2018 Cong, Du Technology Disruption

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JOURNAL OF EMERGING TECHNOLOGIES IN ACCOUNTING American Accounting Association

Vol. 15, No. 2 DOI: 10.2308/jeta-10640


Fall 2018
pp. 1–10

EDITORIAL

Technological Disruption in Accounting and Auditing


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I. INTRODUCTION
resident Trump has just requested the SEC to consider half-year filings,1 a movement that could revert a very slow

P series of increased disclosures promulgated since the Securities Act of 1933 and 1934. Such a change in regulation,
within the scope of the SEC’s power, is argued for in the spirit of decreasing regulation and overhead for U.S. firms.
The request immediately created controversies, as timelier financial reporting and better transparency are argued for the health
of capital market,2 particularly when technology is disrupting and changing the dynamics toward more frequent trading,
information processing, and financial reporting. For instance, Zhang, Pei, and Vasarhelyi (2017) argue that:
Journal of Emerging Technologies in Accounting 2018.15:1-10.

The generation of information has developed to be in smaller and smaller time increments, and the effects of one event
. . . can ripple outward from the epicenter in mere seconds, owing to the power of the internet and connected devices. It
is estimated that more than 70 percent of U.S. equity volume is completed through high-frequency and algorithmic
trading. Since high-frequency trading is rooted in algorithms and automation, most of the process is based on predictions.
Machines scour the vast market of information to find the optimal strategy. Additionally, information being amassed in the
hands of a select few who seem to have superior algorithms creates additional information asymmetry, until it is released
(Bhattacharya, Chakrabarty, and Wang 2017; Brogaard, Hendershott, and Riordan 2014). All the other market players,
including individual investors, cannot compete. Financial reporting, a primary measure to reduce information asymmetry,
needs to adapt to these changes. Pei and Vasarhelyi (2017) argue for the development of real-time XBRL (RT-XBRL),
which uses a pre-mandated taxonomy to collect direct, indirect, and exogenous information about an entity on a real-time
basis and allow it to be delivered in many forms to different stakeholders.
This editorial examines technological disruption in the methods of business measurement and assurance and provides some
discussion on this matter within the frame of technological evolution and the proper functioning of financial markets.
Christensen (2013) dichotomizes technology adoption into sustaining and disruptive technologies. Sustaining technologies
progress at discrete evolutionary steps, while disruptive ones bypass established businesses that get destroyed by this change. In
recent years, Robotic process automation (Moffitt, Rozario, and Vasarhelyi 2018) and artificial intelligence (AI) (Kokina and
Davenport 2017; Issa, Sun, and Vasarhelyi 2016) are transforming the audit and will eventually either change business
measurement or result in the practice remaining anachronistic and therefore progressively less useful. If these changes are
adopted in a disruptive mode, there is the potential for major changes for the players in these markets, as happened with
telecommunications (Western Union, versus AT&T Inc., versus major VoIP players), information technology (International
Business Machines Corporation [IBM], versus Microsoft Corporation, versus Google LLC), and photographic industries
(Eastman Kodak Company, versus Polaroid, versus digital photography) (Christensen 2013). Several questions come to our
attention to be addressed throughout this paper.
1. Will disruption happen in the business measurement world that includes methods of capturing sources of data, data
processing, algorithms to measure effects, and methods of disclosure and dissemination of data?
2. Will disruption happen in the process assurance world including the processes to be assured, frequency of the
assurance, methods of assurance reporting, and providers of these services?
To answer Question 1, we start with the changing relational database for storage, access, and computing in enterprise resources
planning (ERP) systems and we introduce blockchain in the core to disrupt business process and financial reporting. The blockchain
disruption is further discussed in two subsections: (1) continuous reporting/monitoring in the world of blockchain, and (2) advanced
continuous audit. To answer Question 2, we present progressive information irrelevance in and its disruption to business, accounting,

The authors appreciate the help and suggestions of Jamie Freiman, Chaniuan Zhang, and Arion Cheong.
Published Online: May 2019

1
The New York Times, August 17, 2018 ‘‘Trump asks SEC to mull half-year corporate filings.’’
2
See, https://www.reuters.com/article/us-usa-sec-trump-instantview/trump-asks-sec-to-mull-half-year-corporate-filings-idUSKBN1L21F1
1
2 Cong, Du, and Vasarhelyi

and assurance, followed by the overall disruption to the business value chain. We summarize our editorial in the conclusions. A large
set of research needs have emerged that perhaps require disruptive change in academic research with changing topics and
methodologies. Some of these changes are also discussed throughout this editorial.

