Comparative Study of the Financial Strategies and Profitability of Small Snack Franchise Businesses in Kalibo, Aklan

Objectives:

1. How would you determine the financial strategies of the small snack franchise business?
 We the researchers aims to determine the financial strategies through quantitative and descriptive survey
methods which a questionnaire checklist method for them to answer.

2. How would you measure the level of their profitability?

 To gather data on the profitability of the small snack franchise business, we will use a combination of likert
scale question focusing on their profit.
 For example : ( On a scale of 1-4) according to the study of Christian Philip a. Fortuna (2021)

How much is your monthly profitability?

4 – Very Satisfied ( 25,000 – 30,000)

3 – Satisfied ( 20,000 – 25,000)

2 – Good ( 15,000 -20,000)

1 – Poor ( 10,000 – 15,000)

Additionally, we will supplement the likert scale with an open-ended questions to enable respondents to provide
deeper insights on how they maintain their business profitable.

What is the purpose of your study?

 To compare the financial strategies and profitability of small snack franchise business in order to determine and
explore what financial strategies they use to increase the productivity and profitability of this small snack
franchise business to sustain.

Who are your respondents for this study?

 The owners, managers and finance officers of small snack franchise business.

Why did you choose them as your respondents?

 Because they are related and know all the functions and flow of that business. Like the owners they the
knowledge and has authority to make strategic decisions. Managers they set clear goals and expectations
aligning individual efforts with the business vision and through financial information they are knowledgeable
about it.

Definition of terms :

Financial Strategies – a financial strategies is a combination of financial planning and strategic planning which helps
assess small snack franchise business on how to proper allocate their resources and manage their finances. The
researchers aim to determine the financial strategies of small snack franchise business to know if it is effective or not.

Franchise - franchise operation is a contractual relationship between the franchisor and franchisee in which the
franchisor offers or is obliged to maintain a continuous interest in the business of the franchisee in such areas as know-
how and training. According to M. S. Anitharaj (2018)

Research Gap

 The existing research gap could be the profitability of small snack franchise has not been properly analysed in
relation to various financial strategies like price strategies, cost control techniques, and decisions.
 A Comparative Study of the Financial Benefits, User Experience, and Perceived Risk as Perceived by Clients

in Kalibo, Aklan.

1. How will you compare the financial benefits of different digital banking platforms as perceived by clients in
Kalibo, Aklan?
By conducting surveys and gathering data factors on client's transaction fees, such as transfers, withdrawals and
bill payments on each platform. Compare interest rates offered on savings accounts or other investment
products, additional services like budgeting tools, loan options, and rewards programs.
2. How will you compare factors affecting user experience of clients provided by different digital banking
platforms?
By examining factors through surveys, and in depth interviews on the convenience of using digital banking
platforms, its functionality features and responsiveness, customer support availability, accessibility, and
transaction speed and efficiency, system stability as perceived by digital banking platform clients.
3. How will you compare the differences in perceived risks of different digital banking platforms as perceived by
clients in Kalibo, Aklan?
By conducting surveys and in depth interviews open ended questionnaire to gather feedback on factors such as
security concern of personal and financial information, privacy on personal data, reliability glitches, system
failures accessing account, usability conducting transaction efficiently, transaction fees hidden fees unexpected
charges, customer service responsiveness or availability for resolving issues or concerns, fraud protection such
as fraudulent activities, phishing scams or unauthorized transactions, compatibility with various devices,
operating systems network connections, regulatory compliance, and reputation trust worthiness.

 What are the perceived risk?

One of the perceived risk is fraud because in the world of digital banking, customer privacy is crucial
since consumers becoming are becoming more worried about the security of the security of their
financial and personal information that’s why according to Hiroshi Marutani Metro Manila banking
customers favor physical or traditional banks, as 60.5% of respondents use conventional banking service,
only 4.4% use fully digital banks, and 35.1% use both.

Target Population:

This studys target population includes clients who are employed individuals, smart phone users, adults ages 18-65,
and are active in using digital banking platforms in Kalibo, Aklan.

 Why did you choose employed individuals?

