Types of Entrepreneurship
Types of Entrepreneurship
Types of Entrepreneurship
Let’s take a look at some different types of entrepreneurs, their roles, and how each type affects
the success of the business:
1. Innovators
Innovators are the types of entrepreneurs who come up with completely new ideas and turn them
into viable businesses.
In most cases, these entrepreneurs change the way people think about and do things. Such
entrepreneurs tend to be extremely passionate and obsessive, deriving their motivation from the
unique nature of their business idea.
Innovative entrepreneurs also find new ways to market their products by choosing product
differentiation strategies that make their company stand out from the crowd. And sometimes it is
not just standing out from the crowd but actually creating a new crowd.
To say that innovators like Steve Jobs, Larry Page of Google and Microsoft founder Bill Gates
were obsessed with their business would be an understatement.
Get all the glory for the success of the business (and take all the arrows)
Create the rules
Face minimal competition during the initial days
2. Imitators
Imitators are the types of entrepreneurs who copy certain business ideas and improve upon them.
They are always looking for ways to make a particular product better so as to gain an upper hand
in the market.
Advantages of Imitators
Disadvantages of Imitators
Taking an existing idea and refining and improving it can be a great way to develop a business. It
certainly does not have as much risk as the innovator but it might just not be as sexy.
3. Corporate Entrepreneur ( Intrapreneurship)
The corporate entrepreneur is an individual who exists within an organization to generate
product and process ideas that will create value for the organization, its stakeholders and its
consumers that buy his products.
Risk involved – No direct investment, No financial Risk, Only one risk that is ‘Career Risk’
Steal and use – Company recourses, Time, Employees
Reward – Bonuses and Promotions
Local grocery stores, hairdressers, small boutiques, consultants are a part of this category of
entrepreneurship.
This type of entrepreneurship is for an advanced professional who knows how to sustain
innovation. Large companies often create new services and products based on consumer
preferences to meet market demand. When higher capital is invested, no of employees are more ,
size is big and large quantity production .Small business entrepreneurship can turn into large
company entrepreneurship when the company rapidly grows. This can also happen when a large
company acquires them. Companies such as Microsoft, Google and Disney are examples of this
kind of entrepreneurship.
6: Private Entrepreneurship
When an individual or group of individuals start a business, takes risks and initiates innovations
in the private sector, it is called private entrepreneurship.
The main object of such entrepreneurs is to earn profit. Private entrepreneurship is popular in
England, America, japan, France etc.
Example: Business houses managed by TATA, such as TELCO, TISCO, TATA power etc.
8: Joint Entrepreneurship
When private and government ownership is jointly involved in any business, it is called joint
entrepreneurship.
These people start their company with a vision that their vision could change the
world. They attract investors who are equally crazy venture capitalists. They hire
the best people for work. They search for repeatable and scalable business model.
After they find that their focus on scale requires even more venture capital to fuel
rapid expansion.
This kind of entrepreneurs creates new product or services that solve social
problems and needs. But unlike scalable startups, their goal is also to make the
world a better place. They are not fond of taking market shares to create wealth for
the founders. They may be nonprofit, hybrid or for profit.
A serial entrepreneur is someone who starts multiple businesses. They may sell or
step back from one business before starting another, or they may run multiple
businesses simultaneously, delegating leadership roles to other people.
In addition to founding their own companies, they often invest or become involved
in other early-stage startups that excite them.
Example: - Elon Musk -- “I don’t create companies for the sake of creating
companies, but to get things done.”
Another example is Oprah Winfrey, who leveraged her television success to found
a multi-billion dollar media empire.