Lowe Researchpaper Finaldraft
Lowe Researchpaper Finaldraft
Lowe Researchpaper Finaldraft
Jonathan Lowe
Professor Pompos
ENC 1102
29 March 2024
Introduction
To many people, basketball doesn’t have much interpretation besides the main goal for any
player or team; “Put the ball in the basket” or “Stop the other team from scoring.” As a student of
the game, I’ve heard these phrases countless times, and it never fails to irk me. One of the main
reasons I’ve come to love basketball because while the goal of the game is simple, the analysis of
it is as complex as it gets. With complexity comes interpretation, more specifically of the statistics
In basketball, specifically for the National Basketball Association (NBA), the interpretation
of statistics is regarded lowly when compared to the “eye-test” of a player’s observed skillset.
However, this interpretation is undeniable as it is the one thing that people cannot deny, numbers.
Numbers which directly portray a player, or teams totals and percentages. The community of
basketball analytics collectively utilizes these statistics in order to further their understanding of
the game. Analysts within the community utilize a variety of different statistical databases for their
own research as well. These databases include, Basketball Reference, the NBA’s statistical
database, Stat Muse, and other statistical repositories. All of these are online and are easily found
through a Google search making these statistics accessible to anyone within the community. Many
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members of the basketball analytics community communicate their findings and opinions through
online forums such as Reddit and Quora and even social media spaces such as X (formerly known
as Twitter), Instagram, Discord, etc. Typically for seasoned analysts, they will communicate their
findings at basketball conferences where professional research over these statistics is conducted
and introduced to the community. In other cases, you might find an analyst talking on a personal
podcast or a broadcasting network that covers advanced basketball analytics. This discourse
community is not limited to fans of the game; professional basketball analysts and retired players
also use the same forms of communication and the same databases. Basketball is not just limited
to surface level analytics either (i.e. Field goal percentage (FG%), Three-point percentage (3PT%),
etc.), though, there are advanced statistics as well. These advanced statistics require an advanced
level of expertise in basketball analytics to properly interpret these numbers and translate them
into coherent ideas. Having a deep understanding of the surface statistics allows for proper
Now, you might be thinking “how are advanced statistics any different from surface
statistics?” Advanced statistics utilize long formulas that take many surface statistics into account.
An example would be Value Over Replacement Player (VORP), which is described as “A box
score estimate of the points per 100 team possessions that a player contributed above a
replacement-level (-2.0) player, translated to an average team and prorated to an 82-game season.”
(Basketball Reference) To put into better terms, this stat exhibits the amount of points a starter is
producing over a benched player, per 100 team possessions over the entirety of a season. This stat
uses points per game (PPG), percentage of minutes played (%MP), and points per possession of
the average of ANY replacement player on a team at that position. As you can see, the interpretation
of this is far from something as simple as FG% where it is the ratio of made shots to missed shots.
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Throughout this paper, I will provide you with necessary information and definitions of advanced
Literature Review
The current conversation is the same as it’s been since advanced statistics were introduced
into basketball, are they even worth discussing? Answering that question is nearly impossible as
there are many cases in which the interpretation of these statistics accurately depicts a team’s or
even just a player’s skillset. For example, University Wire interviewed James Whitford, a former
basketball coach for Ball State University and found that coaches believe advanced statistics to be
a means of improvement within a team. Stancin and Jovic have proven this as well through their
findings with various statistics derived from NBA teams with winning records and teams with
losing records. Players, however, tend to disagree and tend to dismiss these statistics as “useless”
or more accurately stated by Charles Barkley, an NBA Hall-of-fame player, “It’s just some crap
that people who were really smart made up to try to get in the game because they had no talent.”
Whatever the stance may be, none can accurately answer the question. However, as Kerry Dirk
stated in Navigating Genres, “by studying the genres that we find familiar, we can start to see how
specific choices that writers make result in specific actions on the part of readers.” (Dirk 254) and
as Laura Bolin Carroll asserted in Backpacks vs. Briefcases: Steps Toward Rhetorical Analysis,
“Media is one of the most important places where [rhetorical analysis] needs to happen.” (Carroll
46). Through the analysis of the various genres and interpretations of advanced statistics, I plan to
provide insight into the rhetorical choices that members of the basketball analytics community
Members of the community like James Whitford and Charles Barkley are exactly the
reason why there’s discourse within basketball analytics. These opinions are just as important as
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the statistics themselves. They represent the effects that advanced statistics have on an analyst’s
opinions and allows for a deeper understanding into the rhetoric placed with these viewpoints.