The Changing Relational Database for Storage, Access, and Computing


ERP systems are changing, increasingly incorporating emerging technologies and becoming cloud based. This change has
been of the sustaining type. Large ERP vendors are keeping their user interfaces and the basic structures of business processes.
At the same time, they are changing the back-end processing and storage to the cloud. However, the players are changing with
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new, more mobile, and technologically savvy market entrants taking up large swaths of the market share traditionally controlled
by the larger less agile firms that have dominated industries in the past.
It is important to note that this dynamic has been changing now for decades. Decision making is no longer solely affected
by financial reporting. ERP systems have expanded the scope of available data while at the same time avoiding the problems
that file systems once presented. Also, it must be noted that the adoption of ERP systems is a long and painful process, which
often leads adopters to become comfortable with their applications and avoid migration to other platforms. Consequently, large
firms that strategically buy and sell divisions typically end up with a number of different ERP systems cooperating and using
middleware for interfaces. While this happens, the large vendors progress their platforms from company-located relational
databases to their cloud versions. This type of migration is of the sustaining nature, although it is a major change in technology.
Journal of Emerging Technologies in Accounting 2018.15:1-10.

Exogenous data (Brown-Liburd and Vasarhelyi 2015) are on the path toward affecting the decision making of financial
statement users. Exogenous data come from sources such as social media, locational data, electronic sales data, web path
analytics, or weather data. They are progressively becoming more and more incorporated into the main company’s information
systems. This information can be transformed for operational purposes or for integration into a corporate relational database
system. Legacy software from traditional vendors such as IBM, Microsoft, SAP SE, Oracle Corporation, etc. tends to conform
to the sustaining paradigm. However successive versioning of software tends to render it clumsy and anachronistic. Version-to-
version compatibility ends up creating very rigid structures. This brings the possibility of major disruption to core ERP systems
by a new generation of directly cloud-based systems. These emerging systems are more nimble, more flexible, and better able
to accommodate corporate changes. This also opens up the possibility of disruption in the data storage markets.
Relational databases emerged (Codd 1970) and were superior in many ways to file systems. In particular, there were
dramatic benefits provided for analytical queries and the nonduplication of data. It was therefore just a question of time for
computing power to develop and become strong enough to make such systems central to corporate systems. ERP systems are a
set of applications using a relational database approach for multiple purposes (O’Leary 2000). Distributed relational database
architecture (DRDA) enables network-connected relational databases to cooperate and fulfill structured query language (SQL)
requests. This further enhances and expands the capacity of ERP systems. With the advent of enormous cloud storage
applications, operating systems became necessary to manage their distribution. As a collection of open-source software utilities,
Apache Hadoop (Woodie 2014; Hemsoth 2014; IBM 2014) is a software framework for storing data and running applications
on clusters of commodity hardware. It provides massive storage for any kind of data, enormous processing power, and the
ability to handle virtually limitless concurrent tasks or jobs. It facilitates computers ‘‘as a utility’’ with costing models that are
incremental, as opposed to large entry costs (Du and Cong 2010).

