MG Motor

MG Motor

Logo used since 2021

MG stand at the 2024 Geneva International Motor Show

Company type Division

Industry Automotive

Predecessor MG Rover Group

 1924 (MG marque)

Founded
 April 2006; 18 years ago (under Chinese
ownership)

Area served Worldwide

Key people  Lu Jianjun (brand general manager)[1]

Products Automobiles

Production 840,000 (2023)[2]

output

Owner  Nanjing Automobile (2005–2007)

  SAIC Motor (2007–present)

Website  mg.co.uk (UK)

 mgmotor.eu (Europe)
 saicmg.com (China)

MG Motor is an automotive brand owned by the Shanghai-based, state-

owned carmaker SAIC Motor.[3] It is a continuation of the original MG marque, a British
brand that was established in Oxford, UK in 1924. SAIC Motor gained control of the
brand in December 2007 by acquiring Nanjing Automobile Corporation (NAC), a smaller
Chinese company that first acquired the brand from the defunct MG Rover Group in
2005. Currently, MG is a division within SAIC's passenger vehicle branch.[1]
MG vehicles are designed and developed by SAIC, and manufacturing mainly takes
place at SAIC's plants in China. SAIC also produces MG vehicles in Thailand, India and
Indonesia for the respective regional markets. The brand briefly assembled cars at
the Longbridge plant in UK from 2007 until 2016 for the UK market, before switching
into sourcing cars directly from China instead.
MG has been positioned as SAIC's main brand internationally.[4] Since 2019, MG has
been the largest single-brand car exporter from China.[5] In 2023, MG Motor sold around
840,000 vehicles worldwide, with 88 percent of its sales coming from outside China.[2]
In China, MG is also known by its Chinese name "名爵"; Míngjué, and it is one of
several passenger car brands owned directly by SAIC
alongside Roewe, Maxus (LDV for some export markets), Rising Auto, and IM Motors.
History[edit]
2005–2009: As NAC MG[edit]
Following the collapse of MG Rover Group in 2005, Nanjing Automobile
Corporation (NAC) acquired the MG marque, the Longbridge plant and its production
tooling for £53 million ($97 million), outbidding the larger SAIC Motor, which also sought
the acquisition.[6][7] While SAIC managed to obtain the intellectual property rights for
the Rover 75 and Rover 25 models, it was unable to secure the Rover trademark, which
was purchased by Ford from BMW in 2006.[8] Eventually, SAIC established the Roewe
brand to produce and market the former Rover vehicles in China.[9]

A 2007 MG TF, which was produced in Nanjing, China

NAC formally established NAC MG UK Limited as the UK-based holding company for
the plant and marque on 12 April 2006. Production of MG vehicles such as the MG
TF, MG3 and MG7 restarted in China on 27 March 2007 at an NAC facility in Nanjing.[10]
[11]
At the Longbridge plant, production of the MG TF LE500, MG TF135 and MG TF 85th
Anniversary resumed in August 2008.[12][13]
On 26 December 2007, NAC merged into SAIC. The merger saw SAIC obtaining full
control of NAC MG, while NAC took a 15 percent holding in SAIC.[8] The acquisition
resolved SAIC's issue regarding a bottleneck in Roewe production due to the ownership
of Rover engine production rights by NAC, along with other technologies.[14] In early
2009, NAC MG UK Limited was renamed MG Motor UK Limited, and became the
national sales company for the UK market.[15]
2007–present: Under SAIC Motor[edit]

A 2010 MG 750 in Chile

In October 2008, SAIC started exporting the Roewe 750 and 550 with MG badges to
Chile as the MG 750 and MG 550 respectively. The company asserted that compared to
SAIC's own Roewe brand, the MG brand has the "popularity, loyalty and premiumness"
to enter export markets, including Europe.[16]

