Mini Project by Nikita Seth PFD Form
Mini Project by Nikita Seth PFD Form
Mini Project by Nikita Seth PFD Form
ON
Cer tificate
He/She has developed the concept of developing new Product/Service under my supervision
and gas completed the same in conformance with / partial fulfillment of the provision of
AKTU, Lucknow.
The work is original and has not been submitted anywhere else is any manner.
Signature…………………………………….
Name Mr/Ms/Dr…………………………….
Project guide Department of
Business Administration
Date……………………
Counter Signed
Signature…………………………………….
Principal
Date………………………
ACKNOWLEDGEMENT
It is a matter of great pleasure to thanks all esteemed who helped me to complete my final
Acknowledgement is not only a ritual but also an expression of indebtedness to all those who
have helped in the completion process of the project. One of the most pleasant aspects in
collecting the necessary and vital information and compiling it is the opportunity to thanks all
I would like to express my deepest gratitude and thanks To PROF. KK. MALVIYA
guide MR. PRIYATOSH MISHRA (ASST. PROFESSOR) of the valuable guidance and
Date:
Place: Pr ayagr aj
Nikita Seth
MBA 1st Sec - C
Roll No. 32
Student Id - 13210078
DECLARATION
We hereby declare that the project entitled – “Design with Intelligence” which is being
CHAPTER TOPICS
5 Concept development
8 Commer cialization
10 Bibliogr aphy
OBJ ECTIVE
1) Inter ior Design- DWI provides an easy way to the customer to design
their homes according to the choices and need.The application has various
templates which are designed and can help the consumer to choose or
customize according to their Taste and preferences Hence various templates
give the consumer a better view of how they can customize their homes.
2) Utility tools- DWI has various utility tools which can Provide ease to the
consumers .This utility tools Include measurement, scaling, geometrical
designing and attributes, various calculations, area calculation, raw material
requirement etc.Thus Providing a complete solution and aid to the
consumer.These utility tools further enhance the user experience and ease
the process of designing their homes.
3) Cost Analysis- Cost budgeting options available so you never go beyond budget
Providing various options is not a only solution. We even provide pricing of the same. If
someone is new to the field they will find trouble in knowing the prices of the various
products and exploring market will make the use of DWI a pain for them.Hence DWI
provides Not only choices but prices of the mentioned products different levels of
quality.Not everyone wants to choose the inferior quality, not everyone wants to choose
the best quality, hence DWI provides rate of each and every available quality rates in
order to cater the pocket size of the consumer.Therefore DWI will help the customer to
design according to their pocket size.
4) Pr ovide accessibility- Providing with the pricing not only ends the consumer
need. They even want the raw materials and labor who can Transform the design into
reality.Hence DWI has partnered with various raw materials providers and labors Who
are skilled in the respective field for performing a particular job , To provide A complete
designing solution.Hence DWI , Starts with a dream and ends with turning dream into
reality. DWI is a complete home designing solution for the fast moving generation who
need everything at the tip of their hand
5) Secur e/Safe -DWI also provides enhance functionality where the users can add in
various safety measures while designing the homes.These safety features can include
fire protection ; theft protection ; Natural hazards and other man-made hazards.Hence
providing security and safety functionality enhances the way the consumer can design
their homes
6) Pr oductive - Talking about your Productivity, DWI using its AI can help the user to
choose the best required layout for their homes.Layout which can suggest the user to
design various home requirement according to the space.Hence, it can suggest which
place would be best for washroom, which place would be best for dining room, which
place would be best for central rooms etc.
7) Lear nability -DWI provides the functionality where users can easily learn the
functionality of the app through various tutorials and guides.Hence DWI acts like a
guide before designing their homes
8) Infor mation - DWI has the functionality where users can get the detailed
information about a particular setting, information about measurements, information
about color scales etc.Having in-depth information of product and services for the assist
the consumer to choose the best for themselves.
10) Ser vice quality -Talking about service quality, each use according to the budget
can decide the level of quality they want, the level of quality of a particular product or
services, the quality of output.Quality results in costing, hence users can choose the
quality according to their budget requirement
11) Integr ation - DWI has an integration between various steps and processes that
allowing a smooth working on the project.Integration between what materials are
required at Pre - stage , What labor forces are required at initial phase, what can be the
requirement of Raw materials space the future .Hence the integration results in smooth
flow of the project
12) User Inter face - As DWI is completely based on application, the user interface
has to be user-friendly.DWI is designed in such a manner where even the complex
process of designing the home is done smoothly with a simple user interface.The easy
user interface helps the consumer to interact freely with the application.
