Business English 5

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Unit 1: Business Conversations

Dear new employees,


Welcome to our company! Here are some rules and guidelines to help you get started at our workplace.
- Working time: Our official working hours are from 9 am to 5 pm, Monday to Friday. If you need to take a leave or change your shift,
please inform your leader in advance and get their approval.
- Dress code: You should dress professionally and suitable for your role. Avoid wearing anything that is too revealing.
- Topics for small talk: You can talk about neutral topics, such as sports, and weather. However, you should avoid topics that are sensitive or
personal such as religion or marital status.
- Office etiquette: You should be polite and respectful to everyone. You should also follow the basic rules, such as keeping your workspace
clean, using headphones when calling, and avoiding affecting others.
We hope this email helps you understand our company's rules and guidelines better. If you have any questions, please contact me. we look
forward to working with you!
Sincerely,
Your HR manager.

Speaking:
Hi there, and welcome to our company! As a human resources manager, I want to give you some tips on how to make a good
impression on your first day at work. Here are some things you should and shouldn't do:
- Working time: You should arrive on time or a few minutes early. Don't be late or leave early without a good reason.
- Dress code: You should dress professionally and suitable for your role. Don't wear anything too casual, revealing.
- Topics for small talk: You can talk about neutral topics, such as sports, and weather. However, you should avoid topics that are
sensitive or personal such as religion or marital status.
- Office etiquette: You should respect the rules of the workplace. Don't use your phone, eat, or drink at your desk. Don't gossip or
complain about your co-workers. If you have any questions, ask your leader or me for help.
I hope this helps you have a smooth and successful first day at work. I'm looking forward to working with you and seeing you grow in
our company!

Dear new employees,


Welcome to our company! Here are some rules and guidelines to help you get started at our
workplace.
- Working time: You should arrive on time or a few minutes early. Don't be late or leave early
without a good reason.
- Dress code: You should dress professionally and suitable for your role. Don't wear anything too
casual, revealing.
- Topics for small talk: You can talk about neutral topics, such as sports, and weather. However,
you should avoid topics that are sensitive or personal such as religion or marital status.
- Office etiquette: You should respect the rules of the workplace. Don't eat, or drink at your desk.
Don't gossip or complain about your co-workers. If you have any questions, ask your leader or me
for help.
I hope this helps you have a smooth and successful first day at work. I'm looking forward to working
with you and seeing you grow in our company!
Sincerely,
Your HR manager.

Unit 2: Business Correspondence


Writing
Dear team members,
I am writing to inform you that I will be on a business trip in December. I will be attending a
conference in London and meeting some potential clients.
While I am away, please contact Linh Chi, our senior manager. She will be in charge of overseeing
your projects and tasks during this period.
Please also send me your business dates. I need to update our team calendar and plan ahead for the
next month.
I have attached a worklist that you need to complete while I am on business. Please review it carefully
and let me know if you have any concerns or suggestions.
Thank you for your cooperation and hard work. I hope you all have a productive and successful week.
Sincerely,
Your team leader.
Attachment: <worklist>.

Speaking
I have a regular habit of writing emails every day. I have two email accounts: one for work, one
for personal use. I often exchange emails with my colleagues, clients, friends, and family. I use
emails for various purposes, such as communicating important information, sharing documents,
requesting feedback, or sending greetings. I think emails are a useful and convenient way of
communicating, but they also have some drawbacks. For example, emails can be misunderstood,
or ignored. Therefore, I always manage my email habits by setting priorities, organizing folders,
and using filters. So, I can reply to urgent messages as soon as possible.
Unit 3: Business Meetings
Subject: New product launch meeting agenda
Dear directors and sales staff,
I am writing to inform you about the meeting plan for our new product launch next month. The
meeting will be held on October 15th, from 10:00 a.m to 12:00 p.m, in the conference room on the 5th
floor. The attendees are all the directors and sales managers of our company.
The objectives of the meeting are to:
- Introduce the features and benefits of the new product
- Discuss the marketing strategy and sales targets
The agenda items are as follows:
- new product features
- the launch campaign plans
- other issues
Please confirm your attendance by replying to this email. If you have any questions or suggestions,
please feel free to contact me.
Thank you for your cooperation and enthusiasm.
Sincerely,
Hao Ngo
Sales manager.