Logo used in 2010–2021

In 2011, SAIC and General Motors which are joint venture partners in China announced
a tie-up to develop a new petrol engine family called the SGE, which include 1.0, 1.2,
1.4 and 1.5 litres, all turbocharged. The engine family are used in many MG models.[17][18]
The first all-new MG-branded model for 16 years, the MG6, was officially launched on
26 June 2011 during a visit to MG Motor Longbridge plant by Chinese premier Wen
Jiabao.[19][20]
By March 2012, SAIC had invested a total of £450 million in MG Motor.[21][22] After being
previewed as the MG Zero concept car in April 2010,[23] the MG3 went on sale in the
United Kingdom in September 2013.[24][25]
On 23 September 2016, MG Motor announced that all car production had ceased at the
Longbridge plant. The closure affected 25 jobs at the assembly plant, while sales,
marketing and after-sales departments based in the Longbridge complex were
unaffected. The company cites "improving production scale efficiencies" as the reason
of the plant closure, promising that production in China will "allow faster access to
product and help to meet ever-increasing customer demand."[26] Since then, MG vehicles
had been imported from China into the UK.[27]
In December 2017, the company opened its first overseas plant outside China in UK
in Chonburi, Thailand. It is a joint venture between SAIC and Charoen Pokphand, a
Thai conglomerate company. The plant has a total annual production capacity of
100,000 units.[28]
In 2018, SAIC Design opened a new advanced design studio in London, which deals
with the advanced design of MG and Roewe vehicles.[29]
MG vehicles became available in the rest of Europe since late 2019 with the release of
the ZS EV in the region. SAIC Motor established operations based in Amsterdam,
Netherlands to oversee sales activities in the region.[30][31]

2023 MG4 EV XPower

During the 2020s, MG saw significant sales increase in UK and Europe. This growth
was primarily driven by the expansion of its dealer network and the introduction of
several new electric vehicle models.[32] Between 2020 and 2023, MG was one of the
fastest-growing brand in UK and Europe, where it posted growth amid the COVID-19
pandemic, during which many other brands experienced a decline in sales.[33][34][35][36] Sales
of MG vehicles in Australia also quadrupled between 2020 and 2023 due to its attractive
pricing.[37][38][39] The MG4 EV, MG's first ground-up-developed EV that was launched in
2022, significantly contributed to driving MG's sales growth and received widespread
acclaim from the press.[40]
Products[edit]
Main article: List of MG vehicles

2017 MG6 and MG ZS on display

Initial MG Motor products consisted of refreshed MG Rover vehicles, such as the MG
TF, the first-generation MG3 and the first-generation MG7.[10] MG Motor began releasing
new vehicles in 2011, starting with the MG6 then the second-generation MG3. MG
Motor also markets rebadged vehicles from parent company SAIC Motor such
as Roewe and Maxus, alongside vehicles dedicated for the MG brand.[41]
MG Motor started producing vehicles in India since 2019, where some of the products
are sourced from corporate sibling SAIC-GM-Wuling.[42] Products such as the MG
Hector and MG Comet EV are exclusive to India. The marque also offered commercial
vehicles only for Thailand, such as the MG V80 and MG Extender which are sourced
from Maxus.[43]
At the Shanghai Auto Show in April 2013, MG showcased a concept car that previews
its first SUV model, the MG GS. The production version of the GS went on sale in China
in March 2015.[44] The GS went on sale in the UK in June 2016.[45] MG Motor followed up
the release of the GS with a smaller SUV, the ZS, which went on to become the most
popular MG model globally. In 2018, the GS was replaced by the MG HS.
The first production electric car from MG is the eZS (ZS EV outside China), which was
announced at the 2018 Guangzhou Auto Show in November.[46] Based on the ZS SUV,
the vehicle became available in export markets such as the UK and Europe as the MG
ZS EV since 2019.[47] The ZS EV was followed by the MG5 SW EV (a rebadged Roewe
Ei5), which went on sale in the UK in September 2020 and in Thailand in November
2020 (as the MG EP).[48][49] The MG4 EV, introduced in July 2022, helped MG increase its
sales in Europe significantly. The model is a European-focused C-
segment hatchback with a dedicated electric vehicle platform called the Modular
Scalable Platform (MSP).[50] In 2023, MG introduced another electric car and its
first roadster, the Cyberster, which went on sale in 2024.[51]
The most popular MG Motor product in international markets is the MG ZS. It is one of
the most exported car from China, with 201,874 units exported from China to
international markets in 2023, not including the MG ZS EV with 49,418 units exported.[5]