13) Pr ivacy -As the consumers need to register on the application, the data entered by
them is completely Encrypted and And has various security levels where the privacy of
the consumers are vault stored. Hence the consumer data are stored completely safe and
never shared with any third-party.
14) Customer s needs - Customer needs are things that a customer wants , needs or
expects in a product or service. This product is designed according to the need of the
customers.Customer needs involve Price ,Time & Convenience , safety and
performance.
15) Aesthetics - As the application is completely AI-based , It learns what a user wants .
Through his surfing around the application and different choices he makes during the
process, the AI understands the aesthetic needs which the user wants.
REVIEW OF LITERATURE
AI technology is coming into our life in recent years. Science and technology also changing
and improving our interior design. The overall national strength has grown remarkably, and
the level of science and technology has reached the world-class level.
This paper starts from the combination of AI and home design, multi-angle analysis of the
current development and future prospects. According to the bedroom, kitchen, children's
items storage problems to provide solutions. Storage is an important problem for designers,
and also a difficult problem for users in their life.
However, with the help of AI, it can bring first-class experience for users. This paper will
carry out analysis and research from this point.
In scientific research, there are gaps in classifying the shapes of different architectural
interiors according to design . The main innovation in this study was to evaluate the shape of
the interior of the building where it was actually built, as the basis for shape analysis.
Form or shape is one of the main aspects of architecture design. A gap exists in scientific
studies on categorizing different architecture interior forms according to design. This paper
presents a methodology for categorizing interior forms of built places.
The main innovation of this study was to evaluate the architecture interior forms of real built
places as a base for any analysis on form. We proposed a clustering method by selecting 343
images of living rooms from residential places according to their history and interior design
style. We labeled all the images in AutoCAD software depending on form features. The
labeling results showed that images had 1104 distinct form features, including sloped, vertical
and horizontal linear solids, and edges. Regarding the high dimension of data, we used
Graphical Clustering Toolkit software for clustering, which involved the use of correlation
coefficients and internal similarity among clusters.
The clustering analysis grouped all the images into 25 clusters with the highest internal and
the lowest external similarities. The descriptive features of each cluster could show its formal
characteristics.
The application of artificial intelligence in environmental design has entered a stage of rapid
development, artificial intelligence in environmental design tools, methods, expression, as well as the
expansion of design content, the richness of design language and other aspects have produced a wide
range of changes. From the perspective of artificial intelligence in environmental design, this
paper discusses the future trend and possible revolutionary changes of artificial intelligence in
environmental design.
This paper combs the application of artificial intelligence in environmental design, analyzes
the design works with wide influence, and discusses the value and significance of artificial
intelligence in applied environmental design, as well as its possible future development trend.
The application of artificial intelligence in environmental design is a great change from
design means to design content.
From the interactive ability, virtual ability, to the integration of big data, all are new
opportunities and challenges brought by the ability of artificial intelligence to environmental
design. In response to such changes, environmental art design practitioners should establish a
more systematic, three-dimensional and data-based design activity system and a broader
design theory system.
Ar tificial) Intelligent Design: How to Lever age The Power Of AI In the
Design and Constr uction Industr y
The lowered barrier to entry is forcing industries to scramble to find the best AI-powered
solutions for their business. Although interior design is widely considered to involve more
creative processes than technical, it has just as much potential for growth with technological
integration as its sister industry mentioned above.
Even though industry experts may express caution at diving headlong into technology for fear
of it eventually eclipsing the artistic nature of the work, others say that it’s simply yet another
tool at a designer’s disposal, albeit more advanced. Nate Miller, founder and CEO of Proving
Ground, a digital design agency in Omaha, Nebraska told the American Institute of
Architects that “If you dig into the science behind artificial intelligence and research into
machine learning, you may find highly futuristic stuff.
But where it’s applied, it isn’t used as a replacement for human thinking or problem-solving.
It’s meant to be an accelerator that positions the computer to handle certain things that a
computer is really good at.”
Sheremetyev commented that “Currently, only professional designers know design rules and
techniques. Our vision is to empower everyone to become interior designers with an app that
combines AI with virtual reality.”
This might seem contradictory to the notion that AI isn’t intended to replace job function, but
the more general consensus is that AI tools are creating greater synergy between designers
and clients that help designs be more easily communicated and executed upon according to
project parameters.
Elements of AI can also be seen in the visualization of virtual and augmented reality (VR &
AR) programs for designers and professionals. Whether it’s a complex VR simulation that
serves a virtual tour of a proposed space or a collaborative design program complete with
virtual design assistants and prefabricated build elements, the undercurrent of artificial
intelligence acting as design aid is undeniable.
