VRL Logistics Limited
VRL Logistics Limited
VRL Logistics Limited
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Indian Logistics Industry
• As per India Brand Equity Foundation (IBEF), the logistics sector in India has been growing at 10.5% YoY
till 2019. By 2022, the market size of the logistics sector in India is expected to reach $215 billion.
• As per Agility Insights, India ranked 2nd in the 2019 Agility Emerging Markets Logistics Index, which ranks
Emerging Countries based on their logistics performance.
• Implementation of Goods and Services Tax (GST), relaxed Foreign Direct Investment (FDI) regulations
and granting of Infrastructure status has benefited the logistics industry. With infrastructure status,
logistics sector can now get credit at competitive rates and on a long-term basis. While relaxed FDI
norms will boost investments that will ultimately improve the infrastructure and warehousing facilities.
• GST has reduced unnecessary movement between warehouses in each state which was done earlier to
reduce the Central Sales Tax. Now multiple small warehouses can be consolidated into a few large
warehouses promoting the development of better facilities like automation and advanced safety
measures etc.
• National Highway Authority of India reported that it had accomplished the construction of 3,979 kms
of national highways in FY20, this is in sync with the Government’s increased focus on improving
logistics. The Government of India has targeted to construct 65,000 kms of highways by 2022 and 2,000
kms of coastal connectivity roads have been identified for development to improve the supply chain.
• According to India Ratings, the Logistics sector is expected to have a gradual and prolonged recovery
from the pandemic shock unlike a sharp V-shaped recovery over FY21.
• According to India Ratings, even though the Government had relaxed norms for inland logistics
companies during the lockdown, yet volume is expected to decline by 10-15% in FY21 as the
consumption demand could take longer to recover.
2
10
88
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• Infrastructure investments in road development, favourable regulations, and a rise in demand will
further increase the share of roads in freight transportation, which is expected to capture 70% (currently
65%) of the total freight transport industry. Consumption of these services is expected to increase in
remote areas and terrains where railways or other modes of transportation can’t reach.
• GST and implementation of the e-way bill have reduced transit times by 60%, due to the
implementation of the e-way bill at inter-state border checkpoints the capacity and delivery speed has
increased. Also, technology has helped in better tracking, reducing errors in deliveries and increasing
overall efficiency.
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Business Model
• The asset-intensive model (where own fleet of vehicles and hubs are used in their operations) of the
Company when compared with its competitors who operate in the asset-light model (where leased
vehicles or hubs are used in day-to-day operations) makes VRL independent of 3rd party players. This
way VRL is able to maintain better quality and have flexibility in terms of capacity utilisation. Own fuel
stations at key locations like Hubli, Bangalore, Mumbai etc, and in-house software systems have
further helped the Company to research and develop better designs for its vehicles.
• VRL has a centralized maintenance facility at Hubli and also, has tie-ups with equipment
manufacturers for procuring spares to benefit in terms of cost and exercise economies of scale. Major
Original Equipment Manufacturers have outlets on VRL’s premises in Hubli.
• Besides the asset-intensive model, VRL also operates in a labour-intensive model (because of their
fleet drivers) to ensure complete control of its operations allowing it to maintain quality and flexibility.
• VRL owns most of the vehicles and plants used in all segments that it operates in. Most of its
consignment bookings and ticket bookings happen through its own branches present in 906 locations
spread across the length and breadth of the Country. However, the Company has a major concentration
in the South and the West India.
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Source: Company, Leveraged Growth
• The ‘Hub-and-Spoke’ operating model increases capacity utilization. This model starts with registering
and collecting of consignments by the booking office. The goods are consolidated at a spoke and
shipped to a hub from where the goods are consolidated as per destination spoke, from where the
consignment is delivered.
• VRL has a well-diversified customer base of corporates and traders with an exclusive focus on B2B
services.
• VRL provides door-to-door services with the express delivery option along with delivering LTL
consignments to enterprises. This enables the Company to generate a higher margin by charging higher
prices due to lower competition in the LTL segment than the FTL model.
• The Company’s business model caters to the following consumer segments:
• Domestic Goods Transportation
• Air Chartering Service to Corporates
• Priority Courier Service for Documents
• Luxury Bus Operations
• Sale of Renewable Power and CERs (Certified Emission Reductions) or Carbon Credits
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Differentiating Strategies
1. Own Fleet and Infrastructure
• VRL has a strategic advantage because it owns a large fleet of vehicles. Apart from 4,754 trucks,
337 buses, 2 aircraft, 47 transhipment hubs with advanced facilities, the Company also owns fuel
stations at key locations and software systems enabling them to reduce operational costs, improve
quality and tackle issues immediately. Own buses ensure safer and better services. Overall, the
Company is free to decide payload, route and control its operations.
