PGDM Prospectus 2024
PGDM Prospectus 2024
PGDM Prospectus 2024
Our Logo 07
Chairman's Message 10
ISBR Councils 14
PGDM Program 18
Program Structure 26
Intellectual Capital 34
Mentorship Program 36
Life @ ISBR 38
Real Learning 40
Library 45
Hostel 46
Placements 48
Alumni Speak 56
Admissions 58
OUR LOGO
Our logo postulates character and capacity building through integrity, re-
alizing supremacy of Self to enjoy the beauty of Life, enriched by rays of
hope. ISBR logo symbolizes its core values, it is an epitome of the rising Sun.
Rising Sun! Is there one? If we believe the Earth revolves around the Sun,
then there’s no sunrise or sunset! A sunset in one place is simultaneously
a sunrise somewhere else. Constant evolution, continuous movement for-
ward, resulting in progress - this is the only truth!
The central crust, in deep red, is iconic of human values - trust and faith,
and the source of eternal energy. Around this is the white a space, repre-
senting truth and transparency, the shining face of life, bright and bold.
The outer golden yellow crescent reflects value transformation, from latent
‘potential’ into ‘real’.As the gold would have passed through hard drilling,
crushing, and smelting to finally become precious gold, students trans-
form through the process of vigorous training, coaching and mentoring,
with dedication and hard work, to becoming fine human beings and then
effective managers.
The beaming rays around the crescent reflect the facets and tenets of skills
and knowledge, with non-linear waves, assuring freedom and flexibility for
self expression.
The risen and revealed SUN (through stimulate understand- nurture cycle)
is what is evolved, but what’s beneath and down under is more important
and precious, deep inside for the individual to discover, emerge and rise to
the REAL WORLD through REAL LEARNING.
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About ISBR Business School
At ISBR, the focus goes beyond education. ISBR aims to By AICTE-CII Survey 2020
prepare students for life - ingraining in them the psyche
of an eternal student - making them leaders, a leader
who is an ever learner, driven by thirst for knowledge
and the passion to excel and ignited with the desire to
achieve
success for life.
Vision
To be a premier
international institution
that creates an environment
of continuous learning
to build socially responsible
business leaders.
Mission
• To achieve excellence in Teaching, Learning, Research
and Administration.
• To nurture socially responsible behavior aligned with
global leadership qualities.
• To promote and sustain Clean, Green and Healthy En-
vironment for all stake holders
Core Values
• Pro activeness
• Integrity
• Continuous Learning and Improvement
• Social Consciousness
• Sustainability
Message From
Chairman
The directors and trustees are into education from last many
years. Past Students placed in top business houses is a
testimony to their endeavor in imparting top quality education
to the students. We felt the need of a business school with an
international atmosphere and that gave birth to ‘ISBR’, a business
school in a serene atmosphere amidst the leaders of India, the
top IT companies of the country at Bangalore. At ISBR, through
our calliberated efforts you shall be able to achieve the goals
and aspirations of your life.
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ISBR GROUP GOVERNING COUNCIL
Mr. Manish Kothari
Managing Director, ISBR
Prof. S Sadagopan
Director, IIIT Bangalore
Mr. C Mahalingam
Managing Director, Lead Theatre Consulting
Mr. K Raghu
Former President, The Institute of Chartered Accountants of
India
Dr. K S Anandram
Sr. Director, ISBR Research Centre
Dr. C Manohar
Sr. Director - Strategic Networking, ISBR
Mr. K Jairaj
Retd. IAS Officer (Fmr. Additional Chief
Secretary)
Ms. Dana Kursh
Consulate General of Israel to South of India
Prof. Jayadev M
Prof, IIM Bangalore
Dr. T V Raju
Director - Planning, RV Educational
Institutions
Ms. Yeshasvini
CEO, e2epeoplepractices.com
Mr. Kanagaraj K
Registrar, ISBR
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PARTNERSHIP &
COLLABORATIONS
Professional Bodies
Industry Bodies
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Academic Collaborations
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ISBR PGDM
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ABOUT THE PROGRAM
Strategically located in the heart of Electronics City, Bangalore, ISBR Busi-
ness School is consistently ranked as one of India’s top B-Schools. A top-
class, not-for-profit, industry choice, Platinum rated institute, offering highly
sought after postgraduate programs with 14 specializations, ISBR currently
offers the following programs with a distinct focus on innovation, effective
execution, social responsibility, self-development, experiential learning and
learning for life.