Why does Charles Barkley loathe advanced statistics as much as he does? As a former player,
maybe through the analysis of his own statistics, he was dissatisfied. Why does James Whitford
lean so deeply into these statistics when searching for methods of improvement in his team? Can
the improvement of his team be attributed to development from these stats? Is it valid to believe
that advanced statistics “reinforce what you see with your eyes as to where you need to increase
your energy and where you need to put time into” (University Wire)? Obtaining answers to these
questions is integral to the goals of the basketball analytics community. To summarize these
questions to encompass the common theme found within them would be as simple as this, how
observed skillset? Additionally, how do opinions derived from advanced statistics affect a
member’s feelings towards the principle of advanced statistics as a whole? To answer these
questions, I analyzed the statistical performances of NBA players over the 2022-2023 regular
season. To conduct this research, I utilized Basketball Reference as my main repository for these
statistics as it is the main database that I am familiar with and the ease of access to its statistics is
interviews that I conducted that exhibit other members of the community’s findings based on these
same statistics.
Methods
For my research, I mainly focused on the ways in which one’s own interpretation of
advanced statistics differs from one to the other and the assumptions gathered of advanced
statistics. I have already established two examples of these differing viewpoints from coaches and
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players; however, there I also spoke of online forums in which I had previously researched prior
to this paper. Though these are not peer reviewed journals or “scholarly” sources, they are members
of the community just as I am. Their interpretations of these statistics are necessary as they serve
as the viewpoint of a fan of basketball. Just as I did with my other sources, I observed the rhetorical
choices made when arguing a point and the initial stance they have on the topic of advanced
statistics. I also analyzed their interpretations of a player’s skillset based on the conclusions derived
from their own research of the genre. Combining these factors together, I was able to provide a
potential answer for my research question. For me to find these sources, I used Google and
searched using keywords and phrases such as “advanced statistics in basketball” and navigating to
the “Perspectives” tab on google which shows results from discussion forums such as Reddit or
Quora. As for the peer-reviewed sources (i.e. Whitford, Stancin and Jovic), I utilized the University
of Central Florida’s (UCF) library scholarly repository to find these articles. I used the same
keywords I used to Google the discussion forums; however, I also narrowed my search down to
just “NBA stats” and was presented with results relating to my research.
questions relating to topics frequently discussed within the basketball analytics community. These
topics included the interpretation of the advanced statistics of a player considered to be a superstar
in comparison to a player considered to be a role player. I also asked questions to the participants
as to whether advanced statistics are a viable option when creating opinions on players. My focus,
however, was the rhetorical choices made in their interpretations of advanced statistics.
Understanding why the participant formulated the opinion they did with the given statistics and
whether the participant leaned more towards a visual interpretation of a player rather than a strictly
statistical angle. During interviews, I recorded answers through my cell phone’s “Notes” app as
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these interviews were not performed in a necessarily professional manner (in my living room).
Through this process I have been provided by the subjects of my research both verbal and written
consent for the usage of any answers provided. Also, I plan for their anonymity to be upheld in
case of a breach of personal security. The participants that I have decided to include in my research
are active members of the basketball analytics community themselves both as fans, players, and
University Wire, better known as “UWire”, is a college newspaper organization that utilizes
various college press releases to develop their seemingly endless online news databases.
Information found within this database ranges from sports to campus organizations to even the
In University Wire’s article, they interviewed James Whitford, the Ball State University’s
head coach from 2013-2022 with the intention of understanding the analysis that Whitford
undergoes after each game. According to the article, Whitford would be emailed the advanced
statistics for his team. These statistics include, True shooting percentage, defensive rating, player
efficiency rating, and many others. However, one statistic stood out for Whitford, defensive points
per possession (DPP). This metric is to be interpreted as it is read, how many points a team allows
per possession defended. Whitford believes that though this statistic is indisputable when
observing whether a team’s defense is good, it doesn’t exhibit where a team might need work.
Additionally, Whitford went on to say that advanced statistics. This claim places Whitford on the
side of the basketball analytics community that believes advanced statistics truly depict how a
player or how a team performs specifically on the defensive side of the game.
