Perception of salaried investors towards Mutual Fund Investment with special reference to Pune city

Dr. AmolMurgai, Dr. Manisha Shedge

The financial instruments - mutual funds unit small- and medium-sized are mainly used by salaried
investors. A qualified fund manager oversees the investment of the funds obtained through the
various schemes in a variety of securities. The Small and medium-sized salaried investors engage in
capital market activity without taking on significant risks. An investor must consider a number of
considerations before making a mutual fund investment, including investor services, joint scheme-
related factors, and mutual company-related elements. Finding out how salaried investors felt about
investing in mutual fund schemes is the main purpose of this study. The study's findings suggest that
mutual fund companies should notify potential investors about important facts such the scheme's
return record, risk, the amount of assets in the fund, and the fund's well-known brand name.

Investors perception and behaviour towards mutual funds as an investment option Rizwana Khurshid
The Business School, University of Kashmir, Jammu and Kashmir, India

Mutual fund industry has recorded a rapid growth in the past two decades. The concept of mutual
fund is gaining more recognition and importance among the investors. A wide array of institutes
contends to lure the investing public. To fulfill the expectations of investors, a proper evaluation and
assessment of performance of mutual funds, their comparison with other funds, ability of the funds
to diversify and to time the investment of mutual funds is of great practical importance for making
investment decisions. Mutual funds provide a roadmap to the common investor so as to participate
in the capital market with professional fund management irrespective of the amount of investment.
Mutual fund as a part of financial markets is gaining popularity among investors because of their
convenient nature, and they provide an opportunity to invest in a diversified, professionally managed
portfolio with easy operations and good returns.

A STUDY ON INVESTORS’ PERCEPTION TOWARDS MUTUAL FUNDS Dr. Venkateswararao Podile1, Dr.
Narendra Ryali2, Kokilagadda Jaya Chandu3, Chigurupati Nyna Devi3 & Tarigoppula Laxmi Naren
Kumar3

India is one of the emerging global markets and is considered as an investment destination from all
over the world. Nowadays many investment alternatives available to the investors like Post office
savings, insurance, chits, mutual funds and shares etc. Amongst the available investment
alternatives, mutual funds are the most popular investment opportunity to the investors. Mutual
Funds provide a platform for a common investor to participate in the capital market with professional
fund management irrespective of the amount invested. It works on the concept of “Small drops of
water can make big ocean”. Small investors can also invest in mutual fund and earn a fair rate of
return with less risk compared to shares and other financial products. It also provides the benefits of
specialized services, expert knowledge, tax benefits, liquidity, profitability, and transparency etc.
However it has been observed that most of the investors are not aware of the benefits of investing in
mutual funds.

Retail Investors’ Preferences towards Equity Mutual Funds: A Conjoint Analysis Dr. Baldeo B. Kakde,
Dr Ashish A. Linge
The main objective of this study is to understand the retail investors’ preferences for equity mutual
fund schemes and to examine the relative importance of the attributes of equity mutual fund
schemes considered by the retail investors while investing in various schemes. This research study
has used six attributes of equity mutual fund schemes viz., fund category, plan, mode of investment,
risk grade, annual return and investment time horizon to understand which of these are the most
and least preferred attributes among the retail investors. A sample survey of 151 retail investors in
Vidarbha, a geographic region in Maharashtra State, India was conducted.

INVESTORS’ PERCEPTION OF MUTUAL FUND INVESTMENT IN TAMILNADU Mr. RAMRAJ G, Dr. S.C.B.
SAMUEL ANBU SELVAN

Mutual funds play an important role in maintaining the financial system and ensuring that resources
are spent appropriately. It provides a unique way for small investors to pool their funds and obtain
low-risk access to the industrial organization's equity and other collateralized debt obligations. In
today's continuously changing and modern financial business, mutual funds are the greatest option
to invest. Investing in mutual funds in India has become far more beneficial than investing in other
financial products. People use many investing tactics for their money. The mutual funds business
expanded rapidly and returned significant profits to investors and the public sector. All sorts of
investors may invest on their own in various ways, but they prefer mutual funds since all of the
rewards come from a single stack. This research aims to discover how investors feel about investing
in mutual funds as an investment choice. A survey of over a hundred professional Tamilnadu
investors is currently underway

INVESTORS PREFERENCES TOWARDS MUTUAL FUNDS - A STUDY ON SILK CITY SECURITIES AT

With progressive liberalization of economic policies, there has been a rapid growth of capital market,
money market and financial services industry including merchant banking, leasing and venture
capital. Consistent with this evolution of the financial sector, the mutual fund industry has also come
to occupy an important place. To meet these needs of the population new financial instruments like
mutual funds and institutions like Asset Management Company (AMCs) are aimed at increasing the
range of investment avenues. It is really challenging for the companies to change the attitude and
perception of people. This research paper attempts to review and assess the preference of the
investors for investment in mutual funds. Further, it intends to throw light in improving the efficiency
of investing surplus money by the investors towards mutual funds.

