CASE STUDY-METROBANK

A CASE STUDY OF METROBANK
OPERATIONS MANAGEMENT
Leader:
Vidal, Angel Glory Borj A.
Members:
Santelices, Cariza
Villaluna, Bernadette
Dorendez, Edrian
Ibanez, Jevie
Abigan, Janine
Rocamora, John Carlo
Saberola, Joel
Section: D
HISTORY OF METROBANK
The Metropolitan Bank & Trust Co. also known as Metrobank, is among the foremost
financial institutions in the Philippines and one of the premier universal banks, it was founded on
September 5, 1962. Born in Binondo, Manila, Metrobank emerged in 1962 with a mission to
serve the Filipino-Chinese community. Within a year, it opened its first local branch, and within
a few more, it ventured beyond Philippine shores. Taipei welcomed its first Metrobank branch in
1970, followed by a Hong Kong representative office in 1973. Pioneering international
expansion, Metrobank became the first private bank to set foot in American territory with its
1975 Guam branch. Later, it extended its reach to mainland USA, establishing branches in
bustling Los Angeles and New York.
In 1981, Metrobank became a universal bank and acquired various local and international
subsidiaries. It launched its own credit card company and partnered with global giants like
Toyota and AXA. Notably, it became the first billion-dollar bank in the Philippines and a pioneer
in overseas capital raising.
Metrobank's international reach continued to grow, with branches in London, Taichung,

Tokyo, and Seoul. It was the first to receive a banking license in Japan and establish a presence
in Korea and China. Today, it operates a wholly-owned subsidiary in Nanjing, China. In essence,
Metrobank's story is one of remarkable growth and innovation, becoming a symbol of Philippine
financial strength on the global stage.
MISSION AND VISION OF METROBANK
We aim to be the country's premiere financial conglomerate, empowering our individual

and business clients to realize their goals and reach their full potential. By creating and
customizing financial solutions in response to our stakeholder's needs, continuously expanding
our scope of reach, and leading in community service, we live up to our "You're in Good Hands"
promise that embodies who we are and what we do. We are Metrobank.
We committed to be:
The trusted financial partner
Our business relies on the principles of trust, honesty and integrity as we serve our customers
and help them attain their financial goals.
The employer of choice
We strengthen the organization by continuously developing and enhancing the abilities of our
people. We nurture them into professional individuals with integrity and passion for service and
excellence. We ensure their future by providing them with fulfilling careers.
A responsible bank
We adhere to the highest standards of corporate governance, exercising accountability, fairness,
and transparency across all our business operations. We exercise good management to provide
our shareholders with sustainable returns on their investments.
An institution with a heart
We give back to the communities we serve, committed to making meaningful contributions to

the economic and social development of our nation.
Metrobank aims to be the country's leading financial conglomerate, emphasizing trust, honesty,
and integrity in serving customers. Committed to being the employer of choice, they focus on
developing their people and ensuring fulfilling careers. As a responsible bank, Metrobank
upholds high corporate governance standards and aims for sustainable returns for shareholders.
Additionally, they prioritize community service, making meaningful contributions to the
economic and social development of the nation. The "You're in Good Hands" promise reflects
their dedication to empowering clients and leading in various aspects of financial services.
ORGANIZATIONAL GOALS AND OBJECTIVES
“Our goal has always been to enrich the lives of all our stakeholders so we continuously
evolve and innovate to retain our status as a strong and reliable bank for them. Even before the
pandemic, we have adopted innovations in the digital space to address the shift in consumer
behavior, while cementing relationships with those who still prefer in-person transactions”
This statement of the Metrobank emphasizes a commitment to enhancing the well-being