COURSES OFFERED
PGDM
PROGRAM ARCHITECTURE
• Pre Master’s Program
• Learn from the Masters Series - Practitioner - Led courses taught by
top Industry leaders in the ranks of CEOs, VPs, MDs of multinational
companies
• Self Awareness, Self Management & Self Development
• Mentorship Based Learning
• Innovation & Entrepreneurship
• C-talk Series
• Social Responsibility & Sustainability
• Student Assistantship
• Modules for Attitude, Skills & Knowledge Improvement
• Professional modules for career specific growth
• Campus To Corporate (C2C) modules
• Workshops, Case Studies & Seminars
• Student Cells & Clubs
• Field Activities & Dream Visit
• Live Organization Study, Projects & Internships
• International Exposure Modules
• Memberships of professional bodies
• Social Immersion
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PGDM
The two year AICTE approved PGDM program curriculum is set apart by three distinct
dimensions:Extensive corporate interface; Unlimited knowledge access and an Unwavering
focus on the future. The PGDM program is very unique not only in its contents but also in
its delivery. Students of this program spend their two years at ISBR Business School. PGDM
course offers dual specialization with a choice of over 14 specializations.
Dual Specializations
Small Business
Operations Data Science & Business
Management &
Management Analytics
Entrepreneurship
Sports Management
Group A Group B
• Business Analytics
• Human Resources Management
• Informational Systems
• Finance
• International Business (IB)
• Marketing Management
• Health Care Management
• Operations
• Retailing & Supply Chain Management
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PGDM
with International Study Trip
The two year AICTE approved PGDM program clubbed with international study trip is
aimed at providing cross cultural exposure to our management grads. During the study
trip, students are expected to make business environment observations such as quality
control, innovation, marketing strategies, cost effective planning, policies and procedures,
innovation in design and success of entrepreneurial efforts to list a few.
PGDM
with One Semester Abroad
Recognizing the need for advanced global competency, this PGDM program with one
semester abroad aims at cross cultural exposure and building global perspective amongst
students.
The learning outcomes of this program are extremely rewarding and career enhancing for
students building in them the capability to take professional challenges head on. Under
this program, students have the option of studying one semester with any of the ISBR's
International partner Universities.
Besides getting taught by renowned international faculty, students build a strong network
with international student community. Students also get mentored by international
professors.
Under this program, students have an option of undergoing one semester with the
international university partner under the students exchange arrangement, where, apart
from building a strong network with international students, they will meet and learn from
professors of the international universities. This program enables the students to get the
best of Indian and international education. Students will be in the midst of truly multinational
peer groups. During the course of this study, students will be taken on various corporate and
academic tours. This will provide an opportunity of understanding how global corporates
work.
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Global* PGDM
The two year Global PGDM - Tri Country Program is an innovative and exciting model for a
real global exposure. Students get anopportunity to gain invaluable exposure, experience
and practical knowledge by traveling, studying and experiencing three countries (including
India) during their two years of AICTE approved PGDM.
This program provides what most MBAs don’t: a thoughtful understanding of how the global
economy works and how organizations can best organize and operate in it. The program
helps students become effective communicators and decision-makers with essential
qualities of a leader. The curriculum is taught by world-class faculty. They use an engaged
learning approach with case studies and discussions that stimulate class interaction.
*The term “Global” is used only to reflect the global exposure and global business acumen students
of this program are expected to gain through student exchange arrangements with the international
university partners.
PGDM
in Sports Management
This AICTE approved PGDM program with Sports Management as a specialization takes the
student, from being just a fan or a player and teaches him or her the business of sports. A few
years ago, sports management was a barely known curriculum and the field itself was limited
and poorly defined. Sports industry jobs were usually filled by former players or coaches, or
general management graduates. Now, a formal Sports Management qualification prepares
you for a career that combines business and sports. The specialized curriculum for this
program helps you develop skills and knowledge that sports management staff use on a
day to day basis. The bottomline is that sports is also an industry in itself and a business
opportunity and companies are looking for employees with knowledge and experience to
go along with their passion for sports. With the proliferation of professional sports leagues in
almost every sport, backed by business and media and the growth of sports management
firms, there are plenty of job opportunities in the billion dollar sports industry in India. But
there is not enough trained manpower to fill these roles, because very few institutes offer
sports management education in the country at the moment.