A Study on Urban Working Women’s Attitude towards Mutual Fund Investment in Jaipur District,
Rajasthan Ravisha Chutani Research Associate, Banasthali Vidyapith Newai, Rajasthan, India. Prof.
(Dr) Harsh Purohit

During the past few years, stock market and mutual funds is the most attracted option to make
investment. In today’s complex financial scenario, mutual funds are an ideal investment vehicle for
women investors’ to diversify their portfolio of investment. A Mutual fund is an investment fund that
pools money from many investors to purchase equities, bonds and other securities. It provides
benefits to the investors of good return, less risk, liquidity, tax benefits, etc. The primary data has
been collected using structured questionnaire and Secondary data has been collected from journals,
books, reports, magazines and other published data’s.

Behavioral Finance: Investor Preferences & Investment in Mutual Fund Dr Mohammed Abdul Imran
Khan; Assistant Professor Dhofar University, Sultanate of Oman

Over the years, with the new impetus brought by this research article aims to analyze the buying and
selling decisions of more than 300 investors in mutual funds. The study recorded three main results.
First, investors buy funds that have performed well in the past; more than half of all fund purchases
have occurred in funds in the quintile of the highest returns in the past year. Second, investors sell
strong funds in the past and are unwilling to sell their loss-making fund investments; they are twice
as likely to sell successful mutual funds instead of losing mutual funds

ASTUDYTOASSESSTHEPERCEPTIONOFMUTUAL FUNDINVESTORS M.Aakash M.com (final year),SRM

The main objective of the study is to find out the investors preference towards various investment
avenues like fixed deposits, post offices schemes, bonds/ debentures, share market, mutual fund and
insurance. The study revealed that mutual fund ranks as the most popular avenue for investment
followed by life insurance and fixed deposits with regard to the risk appetite of the investors it is
found that the investors perceive that investment in mutual fund carry moderate risk. The study also
reveals that a better and steady return is the main reason for investment in mutual fund. The study is
dictated that the majorities of the investors are satisfied with their investments in mutual fund.

Investigating investment motives and preferences among the People of Kutch-Gujarat, India Dr.
Somiya Anam, Adhyapak Sahayak, Department of Commerce & Management, K.S.K.V.Kachchh
University, Bhuj-Kutch

India has a diverse and rapidly growing economy, with a wide range of investment options available
to individuals. The investment pattern in India varies depending on factors such as income, age,
education, and risk appetite. Traditionally, Indians have preferred low-risk investments such as fixed
deposits and gold, but in recent years, there has been a shift towards equity investments and mutual
funds. This paper attempts to understand the preference of investors and to analyze the significance
of demographic factors such as gender, age, education, occupation, income to influence investor’s
investment decision.

INVESTOR’S AWARENESS AND PERCEPTION TOWARDS MUTUAL FUND INVESTMENT:AN

Mutual Fund as an investment option gives a platform to risk averse investors who do not prefer to
take high risk on their hard earned money. In India, Mutual Fund Industry is growing at a rapid pace
and has emerged as a vital segment of the financial markets, specifically in channelizing and
mobilizing the financial savings of hundreds of individuals in equity and debt instruments. Since
investment in mutual funds is influenced by investor’s perception, the purpose of the present study
is to examine investor's awareness and perception towards mutual fund as a means of investment.
The study is based on primary data collected though a questionnaire from 105 respondents residing
in Delhi-NCR.Major reasons for investor’s preference for mutual fund investment were found to be
tax benefit, security, liquidity, return and reliability.