Because they are actively managing their finances because they earn salary.
 Why smart phone users?
Because they are more likely familiar with digital technologies when it comes to digital banking.
 Why 18 to 65?
Because these ages cover broad stages and financial needs and because the rapid growth development
of information technology, specifically the growth of fintech, benefiting tech-savvy Generation Z
according to the study of Ledis Julia, Priti Siwa Linggam, Rafriadi Hibatullah and, Jerrt Justianto.

What is the purpose of this study?

 To compare financial benefits, user experience and perceived risk of digital banking platforms as
perceived by clients.

Why?

 So we could have an in depth understanding what each platform offers to clients, what problems clients
might encounter and how to make their user experience better.
 The Level of Customer Satisfaction and Profitability of Food Parks in Kalibo, Aklan

Objectives:

1. How would you assess the level of customer satisfaction?

 Conduct surveys or interviews with customers at food parks in kalibo, aklan to understand their
experiences and perceptions.
2. How would you identify the key factors that influence customer satisfaction?
 Analyze revenue, expenses, and profit margins to assess overall profitability. Collect financial data to
determine what aspects contribute most satisfaction from food park businesses in the area.
3. How would determine the factor that affects the level of satisfaction and profitability of food parks in Kalibo,
Aklan?
 Analyze survey data to identify common themes or factors impacting satisfaction. Consider aspects such
as food quality, service, ambiance and pricing to understand their influence on overall satisfaction and
profitability.

Target Population:

 It includes students, customer, business entrepreneurs, managers, and owners of food park in Kalibo.
They offer valuable insights into customer satisfaction and food park profitability students represents
customers, while entrepreneur and owners provide operational and financial perspective, ensuring a
comprehensive study of kalibo’s food park industry.

How would you measure the level of customer satisfaction?

 The main aim was to evaluate the degree of customers satisfaction food parks.

What type of business research design that can be used for this type of topic?

 Descriptive research – research is designed to provide an accurate and systematic description of the
population, situation or phenomenon. Can be answered to WHAT, WHERE, and HOW.

What are the factors affecting food profitability of food costs?

 The labor and food costs.

How would you measure the customer satisfaction?

 Measuring customer satisfaction, find out what your customers like, and maybe even discover what they
don’t like and what lead to dissatisfaction.

What is the relationship between customer satisfaction and profitability in food parks?
  Satisfied customers are thoughts to be more likely to repeat purchase (loyalty) and since loyal customers
are thought to be cheaper to service (and less price sensitive) the expected result should be lower cost
(and higher revenues) and thus higher profit.

The Profitability, Financial Challenges and Financial Strategies of Food Businesses in Kalibo, Aklan

1. How do you identify the profitability of food businesses?

1. How do you know if a business is profitable

1. Check Net Profit Margin

2. Calculate gross profit margin

3. Analyze your operating expenses

4. Check profit per client

5. List upcoming prospects

2. Why profitability is important?

Profitability is one of your business most important financial health elements. It lets you know how well your
business is doing today and is essential for identifying future risks and creating strategies for growth.

3. Why do you need examine the challenges of a good business?

The researcher want to know the challenges of a food business to help them or to assess them to formulate steps or
ways on how to solve certain challenges.

4. What is a financial Strategy?

A financial strategy is a combination of financial planning and strategic planning which help assess food business how
to properly allocate their resources and manage their finances. The researcher aim to identify the financial strategies
of food business and to know if It is effective or not.

5. Why did you choose these respondents?

Because they are related to the business and they have the knowledge of the functions of the food business.

6. What are the challenges of a food business?

Challenges to a food business has many factors. This includes the competitors of the business, the inflammation which
causes the price of raw products or commodities used by the business increases, and so on.
7. Who are your target food businesses? And how many?

The researchers aims to assess an estimation of 100 food businesses in Kalibo, Aklan. This includes Carinderias,
restaurants, food stalls, and so on.

8. What is the significance of your study?

This study will be beneficial to the business owners and managers of food businesses wherein the results can be used to
improve their profitability, overcome challenges and make financial strategies that can benefit the business.

This can also beneficial to the customers as if the results and recommendations can be applied, customer satisfaction
may increase.

To the future researchers, the findings and data gathered can be used as the basis or guide if they will be making a
related study.