Evaluation Rubric For Promotional Video

Evaluation Rubric for Promotional Video
POINT
ACTIVITY Exemplary Proficient Partially Proficient Incomplete S
Concept 15-20 points 10-14 points 5-9 points 0-4 points
Has a clear picture of what Has a fairly clear picture of Has brainstormed their Little effort has been spent
they are trying to achieve. what they are trying to concept, but no clear on brainstorming and
Adequate description of achieve. Can describe what focus has emerged. refining a concept. Unclear
what they are trying to do they are trying to do overall Goals/final product not on the goals and how the
and generally how his/her but has trouble describing clearly defined. project objectives will be
work will contribute to the how his/her work will met.
final project. contribute to the final
project.
Script/ 12-15 points 8-11 points 4-7 points 0-3 points

Storyboard
The storyboard illustrates The storyboard includes The thumbnail There is no evidence of a
the video presentation thumbnail sketches of each sketches on the storyboard or script.
structure with thumbnail video scene and includes storyboard are not in
sketches of each scene. text for each segment of the logical sequence and
Notes of proposed presentation, descriptions of do not provide
transition, special effects, background audio for each complete descriptions
sound and title tracks incl: scene, and notes about of the video scenes,
text, color, placement, proposed shots and audio background, or
graphics, etc. Notes about dialogue. notes about the
proposed dialogue/ dialogue.
narration text are
included.
Content/ 15-20 points 10-14 points 5-9 points 0-4 points

Organizatio
n
The content includes a Information is presented as The content does not Content lacks a central
clear statement of purpose a connected theme with present a clearly stated theme, clear point of view
or theme and is creative, accurate, current supporting theme, is vague, and and logical sequence of
compelling and clearly information that contributes some of the supporting information. Much of the
written. A rich variety of to understanding the information does not supporting information is
supporting information in project’s main idea. Details seem to fit the main irrelevant to the overall
the video contributes to are logical and persuasive idea or appears as a message. The viewer is
the understanding of the information is effectively disconnected series of unsure what the message
project’s main idea. Events used. The content includes a scenes with no unifying is because there is little
and messages are clear point of view with a main idea. Includes few persuasive information
presented in a logical progression of ideas and citations and few facts. and only one or two facts
order. Includes properly supporting information. about the topic are
cited sources. Includes properly cited articulated. Information is
sources. incorrect, out of date, or
incomplete. No citations
included.
12-15 points 8-11 points 4-7 points 0-3 points

Quality
Movie was completed and Movie was completed and Movie was made, but There was no movie, or
had all required elements. contained all required items. had very little if any tape was totally unedited
The video was well edited Editing was not done as well editing. Many poor with no transitions or
and moves smoothly from as it should have been. Some shots remain. Video audio support of any kind.
scene to scene with proper poor shots remain. Movie is was very fragmented
use of transitions. Audio still somewhat choppy. and choppy with little
and other enhancements Audio and other to no audio
were well used. enhancements were utilized, reinforcement.
but not for maximum effect.
Teamwork 12-15 points 8-11 points 4-7 points 0-3 points
Student met and had Students met and had Only a couple of team Meetings were not held
discussions regularly. All discussions regularly. Most meetings were held. and/or some of the team
students on the team of the students on the team Most of the students on members did not
contributed to the contributed to the discussion the team contributed at contribute at all to the
discussion and were part and were part of the final some level, but a project. Low levels of
of the final project. Team project. Team members majority of the work respect were evident
members showed respect mostly showed respect with was done by one or within the team.
with each other. each other. two.
Timeliness 12-15 points 8-11 points 4-7 points 0-3 points

All project deadlines were Most project deadlines were Many project deadlines Deadlines were regularly
met. met. Those that were late did were not met, resulting missed, having a
not have significant impact in some impact on the significant impact on the
on the finished project. finished project. final project.
Final Score

Evaluation Rubric For Promotional Video

Uploaded by

Copyright:

Available Formats

Evaluation Rubric For Promotional Video

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Evaluation Rubric For Promotional Video

Uploaded by

Copyright:

Available Formats

Evaluation Rubric for Promotional Video

Concept 15-20 points 10-14 points 5-9 points 0-4 points

Script/ 12-15 points 8-11 points 4-7 points 0-3 points

Content/ 15-20 points 10-14 points 5-9 points 0-4 points

12-15 points 8-11 points 4-7 points 0-3 points

Teamwork 12-15 points 8-11 points 4-7 points 0-3 points

Timeliness 12-15 points 8-11 points 4-7 points 0-3 points

You might also like