A Study of Investors’ Preference towards Mutual Funds in Kathmandu Metropolitan City, Nepal Rajan
Bilas Bajracharya1 and Sushil Bhakta Mathema2

A Mutual Fund is an investment vehicle that pools funds from various investors and invests the funds
in stocks, bonds, short-term money-market instruments, other securities or assets or some
combination of these investments. The primary goal behind investment in mutual fund is to earn
goods return with comparatively low risk. The main objective of this research is to identify investors’
preference towards mutual fund in Kathmandu metropolitan city. By using in structured
questionnaire, Description statistical tools like chi-square test have been used for analyzing the data.
The findings from this research are that the most of the investors are doubtful to invest the new age
investment like mutual funds.

Retail Investors‟ Preferences towards Investment in Mutual Funds S. O. Junare, Vishal A. Acharya,
Kiran J. Patel

This research aims to study retail investors’ preferences towards mutual funds from Gujarat
perspective. For this, survey approach was used in order to solicit primary data from the
respondents. The structure questionnaire was distributed among 325 respondents out of which 288
valid questionnaires were received with full response with 88.62 percent response rate. The survey
was carried out in the month of August - September, 2019. The data were analyzed using SPSS
version 20.

An Analytical Study on Investors’ Preference towards Mutual Fund Investment: A Study in Dhaka City,
Bangladesh Noor Nahar Begum1 & Sarabia Rahman2

Mutual fund is an investment instrument which assembles the savings of millions of small and retail
investors into large capital formation. The fundamental objective behind investment in mutual fund
is to earn good return with relatively low risk. Mutual fund is acting as an important investment
alternatives for general investors. In Bangladesh, mutual fund was first introduced by Investment
Corporation of Bangladesh (ICB) in 1980. The main purpose of doing this research is to analyze the
investors’ preference towards mutual fund and factors affecting the investors’ preference towards
mutual fund. By using 5-point Likert scale in structured questionnaire, researchers have measured
the factors affecting the attitude of investors towards mutual fund. Descriptive statistical tools like chi
square test have been used for analyzing the data.

N EMPIRICAL STUDY ON INVESTORS’ PREFERENCE FOR MUTUAL FUND INVESTMENT Rajdeep Nag 1 ,
Dr. Sudip Chakraborty 2 , Dr. Nikhil Bhusan Dey
Savings and investment are important facets of a person’s life. These are the steps towards financial
independence and well-being. When it comes to investment there are plethora of risky high return
options as well as safe but low return options. Investment in high return options is considered
necessary to create wealth and beat the negative impact of inflation. This calls for investment in risky
capital market. In this context mutual funds have become one of the viable options for investors. This
research article is an attempt to study the preference for mutual fund investment by the retail
investors of Guwahati city of Assam. The study revealed that mutual funds has become one of the
popular investment options among investors in Guwahati.

A Study of Investors’ Preference towards Mutual Funds in Kathmandu Metropolitan City, Nepal Rajan
Bilas Bajracharya1 and Sushil Bhakta Mathema2

A Mutual Fund is an investment vehicle that pools funds from various investors and invests the funds
in stocks, bonds, short-term money-market instruments, other securities or assets or some
combination of these investments. The primary goal behind investment in mutual fund is to earn
goods return with comparatively low risk. The main objective of this research is to identify investors’
preference towards mutual fund in Kathmandu metropolitan city. By using in structured
questionnaire, Description statistical tools like chi-square test have been used for analyzing the data.
The findings from this research are that the most of the investors are doubtful to invest the new age
investment like mutual funds

Jain Priyanka and Tripathi L.K. (2019), The outcomes of present study shows that any person’s
investment decisions are influenced by so many factors. Individual decides the aims according to his
own priorities would be of great relevance to investors, financial planners, policy makers and wealth
managers etc.

M. Rani Subathra and S. Bulomine Regi (2018), This paper focus towards elements of retail investors
to invest in stock market, obstacles of investment and their satisfaction after investment. Based on
stratified random sampling, samples were collected. The study reveals that, post investment
satisfaction is necessary for every investment mode. So, more awareness should be made among the
small and medium range investors regarding investment in stock market.

Neha S Shukla, (2016), Through this research paper, an analysis has been made about investor’s
preference towards investment avenues and the study focused on the salaried personnel only.
Savings are invested in assets depending on person’s knowledge of different investment options, risk
taking ability and demand of return. Savings form an important part of the economy of any nation,
with the savings invested in various options available to the people, the money acts as the driver for
the growth of the country. It was found that there is no relationship between education with
investment while there is significant relationship between age and income.