MG6 Pro


 MG ZS

MG Cyberster

MG Extender, a rebadged Maxus T60/T70

Operations[edit]
Development[edit]

MG Motor UK HQ–SAIC UK Technical & Design Centre

MG Motor cars were once engineered by SAIC at the Longbridge facility in Birmingham,
UK. Longbridge was formerly home to Austin, British Leyland, Rover Group and, later,
the MG Rover Group. Currently, most of the design, development and R&D takes place
in China by SAIC Motor R&D Innovation Headquarters (SRIH).[52]
The Longbridge facility has been retained as the base to SAIC Motor Technical Centre
UK (SMTC), which had significant design and engineering input into SAIC products
globally.[53][54] SMTC once employed around 500 people at its peak.[55] SAIC reduced its
presence in Longbridge in 2019 with the large Technical Centre downsized to 20 staff
and moved to London.[56] The facility used to host a design studio, before moving to
London.[57]
SAIC Design Advanced London in London, UK at Marylebone Road succeeded the
Longbridge design studio.[58] Led by Carl Gotham and Robert Lemmens with 20
employees, the studio conducted some key design work for MG vehicles and works in
conjunction with the automotive manufacturer's other studios to support future product
designs for brands including MG, Roewe and Rising Auto.[29][59]
Some MG models particularly in India were developed by SAIC-GM-Wuling, a joint
venture that is majority owned by SAIC.[60]
Production[edit]

Longbridge plant, 2009

After MG Rover collapsed, Nanjing Automobile Corporation (NAC) resumed production
at the Longbridge plant in 2008. NAC used Longbridge to produce the MG TF, which
they mildly redeveloped. SAIC took ownership of the MG brand, and from 2010
onwards, the MG6 was produced in China. From 13 April 2011, MG Motor started
producing the MG6 at Longbridge.[61] From 2013, the MG 3 also saw some limited final
assembly at the same factory.[62] Activity at Longbridge was later gradually reduced. In
September 2016, MG Motor ended production at the Longbridge facility, with Matthew
Cheyne, head of sales and marketing at MG Motor UK, citing "moving production
abroad was a necessary business decision". Cheyne claimed that the company "did no
actual production there", with workers only performing minimal additions for the three
models, the MG3, MG6 and MG GS that came as knock-down kits.[26] 25 employees
were made redundant as a result of the move and other employees moved to different
areas. This marked the end of MG production in the UK, and production was fully
moved to China.
In December 2017, MG Motor opened its first overseas plant outside China in UK
in Chonburi, Thailand. The plant was established and operated by a joint venture
between SAIC Motor and Charoen Pokphand, a Thai conglomerate company. The plant
has a total annual production capacity of 100,000 units. The new plant replaced an
older plant located in Rayong that was used since 2014, which had an annual
production capacity of 50,000 units and had been closed since.[28] In 2022, the facility
exported 6,684 vehicles to Vietnam and Indonesia.[63]
In 2019, SAIC Motor opened its fourth factory in China located in Ningde, Fujian, that is
mainly used for producing and exporting MG vehicles. It is SAIC’s fourth factory in
China, after plants in Shanghai, Nanjing and Zhengzhou. The 5-billion yuan ($702
million) factory is capable of producing up to 240,000 vehicles a year at full capacity,
increasing SAIC's annual production capacity in China from 740,000 to 980,000
vehicles. The first vehicle produced in the plant was the plug-in hybrid version of the MG
HS.[64]
Marketing[edit]
 A 2015 MG6 in a dealership in UK
In most markets outside UK and Europe, MG vehicles are fitted with a "Brit Dynamics"
emblem, as part of the "Brit Dynamics" marketing campaign that highlights "British"
engineering, styling and driving behaviour.[65]
Starting 2016, MG is a sponsorship partner of football club Liverpool F.C.[66] Initially a
regional partnership for the Chinese market, since July 2019 MG extended their existing
long-term regional relationship to incorporate global markets.[67] The partnership ended in
mid-2022.[68] In January 2024, MG Motor UK announced a multi-year sponsorship with
London football club Arsenal F.C.[69] Previously, MG Motor has previously
sponsored Copa Sudamericana, the secondary pan-continental clubs competition in
South America, as well as French football club Olympique Lyonnais.[69]
Markets[edit]
MG Motor top 10 largest markets, 2023[70]