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PROGRAM STRUCTURE
• Business Communication
• Business Environment
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Trimester 4 Participative Learning
• Mentorship
• Entrepreneurship
• Professional Certificate
• Specialization (Major) Courses
• Paper - 1 • Pre Placement Training
• Learn from The Masters
• Paper - 2 Series
• Paper - 3
• Specialization (Minor)
• Paper - 1
• Paper - 2
• Internship Report
• Mentorship
• Corporate Social Responsibility
• Professional Certificate
• Specialization (Major) Courses
• Paper - 7 • Personality Development
Modules
• Paper - 8
• Pre Placement Training
• Paper - 9 • Learn from The Masters
Series
• Specialization (Minor)
• Paper - 5
• Paper - 6
• Dissertation
• Paper - 9
• Specialization (Minor)
• Paper - 5
• Paper - 6
• Dissertation
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SPECIALIZATION CURRICULUM OUTLINE
Major Specializations for trimesters IV, V, VI
Manpower
Investment Supply Chain &
Consumer Planning,
Analysis & Portfolio Logistics
Behavior Recruitment, and
Management Management
Selection
Human Resource
International Operations
B2B Marketing Metrics &
IV Finance
Analytics
Strategy
Integrated
Marketing Compensation Operations
Valuation Communications & Benefits Research
(IMC) / Promotion Management Applications
Strategy
Employee
Sales &
Financial Relations & Sourcing
Distribution
Econometrics Employment Management
Management
Laws
Mergers,
Acquisitions International International Pricing & Revenue
& Corporate Marketing HRM & ERP Management
Restructuring
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SPECIALIZATION CURRICULUM OUTLINE
Major Specializations for trimesters IV, V, VI
IV
Investment
Hospitality Data Visualization & Operations Banking &
Management Reporting Strategy Merchant
Banking
Corporate
Predictive Services &
Eco Tourism Banking & Retail
Analytics Retail Marketing
Banking
V
Event Sales & Logistics ICT Applications
Databases using SQL
Management Management in Banking
VI
Travel Agency Operations Law & Practice of
Learning Python
Management Management Insurance
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SMALL BUSINESS
INTERNATIONAL INFORMATION HEALTH CARE MANAGEMENT &
BUSINESS (IB) SYSTEMS (IS) MANAGEMENT (HCM) ENTREPRENEURSHIP
(SBM&E)
Community Health,
System Analysis &
International Epidemiology & Government Business &
Design
Economics Population Interface
Management
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SPECIALIZATION CURRICULUM OUTLINE
Sports Management
• Project Management
• Entrepreneurship
• The Business of Sport including Grassroots Coaching and Global Sports Tourism
• Strategic Management
Organization
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INTELLECTUAL
CAPITAL
Faculty at ISBR Business School combine academic expertise with re-
al-world knowledge to create a dynamic research and learning envi-
ronment.
Our faculty are leading thinkers whose research and teaching are
exemplary. They actively publish in refereed academic journals, serve
on editorial boards, and hold leadership positions in professional or-
ganizations. Our faculty collaborate with other thought leaders from
around the world and have significant impact on the direction of
research and knowledge generation in their areas of interest. Through
their research, and by serving as consultants and advisors for leading
corporates, faculty at ISBR influence the management practice across
organizations. As skilled teachers who are dedicated to student learning
and highly accessible, they give ISBR students an unmatched ed-
ucational experience.
Also, given to the fact that senior faculty members teach courses to ex-
ecutives through our executive programs, helps keeping them abreast
of changes in corporate practices.
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MENTORSHIP
PROGRAM
What is Mentorship?
Mentorship is a process of relationship building between two people with the goal of
professional and personal development. Remarkable things happen when people pur-
sue their passions. But passion alone isn’t enough to produce success. It must be com-
bined with knowledge, guidance and encouragement to bring possibilities to life.
