Accenture The Power of Data Driven Asset Management
Accenture The Power of Data Driven Asset Management
Accenture The Power of Data Driven Asset Management
data-driven asset
management
Propelled by the power of data to accelerate
transformation with AI, analytics and cloud
THE STAKES
Yet, if you asked asset managers if their firm is truly data-
driven—if they can turn their data into an asset to achieve a
competitive edge—only a few would say yes. In fact, according
ARE HIGH
to Accenture research, 66 percent of asset managers say that
data management at their company needs to be completely
disrupted.1
IN GETTING
Where are firms struggling regarding data?
DATA RIGHT
In our work with asset management clients, we see
some or all of the following:
on three interrelated
and master data management; technology
platforms and data architectures; and data
Create a data-driven
culture
Manage the people and cultural dimensions of
advanced data management.
AUTOMATION
company established an operational costs and risks by
enterprise-wide data governance establishing common artifacts that
SOLUTION and data quality capability using an
automated solution. The firm
were shared across the
organization. By automating key
improved business decision- manual data integrations, the asset
making because it now had high- manager was able to enhance
quality data and standard efficiency and decrease risk.
taxonomies.
83%
end-user requirements and performs management, namely: account/product,
validations to verify that the data is security, price and index/benchmark.
trustworthy and fit for purpose. Security reference data or “security
master” defines the investments
Accenture cross-industry research themselves and facilitates the
found that 83 percent of companies
Accenture cross-industry
communication of discrete assets
don’t have enterprise-wide, multi- internally as well as with the market and research found that 83
domain MDM, while half of respondents third parties. percent of companies don’t
don’t regularly reassess and update their have enterprise-wide, multi-
data governance process definitions.3 Leading practices suggest that asset
managers should ingest any shared data domain MDM, while half of
For the asset management industry, centrally for all data consumers and respondents don’t regularly
having an MDM strategy and the ability organize it by domain to create a final reassess and update their
to change master data centrally can and complete master record. This allows
allow firms to adapt with minimal impact for multiple efficiencies in data
data governance process
during project implementations. acquisition, validation and enrichment. definitions.3
Ultimately, all sources are normalized
and consolidated into a single, standard
model that meets all data consumers’
requirements.
SUCCESSFUL A cloud-based data hub was selected guided the ingestion of data from the
OUTSOURCING
to insulate consumers from the product master, security master and
conversion effort and aggregate both multiple accounting sources. It
PROGRAM legacy and service provider data
domains for downstream consumers.
assessed and rationalized consumer
needs to develop business and
WITHOUT In parallel, a global data management technical requirements for
71% 50%
data volumes while still adhering to
industry standards. Just 50 percent of
data management lower performers
can say the same.5
of data management Just 50 percent of
At many companies, as data grew in
complexity and scope, different
high performers build data management
functional groups would just build data architectures that lower performers can
something they needed in the short can handle large data say the same.5
term without thinking about long-term volumes while still
integration. In such an environment,
bringing the architecture up to date adhering to industry
requires significant work. standards.
TO VALUE FOR Rapid business growth—including Working with Accenture, the company
MERGERS AND
ongoing M&A activity—had led to created an enterprise-wide data
redundant systems, fragmented data, program by standardizing and
ACQUISITIONS suboptimal operating models and a
poor user experience. The company
governing its data and developing an
enterprise data architecture. It
found itself in this position despite defined and executed on business-
concerted—and sometimes driven initiatives to help executive
expensive—programs to address its leadership advocate for the strategy,
data challenge: an enterprise data and better facilitate acceptance of the
lake, modern governance tools and change by the business and
efforts to harness technologies like AI technology teams.
and analytics.
when it comes to innovation, leverage new sources of data, are key to increasing
efficiency and driving innovation and growth.
it’s not enough to have the Firms have begun to apply advanced technologies in their
Key signals can be extracted via online news from multiple sources. Monitoring for compliance and risk can also be transformed
These signals can include business risk, credit ratings, debt by analytics.
transactions, executive changes, financial filings, legal issues
and more. Multiple data sources can be leveraged to drive trade surveillance
through identification of new trade patterns, sales practices and
trigger/alert rationalizations.
Companies can assess brand value by mining consumer data
related to affinities and brand usage to help understand and Fund surveillance benefits from analytics by facilitating the ability
measure brand sentiments. to perform liquidity checks under regulatory guidelines, supported
by trend analysis through modern reporting practices.
Analytics can help probe trends of key financial ratios such as
profitability, liquidity and market, and can also analyze changes in a Employee activities can also be monitored to highlight anomalies
prospect’s composite risk score. across personal investments, gifts and entertainment and
compliance reviews.
Finally, in the investments area, analytics can aid alpha generation
and research.
65%
the data program itself. This speed of innovation makes having a
strong change management program
more important than ever.
References
“Underuse of analytics could be costing organisations millions,” CEO magazine, April 2, 2019.
6
7
“Reinventing operations in asset management,” Accenture, 2019.
8
“Reinventing operations in asset management,” Accenture, 2019.
Darrin Williams
Managing Director – Applied Intelligence
[email protected]
Keri Smith
Managing Director – Applied Intelligence
[email protected]