BSc (Hons) Business Management Top up

BMP5004 Project Management

Project Plan

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Table of Contents
1.0 Introduction........................................................................................................... 2

2.0 Project plan........................................................................................................... 3

2.1 An overview of the project.................................................................................3

2.2 An analysis of the stakeholders and their requirements....................................4

2.3 An analysis of the required resources to facilitate the project............................5

2.4 An assessment of the risks of the plan..............................................................6

2.5 A critical path analysis of the project including a Gantt Chart representing the
timescales of the project..........................................................................................7

2.6 An outline of the supporting documentation/forms............................................8

2.7 An evaluation of research methodology for the project to determine

stakeholder satisfaction with the project..................................................................9

3.0 Conclusion.......................................................................................................... 10

References................................................................................................................11

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 1.0 Introduction
The current business world is becoming more integrated with technological
advancement and globalization. Organizations are now more becoming on the action
of serving and connecting with the customers. Organizations in the retail sector can
bring up very good results with these actions which helped to thrive during the Covid-
19 pandemic situation. One such organization is “Tesco” which is been one of the
biggest retail organizations in the UK. The company also operates as a multinational
organization which has stores in 11 countries excluding the UK. The company has
been operating in the industry since 1919 with a headquarter in Welwyn Garden City,
Hertfordshire, England (Dhyana, et al, 2022). The retail sector with e-commerce
development can help a lot with the markets in south Asia because e-commerce is
becoming very popular after the Covid-19 pandemic situation. This project plan is
based on the launch of “Tesco” in India through licensing and the process of making
a market position in the market through proper business strategy.
Licensing is a very good way to get into a foreign market where a unique trademark
is given by the state or national government authority. Though “Tesco” has been
very good in entering foreign markets in Asia like China and Thailand (Rosnizam, et
al, 2020). The company can bring up an appropriate solution for entering the market
through a proper business strategy based on the entry system and analysis of the
markets. This project plan will present detailed information and analysis based on
the licensing for entering the Indian market.
Aim
This paper aims to bring up an overview market expansion of “Tesco” in the Indian
market through licensing.
Objectives
The objectives of the project plans are as below:
1. To understand the licensing process in India
2. To elaborate on the process to enter the market through thorough analysis
3. To ensure the best strategy for entering the Indian retail e-commerce industry

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 2.0 Project plan
2.1 An overview of the project
“Tesco” has been one of the leading companies in the retail industry which is
controlling the UK market besides three other leading organizations including
“Sainsbury’s”, “Morrisons”, and “Asda” (Tian, 2022). The company has high potential
and goodwill for expanding globally where the company also expand the brand and
develops a higher brand image as well as growth. Using a very analytical and
calculated market strategy, the company can bring up a very good market position
as well as growth in India. This will assist the company to bring up the proper
strategies to ensure a better business regarding sole authority through licensing. As
the company aims to grow in the global market, the Indian market will bring up a
huge growth potential in the whole business process.

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2.2 An analysis of the stakeholders and their requirements
Stakeholders are the ones that have different interests in the business of an
organization like “Tesco”. Here are the stakeholders of the company that can
influence the business expansion in India:
Customers
These are the most important ones as they directly participate in the transaction of
goods and services of “Tesco”. The Indian and other global customers are the main
stakeholders who control the whole brand image (Kar, et al, 2021).
Suppliers
These are the ones that supply goods for “Tesco”. These are the brands available for
the production of the goods at a commercial level that the company retails (Guo, et
al, 2019). For example, “Avara Foods”, “Muller Milk & Ingredients”, and others.
Similar suppliers will also appear in the Indian covering of “Tesco” which will
determine the sales and pricing.
Competitors
Different competitors in the industry are present at the global level as well as at the
local level for “Tesco” like “Sainsbury’s”, “Morrisons”, and others (Rosnizam, et al,
2020). As a foreign market, “Tesco” will face different local strong competitors in the
market. For example, “Dmart”.
Employees
As a multinational company, “Tesco” hires different employees through local sources
and occasionally international sources. These employees determine the whole
procedure of the organizational process in the target market (Tian, 2022). For
example, managers, executives, officers, salesmen, etc.
Shareholders
These are the ones invested in the business through an equal part but in different
portions of the market. These are the ones that are interested in the whole process
and the company’s growth due to their vested interest in “Tesco” (Krummel, 2022).
Board of Directors
This is the group of people that have a direct financial stake through investing their
time and money in the business. They represent the shareholders of “Tesco” (Seidel,
et al, 2020).
Government and Authority

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These are the national and state authorities in the country that controls and regulates
the business in the foreign market. Indian authorities must be properly considered for
establishing properly.
Local Community
These are the people or communities that abide by an organization’s operational
areas. They determine the goodwill and brand image (Dhyana, et al, 2022).