As designers and clients begin to experience how the use of AI-powered solutions expedites
their projects without eschewing quality or the wealth of human knowledge and experience,
we should start to see an even greater shift towards integrating these types of software
platforms into everyday use. Similarly, AI technologists will continue to push the envelope in
2019, developing new design platforms and tools that help to bridge the understanding
between man and machine.
GENERATION OF SERVICE IDEA
A few days ago I was planning to renovate my home and then I started doing all is planning
which was required to execute it I went to the market and found that there were various
options available to customize my homes, and found the task to be much difficult than what I
anticipated.
Then I googled and thought internet would be of great help for me, but sadly there wasn’t any
application which could satisfied my need to renovate my home.
I met with various professional designers and give them the gist as to how I want my room to
look But the ideas which they were sharing was too hypothetical and wasn’t at all easy to
understand or visualize the same.
Then I thought that there should be an application in this advanced world where we can
design our homes using AI and augmented reality.
Then I thought that this gap needs to be fulfilled where everyone wants things on their palm
rather than visiting markets or doing research of designing the homes
.Then I came up with an idea to design an application which could fulfill all the needs which
arises when someone wants to renovate their homes.
When I did a deep study of the same I found that things are much more deep And needs to be
resolved so that it provides an ace to everyone while renovation
It all started with raw materials, skilled laborers, budget planning, visuals etc.
Hence with all the If and buts , Taking into consideration all the things required while
Renovating or constructing a home , I stepped down and designed this application in order to
cater the needs of the persons who want to renovate a design their homes.
IDEA SCREENING
SWOT ANALYSIS
STRENGTH:
Hiring a professional designer can be a dent in our bank account, hence providing a DWI that
is Design with intelligence provide services as low as Rs. 999 per month with all professional
settings and customized unlocked and Rs. 499 per month for students pursuing designing
course with learning materials unlocked hence being a cheap option to cater the needs of
Talking about accessibility, smart phones are a part of life. Hence DWI ( Design with
intelligence) application is available in android as well as in App Store which provides easy
Cheap and easy accessibility will be of best interest to the people who want to provide
designing services of any cement housing. Many options available at click of your hand.
It’s a choice of wonder that if you want to do shopping online you are provided with
enormous solutions and services to choose from.
Hence DWI( Design with Intelligence) provides the very same facility of having enormous
options to choose from.
The options can be of Colors, Wall Structure, Ceiling Design , Wardrobe Designing, various
Lightning available, Flooring etc . Thus a complete package solution at tip of the palm.
Hence various available options will drag in customers to use our application and customize
their choices easily and conveniently.
Providing various options is not only a solution . We even provide pricing of the same. If
someone is new to the field they will find trouble in knowing the prices of the various
products and exploring market will the use of DWI a pain for them.
Hence DWI (Design with Intelligence) provides not only choices but prices of the mentioned
products different levels of quality.
Not everyone wants to choose the inferior quality, hence DWI provides rate of each and
every available quality rates in order to cater the pocket size of the customer.
Therefore DWI will help the customer to design according to their pocket size.
Providing with the pricing not only ends the consumer need. They even want the raw
materials and labors who can transform the design into reality.
Hence DWI (Design with Intelligence) , starts with a dream and ends with turning dream into
reality.
DWI (Design with Intelligence) is a complete home designing solution for the fast moving
generation who need everything at the tip of their hand.
WEAKNESS:
Hence a good quality camera will cater the best result, while average camera will be a
hindrance to the AI (Artificial Intelligence) on performing to its best.
Hence a poor quality camera can significantly result in inappropriate results which can
further lead to inappropriate planning and be the biggest weakness to DWI functionality.
Hence a good quality camera in a smart phone is a must in order to provide DWI to work on
its best possible manner.
We know that the cost of raw material always changes with demand and supply.
Inflation and deflation in the economy can directly impact on the costing of raw materials.
Hence the provided budget can be different from the original occurring cost.
Therefore, the budget provided on the app on the actual costing can have the huge difference .
In this scenario DWI cannot be fully reliable for mass planning. Raw materials and labor cost
often change with time and consumers need to have a through check before proceeding.
People still pr efer a pr ofessional over AI.
DWI uses AI which has its own very limitations of not providing or may be of not
understanding the exact demand of the consumer.
Many people till date prefer a professional service provider rather than an application to cater
their demand.