The Objective:
• Mentor Mentee Mapping understanding the needs and goals • Assessment – Self and Mentor Rating for Specific areas of improvement
Empowering Mentoring
• Based on the interventions, Mentor to recommend the specific • Guided Group Sessions for all Mentees together
areas of training for enhancement
• One-on-one Mentoring Sessions to understand and guide the student for
• Specific inputs for customizing pre-internships and pre-placement specific area of improvement
Training
• Connecting the student to the right resource for expert guidance
• Domain Specific
• Personality and Behavior
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ISBR in its efforts towards scaling up student development function and
towards enhancing the competencies of students to be better learners
and performers in academic, co-curricular, assessment and placement, has
introduced faculty mentorship & corporate mentorship programs.
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REAL
LEARNING
Learn From The Masters series, an initiative by ISBR Business School features top industry
practitioners in the ranks of CEOs, VPs,COOs,MDs of leading corporates to teach courses
across functional areas to provide insider’s insight of the corporate world and to prepare its
graduates for the corporate roles equipping them with the required skill sets and acumen.
Students at ISBR will go through anywhere between 10-15 short-term courses taught by
experts. The courses are jointly certified by ISBR and industry experts.
C-Talk
C–Talk is an important initiative by ISBR to address the Industry–Academia Skills gap, and
foster ISBR students to take challenging roles in the ever evolving job market. The C-Talk
series is initiated with an objective to give students real time extensive corporate connect.
Under the C-Talk series, the CEOs / CFOs / CTOs / COOs of the companies are invited to
spend their day with the students and share their experiences.
Guest Lectures
A host of guest lecture series organized by ISBR inviting industry experts and thought
leaders provide students with real-world life experiences shared by the guest speakers
who themselves have gone through the process. The insights provided by speakers are
immensely helpful and influence the thought process of young aspirants and enhance their
learning experience. The guest lectures and resource persons are eminent personnel from
the industry who share industry practices to enable students to visualize their learning.
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THE INTERNATIONAL
LINKAGES
AND EXCHANGE
PROGRAM
3
FT Ranked
Partners
University Partners
250+
Students successfully
completed International
Exchange Programs
INTERNATIONAL
PARTNER
UNIVERSITIES
ESC Clermont Graduate School
of Management is located in
ClermontFerrand, France. Established
in 1919, the school of management is a
Grande Ecole and recognized by The
French Ministry of Higher Education and
Research. The business school holds
Founded in 1994, Hof university forms a AACSB accreditation since 2005 and
very attractive studying environment with offers undergraduate and postgraduate
its modern architecture and its state- programs. The school is a Grand école and
of-the-art class rooms, laboratories is also part of Conférence des Grandes
and dormitories. Here you get first-class, écoles, the Consortium of Graduate
hands-on education. Schools of Management. The school
Hof University offer modern Bachelor’s and has an alumni network of over 12,000
Master’s programs in the departments graduates.
of Business, Computer Science and
Engineering which meet the demands
of the industry. Besides, our Graduate
School offers full-time further education
opportunities.
Hof University known for its friendly
studying atmosphere. Communication
between students and professors is
frequent and without complications. With Burgundy School of Business (BSB),
a very comfortable student-lecturer ratio, created in 1899 by the Dijon Chamber of
students get intensive personal support Commerce, is a private higher educational
during their studies. establishment. The school is a member
As a University of Applied Sciences, Hof of the network of French Grandes écoles
University pays special attention to the (Conférence des Grandes Écoles). In 2018,
practice orientation of all courses and BSB was ranked 81st place in the Financial
assignments. Professors at Hof University Times ranking of the best Masters in
have profound experience both in the Management in the world. BSB ranked 21st
industry and in academia. in the list of business schools in France.
SUNY PLATTSBURGH is a liberal arts college offering more than 70 academic programs in
humanities, science, education, and more — including hard-to-find degrees like expeditionary
studies and robotics . Located on the campus of SUNY Adirondack in Queensbury, New York,
SUNY Plattsburgh serves approximately 350 full and part-time students in undergraduate and
graduate degree programs, as well as graduate students in a certificate of advanced studies
programs. SUNY Plattsburgh undergraduate and graduate programs allow you to study at
advanced, specialized or research levels.