• The asset-heavy model is said to be advantageous for road logistics to ensure on-time delivery in
India, based on research conducted by Deloitte. The Company has outperformed peers in the past
10 years with 12% CAGR in revenue. Currently, third-party vehicles account for only 8-10% of
total kilometres covered by the goods transport business.
• VRL has invested in IT infrastructure which connects all agencies, branches, hubs and vehicles
which enables real-time tracking of operations.
• VRL benefits by higher payload, better margins due to the elimination of intermediaries and by
deciding on the safety measures. All buses are equipped with CCTVs cameras inside the cabin,
anti-sleep devices and anti-collusion devices.
3. Large Network
The Company serves at 906 locations across the country. The ‘Hub-and-Spoke’ model improves
utilisation and reduces the cost in the case of LTL and express delivery consignments. This distribution
model needs transhipment hubs at multiple locations to be effective. VRL owns 47 hubs spread across
22 states and 5 union territories. A large network has helped the Company gain a large customer
base because customers prefer a service provider who is present at both source location and
destination.
Most players in the industry own less than 5 trucks and have a small customer base, hence LTL service
is less profitable for them. While, its competitor Mahindra logistics serves only 500 locations or 12
cities.
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• In FY20, VRL controlled total key costs, by using biofuel instead of diesel and procuring fuel directly
from refineries. VRL is even planning to increase the life of spares and is changing the maintenance
schedule to reduce the cost of consumables.
SWOT Analysis
Strengths
1. Own Vehicles and Systems: The Company has its own fleet and infrastructure which helps the Company
to customize vehicles as required and reduce the dependence on 3rd party vehicles or services. VRL has
a strategic advantage because this improves quality of service and helps in tackling issues immediately.
Own buses ensure safer rides and the Company is free to decide payload, route and control its
operations. All these help VRL to have on-time delivery, enhancing overall service quality and customer
satisfaction.
2. ‘Hub-and-Spoke’ Model: The ‘Hub-and-Spoke’ operating model requires an optimum number of hubs,
having too many hubs increases fixed cost which will become a burden for the Company in case there
is a business downturn while a very small number of hubs cannot ensure operational efficiency. VRL
has 47 hubs, while Mahindra Logistics Ltd has only 35 hubs and Bluedart Express Ltd has 1600+ hubs.
3. Network: VRL is present in 22 states and 5 union territories serving 906 locations allowing it to be a
market leader in the LTL goods transportation. This network increases customer base since a
consignment can be easily transported from any location to other without any hassle.
4. Cost-Effectiveness: Large volumes of sales, centralised sourcing of vehicles and spares has helped the
Company to achieve economies of scale. VRL has tied up with Indian Oil for all its fuel requirements
across the Country which has reduced 1% of the fuel cost. Attaching fast tags saves time and cost.
Negotiating with banks to reduce interest rates has helped in reducing net debt from ₹17,396 lakh to
₹6,277 lakh. Also, the Company benefited by enrolling in Pradhan Mantri Rojgar Protsahan Yojana
(PMRPY) which would save ₹89.41 lakh per year for 3 years because the Government of India will be
paying completely for Employee Provident Fund (EPF) and Employee Pension Scheme (EPS).
5. In-house Research and Development: In-house research enabled VRL to experiment with newer
technologies or products on vehicles and design them to increase utilization, the life of the asset and
decrease maintenance cost. The Company has been able to design vehicles such that they are lighter
and longer allowing them to transport higher payloads. This improves the margins of the business.
6. Diversified Customer Base: VRL serves diverse industries while most are B2B customers. Trucks vary in
terms of capacity, materials they carry and design to ensure it is suitable to carry all types of goods.
Top 10% of customers contribute less than 4% towards the top line reducing the concentration risk in
case the top clients of the Company switch to other service providers.
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Sectors VRL Serves
Source: Company
Weaknesses
1. Lack of own infrastructure at few locations: In contrary to the Company’s model of owning the
infrastructure, in few locations like Chennai, Delhi, Hyderabad, Bengaluru, Pune, Kolkata, etc. it
operates with the help of long-term leases, which restricts business operations to a certain extent
because VRL is unable to implement its best practices and techniques on leased vehicles and hubs. VRL
is losing the additional margins it could have generated if its best practices were in place.