Power Interest Grid for “Tesco”

This is a grid that will explain the total stakeholder priority for the market expansion
of “Tesco”. Here it is presented below:

Figure: Power-Interest Grid (Guo, et al, 2019)

High Power High Interest
These are the people with high interest that have high authority to change “Tesco”.
They have to be properly satisfied so that they don’t create any problems with
operating the business. For example, Customers, the board of directors, employees,
and others.
High Power Low Interest
These are the people with low interest that have high authority to change “Tesco”.
They have to be closely managed otherwise they may turn into bigger threats as
they have a high power of change. For example, government and local authority.
Low Power High Interest

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These are the people with high interest that have high authority to change “Tesco”.
They have to be properly informed about the business process. For example,
shareholders, suppliers, and others.
Low Power Low Interest
These are the people with low interest that have low authority to change “Tesco”.
Though they are not a potential threat, they have to be carefully monitored because
they may become if any bad situation takes place. For example, the local
community.

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2.3 An analysis of the required resources to facilitate the project
Here are the resources presented below that are needed to ensure a proper
business for “Tesco” in the market India:
Market Information
Proper information based on the Indian market must be covered by “Tesco” so that
the organization can adapt to the market environment properly. The organization
must analyze the market properly so that no problem may occur in market
competition and generating market revenue (Tian, 2022).
Customer Information
Customer information is very important as they are the main stakeholders. “Tesco”
has to analyze the customers properly where the customer preferences, affordability,
and habits can be understood for establishing physical and online business platforms
properly. This will allow us to build a proper e-commerce platform advantage with a
customer feedback-driven business (Guo, et al, 2019).
Unique Strategy
A unique and innovative online strategy must be used for penetrating the market
where the company has to go through social media especially as it is becoming more
popular among Indian people. “Tesco” can bring up better business in the industry as
they are entering through licensing.
Proper Financing
Proper financing must be ensured in the Indian market where they can register
themselves in the stock exchange as well as angel investors. This will help “Tesco”
to ensure smooth business flow because financing is the blood of business.
Licensing feature will bring up.
Human Resources
This is the most important thing which will control and execute the tasks at different
levels for “Tesco” in the Indian retail industry. The company can bring up proper
human resources through local sourcing with an online approach and low cost which
will also create a better image in the local community (Dhyana, et al, 2022).
Technology Development
The properly developed technology will bring up a good approach for the e-
commerce platform where better customer communication can be developed.
“Tesco” will be able to engage with the customer more with the proper technology.

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2.4 An assessment of the risks of the plan
Some risks may occur in the process of this project planning for “Tesco” which are
presented below:
Foreign Exchange Risk
The exchange rate may differ from time to time due to international political or
economic fluctuation. “Tesco” may face problems with financing through this. This
can bring up a huge problem in engaging in different operating activities where the
fund may become inefficient for operation (Guo, et al, 2019).
Political Risk
Political instability is unpredictable for south Asian countries where the Indian market
may have such problems. This may bring up the critical problem with licensing and
launching for “Tesco”. This can also bring up an adverse business environment
where financial and infrastructural loss may occur (Rosnizam, et al, 2020).
Employee Inefficiency
Different imbalances in company efforts and employee satisfaction where the initial
actions may not be proper. This may bring up barriers to launching in the Indian
market “Tesco” (Krummel, 2022).

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2.5 A critical path analysis of the project including a Gantt Chart
representing the timescales of the project
Here are the tasks that are included in the project of “Tesco” launching the business in
the Indian market:
Serial Tasks Days Predecessors
A Summarizing the 30 -
objectives
B Analyzing the Internal 30 A
Environment
C Analyzing the Foreign 60 A
Market Environment
D Analyzing the 90 A
Customer Preference
E Evaluating Technology 90 B, C, D
Platform
F Segmenting, 60 E
Targeting, and
Positioning
G Establishing Legal 120 F
Procedures for
Licensing
H Financing and 90 G
Budgeting
I Designing and 90 H
establishing Physical
Shops
J Designing and 120 H
establishing an online
platform

Here is the diagram for the critical path is presented below:

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 Figure: Critical Path Method (Author)
Here, A-D-E-F-G-H-J=30+90+90+60+120+90+120= 600 days

Here is the GANT chart presented below for the actions:

