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    Marketing Paln

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    Ruth Ngina Mulwa
    The marketing plan document outlines the typical sections included in a marketing plan. It discusses dividing the work among team members to complete each section, which include: an executive summary, current marketing situation analysis, SWOT analysis, objectives and issues, marketing strategy, action programs, budget, and controls. The team will work together to define objectives and issues, while individual members are assigned to specific sections like marketing strategy, action plan, and controls.

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    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd

    Marketing Paln

    Uploaded by

    Ruth Ngina Mulwa
    55 views2 pages
    The marketing plan document outlines the typical sections included in a marketing plan. It discusses dividing the work among team members to complete each section, which include: an executive summary, current marketing situation analysis, SWOT analysis, objectives and issues, marketing strategy, action programs, budget, and controls. The team will work together to define objectives and issues, while individual members are assigned to specific sections like marketing strategy, action plan, and controls.

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    The marketing plan document outlines the typical sections included in a marketing plan. It discusses dividing the work among team members to complete each section, which include: an executive summary, current marketing situation analysis, SWOT analysis, objectives and issues, marketing strategy, action programs, budget, and controls. The team will work together to define objectives and issues, while individual members are assigned to specific sections like marketing strategy, action plan, and controls.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    55 views2 pages

    Marketing Paln

    Uploaded by

    Ruth Ngina Mulwa
    The marketing plan document outlines the typical sections included in a marketing plan. It discusses dividing the work among team members to complete each section, which include: an executive summary, current marketing situation analysis, SWOT analysis, objectives and issues, marketing strategy, action programs, budget, and controls. The team will work together to define objectives and issues, while individual members are assigned to specific sections like marketing strategy, action plan, and controls.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 2

    MARKETING PALN

    1. Executive Summary this section summarizes the main goals, recommendation, and

    points. Its usually an over view for mangers who must read and approve the marketing plan.
    2. Current Marketing Situation - this section discusses overall marketing,

    identification of the market segment to be targeted, provides information about the companys current market position. Market Description; describe the target market in detail Product Review; summarize the main features of the companys product. This information may be organized in product line, type of customer, market or by product introduction. Competitive Review; identify key competitors, describe competitors marketing position and their strategies Distribution Review; most important channels, provide overview on each channel arrangement, mention new developments and trends 3. SWOT Strengths; internal capabilities that help the organization reach its objectives Weaknesses; internal elements that interfere with the companys ability to achieve its objectives Opportunities; external elements that the organization may be able to exploit to its advantage Threats; current or emerging external elements that may possibly challenge the companys performance
    4. Objectives and Issues they state the marketing objectives that the co would like to

    attain during the plans term and discuss key issues that will affect their attainment
    5. Marketing Strategy explains the marketing mix elements and how they respond to

    the threats and opportunities. Positioning Strategy Product Strategy Pricing Strategy Distribution (place) Strategy Marketing Communication strategy Marketing Research Marketing Organization
    6. Action Programs should be coordinated with the resources and activities of other

    departments, including production, finance, purchasing etc What will be done? When will it be done? Who is responsible for doing it?

    How much will it cost?

    7. Budget it projects profitability and helps management plan for expenditure,

    scheduling and operations related to each action program.


    8. Controls it outlines the control that will be used to monitor progress. It allows

    management to review implementation results and spot products that are not meeting their goals.

    Work Division Some people will have to work together because some steps are inter-related. Miriam: current market situation Margaret: SWOT ALL OF US: Objectives and Issues Ruth: Marketing strategy Edna: Action Plan Jacky: Budget Liz: Controls and Executive Summary

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