Blockchain in the Core to Disrupt Business Process and Financial Reporting


In the meantime, a very different philosophy of data storage and data sharing has emerged. In addition to the evolution or
potential disruption of corporate owned systems, a new model of ‘‘shared trustless databases’’ has been developed and is known
as a blockchain (Nakamoto 2008; Dai and Vasarhelyi 2017). A blockchain is a different paradigm where entities keep data in
external stores and share these with partners in the value chain (Dai and Vasarhelyi 2017). A large number of industries are
experimenting with different forms and approaches to the usage of blockchains.3 Eventually, a set of acceptable models and
paradigms of usage will emerge.
Blockchain can be a truly disruptive force within the enterprise system markets, as the domineering forces (IBM, Oracle,
and SAP)4 are forced to stay with their successive legacy solutions and remain vertically compatible. The blockchain, deemed
very secure in its chain core, poses myriad questions for its usage in accounting and auditing. The basic paradigm change is the
idea of shared data among organizations instead of organizations keeping data within four walls. Every accounting transaction

3
See, https://medium.com/@matteozago/50-examples-of-how-blockchains-are-taking-over-the-world-4276bf488a4b
4
Large vendors are very aware of disruption. IBM has Hyperledger (https://www.ibm.com/blockchain/hyperledger) as a consortium offering with open
source, which is unlikely to blend easily with its main product offerings.

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Technological Disruption in Accounting and Auditing 3

FIGURE 1
Parallel Self-Validating Chains with Hashes in Each Sequential Block and Blocked Applications
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Journal of Emerging Technologies in Accounting 2018.15:1-10.

is typically recorded in two or more organizations and updated independently. Already IBM is preparing for these changes
(Hyperledger). These changes will come faster to emerging markets or startup companies. The established companies could be
forced to move toward these changes. For example, while the credit card market was immature in China, its current consumer
transactions are dominated by a disruptive technology that uses a form of mobile payment provided by Wechat. This
technology for payment and banking is threatening even banks in China.
3. What will happen if businesses keep transactions outside their walls and update them in the public domain, or if systems
are shared on a cloud architecture that has multi-organizational ledgers?
Figure 1 displays such a vision of blockchain based measurement and assurance in which there is no need of independent
confirmation, intermediation in queries, and potentially shared manufacturing. With the evolution of online technologies and
ubiquitous networks, customers already have the ability to directly query inventory and automatically place orders. For
example, vendor-managed inventory5 allows for a better response to customer preferences at retail stores. Some applications
would clearly benefit from a secure stream of data that in some forms may even be public. For example, property records,
vehicle registrations, security trades, and government procurement are already public information. These examples, however,
do not yet benefit from the use of public ledger systems. It is important that researchers create the framework necessary for
deciding the determinants for public storage and multiple replications of common chains.

Continuous Reporting and Monitoring in the World of Blockchain


Technology now permits companies to book transactions and almost immediately post them into public or private ledgers
for the use of stakeholders. Certain business cycles such as cash, receivables, payables, and just-in-time manufacturing
inventory are already kept up to date in ERPs. Every transaction has its own indigenous risks, as well as controls that exist for
the management of those risks. Blockchain technology allows for the public display of transactions or public recording of
encrypted transactions. It also benefits from multi-party validation, which is lacking in ERPs. Because of these advances,
companies could provide real-time balance sheets,6 income statements, labor reports, inventory records, oil reserves, patent

5
See, for example, https://scm.ncsu.edu/scm-articles/article/vendor-managed-inventory-vmi-three-steps-in-making-it-work
6
These should be 21st century reports on assets and income, not the current anachronistic format.

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Volume 15, Number 2, 2018
4 Cong, Du, and Vasarhelyi

FIGURE 2
CA/CM Common Infrastructure
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Journal of Emerging Technologies in Accounting 2018.15:1-10.

applications, capital investments, and a wide range of internal information. This system would have relevance to some business
partners, clients, auditors, and regulators in the value chain. However, few companies up to now have fully adopted these
technologies. As a result, this is so far from our current reality that it is very difficult to understand all of the related benefits,
needs, and implications. This however would be disruptive change allowing for model variance reports that could feed trading
algorithms relinking corporate reporting to market values and potentially improving economic market allocation efficiency.
4. What kind of business reports should exist in a close to real-time reporting environment replacing or supplementing
traditional financial statements? How could they deal with competitive impairment?

