Side Hustle

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Side Hustle – Page 1

SIDE HUSTLE
From Idea to Income in 27 Days
CHRIS GUILLEBEAU

CHRIS GUILLEBEAU is a publisher and the founder of the Side Hustle School. He is the author of The $100 Startup and The
Happiness of Pursuit, both of which became New York Times bestsellers. He is also a passionate traveler having visited 193
countries before his 35th birthday. Chris Guillebeau also produces and hosts the World Domination Summit held every year in
Portland. His blog receives more than one million hits a month and his newsletter has more than 80,000 subscribers. He is a
graduate of the University of Washington.
The website for this book is at: www.SideHustleSchool.com.

ISBN 978-1-77544-925-6

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Side Hustle – Page 1

MAIN IDEA WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5


Everyone should have a side hustle – a part-time ---------- ---------- ---------- ---------- ----------
business you run to generate additional income Think up Select your Prepare Launch to Refine and
without giving up your day job. Why? ideas best idea for liftoff right group improve

üA side hustle gives you job security.


üYou can use the skills you already have to
Go from Idea to Action in 27 Days
generate more income with a side hustle. No
additional training is required. Week 1 – Think up ideas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pages 2 - 3
üHaving more than one source of income will give Day 1. Predict the future
you more freedom and more options. Day 2. Generate ideas with the most potential
Day 3. Brainstorm, borrow or steal ideas
üA side hustle can allow you to do more of what Day 4. Weigh the opportunities and obstacles of each idea
you love to do with no added financial pressure. Day 5. Do a back of the envelope profit forecast

Week 2 – Select your best idea . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pages 3 - 4


Day 6. Compare ideas the smart way
Day 7. Become an idea implementation detective
Day 8. Have an imaginary coffee with your ideal customer
Day 9. Transform your idea into an offer
Day 10. Create an engaging origins story
The Side Hustle Plan is all about taking action to go
from idea to income in 27 days or less. To achieve
that, you don't need to spend any money. Nor do Week 3 – Prepare for liftoff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pages 4 - 6
you need an MBA or any employees, assistants or Day 11. Assemble the nuts and bolts.
business partners. All you do need is a commitment Day 12. Decide how to price your offer
to act and a willingness to commit no more than an Day 13. Create a side hustle shopping list
hour a day to growing your side hustle. You'll be Day 14. Set up a way to get paid
amazed at how simple it is to turn your idea into Day 15. Design your initial workflow
income when you follow the plan. Day 16. Spend 10% more time on most important tasks
"In today’s environment, where the idea of a
business having any sense of loyalty to its workers Week 4 – Launch to right group. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pages 6 - 7
has all but disappeared, the side hustle is the new
job security. It affords you the ability to decide. Day 17. Publish your offer
When you receive multiple paychecks from Day 18. Sell like a girl scout
different sources, you are no longer dependent on Day 19. Ask ten people for help
the whims of a single employer. More income Day 20. Test, test and then test again
means more options. More options mean more Day 21. Put together some great deals
freedom. No matter what it is you do in your day job,
or whether you want to identify as an “entrepreneur” Week 5 – Refine and improve . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pages 7 - 8
or not, you need a side hustle. If you follow this plan, Day 22. Frame your first dollar
you’ll have one in less than a month. Side hustle Day 23. Track progress, decide on next steps
skills are not taught in school. The only way to Day 24. Grow what works, drop what doesn't
master side hustle skills is by doing." Day 25. Go after low hanging fruit
– Chris Guillebeau Day 26. Systemize and expand
Day 27. Your choice – Grow, expand or move on
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