Unit-3 Complete Notes.
Unit-3 Complete Notes.
Unit-3 Complete Notes.
V V K Lakshmi
Asst Professor
Department of Mechanical Engg
GITAM UNIVERSITY
UNIT I INTRODUCTION 9
Introduction - Need for quality - Evolution of quality - Definition of quality - Dimensions of
manufacturing and service quality - Basic concepts of TQM - Definition of TQM – TQM
Framework - Contributions of Deming, Juran and Crosby – Barriers to TQM.
UNIT II TQM PRINCIPLES 9
Leadership – Strategic quality planning, Quality statements - Customer focus –
Customer orientation, Customer satisfaction, Customer complaints, Customer retention -
Employee involvement – Motivation, Empowerment, Team and Teamwork, Recognition
and Reward, Performance appraisal - Continuous process improvement – PDSA cycle,
5s, Kaizen - Supplier partnership – Partnering, Supplier selection, Supplier Rating.
UNIT III TQM TOOLS & TECHNIQUES I 9
The seven traditional tools of quality – New management tools – Six-sigma: Concepts,
methodology, applications to manufacturing, service sector including IT – Bench marking
– Reason to bench mark, Bench marking process – FMEA – Stages, Types.
UNIT IV TQM TOOLS & TECHNIQUES II 9
Quality circles – Quality Function Deployment (QFD) – Taguchi quality loss function –
TPM – Concepts, improvement needs – Cost of Quality – Performance measures.
UNIT V QUALITY SYSTEMS 9
Need for ISO 9000- ISO 9000-2000 Quality System – Elements, Documentation, Quality
auditing- QS 9000 – ISO 14000 – Concepts, Requirements and Benefits – Case studies
of TQM implementation in manufacturing and service sectors including IT.
TOTAL: 45 PERIODS
http://www.notesengine.com/dept/cse/7sem/anna-university-7-sem-cse-notes.html
2. http://www.vidyarthiplus.com/vp/Thread-GE2022-Total-Quality-Management-
Lecture-Notes-
Lonely-Edition
3. http://freshupdates.in/lecture-notes/anna-university-total-quality-management-
lecture-notes/
4. http://www.iannauniversity.com/2012/06/ge2022-total-quality-management-
lecture.html
5. http://www.nprcet.org/e%20content/Misc/e-Learning/ECE/IV%20year-
VIII%20semester/MG1301%20TOTAL%20QUALITY%20MANAGEMENT.pdf
6. www.wsu.edu/~chenbi/mgtop340/lecture/Quality.doc info.psu.edu.sa/psu/cis/.../IS370-
Sameh%20Lecture%20Notes-links.html
AN INTRODUCTION:
A name itself is sufficient to describe everything but a bit more clarification will add to a
base for thedescription. Total quality management is a management’s approach towards the
quality, it can be inregard to products, customer satisfaction and employees satisfaction. The
concept of TQM wasdeveloped by an American W. Edwards Deming and i.e. why it is called
as Deming’s concept ofTQM .He introduced this concept for improving the quality of various
products and services. Earlierit was just related with the quality of products which a
organization is producing but now otherconcepts like marketing, finance design, customer
service has also joined the area. Which means thatnow good numbers of things are there to
manage. TQM works on one belief that mistakes can beavoided and defects can be prevented.
And management should believe in watching each and everystep.
TQM is now a day’s called as TPM (total productivity management) and an organization
needs to consider ABCD for the effective application of TQM where A stands for accident
cure , Bstands for breakdown , C stands for cost reduction and D stands for damage. This
policy of ABCD isin relation to product and if TQM needs to be introduced a positive attitude
from the side ofmanagement and employees is required and then a collective effort will come
up. TQM should givechance for unleashing employee’s creativity and potential. The aim of
TQM is to reduce variations inquality of the products as well as in the working of whole
organization. For the successfulimplementation of TQM, an organization must consider the
commitment from all the level oforganization. A concept of Six sigma is a part of TQM. It is
a strategy developed by Motorola and ithelps to detect the defects and to remove them.