Henceforth people can hire a professional for designing purpose which in turn design
according to the taste of the consumer which will stand much more easy for the consumer.
A consumer cannot replace an AI ever in the same manner a professional designer who can
understand the taste of the consumer cannot be done solely through AI.
OPPORTUNITY:
This market is unexplored and whenever we cross a way we see new engineering marvels
everywhere.
In the meantime this market has seen a boom and heavy customization throughout.
Hence there was a need for AI to step in and make a significant change in this market.
There comes a new opportunity to exploited and with new opportunity in gave birth to DWI.
DWI using its AI will further help to boost the market in a significant manner.
There are no player as of now or they may be players which are unknown to majority.
DWI has its own first mover advantage and will set a benchmark of its own.
With getting DWI its patent wright , will bring in best business in long run .
Having the first mover advantage and educating the masses about DWI will add to the benefit
of ADI survival.
In today’s world everyone wants to stand out. No one wants to be a part of normal public .
Hence it is said your homes define your wealth. Being in the world of show offs and being in
the world of being unique is what everyone wants.
DWI can help to design a unique fancy homes for the consumer.
Fancy homes are a common sight to be seen in today’s world. Fancy homes require
professional services which cannot be afforded by everyone.
To make things affordable this is way DWI comes into existence . Providing cheaper
solutions of designing homes and fitting every pocket is what DWI aims for.
THREAT:
Ver y dynamic taste and pr efer ences of customer s might lead to
app br eakdown.
As we discussed in the previous opportunity of growing demands of beautiful homes and the
unique taste of everyone. This unique taste cannot be fulfilled to the top notch requirement of
the consumer hence it can lead to breakdown of consumer using the app.
AI learn from different cases and studies and not everyone has the same taste and preferences.
Hence the available resources on the application will be limited to the period and this can
disappoint the consumer on using the application which might lead to app breakdown.
Application once built requires several updates and bugs fixes and adding of new services
with the time period.
If the paid consumers are less on the platform then maintenance of DWI will be hindered and
further development will collapse.
Since hiring a professional designer is very expensive and a home basically has more than
two rooms to deal with. No one wants all the rooms in their homes to be same. Everyone
wants a different set up for different rooms.
Hence a professional interior designer charge differently for every room and this results in
huge Professional fee.
Interior designing doesn’t ends only on designing Rooms. It includes kitchen, Washroom, pet
homes, even our roof and home entrance.
Hence paying individually For each and every sector of the home results in huge professional
fee and this can at times force us to extend our budget which not always suits to the demand
of the consumer.
To eradicate Huge professional fee DWI comes with a cheaper solutions and Provides to
design Different sectors of the home with a single package price.
With our app one can design as many r ooms as possible with
monthly subscr iption.
As discussed in the above point DWI Provides solution to design various sectors of the home
under one single package subscription. A single subscription provides the opportunity to the
consumer to design a complete home without paying separate fee for separate separate
section of the home. A nominal fee of 499 or 999 as per requirement is the only fee which is
the Consumer has to pay rather than being a hefty amount to the professional interior
designers.
A Rs.499 or Rs.999 plan Can help the consumer To design the homes of the dream
The pr ice is ver y low and pr ovides many featur es and one can
also avail r aw mater ial and labor at few clicks.
As the subscription of the application is very low and the functionality of providing ;-
With just few clicks brings in feasibility to the consumer at a great level.
Having a one-stop solution for every requirement makes DWI a complete home designing
solution in every Manner ..
Features along with various other benefits Will help the consumer at a great level and
eventually will help DWI to grow significantly in this unexplored sector.
CONCEPT DEVELOPMENT
Design with intelligence (DWI) works as an Augmented Reality (AR) technology driven by a
powerful Artificial Intelligence (AI) which helps the designer to see real time view of the
DWI (Design With Intelligence) is is an app based on Augmented reality (AR) which
convert what we think into digital images on our mobile phone with the help of powerful
Artificial Intelligence. Augmented reality (AR) is something which it's the real word
This technology helps DWI in creating a digital picture of what we want to see. With the help
of camera and powerful hardware and an absolutely amazing artificial intelligence as backup
AUGMENTED REALITY:
objects that reside in the real world are enhanced by computer-generated perceptual
information, sometimes across multiple sensory modalities, including visual, auditory, haptic,
somatosensory and olfactory. AR can be defined as a system that incorporates three basic
features: a combination of real and virtual worlds, real-time interaction, and accurate 3D
SEGMENTATION:
1. Demogr aphic Segmentation- This app will target newly aged people from 18
to 45 with income level of middle class and above.