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Whitford’s rhetoric when observing advanced statistics is centralized around both data
interpretation and visual opinion. This is mainly because this is asked of him as a coach for a
professional basketball team. However, Whitford describes advanced statistics as “part science,
part art. The art part is what the coaches’ eyes see and what they believe when they watch. The
science part is the statistics and numbers aspect.” (University Wire) Whitford’s stance serves as a
healthy example of the belief that using advanced statistics as your only mode of analysis will
stifle the true understanding of skillsets of players when viewed collectively as a team.
In a reddit thread in which a member of the basketball analytics community argued that
win shares (WS) and win shares per forty-eight minutes (WS/48) are poor statistics that do not
accurately depict a player’s contribution to a win. To give some insight into what win shares are,
they are a metric that is calculated from a multitude of a player’s statistics, both defensive and
offensive, to determine how likely they contributed to a win. A positive win share is favorable as
it shows that a player contributes to wins rather than holding their team back from a win. The
writer utilized LeBron James’ and Dirk Nowitzki’s playoff performances from 2011 and James’
and Anthony Davis’s regular season performance from 2020 as examples supporting the times the
WS metric falls short. To summarize this, Davis and James had nearly identical statistics in 2020
yet despite James finishing higher in Most Valuable Player ladders, Davis had the higher WS. As
for 2011, it was the same argument as Nowitzki defeated the team in which LeBron was on, the
Miami Heat, in the NBA finals and yet LeBron still topped Nowitzki’s WS total. In the end, the
writer was brought to the conclusion that the WS were heavily impacted by defensive efforts as
Davis finished second in the voting for the league’s Defensive Player of the Year and James was
notoriously a better defender than Nowitzki despite losing to him in the NBA Finals.
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At the end of the writer’s response, they asked the question, “Are there advanced metrics
that you think miss the mark in their attempts to further an understanding of the game”
(iCE_P0W3R)? Through this post, the writer was arguing that many advanced metrics fall short
of providing a deeper analysis of basketball and rather confuse members of the community. In the
replies of this post, a common theme was that individual advanced statistics are limited by the fact
that basketball is a team game, specifically in reference to the defensive win shares as not all
defensive statistics can be attributed to just one player. For example, a user by the name of
chickenstew907 stated that “Advanced stats tell a pretty good picture offensively but defensively
they are totally worthless.” Another example of this was from the user bananajunior3000 who
stated, “Measuring defensive impact using at-best imprecise tracking data and no knowledge of
team schemes/responsibilities seems like an impossible thing yet some people treat those as
argument enders… we’re still pretty far from reliable defensive metrics compared to where we are
with offensive stuff.” The same can be said for offensive win shares as team play designs are
created with the intention to allow for easy opportunities to score making isolation and “coast-to-
Interviews to Interpretation
I conducted a series of interviews with a few of the members of the basketball analytics
discourse community to find more information regarding my research question. Through these
interviews, I found a trend in the opinions that arise from the analysis of advanced statistics which
is that a lot of specialist’s skillsets are accurately depicted whereas superstars are skewed due to a
variety of factors. The notable factors included a player’s usage rate, their defensive rating, and
the players per 36 minutes statistics. A line that depicted this was when I was interviewing my final
interviewee and they said, “When looked at from a statistical standpoint, [Luke Kennard] would
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never be described as an all-time great shooter despite being a frontrunner for three-point
efficiency while a guy like [Paul Pierce] is praised when shooting 37% on 4 threes [per game].”
When observing a specialist’s advanced statistic, one thing to take note of is that their overall
player efficiency rating (PER) is rather low as that is a stat that takes all “positive” statistics into
account (points, rebounds, assists, steals, blocks) while their offensive or defensive efficiency
ratings might be much higher as they might specialize in those statistics. An interviewee referenced
Michael Porter Jr. a small forward for the Denver Nuggets, who is known as a “3 and D” forward.
While Porter Jr. had only a 16.8 PER in the 2022-2023 NBA season (highest: Nikola Jokic 31.2),
he had the highest three-point efficiency and percentage for players shooting 6+ three-pointers per
game.