Ta 1st 2n 3rd 4th 5th 6th 7th 8th 9th 10 11 12 13 14 15 16 17 18 19 20
d th th th th th th th th th th th
30 30 30 30 30 30 30 30
sk
da 30 da da da da da da da 30 30 30 30 30 30 30 30 30 30 30
s
ys da ys ys ys ys ys ys ys da da da da da da da da da da da
ys ys ys ys ys ys ys ys ys ys ys ys

A
B
C
D
E
F
G
H
I
J

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2.6 An outline of the supporting documentation/forms
There are several supporting documents present for “Tesco” for projecting this plan
which is as below:
Annual Report
The annual report of the company will help to understand the internal performance of
the organization. This will also help the company to analyze the internal environment
of “Tesco” (Tian, 2022).
Business Market Research
Business market research and analysis reports will help to make progress with
project planning for “Tesco”. The analysis must be properly documented so that the
organization can recognize the behaviour of the market as well as the behaviour of
the customer and their actions.
Proper Licensing
Licensing the whole process of launching in the Indian market will help “Tesco” to
bring up unique features. This will also help them to retain the strategies from being
copied by the local competitors (Guo, et al, 2019).

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2.7 An evaluation of the research methodology for the project to
determine stakeholder satisfaction with the project
The primary data serve as the basic foundation for the entire study for launching in
the Indian market but secondary data will also be present. However, this may
comprise either quantitative or qualitative data, which will also be used in the project.
The following table presents the various data sources:
Primary Data Sources: This would be directly taken through the use of surveying
and interviewing people in India from random localities, in addition to making use of
internet platforms such as websites and social media. In doing so, the plan will be
presented with an accurate representation of the current situation. The objectives will
serve as the basis for the development of a questionnaire by “Tesco”.
Secondary Data: This will comprise a variety of journal articles, surveys conducted
by the government, books published in business publications, and data taken from
newspapers. This will serve as a preview of the activities that have been taken in the
past as well as any predictions for “Tesco”.
This mainly focuses on satisfying customers and the government mainly so that a
proper launch can be ensured. This will also try to satisfy others by working with the
results and also following the power-interest grid.

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 3.0 Conclusion
After all the discussion, it can be concluded that the project can bring the best results
for the global expansion of “Tesco” through the Indian market. This will bring up
better development of the organization with proper customer engagement and
revenue generation which will lead towards the development of satisfaction of every
other stakeholder. The company must go with proper action with enough calculation
and analysis so that the risks may not bring up any damage. With these action plans,
the organization can bring up long-term success in the global market and e-
commerce platform.

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 References
Dhyana, B. and Gupta, O., 2022. Evaluating the management model of information
systems and its applicability in enhancing business operations in Tesco. Central
European Management Journal, 30(3), pp.353-357.
Guo, L. and Wang, Z., 2019. Ratio analysis of J Sainsbury plc financial performance
between 2015 and 2018 in comparison with Tesco and Morrisons. American Journal
of Industrial and Business Management, 9(2), pp.325-341.
Idrees, S., Vignali, G. and Gill, S., 2020. Technological advancement in fashion
online retailing: a comparative study of Pakistan and UK fashion e-commerce.
International Journal of Economics and Management Engineering, 14(4), pp.313-
328.
Kar, S.K., Bansal, R. and Mishra, S., 2021. Tesco: Entry and Expansion Strategy in
India. Emerging Economies Cases Journal, 3(2), pp.65-76.
Krummel, D., 2022. Expansion in the Retail Sector—Market Entry Strategies in
Consideration of Formal and Informal Institutions: A Tesco Case Study. Open
Access Library Journal, 9(2), pp.1-19.
Rosnizam, M.R.A.B., Kee, D.M.H., Akhir, M.E.H.B.M., Shahqira, M., Yusoff,
M.A.H.B.M., Budiman, R.S. and Alajmi, A.M., 2020. Market opportunities and
challenges: A case study of Tesco. Journal of the Community Development in Asia
(JCDA), 3(2), pp.18-27.
Sahu, G. and Singh, S., Ecommerce an Emerging Platform to Boost Global
Economy. IJFMR-International Journal For Multidisciplinary Research, 5(1).
Seidel, S. and Blanquart, C., 2020. E-commerce in France and Germany a
comparative analysis. Recherche Transports Sécurité.
Tesco Plc, U.K., Impact of Social media marketing on consumer Perception: A Case
Study on.
Tian, Q., 2022. Analysis on the Business Strategy of Tesco in the Chinese Market.

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