TQM talks about the satisfaction of customer, supplier, employees etc. and it
requirescontinuous improvement. If the workers of an organization are efficiently working
then their moralewill go up. TQM works effectively if the organization works in a family
manner. Here management islike a father, employees are the children and manager is like
mother and as father and mother takescare for their home collectively the same way ,
management and managers are supposed to take carefor their organization with the help of
tool called TQM. Total quality management is called totalbecause entire organization is
involved, Quality means degree of excellence. And management inliteral sense means getting
things done by others. In a TQM effort, all members of an organizationparticipate in
improving processes, products, services and the culture in which they work. The
earlierintroduced quality management concept is now taken over by Total quality
management. To haveeffective TQM the first requirement is strong internal motivation and
emotional involvement forimplementation. So the concept of TQM talks about adopting the
new policy, creating qualityproducts, eliminate defects, estimate for breakdown, accidents etc
. Hence TQM should be purposedriven so first the whole organization should be willing to
accept the change then only TQM canactually affect the organization in a positive way.
1.2. CONCEPT
The need for quality was felt, during World War II due to the unprecedented need for
manufacture.
goods. From them on methodologies for assuring quality in products and services evolved
PDCA Cycle
- Management involvement
- Employee involvement
- Conformance to requirements
- Design of Experiments
Quality is the totality of features and characteristics of a product or service that bear on its
ability to
2.1. LEADERSHIP
“Leadership is lifting of man’s visions to higher sights, the raising of man’s performance to a
higher standard, the building of man’s personality beyond its normal limitations”.
Introduction:
The success of quality management is to a greater extent is influenced by the quality of the
leadership. Peter Drucker, the eminent management thinker and writer quotes: “Leadership is
lifting.
of man’s visions to higher sights, the raising of man’s performance to a higher standard, the building.
Leadership is the process of influencing others towards the accomplishment of goals. Leader
triggers the will to do, show the direction and guide the group members towards the
accomplishment.
1. Producer role.
2. Director role.
4. Checker role.
5. Stimulator role.
6. Mentor role.
7. Innovator role.
8. Negotiator role.
2.4 LEADERS
1. They give priority attention to external and internal customers and their needs.
2. People are sensitive to external and punishments and yet are also strongly self - motivated.
3. People like to hear a kind word of praise. Catch people doing something right, so you can
4. People can process only a few facts at a time; thus, a leader needs to keep things simple.
6. People distrust a leader’s rhetoric if the words are inconsistent with the leader’s actions.
1. Be Proactive
6. Synergy
6. Communication.
13. Establish ‘priority of quality’ and ‘customer satisfaction’ as the basic policy.
15. Check whether the quality improvement programmes are conducted as planned.
20. Teach others for the betterment of society and the surroundings
[1] Develop the core values, vision statement, mission statement and quality policy statement
[2] Develop the strategic long term plan with goals and Annual Quality Improvement Program
[3] with objectives
[4] Create the total education and training plan
[5] Determine and monitor the cost of poor quality
[1] Determine the performance measures
[2] Determine projects those improve the process
[3] Establish multifunctional project and work group teams
[4] Revise the recognition and rewards system
Within three to five years, the quality council activities will become ingrained in the culture of the
organization.
USING CUSTOMER COMPLAINTS
[1] Investigate customers experiences by actively getting feed back, both positive and
negative,
[2] and then acting on it promptly
[3] Develop procedures for complaint resolution that include empowering front – line
[4] personnel.
[5] Analyzecomplaints, but understand that complaints do not always fit into neat categories.
[6] Work to identify process and material variations and then eliminate the root cause. “More
[7] inspection” is not corrective action.
[8] When a survey response is received, a senior manager should contact the customer and
[9] strive to resolve the concern.
[10] Establish customer satisfaction measures and constantly monitor them.
[11] Communicate complaint information, as well as the results of all investigations
andsolutions, to all people in the organization.
[12] Provide a monthly complaint report to the quality council for their evaluation and, if
needed,the assignment of process improvement teams.
[13] Identify customers’ expectations beforehand rather than afterward through
complaintanalysis.