Speaking
Good morning, ladies and gentlemen. Thank you all for coming here today. Let me start off by introducing
myself. My name is Hao Ngo. I’m the managing director of D&H company. I’m here today to present about
our company. I’ve divided my presentation into three main parts. First, I’ll talk about our main products,
target customers and major market. Then, I’ll talk about annual turnover, net profit and market share.
Finally, I’ll talk about strengths and weaknesses. My presentation will take about 30 minutes to cover these
issues. If you have any questions, feel free to ask me at the end of my presentation.
Let me start with some basic facts about our main products. We manufacture smart speakers and wireless
headphones. Our target customers are young and tech-savvy consumers and our major market is Asia.
Alright, then I’ll move on to the second point. Let me show you a few figures here. In the last year, we
achieved an annual turnover of US$150 million, with a net profit of 15%. We have a market share of 12% in
the smart speaker segment, and 8% in the wireless headphone segment.
Let’s now look at the next slide. As you can see, our strengths are the research and development team,
customer service, and brand reputation. Besides, our weaknesses are limited production capacity and
distribution network.
That is why we are here today to seek your investment in our company. We are confident that we can offer
you a high return on your investment and a long-term partnership.
Well, I’ve come to the end of the presentation. Thank you for listening. I will be happy to try and answer any
questions you may have.
Unit 4: Marketing
Writing
Dear team,
Welcome to our marketing team. As you know, Our company specializes in fashion. In this email, I
would like to briefly explain about newspaper advertising.
Newspaper advertising can enhance our brand image and reputation. Moreover, It can reach a large
and diverse customers, by providing detailed information and images of our products.
However, newspaper advertising also has some disadvantages. It can be expensive, and face
competition from other ads on the same page, which can reduce its visibility and impact.
Therefore, we should carefully select the products that are suitable for newspaper advertising. In
general, these are the products that have a high profit margin and a large target market.
I hope this email has given you some insights into newspaper advertising. If you have any questions
or suggestions, please feel free to contact me.
Best regards,
Hao Ngo.

Speaking
As a marketing manager of a company, I have to consider the market SWOT analysis of our
company. Here are some of the factors that I think are important:
Strengths: We have a loyal customer base, a strong brand image, and a high-quality product. We
also have a competitive advantage in terms of innovation and technology.
Weaknesses: We face some challenges in terms of distribution, pricing, and customer service. We
also have a limited budget and resources for marketing and promotion.
Opportunities: The new market offers us a chance to reach new customers, increase our sales and
revenue, and diversify our product portfolio.
Threats: The new market is highly competitive, with many potential players. We may face some
risks in terms of customer preferences, and political instability.
I hope that through the above analysis, we can expand into a new market.
Unit 5: Customer service
From: [email protected]
To: [email protected]
Subject: Re: Complaints about hotel services
Dear Ms Lee,
Thank you for your email and for sharing your feedback with us. We are very sorry to hear that
your stay at our hotel did not meet your expectations and we take your complaints very seriously.
We value your loyalty and we would like to offer you a complimentary upgrade to a deluxe room
with an en-suite bathroom for your next visit. We will also ensure that you receive prompt and
friendly service at the reception and that your room is quiet and comfortable.
We hope you will give us another chance to show you our improved service and hospitality. Please
contact us directly to make your reservation and mention this email to claim your upgrade.
Thank you for choosing Rix Hotel and we look forward to welcoming you again soon.
Yours sincerely,
Mr Geiger
Manager of Rix Hotel

Speaking
Student A: Hello, How can I help you?
Student B: Hello, I'm calling to complain about the television I bought from your store last week. I
received the wrong model and the product quality is very poor.
Student A: I'm sorry to hear that, sir. Could you please tell me your order number and the model you
ordered?
Student B: Yes, my order number is 123456 and I ordered the Samsung 55-inch Smart TV.
Student A: Okay, I see. And what model did you receive?
Student B: I received the LG 50-inch LED TV. It's not what I wanted and it has a lot of defects. The
screen is flickering, the sound is distorted and the remote control is broken.
Student A: That's unacceptable, sir. We apologize for the inconvenience and we will do our best to
resolve this issue as soon as possible. Would you like to return the TV and get a full refund or exchange
it for the correct model?
Student B: I would like to exchange it for the correct model, but I don't want to wait too long or pay for
the shipping.
Student A: Of course, sir. We will arrange a free pickup of the wrong TV and deliver the correct one
within two business days. We will also offer you a 10% discount on your next purchase as a gesture of
goodwill.
Student B: Thank you, that sounds fair. I appreciate your help and professionalism.
Student A: You're welcome, sir. Thank you for choosing our store and we hope you enjoy your new TV.
Unit 6: Negotiation
Writing
Dear Supplier,
I am writing to you regarding your request to increase the price of rice by 5% due to poor harvest in
recent years. I appreciate your honesty in this matter.
However, I would like to negotiate with you about the price increase and see if we can reach a
mutually beneficial agreement.
Could you please consider lowering the price increase to 3% or offer us some discounts? We are loyal
customers and we value our long-term relationship with you. We are planning to place a large order
next month and we can pay you within 15 days of delivery.
Please let me know your thoughts on this proposal as soon as possible. I look forward to hearing from
you and doing more business with you in the future.
Sincerely,
Hao Ngo
Purchasing Manager

