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    17 Social Media Checklist

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    Alex B
    The document provides a checklist for using social media to promote a crowdfunding campaign. It includes steps to audit existing social media accounts, set goals, choose platforms, create content, promote content, and optionally build a budget. The checklist offers best practices for messaging, posting schedule, tone, hashtags and more to engage an audience throughout the campaign.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    17 Social Media Checklist

    Uploaded by

    Alex B
    7 views5 pages
    The document provides a checklist for using social media to promote a crowdfunding campaign. It includes steps to audit existing social media accounts, set goals, choose platforms, create content, promote content, and optionally build a budget. The checklist offers best practices for messaging, posting schedule, tone, hashtags and more to engage an audience throughout the campaign.

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    17-Social-Media-Checklist

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    The document provides a checklist for using social media to promote a crowdfunding campaign. It includes steps to audit existing social media accounts, set goals, choose platforms, create content, promote content, and optionally build a budget. The checklist offers best practices for messaging, posting schedule, tone, hashtags and more to engage an audience throughout the campaign.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    7 views5 pages

    17 Social Media Checklist

    Uploaded by

    Alex B
    The document provides a checklist for using social media to promote a crowdfunding campaign. It includes steps to audit existing social media accounts, set goals, choose platforms, create content, promote content, and optionally build a budget. The checklist offers best practices for messaging, posting schedule, tone, hashtags and more to engage an audience throughout the campaign.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    The Crowdfunding

    Social Media Checklist

    So you’re launching a crowdfunding campaign, and you’re ready to get the


    word out on social media. Now what? Before getting started, it’s important
    to have a well-thought-out strategy to ensure a clear, consistent, and
    captivating message throughout the lifecycle of your campaign.
    Specific approaches may vary based on the type of campaign you’re
    running, but we’ve compiled a recommended social media flow for the most
    common types of campaigns. Refer to this checklist for best practices on
    building a following and delighting your audience.

    The Crowdfunding Social Media Checklist 1


    Review your bios
    1) AUDIT YOUR PRESENCE

    The name of the game on social media is clear and On product-related accounts, ensure your
    consistent messaging. Chances are you already messaging is consistent across platforms
    have a presence on social media of some type -- On personal accounts, add a link to your
    maybe a product-related account or just a campaign page and a one-sentence
    personal account. A thorough audit of what’s description of your product
    already out there will ensure all messaging is in
    perfect harmony. (Note: If you’re starting Look for impostor accounts

    completely from scratch, go on to Step 2.) Report any impostor accounts that you
    encounter
    For product-related accounts (including
    Verify your accounts on Facebook, Twitter,
    Facebook, Twitter, Instagram, and Instagram, and Linkedin, if you have them
    Linkedin), record the number of:

    Messages sent on each platform Research your competitors

    Number of followers on each platform


    Referral traffic on each platform Which platforms are they active on?
    Most-visited pages from social media on each What kinds of messages are they posting?
    platform

    Perform a SWOT analysis for each

    platform (see sidebar for more info)

    Pro Tip:
    A SWOT analysis (short for “Strength,
    Weakness, Opportunity, Threat”) is a
    great way to understand where you shine
    and where you may need improvement.
    For more information on how to conduct
    a SWOT analysis, check out this
    resource.

    The Crowdfunding Social Media Checklist 2


    2) SET YOUR GOALS

    Why are you posting on social media in the first


    place? Is it to grow your audience? To garner
    feedback from future customers? To generate
    presales? Your goals will dictate the tactics you
    employ, so this bit of pre-work will pay dividends
    down the line.