of everyone involved with the bank. The institution aims to stay robust and trustworthy by
adapting and innovating, particularly in the digital realm. This proactive approach was in place
even before the pandemic, with a focus on meeting changing consumer preferences through
digital solutions, while maintaining connections with those who prefer traditional in-person
transactions
CORE VALUES OF METROBANK
Our core values light our path and guide our business decisions and conduct as well as execution
of our work. Such is the bedrock upon which the Bank is built.
Passion for Results, having the drive and dedication to exceed goals and expectations.
We initiate and deliver work of outstanding quality.
We do it right the first time.
We continuously look for ways to improve ourselves and our work.
Integrity, adhering to strong moral principles in all circumstances.
We are honest, fair and ethical in everything we do.
We do not tolerate acts of deceit or dishonesty.
We act professionally and in the interest of the Bank.
Teamwork, working together effectively, combining our individual strengths, toward common
goals.
We collaborate with our team and other teams to achieve company goals.
We build on others’ strengths and help them succeed.
We treat everyone with professionalism and respect.
Commitment to customer service, placing customer service at the heart of our business and
strategies.
We go the extra mile to give the best customer experience without compromising the Bank’s
goals.
We make all necessary efforts to know our customer’s needs and respond to them immediately.
We deliver results that benefit customers to strengthen our brand promise.
Heart for Community, caring for our stakeholders' social, economic and environmental
development.
We are aware of the needs of the community we belong to.
We give back to the community.
We participate in nation building.
The core values of Metrobank are honesty, integrity, loyalty, fidelity, and a heart for the
community.
According to Metrobank's Code of Ethics for Employees, honesty and integrity are
considered distinguishing personal qualities that are essential to the fiduciary nature of their
work. Metro Bankers are expected to perform their work with due diligence and comply with all
laws, rules, and regulations. Loyalty and fidelity are also highly valued by Metrobank. These
values are seen as the foundation upon which trust is built within the institution and with all
stakeholders
ORGANIZATIONAL CLIMATE AND CULTURE
As one of the most widely recognized and multi- awarded banks in the Philippines,
Metrobank boasts of a dynamic culture anchored on continuous learning, constant innovation,
and a commitment to nation- building. Metrobank is exposed to various fields of specializations
and mentorship opportunities from the best professionals in the industry, allowing them to grow
as full-fledged bankers. And with the help of the Metrobank Foundation, they make an impact in
people's lives, redefining what it means to have a happy and meaningful career.
A carefully designed organizational culture is essential for success in a competitive

business climate. However, without a practical management system that can establish a
company. Information dissemination culture loses its full effectiveness.Metrobank considers an
organizational culture that will not baffle employees to know who they will officially report to in
different cultures and who has the final responsibility. Indeed, with their culture it makes it easier
for them to add new positions in the company, as well, providing a flexible and ready means for
growth.Metrobank believes that compliance is the responsibility of everyone in the organization.
Consistent with its mandate to create a robust compliance culture, the Bank ensures that the
entire organization from the Board of Directors, Senior Management and employees-
consistently complies with applicable laws, rules, regulations and standards.
REFERENCES:
https://www.gtcapital.com.ph/metropolitan-bank-trust-company-metrobank#:~:text=Metrobank
%20was%20incorporated%20in%20Binondo,few%20years%20after%20its%20establishmen
https://www.metrobank.com.ph/about-us
https://www.metrobank.com.ph/articles/celebrate-sixty-years-of-putting-filipinos-in-good-hands
https://www.metrobank.com.ph/articles/about-us/corporate-governance-code-of-ethics-
employees

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A CASE STUDY OF METROBANK

Metrobank's international reach continued to grow, with branches in London, Taichung,

We aim to be the country's premiere financial conglomerate, empowering our individual

The trusted financial partner

The employer of choice

An institution with a heart

We give back to the communities we serve, committed to making meaningful contributions to

ORGANIZATIONAL GOALS AND OBJECTIVES

This statement of the Metrobank emphasizes a commitment to enhancing the well-being

CORE VALUES OF METROBANK

We initiate and deliver work of outstanding quality.

We do it right the first time.

We continuously look for ways to improve ourselves and our work.

Integrity, adhering to strong moral principles in all circumstances.

We are honest, fair and ethical in everything we do.

We do not tolerate acts of deceit or dishonesty.

We act professionally and in the interest of the Bank.

We build on others’ strengths and help them succeed.

We treat everyone with professionalism and respect.

We deliver results that benefit customers to strengthen our brand promise.

We are aware of the needs of the community we belong to.

We give back to the community.

We participate in nation building.

ORGANIZATIONAL CLIMATE AND CULTURE

A carefully designed organizational culture is essential for success in a competitive

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