Commerce
Commerce
Commerce
INTRODUCTION
Industry means the production of goods for sale by the
application of human or mechanical power. It is concerned with
changing the form of goods from any stage from raw material to
finished product. It involves production of both consumer and
producer goods. Main characteristics of industry are:
1. It's an Economic activity.
2. It involves production of various types of goods and
services to satisfy Human wants.
3. It creates Utility by converting RM into useful
products.
4. The scope of industrial activities is wide.
Raw Materials
Antiperspirants consist of the active drug ingredients that
control perspiration; gelling agents that form the stick matrix;
and other ingredients, such as fragrance or colorants, that make
the product aesthetically pleasing.
Active ingredients
Other ingredients
Problems -
● Some ingredients can form Agglomerates which
conventional agitators cannot easily break down.
● Some ingredients require shear in order to develop
their desired Properties.
● Aeration must be minimized.
● When adding powdered ingredients to the vessel
partially hydrated materials can build up on the vessel
walls and parts of the agitator.
● Some gelling agents are prone to degradation at high
temperatures or low pH.
● Conventional agitators cannot easily form stable
emulsions even when both liquid phases have been
heated.
Solutions -
The advantages of the Silverson High Shear mixer stem from the
3 stage mixing/shearing action generated by the precision
machined workhead. Operation is as follows:
Stage 1
The vessel is charged with appropriate base fluid. The mixer is
started, and the solid/powdered ingredients are added. The
powerful suction created by the high speed rotation of the rotor
draws liquid and solids into the workhead where they are rapidly
mixed.
Stage 2
The solids are de-agglomerated in the precision machined
workhead before being forced out through the stator and
circulated back into the mix. Simultaneously fresh material is
drawn into the workhead.
Stage 3
Once the powdered ingredients have been fully dispersed in the
“continuous” liquid phase, the “dispersed” phase is added. The
high shear mixing action of the workhead forms a uniform and
stable emulsion.
Tertiary Industry - SUPPORT SERVICES
Example of Dove
The online platform has helped the products reach each & every
household.
How is Dove deodorant Advertised?
The promotional strategy in the marketing mix of Dove is young
& aspirational for women. Its ‘Campaign for real beauty’ focuses
on women's self-esteem. The brand successfully communicated
that people of all ages and all colors are equally beautiful. Dove
uses non-models in all its advertising campaigns. Dove also
promotes its brands through videos and short films and its ad
films are some of the most widely downloaded. The product
positions itself as a product which reveals the true inner beauty
of women. Dove has launched a campaign to combat the
negative media campaigns which exploit women’s insecurity and
self-esteem. It used curvy women to fight the ideal body shape
image created and also released a video showing the editing
process of models. Dove’s Ad Makeover campaign is social
media based wherein negative ads can be replaced by positive
messages designed by Dove which boost women’s self-esteem.
Dove uses magazines such as cosmopolitan which women
regularly read to advertise. Hence, this covers the entire Dove
marketing mix.
CHAPTER - 3
CONCLUSION
Deodorant has become one of the popular products as it can
keep the underarm fresh and prevent the body from producing
an unpleasant smell even in warm weather. The rising awareness
among the global population towards a healthy and fresh
lifestyle is driving the product demand.