Advanced Continuous Audit


Even without emerging blockchain technology, continuous assurance and continuous monitoring (CA/CM) have been
used in large businesses. For example, AT&T’s CPAS (continuous process audit system) (Vasarhelyi and Halper 1991)
extracted data from existing systems in an overlay extraction mode, where data did not come directly from databases, but from
timely reports that were content scraped using text mining. The AT&T billing system collected data in 142 switches across the
country, loaded them into magnetic tapes, and sent them to four large data centers around the nation. These centers processed
the data and prepared a large set of reports that required pre-processing for integration into national reports, or were regional in
nature around the data centers. The rhythm of monitoring a system’s different elements of the process was related to the
‘‘pulse’’ of the application. However, the generic architecture of the system consisted (see Figure 2) of a methodology of
continuous monitoring (within the framework of the pulse of the system) and two analytic layers on top of it that performed
independent operations monitoring (Prometheus system) (Vasarhelyi, Halper, and Ezawa 1995) and assurance functions
(CPAS system) (Vasarhelyi and Halper 1991). The features of this architecture are represented in Figure 2.
Currently, the design of a continuous assurance system could be greatly improved as cloud storage, blockchain, smart
contracts, ubiquitous network and communication, and interface standards become available. The most desirable feature would
be the real-time detection of faults7 and their automatic correction (Kogan, Alles, Vasarhelyi, and Wu 2014), or at least the
blocking of such faults prior to their traveling downstream. Although the objective is clear, its implementation is fraught with
questions relative to the cost 3 benefit of such an activity, the pulse of the application, and the processes of error correction. The
blockchain offers a unique opportunity for continuous assurance as the moment of the block closing (and hashing) allows for
validated data capture and their public (or private) disclosure. Overall the challenges and opportunities lie in the potential for
placing transactions on a blockchain and allowing parties, such as clients, tax authorities, and other downstream and upstream
participants, to see either whole transactions or part of a transaction’s record.

7
Exogenous variables offer a new way to improve fault detection.

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Technological Disruption in Accounting and Auditing 5

FIGURE 3
The Missing Middle
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Adapted from Daugherty and Wilson (2018).

Advanced continuous auditing (Bumgarner and Vasarhelyi 2015; Dai and Vasarhelyi 2016) provides assurance at the data
level for both ERP systems and exogenous data. Emerging technologies make these daunting challenges possible, if not now, in
the near future. Figure 2 shows a common data infrastructure for monitoring and assurance tasks. However, it does not put into
context the evolving all-digital world where all data flows have to be progressively integrated into the digital world’s info-
ecosystem.
Therefore, in the digital world info-ecosystem, data flow from exogenous or operational sources into their application in
organizational systems through homogenizing data standards,8 and onward to downstream systems for different purposes. All
data must flow automatically, must be used for measurement, must be assured for integrity, must be used for operations, must
be interrupted for discrepancies, and must be alarmed for unusual events. This data ecosystem will eventually be free from
manual intervention and will be subject to progressive application enhancements.
This will initially be human generated but progressively will be actioned by embedded intelligence. Daugherty and Wilson
(2018) propose a continuum of work from human only to machine only, adapted with a view of ‘‘auditor in the loop’’ (Zhang
2018) shown in Figure 3.
The same type of schemata is applicable to the measurement and assurance functions and the processes related to business
measurement and assurance.
Advanced continuous audit (ACA) has been made more possible by emerging technologies in recent years. However,
implementation is slow and mainly around the area of internal audit. Despite this, it is likely that, over time, continuous
auditing will advance toward integration with artificial intelligence, blockchain, and smart contracts eventually formalizing a
coherent ecosystem. Among the interesting features of ACA we may find:
 Continuous audit alerts (Vasarhelyi and Halper 1991) handled by intelligent exception analysis and automatic error
correction (Kogan et al. 2014), whereby an exception is detected, analyzed, and either blocked or corrected by semi-
intelligent devices.
 Blockchains used as an auditor chain to document audits, share audit data, or usage of the natural block closing to
extract data and perform continuous audit functions (Dai and Vasarhelyi 2017).
 Activation of robotic process automation-derived audit rules as smart contracts built in blockchains for a block-by-block
continuous RPA audit (Moffitt et al. 2018).
An advanced continuous audit would be a disruptive technology because the current providers of external audits have not
even embraced continuous audit (AICPA 2015). However, many internal audit departments are progressing toward that
direction, with the Big 4 firms providing them consulting services.

