other words...
Liability is the amount we lose in the betting exchange, should our lay bet lose.
As we can see above, If England don’t win, then we keep the exchange user’s £5.
If England win, we must return the user’s £5 and pay out £10, this £10 is our liability.
So don’t worry about the liability, in that if you lose your liability on Betfair, you will
always win the same amount on Coral.
Let’s say Norway are playing Scotland and we bet £5 on Norway to win.
We then lay the same amount on Norway to win at odds of 5.0 also, effectively
betting against them winning.
If Norway draw or lose, we lose our £5 stake on Coral, but win our £5 lay stake on
Betfair.
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If Norway win, we make £20 profit on Coral but we lose our £20 liability on Betfair.
We can see from these examples that betting at higher odds results in higher
liability, which means we need more money in our exchange before placing our
bets.
So if you’ve not got much to start with, best to stick with lower odds so that you
have the liability to place your lay bets! Remember…
The lay stake may not be exactly £5, it’s usually between £4.80 and £5.20. This is
because the odds are slightly different on the bookmaker and the exchange and the
exchange charges a small commission.
Don’t worry about this, we provide an online calculator which tells you the correct
lay stake, we’ll show this in the step by step chapters.
If anything doesn’t make sense, have another read through and don’t hesitate to
ask your questions in our Facebook group or talk to us directly via live chat.
You’re now ready for an example, so In the next chapter, we’ll start going through
an offer with the first step, finding our trigger bet.
But first… For all you nerds out there, it’s time for a quiz! Were you paying
attention? or were you too busy thinking of how to spend your matched
betting millions? Let’s find out.
2. How much do we generally expect to make per hour from the welcome
offers?
A: £5 per hour
B: £30 per hour
C: £80 per hour
A: Decimal
B: Fractional
4. If we bet £10 on England to win a football game at odds of 3.0, what is our
return if England win?
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A: £20
B: £30
5. Remembering that free bets don't return a stake, If we place a £10 FREE
BET on England to win at odds of 3.0, what is our return if England win?
A: £20
B: £30
7. What is liability?
8. If we place a lay bet at higher odds, we will have a higher liability which
means we need…
Answers: We bet on all outcomes/£30 per hour/Decimal/£30/£20/For England not to win
(to draw or lose)/The amount we pay out if our lay bet loses/More in our Exchange
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Step 1
Now we’ve covered all the theory, let’s get into a real life example!
To recap what the trigger bet is, it is the first sports bet we place with the
bookmaker, usually around £5. This is known as a trigger bet because it triggers the
free bet, which is usually around £20.
As a general rule, we try and blend in with the regular betting crowd as much as
possible. We do this because it means bookmakers are more likely to give us free
bets in the future if they think we’re just another punter!
For this reason, we only ever bet on high profile events. Football is our go to as it
is by far the most popular sport in the world and has events week in and week out.
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Examples of popular events are the English Premier League, The Spanish League,
“La Liga” and cup competitions like the Champions League.
If none of these events are running, you can always bet on popular non-football
events such as horse races.
Just always bet on events before they start to avoid the odds changing during the
match or race.
As well as only betting on high profile events, we must also meet the minimum odds
requirements.
The bookmakers don’t like you betting on a near certain outcome, so to receive the
free bet, your trigger bet must be higher than their minimum odds.
We state the minimum odds in every guide, usually it’s 1.5 or 2.0, in the case of the
Coral welcome offer which we’ll be going through in these chapters, it’s 1.5.
Looking for matches manually can be time consuming, so we do the work for you
and post suitable teams to bet on in our selections post on our blog. Aren’t we
nice? 😊
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Just be warned, the odds may be slightly different on the bookmaker to what is in
selections as odds can move up and down slightly, this is fine as long as the odds
are still above the minimum odds for that particular offer.
We can see from the above screenshot that at the time selections was written,
Chelsea were at odds of 2.30 to beat the Arsenal which is above the minimum odds
of 1.5.
Let’s check that the odds are still above 1.5 on Coral’s website.
Once we’ve signed up and deposited £5, we switch to the decimal odds format like
I showed you on page 12. We go to football, then competitions, then Premier
League.
As we can see below, there are three columns for odds, one for the home team to
win, one for the draw and one for an away win.
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Arsenal are listed first in the image below, so they’re the home team and Chelsea
are listed second, so they’re the away team. We can see that Chelsea are still at
odds of 2.3 to win, so they are still over 1.5, wooo!
The final stage of finding our trigger bet is to check the Betfair Exchange lay odds.
The Exchange lay odds will be slightly higher than the bookmaker back odds, and
so you will make a small loss of around 40p on the £5 trigger bet.
Don’t worry about this, it is more than covered by the £15 cash we’ll make
from the £20 free bet.
To minimise this small loss, choose the team with the smallest difference between
the bookmaker odds and the Betfair Exchange odds. Remember...
Now let’s take a look at Betfair Exchange to find the lay odds for Chelsea.