SERVICE QUALITY
Customer service is the set of activities an organization uses to win and retain customer’s
satisfaction. It can be provided before, during, or after the sale of the product or exist on its own.
Organization
4. Organize processes.
Customer Care
Communication
13. Optimize the trade – off between time and personal attention.
Front-Line people
17. Hire people who like people.
18. Challenge them to develop better methods.
customer satisfaction.
For Customer Retention, we need to have both “Customer satisfaction & Customer loyalty”.
2. Identify and understand the customers what they like and dislike about the organization.
8. Customer Retention moves customer satisfaction to the next level by determining what is truly
9. Customer satisfaction is the connection between customer satisfaction and bottom line.
It is a means to better meet the organization’s goals for quality and productivity.
2.18 MOTIVATION
CONCEPT OF MOTIVATION
goals.”
b. Edwin B. Flippo defines, “Motivation is the process of attempting to influence others to do
c. In simple words, motivation is the process of inducing people inner drives and action towards
IMPORTANCE OF MOTIVATION
b. Motivation promotes job satisfaction and thus reduces absenteeism and turnover.
c. Motivation helps in securing a high level of performance and hence enhances efficiency and
productivity.
d. Motivation creates a congenial working atmosphere in the organization and thus promotes
interpersonal cooperation.
THEORIES OF MOTIVATION
Though there are many theories of motivation, the Maslow’s hierarchy of needs theory and
Herzberg’s two factor theory are more important from our subject of view.
Motivation factors or satisfiers, and 2. Hygiene factors or dissatisfiers. Various motivation and
their absence will dissatisfy them. Therefore these factors are called dissatisfiers.On the other hand,
motivational factors creates satisfaction to the workers at the time ofpresence but their absence
does not cause dissatisfaction. It can be noted that Herzberg’s dissatisfiersare roughly equivalent to
Maslow’s lower levels, and the motivators are similar to the Maslow’supper levels.
The building of a motivated work force if for the most part an indirect process. Concepts to
1. Know thyself.
5. Monitor progress.
Job rotation
Job enlargement
Job enrichment
7. Communicate effectively
8. Celebrate success
EMPLOYEE SURVEYS
Employee surveys help managers assess the current state of employee relations, identify trends,
measure the effectiveness of program implementation, identify needed improvements, and increase
communication effectiveness.
Tell: the supervisor makes the decision and announces it to staff. The supervisor provides
complete direction.
Sell: the supervisor makes the decision and then attempts to gain commitment from staff by
Consult: the supervisor invites input into a decision while retaining authority to make the
Join: the supervisor invites employees to make the decision with the supervisor. The
#2 Finish what you start. A half-finished project is of no use to anyone. Quitting isa habit. Develop
the habit of finishing self-motivated projectsed at mini goals, you will be motivated tochallenge
grand goals
#3 Socialize with others of similar interest. Mutual support is motivating. We willdevelop the
attitudes of our five best friends. If they are losers, we will be a loser. Ifthey are winners, we will be a
winner. To be a cowboy we must associate withcowboys.
#4 Learn how to learn. Dependency on others for knowledge supports the habit ofprocrastination.
Man has the ability to learn without instructors. In fact, when welearn the art of self-education we
will find, if not create, opportunity to find successbeyond our wildest dreams.
#5 Harmonize natural talent with interest that motivates. Natural talent createsmotivation,
motivation creates persistence and persistence gets the job done.
#6 Increase knowledge of subjects that inspires. The more we know about asubject, the more we
want to learn about it. A self-propelled upward spiral develops.
#7 Take risk. Failure and bouncing back are elements of motivation. Failure isalearning tool. No one
has ever succeeded at anything worthwhile without a string offailures.
CONCEPT OF EMPOWERMENT
feel incapable of doing the things that he considers important for the well-being of his organization.
There are no constraints that he perceives to be externally imposed. In other words, being
empowered
implies that the person acts from a state of autonomy, doing what he knows is the right thing to do
under a given set of circumstances.It is understood that empowerment is dependent upon two
factors:
(ii) The organization climate, that can either encourage dependency or foster autonomy.
