Tourism and Hospitality Marketing

07- Task Performance

Marketing Plan

Submitted by:

Abiog, Izzabelle

Baldon, Carlito Jr.

Del Castillo, Margie

Detoito, Syra Francesca A.

Esguerra, Jonalyn

Gache, Sean Richard

Submitted to:

Ms. Emie Felizardo

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 I. Introduction

PASTASAYA

Pastasaya (Filipino Fusion Food) will leading a small pasta business in CAMANAVA, the signature line of
innovative, premium, pasta dish include Bicol express pasta, tuyo pasta, spicy Laing pasta, carbonara
pasta and serves an appetizer and beverages.
Pastasaya will refresh the fusion food experience for individuals, friends, for families, and take away
customers, by selling high quality, innovative food products at a reasonable price, designing tasteful,
convenient locations, and providing an outstanding customer service.
 Current Situation of the Company
This establishment or food business is planned to be a pasta Filipino Fusion Food in the
CAMANAVA areas. This food business is having innovative ideas about their fusion food
in a pasta such as carbonara, Laing, tuyo, and Bicol express pasta. They are thinking of
how their customers will going to like their Filipino pasta fusion food and how they will
going to enhance it to be better and be marketable to the customers.
 Environmental Factors
Pastasaya is a pasta with a Filipino fusion food, they will be promoted and sold in the
CAMANAVA areas, and that can be known in the Philippines. With this, the people who
do not like to eat those kind of foods or does not know what kind of food is it that will
make sure they will like it once they try to eat, will know what Laing, Tuyo and Bicol
express is. They will learn to eat those and that can help of environment in a way of
lessen the food waste because, some people does not like to eat vegetables and a dry
fish like tuyo so by doing this they can learn to eat those kind of food but, in a pasta way.
Promoting the Filipino food into a fusion pasta is an innovative idea of having a quality,
premium pasta dish and with the designing tasteful food.

 Competitive Analysis
Pastasaya is an innovative food product idea, which is a pasta with a Filipino fusion. With
this, competitors will know that our business is a new product market. By having a
reasonable price, food quality and tasteful with outstanding services that is being
offered to the customers. The following hardship after building this food establishment is
you will come up a social media platform to make your business known to many people.
Using a Social Medias, this can help you to get a feedback, reviews and a survey about
your food products.
 Marketing Trends
Pastasaya will become known in a food trends in social media platform. In this way,
marketing strategies will be available to use in a video marketing, influencer marketing
and advertisement marketing. The reviews and feedback of the products can be seen in
the social media platform with this people or customers will be assured that our food
product is taste good and that you can come and feel free to try it.

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 II. Swot Analysis

 Strength
 friendly service
 quality, taste and standardization
 low price compared to other pasta shop
 Weakness
 strong existing competitors
 limited Flexibility in Pricing
 Opportunities
 introducing new products
 Ability to develop additional stores
 Acquisition of Additional rounds of capital
 Threats
 competition with big pasta shops
 Insurance cost are continually increasing
 Increase in price input can cause upward pricing.

III. Objectives

Pastasaya objectives are to build awareness and customer service, while growing sales and
establishing a new and more stores. Pastasaya intends to utilize the following strategies to achieve full
objectives;
We offer high quality, innovative menu items giving premium ingredients, provide a superior
customer service and provide an excellent dining value and experience.

IV. Target Market

The most obvious target market of the Pastaya is people who love pasta. This group of people
typically loves Filipino cuisine and pasta, they usually looking for new varieties to try. People who love
Italian food and Filipino food. We get the group of people who love Italian and Filipino food in general.
This group of people may not necessarily love all types of pasta and Filipino food, but they enjoy the
dishes they kind of dish. Busy people who do not have a time to cook. Because pasta and this kind of
food is a quick, easy and tasty dish to cook it is favorite of buys people when someone comes back from
a long day of work, last thing they want to do is cook a complicated meal.

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 V. Marketing Strategies

 Product Strategy

 Our business product is about the Pastasaya and this is a Filipino fusion food pasta that
will have innovative ideas such as adding the Bicol express, Tuyo, Laing in the pasta. In
addition, this will make sure to be taste good by having a spicy Laing and Bicol express
will surely make you crave to eat and try.

 Pricing Strategy

 Our pricing is just a relatable price that can surely be affordable price on the customers
such as like psychological pricing, discriminatory pricing etc.

 Promotional Mix

 Pastasaya will be have an advantage when we used tools to promote our food products in
a social media platform like using advertisement, and video marketing. In addition, you
can use a tool like editing tools when you like to have a flyer, promo deal and a card of
loyalty program to your customers. There are many tools to use for you to promote and
to know your product in a public and to the people.
 Branding

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 VI. Time table

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