2. Labour Shortage: The Company is highly dependent on labour and drivers for its day-to-day
operations. Supply of trained drivers and labour is low, making the company vulnerable to disruptions
in operations due to labour agitations.
3. Capital Expenditure: Although the asset-intensive model has several advantages, yet the Company is
at risk of incurring huge CapEx at frequent intervals due to replacement costs. This is likely to raise the
burden of the debt. Several states have norms that vehicles after certain age can’t be used, such norms
can even become applicable in other states soon which will reduce the useful life of the fleet resulting
in significant rise in replacement cost.
Opportunities
1. Government Initiatives: Revision in Safe Axle Weights for goods transport vehicles by the transport
division of Ministry of Road Transport and Highways, allows carrying of heavier weights on goods
transport vehicles. This enables VRL to carry higher payload at the same cost resulting in better profit
margins. Certain key legislative changes regarding bus operations to reduce competition are expected
in the near term in favour of organized private sector players.
2. GST: The implementation of GST is a boon for the Company because customers will prefer direct delivery
instead of storing at warehouses at each state, a procedure followed earlier and so, the demand for
LTL business will go up. GST will encourage customers of the unorganised sector to shift to the
organised sector.
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3. E-way bill and Fast Tag: Earlier verification of documents and inter-state vehicle movement
permissions consumed about 60% of the time taken to reach the destination with implementation of
e-way bill and fast tag, the freight transport industry is largely benefited especially the organized
players because it is easy for them to adapt to the changes compared to small and unorganised
players.
4. COVID-19: Due to the outbreak of the pandemic, the demand for Charter Air Services has increased
because it increases safety and reduces the time taken in comparison to regular passenger flights due
to lesser number of passengers, says Indigo.
Threats
1. Driver Shortage: The road transport industry suffers due to driver shortage which also impacts VRL.
Although VRL provides good pay benefits and work environment, shortages are still prevalent. This can
be tackled only with joint industry efforts says the management.
2. Road Network: VRL is majorly dependent on roads and highways for its operations. There can be several
factors that are out of control of the Company like political unrest, adverse weather conditions, natural
disasters and poor maintenance of roads which can impact transport of both passenger travel and
goods transport businesses.
• Huge capital investment: The asset-intensive model requires a high amount of capital along with the
cost incurred during the replacement of assets. Moreover, depending on 3rd party vehicles is always a
less preferred solution as certain key benefits are lost.
• Government regulations: Buses and trucks require permits and approvals from both State and Central
Governments for smoother movement. Regulations often change which can make it difficult for small
truck operators to adapt and adhere to.
• Land: Any company that is planning to set up facilities in major cities in the coming years would require
acres of land. The land is already expensive in these cities and companies need a large piece of land in
permissible limits. This can further increase the capital required.
• Labour and Drivers: Transport and logistics business is highly dependent on labour and drivers, who
are well trained and are willing to travel over long distances. Also, they are prone to accidents on-site
or during travel, since not everyone is willing to work under such conditions their bargaining power is
high. Formation of trade unions can further strengthen the power of labour especially in decisions
related to compensation or wage hikes.
• Less Competition: Goods Transport industry has very few players in the organized sector that own a
sufficiently large network that can cover long distances and achieve economies of scale. Further, very
few players have the capability to carry various types of commodities in terms of vehicle design. Since
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only large players can provide better service at a competitive price, it weakens the power of the
customers in the goods transport business.
• Online Ticketing: Bus operations division has significant competition due to the presence of a large
number of state-run operators and private players. Due to increased usage of online booking websites
allowing comparison between service providers, buyers tend to have a higher bargaining power.
• Fragmented Market: The market is fragmented with a large number of players in the unorganized sector
making it difficult to achieve leadership in all locations or routes. About 70% of the players own less
than 5 trucks. Moreover, small players can easily dominate local markets.
• Start-ups: Most start-ups are set to capture the market share using an aggressive pricing strategy
even at the expense of profitability. However, large players have an advantage due to their network
and diverse customer base spread across different locations and industries.
• New Entrants: Indigo a low-cost air travel provider has increased the frequency of its charter air service
from June 2020 which was earlier restricted to very few trips a month this can drastically increase
competition in the industry. Because for Indigo, Air Travel is the primary focus.
