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BBA -4 SEM Minor Project-II - Guidelines 2024

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INSTITUTE OF INNOVATION IN TECHNOLOGY AND

MANAGEMENT

(BBA-4th SEMESTER)

Guidelines for (BBA-218) Minor Project-II Credits (3)

Students are required to submit a Minor report (Based on Primary or

Secondary Data)

1. Introduction –
a. Introduce the topic
b. Theoretical Framework (Explain the concept in detail)
c. Company Profile
d. Relevance of the topic (Why have you selected this topic)
e. Objectives – Clear & to the point (to be taken from your respective
guide) (Maximum of 2)
f. Scope of the research
2. Review of Literature – Published papers on the Topic 1-2 pages (5 papers
mini- mum)
3. Research Methodology –
a. Research methodology used
b. Research design
c. Sample size
d. Questionnaire type
e. Technique of analysis
f. Software used
4. Data Analysis –
a. Tools for analysis.
b. Make pie charts, tables, bar charts.
c. Correlation table
5. Findings & Conclusion-
a. Explain the analysis of your data with respect to the objectives.
b. Conclude your research
References/Bibliography – (Format given)
Appendices – Attach questionnaires/ tables if any.
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NOTE
1. The soft copy has to be mailed to the respective faculty guides for approval.

2. Students need to meet the respective guide every week and get your project
attendance marked.
3. One spiral copy of the Report is to be submitted to the respective Guides in the

Department (After the final approval by guide). Latest by 25

th

March 2024
4. The Project Title should be complete. No open ended titles. Be very clear with titles.
5. No cutting and pasting.
6. Line spacing 1.5 only
7. Time New Roman- 12(text) , 14(sub heading), 16(heading) only
8. No spelling errors.
9. Total no of pages –Between 30-40
10. No page numbering on title page, declaration, certificate,
acknowledgement, table of contents, executive summary, bibliography &
annexure
11. No borders
12. Chapter page to be included but not numbered
13. Graphs to be in color
14. Text to be in black
15. Entire text to be justified.
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Chronological Order of the Minor Project-1

1 Front Page
2 Declaration
3 Certificate
4 Acknowledgement
5 Table of Content/Index- Page Numbering is

essential
6 Introduction to the Project
7 Objectives
8 Literature Review
9 Research Methodology
1 Data Analysis
0
11 Findings & Conclusion
1 Bibliography
2
1 Annexures- to include questionnaire if any
3

Note: Page numbering will start from Introduction to the

project.
Bibliography and Annexures not to be numbered
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Format of the Front Page ( Hard cover+ Same inside) )

Minor Project Report

Title Of the Project

Submitted in requirement of partial fulfillment of BBA Degree of

GGSIPU, New Delhi

Submitted By Submitted to
Name: (Faculty Name)
Enrolment No.: Faculty Designation
Semester: IV Batch: 2022- 25

INSTITUTE OF INNOVATION IN TECHNOLOGY AND

MANAGEMENT
AFFILIATED TO GGSIPU, NAAC Grade ‘A’, ISO 14001:2015, 17020:2012, 21001:2018
& 50001:2018 Certified,
A Grade by GNCTD, A Grade by SFRC
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DECLARATION

I, NAME bearing Enrolment No................................do hereby declare

that the Project entitled “................................................................................” submitted in
requirement of partial fulfillment of BBA degree, is an authentic record of my own work,
under the guidance of Dr./Ms./Mr…………………..,.....................................(Designation),
INSTITUTE OF INNOVATION IN TECHNOLOGY & MANAGEMENT.

This is to further declare that I have not submitted this Project Report to any other
Institute for the award of any other degree.

(Signature of the student)

Name:
Enrollment No.
Batch 2021-2024
Date:
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CERTIFICATE

This is to certify that the Project entitled “…………………TOPIC........................” submitted by

Mr./Ms…………(NAME)………………………. in partial fulfillment of the requirement for
the award of BBA degree INSTITUTE OF INNOVATION IN TECHNOLOGY &
MANAGEMENT, affiliated to GGSIPU, New Delhi, is an authentic work carried out by the
student under my supervision and guidance.