Speaking
Student A: Hi, I'm interested in buying some office furniture from your company. What kind of products
do you have and how much do they cost?
Student B: Hi, we have a variety of desks, chairs, cabinets and other items that are suitable for different
office environments. You can check our catalog for more details. Our prices are competitive and depend
on the quantity and quality of the products you choose.
Student A: I see. Well, I'm looking for some high-quality furniture that can last for a long time and
provide comfort and functionality for our employees. How about this desk model and this chair model?
How much would they cost for 50 sets?
Student B: Those are some of our best-selling products. They are made of durable materials and have
ergonomic designs. For 50 sets, the total price would be $25,000.
Student A: That sounds reasonable, but I wonder if you can offer me a better deal. Can you give me a
discount if I buy more than 50 sets or if I pay in advance?
Student B: Well, we value our customers and we want to establish a long-term relationship with you. So,
how about this: if you buy 60 sets or more, we can give you a 10% discount. And if you pay in full
within 30 days after delivery, we can give you another 5% off.
Student A: That sounds tempting, but I'm not sure if I can afford to buy 60 sets right now. And what
about the delivery term? How long would it take for you to deliver the products and how much would it
cost?
Student B: We have a reliable delivery service that can deliver the products within two weeks after you
place the order. The delivery cost is included in the price, so you don't have to worry about that.
Student A: OK, that's good to know. Let me think about it for a moment. Can I get back to you tomorrow
with my final decision?
Student B: Sure, no problem. Take your time and let me know if you have any questions or concerns. I
hope we can do business together soon.

Unit 7: Human Resources


Dear TCPDC HR,
I am writing to express my interest in the position of senior accountant that was advertised on your
website. I have a bachelor's degree, an accounting certificate, and five years of experience in a
petroleum company. I know accounting and tax regulations, and the ability to analyze financial
reports, budgets, and forecasts. I am proficient in using accounting software, such as QuickBooks,
Excel. I am also fluent in English, both spoken and written.
I believe I am suited to the job because I have a strong work ethic, attention to detail, and problem-
solving skills. I am always eager to learn new things and improve my skills. I can offer the company
my dedication, and professionalism.
I would love to join your company and contribute to its success. I have attached my detailed CV with
my work experience and salary expectations for your consideration. Please let me know if you need
any further information or references.
Thank you for your time and attention.
Sincerely,
Hao Ngo.

Speaking
If you have a job interview coming up, here are some tips to help you make a good impression
on your employer.
- Firstly, about outfit: Choose an outfit that is appropriate for the job and the company culture.
You don't want to look too casual or too formal. For example, you can wear a uniform or a suit
and tie.
- Regarding to documents: Bring copies of your resume, cover letter, references, and any other
documents that are relevant to the job. Make sure your documents are neat, and organized.
- Concerning to information: Research the company and the job before the interview. Also,
Prepare some questions to ask the interviewer about the company and the role.
- Moreover, practice your answers to common interview questions, arrive early, be polite and
professional, and follow up with a thank-you note.
Unit 8: Business Plan
Writing
Dear Tich Ca,
I'm glad to hear from you and to know that you are planning to start your own business. I'm happy to
share some of my experience and advice with you.
You should choose the type of business that matches your skills and passion. You should do some
research and analysis to find the best location for your business that meets your needs and budget.
You need to design and develop your product based on customer feedback and market trends. You
need to identify and reach out to your target customers.
You should use various methods to spread your product, such as social media, flyers, and brochures.
You should also prepare a detailed business plan to secure enough funds to start and run your
business.
I hope this email helps you with your start-up business plan. Please keep in touch and let me know
how it goes.
Sincerely,
Hao Ngo.

Speaking
I have always dreamed of opening my own company, and now I have a clear business plan to make it
happen. Here is what I have in mind:
- My company is going to be located in Cau Giay Street, Ha Noi. It’s the perfect location that has a
developed and creative economy. We are going to offer electronics and home goods. Our service
includes repair and maintain products.
- My target customers will be individuals and families who are looking for affordable and high-quality
products.
- regarding advertising, I’m going to advertise through social media, flyers, and billboards. I also
created a website and a blog to showcase my business.
- I’m going to raise funds from my savings, loans from family and friends, and investments from
venture capitalists.
This is my business plan in a nutshell. I hope you are as excited as I am about this venture!

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