In another case, a participant who previously played Division 1 basketball completely shut
me down when I proposed the idea of advanced statistics. They stated that, “Advanced stats mean
absolutely nothing when it concerns a player’s offensive skillset. Look at Shai Gilgeous-Alexander
(SGA), he’s doesn’t have the highest true shooting [percentage] because he shoots mainly [mid-
range shots].” True shooting percentage (TS%) is described as “A measure of shooting efficiency
that takes into account 2-point field goals, 3-point field goals, and free throws” (Basketball
Reference). This statistic considers 3-point field goals as the most efficient shot that a player can
take as they yield the highest points per possession when consistently made. For a player like SGA,
a player looming around the top of the NBA’s most valuable player for this season, a low true
shooting percentage would typically indicate that he’s less efficient than other players who would
attempt more 3-point field goals. However, when observing SGA’s 2-point field goal percentage,
we find that he is shooting 63% which is 11% over the league’s average. Additionally, when used
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as a subject to the “eye-test” any experienced member of the basketball community can recognize
The future of advanced statistics is a difficult thing to picture as the analysis of the game
can only go so far past its current state. The community is already in disagreement as to whether
advanced statistics are credible sources that depict an individual’s skillset in basketball. However,
research has shown that there are more accurate ways to take advanced statistics through the
current methods of tracking advanced statistics in basketball which could entirely change how they
are to be interpreted. In this article, Sanguesa and others analyzed notable NBA 3-point shooters
such as Stephen Curry, to find a more accurate way of discerning a player’s “openness” through
various cameras set around the court. Sanguesa suggests that “open/tough shots cannot be
generalized into a single model” (Sanguesa). As an alternative, these trackers will consider the
distance of the closest defender to the shooter creating a whole new statistic that considers three-
point shooters contested shooting rates versus their open shooting rates.
This innovation for advanced statistics could prove offensive advanced statistics to be the
most accurate data to a player’s shooting skill. Sanguesa’s idea, if put into motion, would be able
to discern the great shooters from the good shooters. In high-level basketball, as one would expect,
open jump shots have statistically the highest efficiency rating in modern analytics. However, no
one ever observes the contested jump shot as it is typically written off as a “poor shot.” When
presented with the ability to discern how well a player shoots open jump shots to how they shoot
contested jump shots and the volume that they shoot these shots with would make all the difference
when scouting and creating lineups for a team. Sanguesa’s research could potentially serve as the
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catalyst for a new era of analytics. One where even a 40% 3-PT percentage can’t be taken at face
value.
Conclusion
Overall, the rhetorical interpretation of advanced statistics differs across various members
of the community however, the one common goal of reaching a better understanding of these
metrics remains. This research serves as integral part of this advancement towards the community’s
analysis conducted on their own. A few things to take away from this research would be that
opinions created from these metrics will always be different. In one way or another, they will
always meet the criteria as a “fair statistic” or as a “poor statistic.” Moreover, advanced statistics
are and always will be a highly debated topic as they aren’t always a valid way of interpretation.
However, this is not to say that it cannot be used at all. As shown in many cases throughout my
research, the analysis of advanced statistics and the rhetoric we can make of it is important as the
Works Cited
2017 IEEE International Conference on Data Mining Workshops (ICDMW), New Orleans,
Carroll, Laura Bolin. “Backpacks vs. Briefcases: Steps Towards Rhetorical Analysis.” Writing
https://wac.colostate.edu/books/writingspaces1/carroll--backpacks-vs-briefcases.pdf
Dirk, Kerry. “Navigating Genres.” Writing Spaces: Readings on Writing, vol. 1, 2010, pp. 249–
262. https://wac.colostate.edu/books/writingspaces1/dirk--navigating-genres.pdf
iCE_P0W3R. “Is There an Advanced Stat That You Just Don’t Think Is Very Good?” Reddit,
Nov. 2023,
https://www.reddit.com/r/nba/comments/17eq7w6/is_there_an_advanced_stat_that_you_j
I. Stancin and A. Jovic, "Analyzing the influence of player tracking statistics on winning basketball
Technology, Electronics and Microelectronics (MIPRO), Opatija, Croatia, 2018, pp. 1533-
Wire https://www.proquest.com/wire-feeds/whitford-speaks-on-advanced-statistics-
basketball/docview/1672971716/se-2
Appendix A:
Do you believe advanced statistics are a valid metric to create opinions from?
Appendix B:
Field Goal percentage is described as the percentage of made shots out of the total shots
taken by a player.
A free throw is a free shot attempt after a violation has been committed.
A free throw is not a field goal attempt however it is calculated with true shooting
percentage.
James Whitford is no longer the coach of the Ball State University’s basketball team. His