2. Geogr aphic Segmentation- This app will target metropolitan cities with
higher population density and more earning individuals.
3. Psychogr aphic Segmentation- This app will target people with similar
interest , taste, and hobby inclined towards interior designing and people with interest in
designing beautiful homes.
4. Behavior al Segmentation - People with similar search habits and people with
loyalty towards similar type of interior designing platform will be targeted.
TARGET MARKET:
Design with intelligence (DWI) will target individual of age above 18 years who are willing
and able to pay and decorate their home and Individual who are trying to learn interior
designing.
POSITIONING:
DWI will always try to bring value to their clients for which it will always try to become
better from yesterday. To provide a pleasant experience and seamless movement throughout
the app will be the prime priority. The app will provide agility in delivery of service ,with
freedom of customization and at a very reasonable rate.
We will positioned our app as a utility app which helps people in solving their confusion
about what to do with their rooms.
ADVERTISING STRATEGY:
In order to make a application being available to the right consumers, we would target
consumers firstly who live in high level society, where customization of homes is a common
site.
Taking advantage of social media platforms such as Instagram, YouTube, Facebook and
hiring other Influencers who have the niche of this particular market.
Tying up with different agencies which provide home design solutions is also the part of
advertisement strategy.
PRICING STRATEGY:
DWI (Design with intelligence) is a service providing app which charges when the service is
demanded . There are many ways in which a service application can price itself, but DWI
(Design with Intelligence) has a very simple yet unique pricing plan which allow user to pay
according to their comfort zone and need.
DWI (Design with Intelligence) is a partially paid application which comes with two
different pricing plans .
The first plan which comes to assist professionals and individuals in designing which
cost 999 Rs per month to avail all the services and customization unlocked.
The second plan comes for learners .This plan has almost all the feature accept for
customization but it also include learning tutorials and video lectures from experienced
interior designers.
This plan costs 499 Rs per month on single user / single device basis.
SERVICE DEVELOPMENT
In the process of developing the application, and through various feedback , this app Turned
out to be more than just an interior designing application.
The research shows that the services are developed over the ten stages of strategic planning,
idea generation, idea screening, business analysis, formation of cross-functional team, service
design and process/system design, personnel training, service testing and pilot run, test
marketing and commercialization .
The first thing to consider while developing an app is defining the project scope.
In this, i will keep in mind the integration of AR technology, platforms and the
geographical location-targeted while launching the app.
Focus On MVP
MVP stands for Minimal Viable Product. If i directly launch an application with
numerous buttons which a user may not use, does not make much sense. I will
focus on developing MVP which is the basic version of the app and i will keep
updating it from time to time.
Maintenance
My responsibility will not end after launching the app. Maintenance is the key
to make my DWI app stay in the marketplace. I will make sure that my app is
always up to date with the marketplace standards.
COMMERCIALIZATION
SERVICE DEVELOPMENT:
As the application has various direct and indirect human requirements to those of providing
raw materials and labor forces.
This application can be commercialized at various levels where various vendors who are
willing To supply the raw materials or to list their pricing on the application can pay fee for it.
Various service providers which provide the service of manpower can be partnered with
nominal commission fee on the labor fee charged against the project.
Various consumers and architect can bundle them self with monthly subscription or yearly
subscriptions to use the application completely.
CHANNEL:
The App will available through online platforms. will be available on-
Play store
App store
Microsoft store
While studying and analyzing the topic I found out that AI has already penetrated the interior
design market. Interior designing with integrated AI will open all new avenues for both the
designers and the aspirants.
It was a very new topic for me to research on and while reviewing the materials and
analyzing the path of the process i learned many new things .
The first mind blowing thing for me was my first official introduction with the term
augmented reality .
I never knew that augmented reality has been so much with me for the past few years .
I came to know that the filters i use while clicking photograph the Snapchat filters , Pokemon
go game and recently Facebook’s Metaverse is all based on augmented reality .
During my study i was reminded from time to time that how much artificial intelligence has
been the part of our life .
From face unlock on my Iphone to reading my favourite topics on Google without searching
is all controlled by artificial intelligence .
When Augmented Reality (AR) and Artificial Intelligence (AI) are combined to work as one
they can do wonders and that’s what DWI does.
BIBLIOGRAPHY
www.google.com
https://ieeexplore.ieee.org/abstract/document/8706286
https://www.e3sconferences.org/articles/e3sconf/abs/2020/39/e3sconf_ewre2020_02105/
e3sconf_ewre2020_02105.html
https://www.sciencedirect.com/science/article/pii/S2095263517300341