Campa Cola

Campa Cola
Campa Cola is a soft drink brand in India. It

was a market leader in the Indian soft
drink market in the 1970s and 1980s in
most regions of India until the advent of
the foreign players Pepsi and Coca-Cola
after the liberalisation policy of the P. V.
Narasimha Rao government in 1991.[2]
Campa-Cola
Manufacturer Campa Beverages

Private Ltd
Country of origin India[1]
Introduced 1977
Flavour Cola, orange, lime
Related products Thums Up, Coca-Cola,

Pepsi Cola.
Website www.campa-cola.in (h
ttp://www.campa-col
a.in)
History
An advertisement for a Campa Cola product, Campa Orange. S ource is a May 1979 Indian Indrajal Comics edition of
Phantom: The S wamp Dragon.
Campa Cola was a drink created by the

Pure Drinks Group in the 1970s.
Pure Drinks Group were pioneers in the

Indian soft drink industry when they
introduced Coca-Cola into India in 1949,
and were the sole manufacturers and
distributors of Coca-Cola till the 1970s
when Coke was asked to leave. The Pure
Drinks Group and Campa Beverages Pvt.
Ltd. virtually dominated the entire Indian
soft drink industry for about 15 years, and
then started Campa Cola during the
absence of foreign competition. The
brand's slogan was "The Great Indian
Taste", an appeal to nationalism. It
subsequently marketed an orange
flavoured drink called 'Campa Orange', with
the logo "Campa" on its bottles.[3]
During the 1980s, Campa Orange and Rush
were the two main orange soft drinks in
India, with large bottling plants in Mumbai
(Worli) and Delhi. Following the return of
foreign corporations to the soft drink
market in the 1990s, the popularity of
Campa Cola declined. In 2000–2001, its
bottling plant and offices in Delhi were
closed. In 2009 a small amount of product
was still being bottled in the state of
Haryana but the drink was hard to find.
In 2022, Campa Cola was acquired by

Reliance Industries for ₹22 crores.
Reliance Retail Ventures, the retail arm of
the Reliance group launched three variants
of the drinks (cola, orange and lemon) at
some select stores.[4][5]
Current operations
Reliance Consumer Products (RCPL), the
fast-moving consumer goods arm and
subsidiary of Reliance Retail Ventures
(RRVL), on 9th March 2023 announced the
relaunch of the iconic brand, Campa.[6]
The Campa portfolio will initially include

Campa Cola, Campa Lemon and Campa
Orange in the sparkling beverage
category.[6]
See also
List of soft drinks by country
References
1. Percy Rowe (2005), Delhi (https://books.go
ogle.com/books?id=nXfyu6oJdwgC&q=%2
2Campa+Cola%22&pg=PA23) , Gareth
Stevens, ISBN 978-0-8368-5197-7
2. "Old India Ads and Brand Ambassadors" (ht

tp://blog.pkp.in/2011/08/old-indian-ads-bra
nds-ambassadors-rare.html) .
www.blog.pkp.in. Retrieved 20 December
2018.
3. "Campa® – About Company" (https://web.a

rchive.org/web/20181220230457/http://w
ww.campacolaindia.com/about-company.ht
ml) . campacolaindia.com. Archived from
the original (http://www.campacolaindia.co
m/about-company.html) on 20 December
2018. Retrieved 20 December 2018.
4. Dolnick, Sam (23 February 2009). "Waning

days of an Indian soda pop" (https://www.n
ytimes.com/2009/02/23/technology/23iht-
cola.1.20365713.html?_r=0) . The New
York Times.
5. Saha, Somdatta (1 September 2022).

"Remember Campa Cola? The Soft Drink Is
Set To Return This Diwali" (https://food.ndt
v.com/news/remember-campa-cola-the-sof
t-drink-is-set-to-return-this-diwali-330926
4) . NDTV Food.
6. "Campa Cola is back: Mukesh Ambani's

Reliance rolls out iconic beverage brand" (ht
tps://www.hindustantimes.com/business/c
ampa-cola-is-back-mukesh-ambani-s-relian
ce-rolls-out-iconic-beverage-brand-1016783
61572164.html) . Hindustan Times. 2023-
03-09. Retrieved 2023-03-10.
External links
Making a comeback through online
sales portal: Tezcart. (http://www.tezcar
t.com/Beverages---Soft-Drinks-catid-271
093-page-1.html)
This soft drink–related article is a stub.
You can help Wikipedia by expanding it (ht
tps://en.wikipedia.org/w/index.php?title=C
ampa_Cola&action=edit) .
Retrieved from
"https://en.wikipedia.org/w/index.php?
title=Campa_Cola&oldid=1143924372"
This page was last edited on 10 March 2023, at

18:54 (UTC). •
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Campa Cola is a soft drink brand in India. It

Manufacturer Campa Beverages

Country of origin India[1]

Flavour Cola, orange, lime

Related products Thums Up, Coca-Cola,

Campa Cola was a drink created by the

Pure Drinks Group were pioneers in the

In 2022, Campa Cola was acquired by

The Campa portfolio will initially include

2. "Old India Ads and Brand Ambassadors" (ht

3. "Campa® – About Company" (https://web.a

4. Dolnick, Sam (23 February 2009). "Waning

5. Saha, Somdatta (1 September 2022).

6. "Campa Cola is back: Mukesh Ambani's

This page was last edited on 10 March 2023, at

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