    Review your audit from Step 1

    What types of posts have done well in the


    past?
    Who is engaging with you? 3) CHOOSE YOUR PLATFORMS

    How does your social media presence


    compare with your competition? Like most things, social media is about quality, not
    quantity. It’s difficult to be on every platform and
    still maintain a high quality of content, so decide
    Decide what’s important
    early on where you’ll be focusing your efforts.
    What are your overarching business goals?
    What social media metrics support these
    business goals? Find your audience

    Which platforms are most popular with your


    List out your goals audience?
    Sample goals include: building brand Which platforms are less important to your
    awareness, managing brand reputation, audience?
    creating a community, increasing conversions
    or sales, and gaining market insights Write a mission statement for

    Ensure these goals match your overarching each network

    business goals A one-sentence objective will keep your efforts


    focused on your goals from Step 2
    Make your goals SMART
    If you have trouble creating a mission
    statement for a given social media platform,
    you may want to reconsider investing time into
    (see sidebar for more info)

    it
    Pro Tip:
    Decide on your platforms

    Setting SMART goals (short for “Specific,


    Measurable, Achievable, Realistic, and
    Timely”) can help push you further, give Set up your accounts

    you a sense of direction, and better Fill out all relevant profile fields
    organize your objectives. For more Include common keywords for your audience
    information on how to define SMART in your bio or description
    goals, check out this resource. Use consistent profile photos and branding
    across channels

    The Crowdfunding Social Media Checklist 3


    4) CREATE AND POST

    YOUR CONTENT
    Pro Tip:
    The sheer volume of activity on social media can While it should be clear to your followers
    make it feel as if your efforts are getting lost in how to support your campaign, remember
    the noise. But with a targeted audience and that no one wants to be bombarded with
    clear brand positioning, breaking through is just sales promos in their social media feed. A
    a matter of finding your first believers. The key good rule of thumb is the “80/20 rule”:
    to engaging content is a consistent posting 80% of your posts should educate, inform,
    schedule and high-quality content, so be sure to or entertain your audience; 20% of posts
    post multiple times throughout the week with should directly promote your campaign.
    the same week-to-week cadence.

    5) PROMOTE YOUR CONTENT


    Understand your value proposition

    What can your product do that no one Social media is different from other types of
    else’s can? promotion because, well, it’s social. Once you
    post your content, you’ll want as many people to
    see it as possible, and that means promoting
    Establish a tone
    early and often.
    People love to hate brands, but people love
    people, so adopt a tone that people can Tag others

    relate to
    Tag the accounts you want to target,
    including media outlets and influencers
    Identify your topics

    What are the things you feel most confident Interact with people

    about representing? You don’t need to respond to every


    comment, but it certainly helps
    Understand your resources

    How much content can you actually create? Encourage your backers

    How often can you post on each platform? Your backers are your biggest believers, so
    don’t forget to ask them to repost
    Find your inspiration

    Why did you create your product in the first Take pride in your work

    place? Try to capture this spark in each of Promoting your campaign is about showing
    your posts off your hard work!
    Review social media success stories

    Facebook, Twitter, Instagram, Linkedin, and


    Go easy on the hashtags

    TikTok all list case studies of successful One or two hashtags per post will usually
    brands on their platforms do, if any at all. More than that may turn
    people away.

    The Crowdfunding Social Media Checklist 3


    Self-impose a posting limit
    6) BUILD YOUR BUDGET

    Post regularly to keep your audience, but more (OPTIONAL)

    than a couple of times a day may overflow


    feeds If you have a budget to boost your reach, a paid
    social strategy can be a highly effective way to
    increase the visibility of your campaign.
    Incorporate your other
    Whether it’s through social ads, software tools,
    promotional channels
    or paid influencer mentions, boosting your
    Links to your social campaigns are great to social presence can take your campaign to the
    include in your email newsletters, on landing next level.
    pages, and, of course, on your campaign page

    Determine your budget

    What’s your total marketing budget?


    Be prepared to allocate 15-25% of your
    marketing budget on social media

    Understand your software needs

    Common spend categories include: content


    hosting, editing tools, and analytics tools

    Select your channels for paid ads

    Remember to stay where your audience is


    Smaller platforms like Quora or Wikihow may
    offer a bigger bang for your buck

    Identify influencers to work with

    If your strategy calls for it, influencers can add


    credibility as well as reach

    The Crowdfunding Social Media Checklist 4

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