Vehicle
Rank Location
sales

1 China 99,441

2 United Kingdom 81,289

3 Mexico 60,128

4 Australia 58,346

5 India 49,229
 6 France 33,374

7 Italy 30,254

8 Thailand 29,176

9 Spain 29,048

10 Germany 21,230

Australia[edit]
MG Motor started selling cars in Australia since 2013 through a direct factory-backed
operation, instead of local distributor-led operation. Between 2013 and 2016, the brand
sold a single model, the MG6, with the MG3, MG6, and the GS joining in 2016.[71] In the
country, the brand went from selling just 600 cars in 2017 to 58,346 units in 2023,
[72]
becoming the seventh best-selling brand in Australia.[73] The brand's popularity in the
country were widely attributed to its competitive pricing.[74]
Europe (mainland)[edit]
MG Motor started its sales operations in mainland Europe in late 2019 separate from its
UK operations,[75] when company established SAIC Motor Europe B.V. and a European
headquarter in the Netherlands. In the Netherlands, MG started selling the ZS EV in late
2019, and also sells its models through the Woonexpress home furnishings group's
outlets.[76] In February 2020, MG entered Norway, which has a mature electric vehicle
market. Later that year, MG expanded to Austria, Belgium, Denmark, France, Iceland,
and Luxembourg. In 2021, MG entered Germany, Italy, Spain, Sweden and Portugal.
[77]
In November 2022, MG Motor merged its European and UK operations into a single
business.[75]

An MG Electric dealership in Istanbul, Turkey

During the first half of 2023, MG along with Tesla are two brands with the largest growth
in Europe. According to JATO Dynamics, the brand registered 104,300 vehicles in H1
2023, a growth of 128 percent compared to H1 2022. The sales increase was attributed
to the introduction of the popular MG4 EV.[34] Electric vehicles are MG Motor's strength in
the market, as unlike other manufacturers, SAIC is not restricted on traction
battery supply and production volume.[76]
In July 2023, Yu De, general manager of SAIC's international business department
stated that Europe market is will be SAIC's largest overseas market, with annual vehicle
sales predicted to surpass 200,000 units in the longer term. The company indicated that
it is studying plans to establish a manufacturing base in Europe.[78]
As of July 2023, MG Motor asserted its position of not having official presence in the
Russian market, due to the complications of the Russian invasion of Ukraine.[79]
India[edit]
Main article: JSW MG Motor India