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Y SCHOOLS is an ecosystem built around the Grande
With its mission to contribute to
École Program , ranging from a 2nd Chance School to
the sustainable development of
a Doctoral School (in collaboration with the University
society through international-
level research and academic
of Reims Champagne-Ardenne), and from management
excellence, LSU is known as a to design, including tourism , the international and
leading academic and research the paramedical / social sector . Created in 1992, the
centre in sports science in the school has become a unique training center, through its
Baltic Sea region. development and model
Lithuanian sports university
is committed to meet the
international and national
requirements, providing high-
quality higher education in
sports and related areas;
carrying out research and
experimental development With an experience developed for 75 years, the
through effective and efficient mission of the Amiens Business School is to identify
quality assurance system potential, to reveal and cultivate talent, to train and to
based on activity planning, integrate into the professional world the generations
implementation and quality current and future managers and entrepreneurs
assurance, assessment and creating economic and societal value in a global and
continuous improvement. digital world. The school privileges its uniqueness and
puts forward the know-how, the well-being and the
professional behaviors of each one.
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ISBR
LIBRARY
ISBR Library is a treasure trove of a large collection of books, Case Studies,
Journals (national and international), annual reports and reference materials
to cater to the needs of faculty, students, executives, and researchers. Besides
access to online journals, reference materials, e-books, ISBR library also has a
vast collection of audiovisual materials.
10068 33
Books Journals
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Newspaper Subscription
(including Harvard Business Review)
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HOSTEL
• 24x7 Security
• 100% DG Backup
• Wi-Fi
• Housekeeping
• Laundry
• Mini Theatre
• Restaurant
• Salon
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PLACEMENTS
PLACEMENT
SNAPSHOT
2021
25%
15+
Placements Sectoral
referred by Representation
Alumni
91 %
% 3 9
180+
Student New
Placed Recruiters
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TOP RECRUITERS
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TOP REASONS TO CHOOSE ISBR
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Total Personality Development
The team behind ISBR consists of eminent people from academics and
industry leaders. With a background of educational experience and
excellence since 1990, ISBR today contributes towards high standard of
academic governance.
Faculty
Faculty at ISBR ensure that the students become leaders who can work
in diverse environments and accomplish the most complex objectives.
As skilled teachers who are dedicated to student learning, they give ISBR
students an unmatched educational experience.
Campus
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ISBR Knowledge Partners
Students learn from each other on campus through formal and informal
feedback and sharing of experiences and remain committed to supporting
each other for a lifetime. We reinforce our group learning environment
with a comprehensive teamwork and leadership development program.
Contemporary Curriculum
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Placement Record
Personal Attention
ISBR maintains a unique personal connect and approach. Our limited batch
size enables us to provide students with exceptional access to recruiters,
visiting executives, full-time faculty members, and senior administrators.
Alumni Association
Academic Architecture
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TESTIMONIALS
Alumni Speak
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Itika Sethi
Research Analyst, Gartner
PGDM Class of 2021
It has been a roller coaster journey at ISBR due to the pandemic but even
through the roughest time our college made sure to come through for
the students and give us the best academic and placement assistance
i am glad to a part of ISBR Family.
I am really proud to say that I have completed my PGDM from ISBR Business
School. This is a campus filled with positive atmosphere with students
coming from every corner of the country. The campus is full of limitless
opportunities that helps you discover yourself. There is constant motivation
and support from the faculty. ISBR is a place that has nurtured me for the
prosperous future ahead and I'm really thankful for that.
Looking forward to putting all those learnings into action.
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ADMISSIONS
Eligibility
Graduate from a recognized University with a minimum aggregate of 50% marks
(45% in case of SC/ST) in the qualifying examination
Preferred Entrance Test : GMAT/GRE /CAT/ XAT/NMAT/ MAT/CMAT/ ISBR Aptitude Test
Application Process
Shorlisting Process
Selection Process
Maximum Marks 30 30 30 10
Duration 60 Mins
Note: Candidates meeting the required cut-off score in GMAT/GRE /CAT/ XAT/NMAT/
MAT/CMAT are exempted from writing the ISBR Aptitude test.
Micro Presentation
Candidates are required to make Oral/ Powerpoint presentation on the given
topic not exceeding 5 minutes of time. Topics for micro presentation will be
shared in advance and candidates are allowed to choose any one topic of
their choice.
Personal Interview
A detailed interaction by the panel with candidates on diverse topics ranging
from academics to current affairs, family background to carrier aspirations,
hobbies to passion etc. but not limited to. The panel, through this round tries to
determine the fitment of the candidate and chances of accomplishing mutual
aspirations
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ISBR GROUP OF
INSTITUTIONS
ISBR College