• Railways: Even though railways are a cheaper mode of goods transport with a lower cost per tonne
due to low fuel consumption and also time saving, roadways are preferred as they have better
connectivity even to the remotest places and can travel over any terrain.
• Flexibility: For passenger travel, availing tickets in trains require advance booking, and even though air
travel tickets can be booked at the end moment they are too expensive. Buses tend to solve both these
issues; they don’t require advance booking and are comparatively cheaper. However, since buses are
suitable for short distance travel only both railways (cost-saving) and airways (time-saving) still pose
a significant threat for the roadways.
2. Carbon Credits
The Company has CERs balance of 3,06,431 units which it earned through use of bio-diesel and wind
power generation. VRL entered into a long-term agreement with Asian Development Bank (ADB) for
purchase of all its carbon credits.
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Financial Analysis
1. Segment Analysis
11 1
Goods Transport
16
Bus Operations
Transport of passengers
by air
Sale of Power
81
Others
81% of business is generated from goods transport division followed by passenger bus operations which
contributed 16% towards total revenue. The Company invests its capital in accordance with the revenue
the segment generates.
800
600
400 329
244
200 138
74 65
26 0 32 1
0
Goods Bus Operations Air Travel Sale of Power Unallocable
Transport
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2. Revenue Growth
In FY12, VRL started reducing prices for the new routes in the goods transport segment aggressively to
capture a larger market share, that further resulted in a huge spike in revenue. The low growth rate in
FY13 and FY14 was mainly because the Company had terminated its association with clients, who failed
to meet VRL’s credit terms in the past. While regional disturbance in Andhra Pradesh and Telangana
caused the revenue erosion in FY15. The large drop in FY16 and FY17 was mainly attributed to economic
slowdown followed by demonetisation. However, increase in capacity utilization and occupancy rates
led to the gradual recovery in FY18 and FY19.
The entry of start-ups like Blackbuck, Delhivery and Rivigo in the LTL business with aggressive growth
strategies have impacted the revenues of the Company substantially. Moreover, the large drop in
revenue growth to only 0.43% in FY20 was also due to the virus outbreak. Goods transport has been
the Company’s major revenue contributor and during to the lockdown VRL was able to function only to
a certain extent for the supply of essentials. Moreover, revenue remained constant at ₹41,600 lakh in
Q4FY20 with absolutely no growth as the Company’s revenue is directly dependent on the industrial
activity across the Country.
The situation is likely to continue to FY21 with financials being subdued, because a large part of the
business was lost in both goods transport and passenger travel in April and May 2020, that are
generally considered to be the peak months for holidays.
Revenue Growth (%)
28.2
30
24.9
25
17.3
20
15 12.7
12.0
9.7
10 6.6
4.7
5 3.0
0.4
0
FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20
3. Profitability
Assets and facilities owned by a company can impact its profits. VRL has better margins than Mahindra
Logistics which is asset-light and Bluedart which has too many assets compared to VRL while Bluedart
majorly serves in only 7 cities. Hence, VRL with its optimum asset level enjoys the convenience of owning
assets and has been efficiently utilizing the same.
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Net Profit Margin (%)
FY19 FY20
4.4
4.3
5
2.8
2.2
3
1.6
2
-1
-1.2
-2
Mahindra Bluedart VRL
Source: Company, Leveraged Growth
4. Cost Analysis
Most costs are a mix of fixed and variable expenses. Costs related to fuel, driver charges and toll
charges are variable which increases directly with sales, while maintenance charges, salaries and rent,
etc. remain fixed.
The finance costs declined in FY16 due to high repayment using IPO proceeds and free cash flows. While,
employee cost increased from ₹26,607 lakh in FY17 to ₹34,577 lakh in FY18 due to changes in State
labour laws, with respect to minimum wages payable to employees, periodic salary increments and
increase in the limits relating to Employees' State Insurance (ESI) and gratuity. Moreover, increase in
freight, handling and servicing costs in FY17 as a percentage of sales was due to increase in diesel cost
and non-availability of bio-diesel. Therefore, the decline in this cost in the following years was due to
the same reasons.