8
The AICPA issued Audit Data Standards for five different audit cycles (https://www.aicpa.org/interestareas/frc/assuranceadvisoryservices/
auditdatastandards.html) that allow for common audit applications to data represented within the standard.

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6 Cong, Du, and Vasarhelyi

5. Continuous monitoring and continuous audit create a layer of action and control in corporate systems. How does their
management relate to the current schemata of three lines of defense9 and the breakdown by standards of the audit
process?

Progressive Information Irrelevance


The information age is creating an era of large data, millions of applications, large sets of piggybacking technologies, and
new types of products as well as data sources distributed inside, outside, and throughout partners of information creators. The
consequence is that traditional financial reports are becoming progressively less and less relevant. This is leading to the
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consequent decrease in value of their assurance. On the other hand, the distance between the manager and his/her data is
becoming larger and larger, with multiple layers and sources of information, overlaid applications, and conflicted reports
leading to a highly increased need for understanding and verification.

Business
The mode of doing business is rapidly changing and many of the traditional paradigms are either evolving or becoming
irrelevant. Physical goods are becoming complemented with (e.g., taxis with substantive electronic routing, method of paying,
and control created Uber Technologies, Inc.), or sometimes replaced by, virtual goods. The advent of a large number of
Journal of Emerging Technologies in Accounting 2018.15:1-10.

‘‘bytable goods’’ (Vasarhelyi and Greenstein 2003), which can also be called virtual goods, such as software, news media,
education, virtual services, and click-based payment, created a much more fluid environment with electronic speeds of
execution. At the consumer level, customers do not buy paper pads, they jot down notes on smart phones or tablets to create
electronic records; they do not buy CDs, they download music; they do not buy software, but instead they use it over the
internet. At an enterprise level, businesses no longer invest in computer hardware and software, they use web services and pay
incrementally for the use of outside software (McAfee and Brynjolfsson 2017). With some of these developments come new
business processes, or the difficulty of accepting new practices. Some key factors become prominent:
 New business processes, in particular those related to virtual goods, are emerging.
 Business risks have changed in both their nature and severity.
 New industries have emerged and with them business processes.
 Management compensation as well as enterprise ownership structures are changing.
 Cybersecurity has become a big risk.
* Cyber-currencies have emerged with supranational characteristics.

 Business information is not mainly financial, it encapsulates all cycles, and stakeholders need to have access to some of
this validated information.

Regulation
There is substantive concern involving regulation, as virtual goods do not mesh well with traditional regulation. For
example, regulation created for traditional taxis does not work well for Uber, regulation created for hotels does not work well
for Airbnb, Inc., or regulation created for physical businesses, such as financial reports, does not work well for the 21st century
business.
Consequently, President Trump’s statements that quarterly reports are ‘‘overregulation’’ follow in the footsteps of
traditional regulation ideology. Instead, new digital-era regulation philosophies should be enacted. These should require a new
form of continuous reporting, monitoring, and assurance. Furthermore, one must not confuse the needs of business
measurement, and its consequent assurance, with regulation. The imposition of quarterly financial reports is regulation, but the
need for real-time measurement, assurance, and reporting is essential to a modern society. Traditional regulation, as in the
above example, hampers the development of new stakeholder reporting models.

