Business Model Canvas (YWAV)

Business Model Canvas Training
By
Youth With A Vision

Leadership. Entrepreneurship. Career. Purpose
www.ywavfoundation.org, [email protected]
...Raising Visionary Leaders
Copyright © 2021
What is Business Model
Canvas?
Business Model Canvas
The Business Model Canvas (BMC) is a
strategic management tool to quickly and
easily define and communicate a business
idea or concept.
It is a one page document which works
through the fundamental elements of a
business or product, structuring an idea
in a coherent way.
Business Model Canvas vs. Business Plan
• A business plan is a written document that shows in detail
the mission, vision, goals of a startup or company while
a business canvas is a simple pictorial representation of
questions that assist you in clarifying your idea.
• The business model is the mechanism through which

the company generates its profit while the business
plan is a document presenting the company's strategy and
expected financial performance for the years to come.
• The business model describes how the company is

positioned within its industry's value chain, and how it
organises its relations with its suppliers, clients, and
partners in order to generate profits. The business plan
translates this positioning in a series of strategic actions
and quantifies their financial impact…in years to come.
“The business model
is at the center of
the business plan.”
…in a nutshell
With your Business Model Canvas (BMC),

you have a clearer picture of what your
Business Plan entails. And with your
Business Plan, your BMC comes alive, as
there can be no actualization of a business
plan without a business model or
mechanism on how the business intends to
run on day-to-day basis.
Analysis of A Business Model Canvas
The right side of the canvas focuses on external
factors like the customer or the markets while
the left side internal factors like the business
itself. Internal factors can be kept under control
unlike external factors.
In the middle, you get the value proposition
that represents the exchange between your
customer. BMC is a visual framework for
planning, developing and testing the business
model of an organization.
Business Model Canvas
Value Proposition
• The Value Proposition is foundational to any
business/product. It should answer the
question of What problem you are solving?
• It is the fundamental concept of the exchange
of value between your business and your
customer/clients.
• Generally, value is exchanged from a customer
for money when a problem is solved or a pain is
relieved for them by your business.
Customer Segments
Things to consider when determining your Customer
Segments:
• Who are we solving the problem for?
• Who are the people that will value my value proposition?
• Are they another business?
• If so, what are the characteristics of those businesses?
• Or, are they other people?
• Does my value proposition appeal to men/women or both?
• Does it appeal to young adults or teenagers?
• What are the characteristics of the people who are looking for
my value proposition?
• How many are they?
Customer Relationships
• Okay, so we know our Value Proposition and
have developed Personas to better understand
our Customer Segments or ‘customers’, but what
is the relationship we have with our customers?
• Customer Relationships is defined as how a
business interacts with its customers.
• So, do you meet with them in person? Or over the

phone? Or is your business predominantly run
online so the relationship will be online too?
Channels
Channels are defined as the avenues through which your
customer comes into contact with your business and
becomes part of your sales cycle.
How are you going to tell your customer segment about
your value proposition?
Examples of channels:
• Social media
• Public speaking
• Electronic mail (email marketing)
• Networking
• SEM (Search Engine Marketing)
• Affiliates, etc.
Key Activities
The Key Activities of your business/product are the actions
that your business undertakes to achieve the value
proposition for your customers.
Questions to ask:
• What activities does the business undertake in
achieving the value proposition for the customer?
• What is the resource used?
Examples could be:
• Consulting
• Designing
• Web development
• Baking
Key Resources
Key means the resources your business requires to do
business. These resources are what is needed practically
to undertake the action/activities of your business:
Examples of key resources are:

• Office space
• Equipment
• Computers
• Hosting
• People (staff)
• Internet connection, etc.
Key Partners
Key Partners are a list of other external
companies/suppliers/parties you may need to achieve
your key activities and deliver value to the customer.
• This moves into the realm of ‘if my business cannot

achieve the value proposition alone, who else do I need
to rely on to do it?’.
• An example of this is ‘if I sell groceries to customers, I

may need a local baker to supply fresh bread to my
store’.
Cost Structures
Your business cost structure is defined as the monetary
cost of operating as a business.
• How much does it cost to achieve my

businesses key activities?
• What are the cost of my key resources and key
partnerships?
• How much does it cost to achieve the value
proposition for my customers/users?
• Are there additional costs to running a business?
Revenue Streams
Revenue Streams are defined as the way by which your business
converts your Value Proposition or solution to the customer’s
problem into financial gain.
There are many different revenue models here:
• Pay per product (pay per view)

• Fee for service
• Fixed rate
• Subscription
• Dividends, etc.
Now Develop
Your Own BMC...
Business Model Canvas Startup Name: DD/MM/YYYY
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Key Resources Distribution Channels
Cost Structures Revenue Streams
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com).
License: CC BY-SA 3.0
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Business Model Canvas Training

Youth With A Vision

• The business model is the mechanism through which

• The business model describes how the company is

With your Business Model Canvas (BMC),

• So, do you meet with them in person? Or over the

Examples of key resources are:

• This moves into the realm of ‘if my business cannot

• An example of this is ‘if I sell groceries to customers, I

• How much does it cost to achieve my

There are many different revenue models here:

• Pay per product (pay per view)

Key Resources Distribution Channels

Cost Structures Revenue Streams

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