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OR
First we click on exchange, we then either use the search box at the top or go to
football and then Premier League as you can see above.
Make sure to use the pink boxes, as these are the boxes we use to lay. Again, we
have the home, draw and away columns. Here we can see that for Chelsea to win,
the lay odds are 2.46.
It will take you this page with the same layout as our England vs. Brazil example
from Chapter 3. In this layout, the button to lay a chelsea win, is circled.
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So overall, we have Chelsea at back odds of 2.30 on Coral, and lay odds of 2.46 on
Betfair, which is great as these are pretty close together!
Rather than placing our lay bet at exactly £5 too, the next step, step 2, shows how
you can calculate your lay bet amount so your trigger bet is completely risk free.
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Step 2
So In step 1, we found a team for our trigger bet. We’re doing good!
To make the trigger bet risk-free and cover all outcomes, we have to match our
trigger bet by placing a lay bet on Betfair Exchange.
Whereas our trigger bet is always a round amount like £5 or £10, we need to
actually calculate the lay bet amount, which is what we’ll be doing in this step.
This is the matched betting calculator, it does all the maths for you and all you need
to do is enter 3 numbers.
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1. Enter the amount of your bookmaker bet, so if it’s a £5 trigger bet, simply
enter 5.
2. Enter the back odds from Coral. Continuing our example of betting on
Chelsea to win, we would enter 2.3.
3. Enter the Betfair exchange lay bet odds that we also checked from Step 1,
so we enter 2.46.
We leave the lay commission at 5% as this is the commission rate for Betfair on
winning bets.
The Calculator instantly displays the lay bet amount, liability and our overall
position. Let’s explain each in turn.
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Our lay bet amount is £4.77. This is the stake we’ll enter when placing our Betfair
Exchange lay bet in step 3.
Our liability amount is £6.96. This is the amount we need to have in our Betfair
account in case our lay bet loses.
In this example, if Chelsea were to win, we would lose our £6.96 liability on Betfair.
However, not to worry as we would win £6.50 from our Coral bet which almost fully
cancels out our £6.96 loss in Betfair.
If Chelsea don’t win, then we lose our £5 Coral Bet but win £4.53 from our lay bet.
This is due to the 5% commission on our £4.77 lay bet.
Just a side note, if you sign up via one of the links on our welcome offer
guides, you can get 0% commission on Betfair for a month! Plus it helps us out
and means we can keep Team Profit free 😎
Back to the calculator, as you can see in the photo above, the overall position
shows our net loss of 47p by placing our trigger bet.
We can see where this 47p loss in more detail by looking at the profit breakdown
which is shown below.
This is the beauty of the calculator, as by telling us to place our lay bet as exactly
£4.77, we will lose 47p regardless of whether Chelsea win or not.
The reason we make this small trigger bet loss is due to odds almost always being
lower on the bookmaker compared to the exchange and the 5% commission
charged by Betfair Exchange.
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Don’t worry, this loss is more than covered by the profit that we’ll make from our
free bet in step 4!
If the trigger bet loss is more than 10% of the trigger bet, you might want to choose
a team that has closer back and lay odds. 10% of £5 is 50p, so we are fine in this
example.
That’s the whistle-stop calculator step complete. We’re now ready to place our
Coral £5 trigger bet and our Betfair £4.77 lay bet, so let’s move on to Step 3 and
place our bets!
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Step 3
We’re absolutely smashing it! Let’s recap what we’ve done so far.
● In step 2 we’ve calculated the lay bet amount to make our trigger bet
risk-free.
Now it’s time to place our bets. Despite it being the easiest step, some find this the
hardest as they’re afraid they’ll make a mistake.
Don’t worry though, you’ll be fine once you’ve placed a few and you won’t even
think about it! Just make sure to double check that it all looks right and then take
the plunge!
To place your back bet, click on the bookmaker odds for your chosen team, which
will then add it to the betslip.
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Enter your £5 stake in the betslip and place the bet. Some sites may ask you to
confirm your bet, if so, just click the confirm bet button.
Now that we’ve placed out trigger bet, we match it with our lay bet on Betfair
Exchange.
To place your Exchange lay bet, remember the left column is for a home win, the
middle is for a draw and the right is for an away win. We only use the pink boxes
and Chelsea are the away team, so this is the box to lay a chelsea win at 2.46.
Then we add the lay amount that we calculated using the calculator in Step 2 into
the ‘Backers Stake’ box, in our Chelsea example this was £4.77.
You’ll notice the liability is £6.96, which is the amount we need to have in our Betfair
account as explained in step 2. Click place bet and then confirm bet.
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We’ve placed our back and lay bets and we now have our £20 free bet!
So let’s now move on to the final step, step 4, where I’ll show you how to make a
big profit from the free bet!
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Step 4
If steps 1-3 were dinner, this is most certainly dessert. It’s time to profit from
our free bet!
We will receive our £20 free bet either immediately after we’ve placed our trigger
bet, or as soon as the match has finished. Don’t worry, we tell you which it’ll be in
each bookmaker guide.