Cost as % of Sales
Freight, Handling and Servicing Cost (%) Finance Cost (%) Employee Expenses (%) Other Expenses (%)
100
90 2 1 1 1 1
2 1 1 1 1
80 11 11 12 12 15
12 14 18 17 18
6 4 4 3 1
70 5 2 1 1 2
60
50
40
68 70 72 73 70 69 72 68 70 66
30
20
10
0
FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20
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5. Debt-Equity Ratio
The Net debt of the company dropped from FY15 to FY18 because of the repayment of high-cost debts.
While in FY19 the debt-equity ratio doubled due to CapEx incurred in a facility at Surat and the
purchase of vehicles using debt.
In FY20, the debt-equity ratio increased to 0.3 as VRL’s debt increased by ₹49 crores even though CapEx
was around ₹122 crore for the same year. The Company even paid dividends of ₹98 crore (including
dividend distribution tax) in FY20. This was possible due to the healthy cash flows of the Company.
Moreover, the Company was able to pay off all its instalments without taking the benefits of the
moratorium. However, VRL is planning not to incur any CapEx or pay dividends in FY21 and maintain
low debt levels.
0.0
FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20
6. Credit Rating
ICRA has assigned a favourable credit rating for VRL. The reasons for this favourable rating are:
• A large proportion of its sales being from the high margin generating LTL segment.
• Healthy profitability position.
• Favourable Government norms related to payloads and GST.
• Own research and maintenance facilities
However, there can be an adverse change in the outlook due to the risk of sales arising from the current
pandemic and because the Company is capital-intensive where regular CapEx investments are needed.
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Risks
1. Changes in Government Policies: Policies are subject to frequent changes. Different states have different
policies. For example, restrictions on the usage of vehicles beyond a certain useful life and change in
the weight that can be carried by trucks. These regulations can impact the Company’s vehicle utilisation.
2. GST Implementation: Although GST is an opportunity, the initial transition process is still not clear and
especially for small and medium enterprises which constitute a large portion of VRL’s customer base.
This poses a significant risk of fluctuations in freight volumes.
3. Pricing: Due to the presence of a large number of players in road transportation via buses or trucks the
market lacks pricing power and cannot pass on rising fuel and other costs.
4. Cyclicity: VRL owning a large fleet needs to incur maintenance costs even when vehicles are not used.
During a low business season or economic downturn like COVID 19, where revenue is less but cost still
remains high, the business is at risk.
5. Unforeseen Circumstances: The Company is highly dependent on drivers and labour for their operations
that have a significant risk of accidents, due to which it can face significant agitation from labour unions
even in case of a minor fault or accident harming them.
Corporate Governance
1. The Company’s board consists of 12 directors out of which 4 are Executive Directors, 8 are Independent
Directors of which 2 are women.
2. Mr. Anand Sankeshwar, Managing Director (MD) is the son of Dr. Vijay Sankeshwar, Chairman &
Managing Director (CMD). No other director is related to another.
3. 4 Board meetings were conducted in 2019 – 20.
4. Promoters hold 68.5% shares in the Company.
5. No Director serves as an Independent Director in more than 7 listed companies. Non-Executive Directors
of the Company held no shares or any convertible instruments in the Company.
6. The Company conducts familiarize programme to familiarize the independent directors with the
Company, their roles, rights, responsibilities, nature of the industry, etc.
4 2
6
Promoters
Mutual Funds
19
Foreign Portfolio Investors
Individual shareholders
68
Others
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The EndNote
• VRL has a significant risk of CapEx requirement towards replacement cost, but it is planning not to incur
any of it in FY21 as it already added 319 new vehicles in Q4FY20 and scrapped 90 vehicles which were
old.
• The asset-intensive model and own research capabilities are the main strengths of the Company
because it allows them to have control, flexibility and implement best practices to stay ahead of their
competitors.
• To manage the risks rising from the current pandemic situation the Company has decided to cut salaries
for its employees. Since the industrial activity has resumed and restrictions on travel have been relaxed
the Company’s profits may improve in comparison to Q4FY20.
• VRL has a diverse customer base allowing it to generate revenues throughout the year irrespective of
the season or economic cycle. For example, during lockdown, VRL could function by serving businesses
that manufactures or distributes essential goods.
• The Company invests its CapEx in each of its business segments based on its potential to generate
revenue, that ends up further improving the segment. VRL actively divests investments from locations
that are less profitable to more profitable locations. All these factors will continue to enhance the
growth potential of the Company in the long run and help VRL recover its lost business through its core
competencies.
400
300
200
100
0
Apr-15 Apr-16 Apr-17 Apr-18 Apr-19 Apr-20
Source: NSE
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