An MG Hector rolling off the production plant at MG

Motor India plant in Halol, Gujarat
MG-branded vehicles are manufactured and distributed by MG Motor India, a SAIC
Motor subsidiary, which was established in 2017 and started operations in 2019. The
company acquired a former General Motors facility in Halol, Gujarat.[80] It is the only
region where MG acquired models from SAIC-GM-Wuling, such as the MG Hector and
the MG Comet EV which are rebadged Baojun 530 and Wuling Air EV respectively.
In November 2023, the company entered into a strategic joint venture with JSW Group,
which allowed the latter to acquire 35% in the company due to restriction of receiving
funding by the Indian government from China. Following the tie-up, the company was
renamed to JSW MG Motor India.[81]
Mexico[edit]
MG Motor entered the Mexican market in late 2020. From October 2020 to April 2021,
the brand opened 34 dealerships in the country and has sold over 2,000 vehicles.[82] In
2023, the brand sold 60,128 units in the country, representing an increase of 25 percent
compared to 2022. In that year, MG became the eighth best-selling brand in Mexico
with a market share of 4.4 percent.[83]
Middle East[edit]
MG vehicles officially sold in the GCC market are imported and distributed by Auto
Class Cars in Qatar, Inter Emirates Motors in the UAE, Zayani Motors of Bahrain, Jiad
Modern Motors of Saudi Arabia, Mohsin Haider Darwish of Oman and Adel Alghanim
Automotive in Kuwait.[84][85]
Pakistan[edit]
Main article: MG Motors Pakistan
MG vehicles are assembled and distributed in Pakistan by MG JW Automobile Pakistan,
part of local company JW Auto Park, which in turn owned by local businessman Javed
Afridi. In 2020, it introduced three SUVs in Pakistan, namely the MG HS, ZS and ZS EV.
[86][87]
The company set up an assembly plant in Raiwind, Lahore, which also assembles
MG electric cars alongside the petrol-powered cars.[88]
Southeast Asia[edit]
Thailand[edit]
MG vehicles in Thailand are locally assembled in Chonburi by SAIC Motor-CP Co., Ltd.,
a joint venture between SAIC Motor (51 percent) Thai conglomerate Charoen
Pokphand (49 percent). MG vehicles are distributed in Thailand by MG Sales (Thailand)
Co., Ltd.[89] The brand debuted in the country in March 2014 at the 2014 Bangkok Motor
Show.[90]
Indonesia[edit]
MG Motor entered the Indonesian market in March 2020.[91] In February 2024, MG Motor
started assembling electric vehicles in a facility owned by SGMW Motor Indonesia,
which include the MG4 EV and MG ZS EV.[92]
Philippines[edit]
MG operated in the Philippine market in 2015 until 2018 under Morris Garages
Philippines. From October 2018 to July 2023, The Covenant Car Company, Inc.
(TCCCI) was the distributor and importer of MG brand vehicles, with a network of 42
dealerships nationwide.[93] On 1 August 2023, SAIC Motor Philippines, Inc. (SMP), a
subsidiary of SAIC became the new distributor and importer of MG products and
services, with a total of 44 MG-branded dealerships across the country.[94]
Singapore[edit]
In Singapore, Eurokars Group was appointed the official distributor of MG cars in
October 2019 and launched two models, the electric MG ZS EV and the MG HS SUV,
at the 2020 Singapore Motorshow.[95]
Motorsport[edit]

MG / Triple Eight British Touring Cars 2012–2014

In January 2012, MG Motor announced that it would enter the 2012 British Touring Car
Championship through the newly established MG KX Momentum Racing team.[96] In its
debut season the team ran two MG6s driven by Jason Plato and Andy Neate. Plato
ended the season in third place, with the car yet to find its feet in wet conditions.
 MG / Triple Eight British Touring Cars 2015
The team returned in 2013, with Sam Tordoff driving, who performed well in his debut
year having joined through the KX Academy scheme. Plato once again came third, with
Tordoff sixth.

