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    Week 3

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    Nam Khánh Nguyễn Trần
    The document discusses various survey methods used to collect data including telephone, face-to-face, mail, and computer-based surveys. It provides details on how each method works, such as using paper questionnaires or computer programs for telephone and face-to-face interviews. The final section compares the survey methods based on criteria like speed, cost, response rate, and level of control.

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    Week 3

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    Nam Khánh Nguyễn Trần
    10 views16 pages
    The document discusses various survey methods used to collect data including telephone, face-to-face, mail, and computer-based surveys. It provides details on how each method works, such as using paper questionnaires or computer programs for telephone and face-to-face interviews. The final section compares the survey methods based on criteria like speed, cost, response rate, and level of control.

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    The document discusses various survey methods used to collect data including telephone, face-to-face, mail, and computer-based surveys. It provides details on how each method works, such as using paper questionnaires or computer programs for telephone and face-to-face interviews. The final section compares the survey methods based on criteria like speed, cost, response rate, and level of control.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    10 views16 pages

    Week 3

    Uploaded by

    Nam Khánh Nguyễn Trần
    The document discusses various survey methods used to collect data including telephone, face-to-face, mail, and computer-based surveys. It provides details on how each method works, such as using paper questionnaires or computer programs for telephone and face-to-face interviews. The final section compares the survey methods based on criteria like speed, cost, response rate, and level of control.

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    STATISTICS

    IN ECONOMICS AND BUSINESS

    Nguyen Huyen Trang


    Faculty of Statistics - National Economics University
    [email protected]
    LECTURE 3: DATA COLLECTION
    (cont.)

    • Survey methods

    • Sampling plan
    WHAT IS A SURVEY?

    An activity in which many people are


    asked a question or a series of questions in
    order to gather information about what
    most people do or think about something.
    WHY DO A SURVEY?

    ▪ To know something
    • Personal information
    • Knowledge, Opinions and Attitudes
    • Behaviors and Practice
    • etc
    ▪ About someone
    • Individuals
    • Organizations
    ▪ In order to understand, create knowledge, or make decisions
    SURVEY METHODS
    TELEPHONE

    ▪ The interviewer asks questions of


    the respondents over the telephone
    ▪ Types of telephone survey
    • Traditional telephone
    • CATI
    TELEPHONE

    ▪ Traditional telephone:

    By paper and pen to note

    ▪ CATI (Computer-assisted telephone interviewing)

    Interviewers enter respondents’ answers directly into a

    computer
    FACE TO FACE

    ▪ One of the oldest and most widely used methods of


    conducting primary research
    ▪ The interviewer directly communicates with the
    respondent
    ▪ Types of face-to-face survey
    • In home
    • Mall intercept
    • CAPI
    FACE TO FACE

    ▪ In home interviews:
    Also called Door-to-Door interviews

    ▪ Mall intercept
    Surveys that take place in shopping malls

    ▪ CAPI (Computer-assisted personal interviewing)


    The respondent or interviewer uses an electronic device to
    answer the questions
    FACE TO FACE

    Advantage Disadvantage
    - Good response rate
    - Ability to explain complicated task
    Door-to-
    - In-depth and detailed interviews - Expensive
    Door
    - Comfortable environment to
    questioning process
    - Expensive
    Mall - Non-representative sample
    - Fast
    intercept - Uncomfortable environment
    for respondents
    - Data can be directly entered into
    computer software - Expensive
    CAPI - Modern devices can record audio - More time consuming than
    feedback from respondent, track GPS web interviewing
    location,…
    MAIL

    ▪ Use a printed questionnaire that is posted out to


    members of the survey sample, who are asked to
    complete the survey and then to return it by mail
    ▪ Types of mail survey:
    • Postal survey (Direct mail)
    • Postal panel
    MAIL

    ▪ Postal survey (Direct mail)


    Survey is developed and mailed to preselected respondents who
    return the completed surveys by mail.
    Mail interview package consists of the outgoing envelope, cover
    letter, survey, return envelope

    ▪ Postal panel:
    Participants have agreed to complete a limited number of mail
    surveys each year
    COMPUTER (ELECTRONIC)

    ▪ Refers to a variety of survey modes that were enabled


    by the introduction of computer technology
    ▪ Types of computer survey:
    • Fax
    • Email
    • Direct computer interview
    • Internet
    COMPUTER

    ▪ Direct computer interview:


    ✓ The interviewees enter their own answers directly into a
    computer.
    ✓ Used at malls, trade shows, offices,...
    ▪ Internet survey:
    Web surveys are rapidly gaining popularity
    COMPARISONS AMONG
    SURVEY METHODS - GROUPWORK

    Criteria Telephone Face to face Mail Computer


    Speed
    Cost
    Response rate
    Level of control of situation
    Detailed information
    Length of questionnaire
    Sample size
    Geography flexibility
    Influence of interviewer
    DISCUSSION

    Discuss about your group survey’s topic.


    - Name of topic
    - Reasons why you choose topic
    - Which information you want to collect
    - What is your sampling method? why?
    - What is your survey method? (You can choose more
    than 1 method) and why?

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