DEFINITION
1. According to Webster’s Dictionary, the verb empower means ‘to give the means, ability or
authority’. Therefore empowerment in work setting involves giving people the means, ability and
authority to do something they have not done before.
Job enrichment is aimed at expanding the content of an individual’s job. But jobempowerment
focuses on expanding on the context of the job such as its interactions andinterdependencies to
other functions of the organization.
Empowerment is investing people with authority. It’s purpose is to tap the enormous reservoir
2. Give authority.
6. Trust them.
Capability
Alignment and
Trust
Some important characteristics of empowered employees, identified by Hubert Ram, are that:
TEAMS
Employee involvement is optimized by the use of teams.
A team is defined as a group of people working together to achieve
common objectives orgoals.
Teamwork is the cumulative actions of the team during which each member
of the teamsubordinates his individual interests and opinions to fulfill the
objectives or goals of the group.
1. Sponsor : In order to have effective liason with the quality council, there should be a sponsor. The
sponsor is a person from the quality council, he is to provide support to the organization.
2. Team Charter : A team charter is a document that defines the team’s mission, boundaries, the
background of the problem, the team’s authority and duties, and resources. It also identifies the
members and their assigned roles – leader, recorder, time keeper and facilitator.
3. Team Composition : The size of the team should not exceed ten members except in the case of
natural work teams or self-directed teams. Teams should be diversed by having members with
different skills, perspective and potential. Wherever needed, the internal and external customers
and
4. Training : The team members should be trained in the problem-solving techniques, team dynamics
5. Ground Rules : The team should have separate rules of operation and conduct. Ground rules
should be discussed with the members, whenever needed it should be reviewed and revised.
6. Clear Objectives: The objective of the team should be stated clearly. Without the clear objective,
7. Accountability: The team performance is accountable. Periodic status report of the team should
be
given to the quality council. The team should review its performance to determine possible team
8. Well-defined Decision Procedures: The decision should be made clearly at the right time by the
team.
9. Resources: The adequate information should be given to the team wherever needed. The team
11. Effective Problem-Solving : Problem-solving methods are used to make the effective decision.
12. Open Communication : Open communication should be encouraged i.e., everyone feels free to
speak in the team whatever they are thinking, without any interruptions
13. Appropriate Leadership: Leadership is important in all the team. Leader is a person who leads
the team, motivates the team and guides the team in a proper direction.
14. Balanced Participation : Everyone in a team should be involved in the team’s activities by
voicing their opinions, lending their knowledge and encouraging other members to take part.
15. Cohesiveness: Members should be comfortable working with each other and act as a single unit,
Each term takes sometime to start functioning effectively towards problem solving. Each team
goes through six distinct stages in its development. These are farming, storming, norming,
1. Farming stage : When a team is created, it consist of group of individuals and team work does not
exist at this stage. Team’s purpose, members’ roles, acceptance of roles, authority and process of
2. Storming stage : Initial agreements and role allocations are challenged and re-established at this
stage of team development. At this stage, hostilities and personal needs often emerge which may be
resolved.
3. Norming stage : During norming stage of team development, formal and informal relationships get
established among team members. Openness and cooperation have been observed as signs of
team’s
behaviour.
4. Performing stage : At this stage, the team starts operating in successful manner. Trust, openness,
healthy conflict and decisiveness of a group’s performance can be reached at this stage.
FACILITATOR
RECORDER
Documents the main ideas of the team’s discussion, the issues raise, decisions made, action
items etc.
TIMEKEEPER
TEAM MEMBER
2. Unilateral decision.
3. Handclasp decision.
4. Minority-rule decision.
5. Majority-rule decision.
6. Consensus.
Insufficient training.
Lack of planning.
MEANING:
employees is highly essential as people find themselves in a accepted and winning role. To sustain
Send letters to improve team members when they establish a team thanking them for their
involvement.
1. Develop a behind the scenes awards specifically for those whose actions are not usually in
the lime light, make sure such awards are in the lime light.