MG / Triple Eight British Touring Cars 2016

In 2014, MG won the Manufacturer's Championship[97] to break Honda's four-year reign.
After just three years of competition, the MG6 GT sealed the title by 95 points at the
season finale at Brands Hatch.
Drivers Plato and Tordoff racked up seven wins and 20 podiums in the 30-race
calendar. Plato finished the Driver's Championship in second place, behind Colin
Turkington, while Tordoff finished seventh. The 2014 season also saw a third MG6 GT
on the grid, driven by Marc Hynes and also maintained by Triple Eight but in a new
livery which did not resemble the other two MG cars. Hynes finished his debut season in
18th.
For the 2015 campaign, MG fought to regain the Manufacturers / Constructors title with
a new driver lineup. 2013 Champion Andrew Jordan and young gun Jack Goff paired up
in the MG6 to fight against Honda, BMW and Infiniti for the title. MG finished second in
the Manufacturers / Constructors title challenge, with Andrew and Jack in fifth and ninth
position, respectively, in the drivers' standings.
MG announced a new three-year contract extension with Triple Eight Racing for the
2016 BTCC campaign. The team plan was to bring in young and up-and-coming drivers
with an intention to grow its own champion over the duration of the contract. Josh Cook,
a former 2014 Renault UK Clio Cup Vice-Champion, and BTCC 2015 Jack Sears
Trophy winner (award for the top rookie) and Ashley Sutton, graduating to BTCC after
leaving the Renault Clio Cup as reigning 2015 champion, were announced as the new
line up for MG. After a hard-fought campaign the MG drivers finished in 12th and 13th
place, respectively, with Ash picking up the Jack Sears Trophy for the top rookie.
Another new driver lineup was introduced for the 2017 season as Árón Taylor-
Smith and Daniel Lloyd drove the MG6 cars. The season was a disaster, with not a
single win or podium finish to show for their efforts. Lloyd left the team after four
meetings and Josh Cook was brought back to help improve results, whilst Taylor-Smith
was withdrawn from the Croft rounds of the championship after being involved in a
multi-car accident during the wet qualifying session at the circuit, the Irishman struggled
thereafter, picking up just six further points all season. Cook was ultimately the highest
placed of the MG drivers in the championship, but only in 18th (that includes the points
he obtained when driving for Maximum Motorsport before returning to MG), and the
team finished a distant last in the manufacturers standings.
Triple Eight merged their operations with BMR Racing for 2018, and therefore MG
exited the championship again as a manufacturer. The MG6 continued to be used for a
further two seasons, firstly by AmD Tuning in 2018, and then by Excelr8 Motorsport in
2019, with rather limited success in both years.
Sales[edit]
MG sales by countries[98]

Europe
Calenda China[99 Australia[10 Thailand[10 Philippines[10
UK incl. India Mexico Chile
r year ] 1] 2] 3]

UK[100]

2007 3,131 - - - - - - -

2008 9,361 133 - - - - - - -

2009 13,785 374 374 - - - - - -

2010 29,216 282 285 - - - - - -

2011 50,191 360 362 - - - - - -

2012 72,516 782 787 - - - - - -

2013 74,684 504 513 - - - - - -

2014 52,217 2,326 2,326 - - - 204[104] - -

2015 70,377 3,152[105] 3,157 - - - 3,779[106] - -

2016 80,389 4,192[105] 4,194 - - - 8,319[107] - -

2017 134,786 4,192 4,442 - - - 12,013[108] 3,035 -

2018 256,084 9,049 9,050 - - 3,007[109] 23,740[110] 5,406 -

2019 269,751 14,061 14,061 - - 8,326[111] 26,516[112] 8,386 5,085[113]

2020 297,317 18,415 25,199 28,162[11 - 15,253 28,316 10,789 3,542

4]

2021 456,243 30,600[11 52,546[11 40,273[11 8,699 39,025[116] 31,005[117] 20,846[11 6,343[119]
5] 5] 4] 8]

2022 170,236 51,050 48,063 23,574 49,582[120] 24,466 20,301 7,856

2023 99,441[7 81,289[70] 49,229[70] 60,128[7 58,346[70] 29,176[70] 11,657[70] 10,110[70]

0] 0]

See also[edit]
 MG cars
 List of MG vehicles
 SAIC Motor
 Roewe
 MG Rover Group
 List of car manufacturers of the United Kingdom
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