Scribd Logo
Upload

Welcome to Scribd!

  • 151 views

    Micaminds Brochure

    Uploaded by

    Mayank Prakash
    The document provides information about MICAMINDS, a student-driven research and consultancy cell of Mudra Institute of Communications (MICA) in Ahmedabad, India. It lists the contact information of six senior members of MICAMINDS and provides details about MICA's curriculum and focus on understanding consumers. MICAMINDS gives students experience in conducting industry projects for clients and developing feasible solutions that meet client needs through processes like problem analysis, research, and strategy selection. It works in areas like market research, branding, and social marketing strategy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    Micaminds Brochure

    Uploaded by

    Mayank Prakash
    151 views8 pages
    The document provides information about MICAMINDS, a student-driven research and consultancy cell of Mudra Institute of Communications (MICA) in Ahmedabad, India. It lists the contact information of six senior members of MICAMINDS and provides details about MICA's curriculum and focus on understanding consumers. MICAMINDS gives students experience in conducting industry projects for clients and developing feasible solutions that meet client needs through processes like problem analysis, research, and strategy selection. It works in areas like market research, branding, and social marketing strategy.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document provides information about MICAMINDS, a student-driven research and consultancy cell of Mudra Institute of Communications (MICA) in Ahmedabad, India. It lists the contact information of six senior members of MICAMINDS and provides details about MICA's curriculum and focus on understanding consumers. MICAMINDS gives students experience in conducting industry projects for clients and developing feasible solutions that meet client needs through processes like problem analysis, research, and strategy selection. It works in areas like market research, branding, and social marketing strategy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    151 views8 pages

    Micaminds Brochure

    Uploaded by

    Mayank Prakash
    The document provides information about MICAMINDS, a student-driven research and consultancy cell of Mudra Institute of Communications (MICA) in Ahmedabad, India. It lists the contact information of six senior members of MICAMINDS and provides details about MICA's curriculum and focus on understanding consumers. MICAMINDS gives students experience in conducting industry projects for clients and developing feasible solutions that meet client needs through processes like problem analysis, research, and strategy selection. It works in areas like market research, branding, and social marketing strategy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 8

    Mudra Institute of Communications, Ahmedabad

    ADITI UTPAT Senior Member, MICAMINDS Mob: +91 8980030724 Email: [email protected] JAYMIN TRIDEDI Senior Member, MICAMINDS Mob: +91 8980030723 Email: [email protected] MANU SANKAR DAS General Secretary, Senior Member, MICAMINDS Mob: +91 8980030717 Email: [email protected]

    MAYANK PRAKASH Senior Member, MICAMINDS Mob: +91 8980030789 Email: [email protected] SAMYUKTHA RAMANI Senior Member, MICAMINDS Mob: +91 8980030672 Email: [email protected] SHARAD GAUR Treasurer, Senior Member, MICAMINDS Mob: +91 8690358369 Email: [email protected]

    Mudra Institute of Communications Ahmedabad

    Shela, Ahmedabad, 380 058 www.mica-india.net Phone: 91 2717 237950, 308250 e-mail: [email protected] Web: www.mica-india.net

    Creating Solutions that Work

    Web: www.mica-india.net

    About MICA
    Mudra Insitute of Communications (MICA) is the pre-eminent communications management school in the Asia- Pacific region. In its eighteen-year history it has produced great leaders who now hold senior positions within various industry sectors across the globe. The single, most important aspect that makes MICA stand apart from the other management schools is the strength and design of its curriculum. The courses are structured and taught with the intention of creating communications management specialists who are able to understand the multiple requirements of business. MICA offers students concentrations in eclectic fields like Marketing and Brand Management, Account Planning and Management, Marketing Research, Media Management and the emerging disciplines of Public Relations, and Broadcasting, Design and Retail Communications.

    Mudra Institute of Communications, Ahmedabad

    Creating Solutions that Work

    Message from Co-ordinator


    Creating Solutions that Work

    At MICA, we believe - good ideas can come from anywhere. Our committee, MICAMINDS, ensures that these ideas are processed to yield creative, futuristic and feasible solutions that satisfactorily meet client requirements. Dr Rajneesh Krishna

    A hallmark of MICA's pedagogy is its relentless focus on the consumer. We have a host of courses such as Consumer Behavior, Consumer Insight Mining, Market Research and Cultural Studies that enable our students to understand the consumer better. MICAMINDS is an extension of this endeavour. It allows students to stay in touch with the consumer, and gain experiential learning by undertaking ongoing industry projects. Our Committee, MICAMINDS, the student driven research and consultancy cell of MICA, gives the students the opportunity to learn from live industry projects, and simultaneously gives our clients the chance to experience the paramount quality of work that the MICA student body has to offer.

    Creating Solutions that Work

    Our Process
    Client's Brief
    If required Appointment of Consultant Faculty

    Process

    Formation of Student Team(s)

    Problem Analysis

    Problem Formulation and Research Design

    Strategy Selection

    Presentation to Client and Client's Approval

    Final Report
    Creating Solutions that Work

    Areas of Specialization
    Market Research Consumer Studies

    Branding Strategies

    Future Scenario Building

    Specialization
    Rural Research Data Mining

    Social Marketing Strategy Formulation

    Industry Mapping

    Creating Solutions that Work

    MICAMINDS Resources
    Audit Bureau of Circulations(ABC) Euromonitor ISI Emerging Markets Advertising Research Foundation (ARF) Cannes Lions Communication and Media Studies Database (SAGE) EBSCO Luerzer's Archive Magindia.com World Advertising Research Centre (WARC) Contemprorary Media tools like: IRS, NRS, TAM

    Creating Solutions that Work

    Our Clients

    Creating Solutions that Work

    MICAMINDS Mudra Institute of Communications, Ahmedabad


    Shela, Ahmedabad, 380 058 www.mica-india.net Phone: 91 2717 237950, 308250 e-mail: [email protected] Web: www.mica-india.net

    Creating Solutions that Work

    You might also like