2. Create best ideas of the year booklet and include everyone’s picture name and description of
3. Feature the quality team of the month and put their picture in a prominent place.
4. Honor peers who have helped you by recognizing them at your staff meetings.
5. Let people attend meetings, committees etc; in your place when you are not available.
6. Involve teams with external customers and suppliers, sending them on appropriate visits to
7. Invite a team for coffee or lunch at any time, not necessarily when you need them for
something.
8. Create a visibility wall to display information, posters, and pictures, thanking individual
REWARD
MEANING:
Reward is a tangible one, such as increased salaries, commissions, cash bonus, gain sharing,
TYPES OF REWARDS:
1. Intrinsic rewards
2. Extrinsic rewards
INTRINSIC REWARDS
1. Non-monetary forms of recognition to acknowledge achievement of quality improvement goals.
EXTRINSIC REWARDS:
1. Profit sharing
2. gain sharing
3. employment security
4. compensation time
1. Recognition and reward go together for letting people know that they are valuable members for
the organization.
3. Recognition and reward system reveals that the organization considers quality and productivity
as important.
The performance appraisal is used to let employees know how they are performing. The
performance
appraisal becomes a basis for promotions, increase in salaries, counseling and other purposes
related
to an employee’s future.
1. It is necessary to prevail a good relationship between the employee and the appraiser.
2. Employee should be informed about how they are performing on a continuous basis, not just at
appraisal time.
3. The appraisal should highlight strength and weakness and how to improve the performance.
5. Everyone should understand that the purpose of performance appraisal is to have employee
involvement.
7. Unfair and biased evaluation will render poor rating and hence should be eliminated.
Employees make better decisions using their expert knowledge of the process
Employees are better able to spot and pin-point areas for improvement.
Improvement is made by
Controlling in-process performance using measures such as scrap reduction, control charts
etc.
Using Benchmarking.
PDCA CYCLE
Criteria for a good problem statement is as follows
Step 3 : Collection of all available data and informationCommon items of data and information are
Creativity plays the major role, and brainstorming is the principal technique.
4. IMPLEMENT CHANGES
This phase has the objective of preparing the implementation plan, obtaining approval and
Obtain the advice and consent of departments, functional areas, teams, individuals etc.
This phase has the objective of monitoring and evaluating the change by tracking and studying the
The quality peripherals – the system, environment and supervision must be certified.
TQM tools and techniques are used to improve quality, delivery and cost
PDSA CYCLE (OR DEMINGWHEEL)
The basic Plan – Do – Study – Act cycle was originally developed by Walter A. Shewart. But
it was popularized by Edward Deming and that’s why it is often called the Deming Cycle or Deming
PDSA stands for Plan, Do, Study, and Act. It is a model for testing ideas that you think may
create improvement.
It can be used to test ideas for improvement quickly and easily based on existing ideas,
It encourages starting with small changes, which can build into large improvements in the
The four phases of PDSA cycle and their descriptions are presented in Table.
Phases Description
1. Plan
Define the problem
Analyze the causes and draft an action plan for solving the problem.
2. Do
First, implement the plan on a limited scale or conduct an experiment to test the proposed
Train all involved employees in the use of quality improvement methods and techniques.
Describe the process which is considered for improvement and form project teams to lead
the process.
3. Check
Evaluate the trial project with the performance indicators.
4. Act
Act to implement proven improvements. The choices are:
introduce the plan, adjust orreject it.
The improvements are documented in standard procedures so all employees are wellinformed
Usually, the cycle will be repeated under the different circumstances and conditions to test
The relationship between the PDSA cycle and eleven steps to continuous process
Each phase of the PDCA cycle must undergo its own PDCA cycle for further improvements,
as shown in figure
The benefits of the PDSA cycle can be experienced in the following areas:
Problem-solving process.
Project management
Continuous development
Vendor development
Process trials
Kaizen is a Japanese word for the philosophy that defines management’s roles in continuously
It focuses on simplification by breaking down complex progress into their sub – processes and then
improving them.
Muda, which refers to the seven classes of waste – over-production, delay, transportation,
Visual management.
Poka – Yoke.
Team dynamics.