In this fourth and final step, I’ll be showing you how to turn free bets into bankable
cash.
It’s pretty simple, as all we’ll be doing is repeating steps 1 to 3 but with one minor
change at each step.
So let’s crack on and turn your free bets into cold, hard, cash!
Whereas before with step 1 we wanted to choose a team with low odds, to keep the
amount needed in Betfair low. This time we want to choose high odds, because
when it comes to free bets:
To demonstrate, this table shows our cash profit based on the odds we choose for
our free bet.
So if we choose a team with bookmaker odds of 2.0, we will make around £9 profit
from the free bet, whereas if we choose a team with bookmaker odds of 6.0, we will
make around £15 profit.
If you’re starting with £25 or lower then we’d recommend going for lower odds to
keep the amount needed in Betfair lower.
Those able to start with more, can go for higher odds, just make sure you are
comfortable putting more money into Betfair to cover the liability. In this Ebook we’ll
be going through the higher odds example.
To give a real time example, let’s head to Coral and find a team for our free
bet.
If we were looking to maximise our profit from our £20 free bet, we choose a high
odds team such as Newcastle to beat Tottenham at 6.0.
Choosing odds of 6.0 makes us £15 profit, however we would need up to £90 in
Betfair to cover the liability.
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If instead we were looking to keep our liability low, we could choose Everton to win
at odds of just over 2.0. This makes us only £9 profit from our £20 free bet, however
we only need £11 in Betfair to cover the liability.
So remember, when it comes to free bets, higher odds equals more profit.
As with the trigger bet, once we’ve chosen a team, we check on Betfair Exchange
that the lay odds are close to the bookmaker odds.
A good rule of thumb is to check the lay odds are within 10% of the bookmaker
odds. So if the bookmaker odds are 6.0, we would check the lay bet odds are no
greater than 6.6.
Here we can see that for Newcastle to beat Tottenham, the lay odds are 6.4, so we
proceed to step 2, calculating the lay bet.
The change to Step 2 is very simple, in the calculator Bet Type dropdown, select
‘Free Bet SNR’ rather than ‘Normal’.
This will now calculate the lay bet amount based on using a free bet, rather than our
cash.
We should always see a healthy profit once we’ve entered our numbers.
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So using our Newcastle example, with a £20 free bet, bookmaker odds of 6.0 and
Betfair lay odds of 6.4, We can see from the calculator above that if...
Newcastle win then we win £100 on Coral but lose our £85.05 liability on Betfair
Newcastle don’t win then we lose £0 from our Free bet but win £14.96 from our
lay bet winning!
So overall we’ll make a very tidy £14.95 profit, regardless of the outcome of the
match!
The change to Step 3 is also simple. When you have a free bet, there will be an
option to use it in the betslip, typically using a dropdown (like below) or a checkbox.
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So simply select your free bet in the betslip and place your bet.
Depending on the bookmaker, the free bet may be split up into several smaller free
bets, so for example a £20 free bet may appear as 4, £5 free bets.
In this case, simply place all of the free bets one after the other on the same team.
Once you’ve placed your £20 free bet on Coral, we go to Betfair and lay £15.75 on
Newcastle to win.
Make sure you have enough in your account to cover the liability, in our example
our liability is £85.05 so I’ve put £86 into my Betfair account as shown below.
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Remember that if you can’t start with this amount of money, go with lower odds to
keep liability low.
Once the free bet has settled, meaning the match is complete, we have now
made our profit!
Won £100 on Coral and lost £85.05 on Betfair, in which case our profit is in Coral,
or...
Lost our free bet on Coral but won £14.95 on Betfair, in which case our profit will be
in Betfair.
Either way, taking our 47p trigger bet loss into consideration, we’re £14.48 up and
this profit is available to withdraw, as neither the bookmakers or the exchanges put
any restrictions on our winnings.
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Well done! You’re ready for your first welcome offer. Head to the welcome offer
section on our site or our app, choose the amount you want to start with and start
making your £600 profit risk free.
Always remember, we enjoy helping people make money, so make sure to join
our Team Profit Newbies Facebook Group and post your questions or you can
email [email protected].
1. Looking at this offer's Terms and Conditions, what are the minimum odds?
A: 1.5
B: 2.0
A: 1%
B: 5%
C: 10%
5. To place this lay bet, what is the minimum we need in our Betfair account?
A: £4.77
B: £5
C: £6.96
6. When placing our lay bet on Betfair, what do we put in the lay stake box?
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7. Say we back Man City and Chelsea to draw their match on Coral. From the
picture, which box would we click to lay the draw on Betfair?
9. To calculate our lay bet for our free bet, what bet type should we switch the
calculator to?
Answers: 2.0/Above minimum odds/To calculate our lay stake/5%/£6.96/What the calculator tells us
to lay/The box showing 4.9 (that was a hard one I'll admit!)/We won't need as much to cover the
liability/Free Bet SNR/Place all 4 free bets on after the other on the same team