Accounting and Exogenous Data for Investment Decisions


Consequently, the question arises as to what information is relevant and how relevant today’s reporting actually is. This
question is pertinent to both internal business measurement (managerial accounting) and business reporting (financial
accounting). Lev and Gu (2016) have shown that the relationship between accounting reports and market valuation has

9
See, https://assets.kpmg.com/content/dam/kpmg/ca/pdf/2017/01/three-lines-of-defense-kpmg.pdf, and https://global.theiia.org/standards-guidance/
recommended-guidance/Pages/The-Three-Lines-of-Defense-in-Effective-Risk-Management-and-Control.aspx?gclid¼CjwKCAjw85zdBRB6EiwAov3
RisO4YvVXtyDonnDA6kCH9mSH2knoI3iIwfe49EjA2hjrCGKkI2sCGxoChwIQAvD_BwE

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Volume 15, Number 2, 2018
Technological Disruption in Accounting and Auditing 7

dramatically been reduced. Furthermore, the inclusion of nonfinancial information has improved this relationship (Lev 2018,
2014).
 Business information is not only financial, it encapsulates all cycles, and there are methods (technology) that provide
substantive improvements to the methods of production, accountability, and wealth sharing.
 Inventory flow (physical or virtual) can now be measured in real time, yet accounting standards still use LIFO and FIFO.
 Cash levels can be measured with continuous exactitude, but reports are quarterly.
 Receivables and payables can be timed, linked to originators, assessed probabilistically in terms of validity,
projected accurately for future collections and revenues, managed in different currencies, revalued with market
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fluctuations, etc.
 Infrastructure can be peer valued, compared, tagged, just used, located in many countries, distributed around a multi-
country value chain, and produce only virtual goods. OLAP (online analytical processing) methods with current
revaluation can enrich this analysis, in particular if more detailed data are provided.
 Important issues for traditional reporting such as comparability and articulation can now be better addressed by new
analytic methods.
A wide spectrum of exogenous data from social media to government open data has become available to users (Dai and Li
2016; Brown-Liburd and Vasarhelyi 2015) through a click on a computer or a swipe on a smart phone. The convenient
Journal of Emerging Technologies in Accounting 2018.15:1-10.

availability of exogenous data will forever change the landscape of investor decision making. Even if periodic, financial
reporting, press releases, and conference calls still matter to investors, they are progressively wading deeper and deeper into a
pool of exogenous data, which may matter more for decision making.
The desire to ‘‘drill down’’ has shifted attention toward disaggregated data. While public companies will still provide
aggregated numbers to meet financial reporting mandates, the door is wide open for many other businesses to offer
disaggregated data, or for them to be offered in an on-demand context. For example, private investors, business partners, and
lenders will demand disaggregated data to help them better understand a business and to make more informed decisions.
Advisory boards of financial standard setters typically wish to receive raw data, not data manipulated by companies within the
limits of their flexible accounting standards. The same technologies such as blockchain, smart contracts, intelligent agents, and
cognitive decision-operation aids that change business processes and accounting will drill down into the system to provide,
examine, and extrapolate from disaggregated data. The provisioning of disaggregated data, maybe in a blockchain, would be
disruptive in nature as it would in one sense violate standards and facilitate business reporting analytics that are unknown today.
Once it is possible to drill down, the integration of smart contracts (Rozario and Thomas 2018) would also be very disruptive,
changing substantively the demand for clerical and managerial labor intervention.
When both exogenous data and disaggregated data become so important for decision making, the issue of data quality must
be addressed. Fortunately, continuous monitoring, auditing, and assurance over measurement systems and data have been in
accounting research literature for decades. They continue to evolve, embrace emerging technologies, and address new
challenges.

Assurance
The first question is what is the value to investors and other stakeholders of assurance to information of limited relevance?
For example, the value of owner’s equity on financial statements is not informative enough. There seems to be limited value
besides the direct value of verification that the (very pliable) standards were fairly applied to determine values. Assurance of
measurements that are ‘‘adjustable’’ does not contribute too much, nor does it deal with the frequent information bursts that
often determine/affect value. Also provided by traditional audits is a validation of the existence of the business and its
reasonable functioning. Prior to the Securities Act of 1933 and 1934, there were listings and stock trades for firms that
practically (or actually) did not exist. Real-time reporting and its continuous audit would certainly better attest to the existence
and functioning of a business. Regardless of CA/CM, other issues can be raised:
 Accounting standards allow for too much leeway.
* Many methods of inventory valuation are allowed.
* Property, plant, and equipment may have different life estimates, or thresholds of capitalization may be changed.

