Business Model Canvas + Innovation One Pager - GROUP 06

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Business Model Canvas BBO COMPANY

Key Partners Key Activities Channels Customer Relationship Customer Segments


Manufacturer partner Research & Develop Age: >5
App store Personal Assistance
Technology supply Production and assembly Gender: All
Customer service
Sponsor and supporter Google Play Finacial:...
Marketing Communication forum
Distributor and retail/ Hospital Communication channels:
Customer service Receive feedback to upgrade
Social Media & Search, Email Relatives, caregivers of:
Attracted sponsorship
marketing, Website’s Deaf person
Product distribution
Blog,Forums Blinder
Service channels: Customer Both
Key Resources Support via Social Media, Health Organization
Value Propositions
Community Events, Customer Non-profit organization
Expert/Enginee Government
Service Hotlines Inspiration
Material resources
Word of Mouth Companion
Technology and IT systems
Accessibility
Copyright
Social Impact
Finance

Cost Structure Revenue Stream

Research and Development - R&D Advertising


Platform maintenance Affiliate Marketing
Marketing and advertising expenses Donations
Management and operating costs
Financial expenses
INNOVATION ONE PAGER BBO COMPANY
1. Situation 4. Possible consequences 7. Follow-up
2. Solution direction 6. Experiment team
Create an innovative Determine business goals and
Currently, the community of hearing application to support the Positive effect: development strategies
impaired people in Vietnam is very mute-deaf, the blind and Founder & CEO Research the business market and
large. According to statistics from Enhance confidence
the mute-deaf-blind in Production - Research survey competitors
the General Department of and independence:
daily lives (communication, & Development Prepare a business plan and financial
Population, on average each year, bus catching, moving sensory disabilities can investment spending plan for the
department
Vietnam has about 1.4- 1.5 million around) help them move safely, project
Human Resources
children born, the rate of children Incorporate innovative access information, Find and register brand name:
department Choose the type of business and set
with permanent hearing loss is 0.3- hearing aid for the deaf- study and work more
mute and portable braille
Sales & Marketing up a company
0.5%, so Every year there are an effectively.
keyboard for the blind department Prepare documents and business
average of 5,000 more hearing- Improve quality of life: registration documents
Accounting & Finance
impaired children. This can help them feel Identify capital sources and search for
department
According to the newest report by 3. Hypothesis happier and more investment partners
satisfied with life. Recruit employees and build an initial
the Central Eye Hospital in 2015, Aspirations and needs of
Negative effect: team.
there were 329,333 blind people in customers Register with tax authorities and
Vietnam, accounting for 1,8% of the High cost: making complete accounting procedures.
Revenue from them difficult for many
population. Collect licenses and other necessary
organizations and people with disabilities documents
to access. Create a marketing and brand
business
Resistance from promotion strategy
The competitive of other Planning and operating the business
customers: Customers Monitor and adjust business activities
devices may be reluctant to Enhance brand promotion and
User psychology change customer outreach
Evaluate and review business
5. Measurability Survey of needs performance results
Survey of downloads and users
Survey on feature usage rate
User interaction survey
Survey on time and frequency of application use
Survey on app usability

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