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    Chapter 8

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    muhammad Adeel
    This chapter discusses social media and its uses in business. It covers seven key points about social media including social networks, information sharing, blogging, microblogging, and wikis. Businesses can use social networks to integrate workforces, foster collaboration, build online communities, and more. The chapter also outlines best practices for social media content, different types of social media tools, and how businesses can leverage each tool.

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    Chapter 8

    Uploaded by

    muhammad Adeel
    22 views37 pages
    This chapter discusses social media and its uses in business. It covers seven key points about social media including social networks, information sharing, blogging, microblogging, and wikis. Businesses can use social networks to integrate workforces, foster collaboration, build online communities, and more. The chapter also outlines best practices for social media content, different types of social media tools, and how businesses can leverage each tool.

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    This chapter discusses social media and its uses in business. It covers seven key points about social media including social networks, information sharing, blogging, microblogging, and wikis. Businesses can use social networks to integrate workforces, foster collaboration, build online communities, and more. The chapter also outlines best practices for social media content, different types of social media tools, and how businesses can leverage each tool.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    22 views37 pages

    Chapter 8

    Uploaded by

    muhammad Adeel
    This chapter discusses social media and its uses in business. It covers seven key points about social media including social networks, information sharing, blogging, microblogging, and wikis. Businesses can use social networks to integrate workforces, foster collaboration, build online communities, and more. The chapter also outlines best practices for social media content, different types of social media tools, and how businesses can leverage each tool.

    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    of 37

    Chapter 8

    Social Media

    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 1


    Learning Objectives
    1. Identify seven key social media points
    2. Examine social networks in business
    3. Review information and media sharing
    4. Discuss the use of blogs in business
    5. Learn how businesses use microblogs
    6. Discover how to contribute to wikis
    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 2
    Writing Strategies for
    Social Media

    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 3


    Social Media Content
    Use a Conversational Approach

    Avoid Lectures and Sales Pitches

    Write Informally, Not Carelessly

    Create Informative Headlines


    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 4
    Social Media Content
    Get Involved and Stay Involved

    Avoid Blatant Promotional Efforts

    Be Transparent and Honest

    Think Carefully Before You Post


    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 5
    Summary of Discussion

    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 6


    Social Networks

    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 7


    Types of Social Networks

    • Public General Networks

    • Public Specialized Networks

    • Private Internal Networks

    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 8


    Business Communication
    Uses of Social Networks
    Integrating Company Workforces

    Fostering Collaboration on Projects

    Building Online Communities

    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 9


    Business Communication
    Uses of Social Networks
    Socializing Brands and Companies

    Understanding Target Markets

    Recruiting Employees and Partners

    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 10


    Business Communication
    Uses of Social Networks
    Connecting with Sales Prospects

    Enabling Customer Service

    Extending the Organization

    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 11


    Business Communication
    Social Network Strategies

    Message Valuable Existing


    Types Content Dialogues

    Online Community Promotion Consistent


    Presence Building Efforts Personality

    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 12


    Summary of Discussion

    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 13


    Information and Media
    Sharing Sites

    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 14


    User-Generated Content

    Valuable to Users
    Easy-to-Use Format
    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 15
    Media Curation Sites
    •Collecting
    •Republishing

    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 16


    Community Q&A Sites
    Build Your Personal Brand

    Commit to Customer Service

    Counter Misinformation

    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 17


    Summary of Discussion

    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 18


    Blogging

    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 19


    Effective Blogs
    •Personal Style
    •Authentic Voice
    •Timely Information
    •Interesting Topics
    •User Participation
    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 20
    Blogs in Business
    •Social Media Hub
    •Team Projects
    •Company News
    •Customer Support
    •General Public and Media
    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 21
    Blogs in Business
    •Recruiting Employees
    •Policies and Issues
    •Crisis Communication
    •Market Research
    •Brainstorming for Ideas
    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 22
    Blogs in Business
    •Employee Engagement
    •Customer Education
    •Word-of-Mouth Marketing
    •Media Coverage
    •Community Building
    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 23
    Three-Step Process
    •Planning
    •Writing
    •Completing

    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 24


    Summary of Discussion

    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 25


    Microblogging

    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 26


    Microblog Approach
    •Short Summaries
    •Social Aspects

    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 27


    Microblog Applications
    •Company Updates
    •Sales Coupons
    •Product Tips
    •Expert Information
    •Blog Headlines

    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 28


    Microblog Applications
    •Backchannel
    •Real-Time News
    •Customer Service
    •Crowdsourcing
    •Sharing Content

    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 29


    Business Communication

    Communication Strategy
    Communication Objectives
    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 30
    Summary of Discussion

    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 31


    Wikis

    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 32


    The Wiki Philosophy
    • Traditional authorship expectations
    • Editing and improving the work
    • Templates and formatting options
    • Editing and commenting features
    • Practicing in the “sandbox”
    • Guidelines for new contributors
    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 33
    Three-Step Wiki Process

    Starting a New Wiki

    Adding Material to a Wiki

    Revising Wiki Material

    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 34


    Summary of Discussion

    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 35


    Chapter 8

    Social Media

    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 36


    Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 37

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