* Estimates can be very flexible—fair valuation turned into an exercise of manipulation as standards give too much

leeway—estimate assumptions can be self-serving.


 Auditing standards are bound to tradition.
* They have not adapted to the tradeoffs of effort (much reduced due to technology) and the benefits that they provide.

* Judgmental sampling means little in a world of very large populations.

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8 Cong, Du, and Vasarhelyi

FIGURE 4
Information Complementarities
Social Media across the Elements
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* Materiality deals with these tradeoffs but does not apply very well to other dimensions of measurement (e.g., cyber-
security, critical control weaknesses, qualitative factors).
 Point-in-time measurement has not yet evolved into timely reporting and, consequently, is irrelevant for preventing
errors from traveling downstream.
 Exogenous variables have not been incorporated into the established methodology in practice.
 Predictive or prescriptive analytics (Appelbaum, Kogan, and Vasarhelyi 2017) that are facilitated by modern Big Data
and analytics have not been substantively adopted, therefore the ‘‘ex post facto enforcement attitude’’ still prevails.

Disruption to the Value Chain


A key disruptor of modern systems is the multiple information components that directly affect the modules of a value
chain. A negative social media stream may be issued after a payment has been received, but also may be generated prior to it, or
during the value contestation stage. The real-time economy (The Economist 2002) brings about different information needs and
the questioning of traditional information metrics present in traditional accounting reports. The modern data analyst or business
manager should be very interested in both the speed of processes as well as their value.
Figure 4 displays elements of the revenue cycle and the new progressive economy elements that are disrupting existing
processes and changing the nature of business. ‘‘Social Media’’ utterances appear under each bubble as a ubiquitous affecter
both of opinions as well as direct operations. The adjustment stream is much more immediate and can affect contiguous and
noncontiguous modules simultaneously.

II. CONCLUSIONS
Large global corporations that used to dominate industries have lost their hegemony. We have seen that a string of big
names such as Eastman Kodak, Western Union, IBM, and AT&T have either faded into history or gradually given up market
share to newcomers like Amazon.com, Inc., Google, or Facebook (Christensen 2013). The progressive migration of large CPA

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Technological Disruption in Accounting and Auditing 9

firms toward advisory services may be a signal of their hedging against the impact of disruptive changes. If businesses, large or
small, fail to adapt to new technologies and developments, history will repeat itself. With the introduction of automation,
processes have completely changed. However, regulation and obsolete skill sets hold back the implementation of these changes
and create serious market inefficiencies as well as an interrupted value chain. Data interface standards (i.e., XBRL and ADS)
are being developed that progressively improve the flow of data in the value chain. In the longer term, the ecosystem of data
flow will be continuous and without manual intervention. Much of the decision making will be robotic, predictive, and striving
for dynamic optimization.
In addition, inapplicable rules and standards slow down this process and create data arbitrage opportunities born of either
natural or fraudulent causes. Market forces, the same that changed the scenario of world economic dominance, will force these
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changes. At this stage, the potential for improvement and advancement is being restrained by a 15th century-based
measurement model (Pacioli 1514) and a century-old set of assurance methodologies.

—Yu Cong
Morgan State University
—Hui Du
University of Houston–Clear Lake
—Miklos A. Vasarhelyi
Journal of Emerging Technologies in Accounting 2018.15:1-10.

Rutgers, The State University of New Jersey, Newark

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Bhattacharya, N., B. Chakrabarty, and X. F. Wang. 2017. Do High Frequency Traders Bring Fundamental Information into Prices?
Working paper, Saint Louis University and Singapore Management University.
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