(Signature of Project Guide)

Dr./Ms./Mr (Faculty

Name) Faculty Guide

Date:-
.
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ACKNOWLEDGEMENT

The successful completion of the project would be incomplete without the mention of the
people who made it possible.

I would like to take the opportunity to thank and express a deep sense of gratitude to my
Project Guide, Dr./Ms./Mr………………………………………, ………………………..
(Designation), INSTITUTE OF INNOVATION IN TECHNOLOGY &
MANAGEMENT who in spite of her/ his busy schedule has co-operated with me
continuously and has provided valuable guidance at all stages of the study, that has been
certainly indispensable for my project work. I am also thankful to for his support.

I owe my wholehearted thanks and appreciation to Project Guide name for his/her
continuous encouragement and cooperation during the course of my study.

I express my sincere thanks to the Prof (Dr.) Monica Kulshreshtha Director, for being
a constant source of knowledge, motivation and guidance.

I would also like to convey my warm regards to my family members and friends for their
kind support and helping hand.

Student Name:
Enrollment No.:
BBA IVth Sem Batch 2022-2025
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CHAPTER - 1
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Literature Review
A literature review is a critical, analytical summary and synthesis of the current
knowledge of a topic.

The "literature" refers to the works that you are putting in a conversation with each other
to explain your research topic.

Study can be done by referring to the following types of publications:

• Scholarly journals
• Professional journals
• Academic books & e-books
• Research reports
• Conference proceedings
• Articles

Example

Arora and Aggarwal (2018) argued in their study about the role of perceived benefits in
the formation of online shopping attitudes among women shoppers which was conducted
in India. They found out that perceived benefit (in terms of price benefit, convenience
benefit and product variety benefit) has a significantly positive effect on online shopping
frames of mind and there is a significant positive connection between online shopping
attitudes and online shopping intentions among ladies in India. Product variation was
observed to be the most significantly noted advantage for Indian ladies.

Al-Debei (2015) stated in their study about consumer attitudes towards online shopping
that it is developed with the existence of elements such as trust and perceived benefits.
Trust and perceived benefits are keyindicators of consumer attitudes towards online
shopping, as indicated by the outcomes. Further, the study also discovered that higher
levels of apparent web quality lead to a greater amount of trust in an online shopping site.
Perceived web quality was observed to be an immediate indicator of trust, and the
significant influencer of perceived quality.

Akroush, and Al-Debei (2015) explored an integrated model of factors affecting

consumer attitudes towards online shopping. They found out that website reputation and
website quality are triggered by perceived benefits. These are the core elements that
affect the consumer’s attitude towards online shopping. And they also discovered that 26
percent of variation in online shopping attitudes was directly integrated by perceived
benefit, trust, and perceived website reputation.
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BIBLIOGRAPHY
Books:
Author's last name, first initial. (Publication year). Book title. Additional information.
City of publication: Publishing company.
Example:
Rowling, J.K. (2001). Harry Potter and the socerer's stone. London: Bloomsburg
Children's.
.
Articles/ Journals
Author's last name, first initial. (Publication year). Article title. Periodical title, volume
number(issue number if available), inclusive pages.
Example:
Derwing, T. M., Rossiter, M. J., & Munro, M. J. (2002). Teaching native speakers
to listen to foreign-accented speech. Journal of Multilingual and Multicultural
Development, 23(4), 245-259.
.
Websites:
Author's name. (Year of publication). Title of article. , Retrieved month day, year, from
full URL
Example:
Kraizer, S. (2011). Preventing bullying. Retrieved from
http://safechild.org/categoryparents/preventing-bullying/.

Note: 1) Arrange in alphabetical order.

2) Google or any other search engines and Wikipedia are not included
in references.