Chaubey Dhani Pandey and Savita Tripathi, (2016), The study investigated the influence of financial
information on equity share investment decision making. The study indicates that investor’s
information seeking behaviour is based on their year of experience, their investment horizon and
their investment intention. The study also indicated that years of experience has no significant
impact on investment source choice. Similarly, it was found that investment horizon has no
significant impact on investment source choice.
Hon Tai-Yuen, (2015), In this study the primary objective was to identify the important factors that
capture the behaviour of small investors and factors such as reference group, personal background,
monitor investors’ reaction to announcements and cognitive style were identified and analysed.

Sathiyamoorthy C, (2015), The objective of the study is to understand the investment pattern and
awareness towards salaried class Investors and the findings suggested that majority of the
respondents are saving money as Bank deposits for the safety of an unpredictable future.

Apparao E. and Kishore Babu N, (2015), It was found from the study that urban people were more
aware of the different investment schemes than the rural. The perception of most investors on the
safety and liquidity of different investment avenues is unfavourable and more than 20 percent of
respondents are not satisfied with after sale services of stock broking firms. The main aim to invest
was earning regular income.

Senthil.D, (2015), In this study on investment behaviour the author concludes that occupation is
dependent on all overconfident factors such as, Loss Aversion, representativeness and Price
anchoring factors while investor investing in capital market. Education level is dependent on
overconfident factors and representativeness factors.

Parimalkanthil K. and Kumar Ashok, (2015), The study brings out that the individual investors hold on
to Fixed Deposits, Policies of Insurance co., Postal savings Insurance, Growth oriented funds.
Investors prefer law risk investment like posts/FD etc. and avoid risky investment such as mutual
funds, corporate securities. This behavior may be because of lack of awareness, poor investment
climate, and lack of confidence.

Puneet Bhushan, (2014), in their paper they examine the awareness level and investment behaviour
of salaried individuals towards financial products. Results of the study suggest that respondents are
quite aware about traditional and safe financial products whereas awareness level of new age
financial products among the population is low. Also, majority of the respondents park their money
in traditional and safe investment avenues. It also finds that financial literacy level was getting
affected by gender, education, income, nature of employment.

A.N. Paunikar, (2014), The study undertaken by the author was in relation to the financial aspects of
ELSS. The study pointed out that the salaried class is not much aware of the ELSS scheme and other
investment. Major trust for investment is in postal investment/PF, or towards LIC policy. Maximum
savings are invested as fixed deposits. Even within investors in mutual funds, which is lower, majority
of them prefer ELSS scheme, while only a few go in for other mutual funds. Salaried class paid stress
on good returns on investment.

Ambrose Jagongo and Vincent S. Mutswenje, (2014), This study determined that factors related to
accounting information have an effect on the behaviour of the individual investor. Nine factors which
are firm position and performance, investment return and economic condition, diversification and
loss minimization, third party opinion, the goodwill of the firm and accounting information,
perception towards firm environmental factors, firm’s feeling, risk minimization were found. The
study analysed that experience and knowledgeable investors would readily admit that the structure
and weights of selected categories shows the unsophisticated and immature investor profile at NSE.

Patil Sonali and Nandawar Kalpana, (2014), the study reveals that Investors are aware about
investment avenues yet they prefer to invest in bank deposit, real estate, and gold looking for safety
and security on investment. The study also revealed that there was no relationship between income
level and awareness of investment avenues, also the educational qualification and awareness of
investment are had no relationship. Investments made, are for safety and guided by other factors like
tax benefits and returns.

Archana Kanungo, (2014), This article conveys that the socio-economic factor of the investor has an
important role to play in the investment strategy of the 20 investors. There is a direct relationship
between investors decision on investment and saving. The strategic position of the LICO’S for the
insurance, customer service and satisfaction has become a key to the success.

Deerajen Ramaswamy, (2013), The paper took four fundamental aspects in financial literacy which
are, level and importance, definitions and theories, constraints and measures to improve financial
literacy. The study found that most of the students had a medium level of knowledge and skills in
savings and borrowings it also concluded that there is no significant difference in the level of
financial literacy between male and female respondents. The paper also found that age, gender,
language, race and income level was not having an impact on the level of financial literacy.

Savita and Lokesh Gautam, (2013), It was observed that investment by way of premium paid for life
insurance policy, followed by provident fund contribution and fixed deposits savings were the most
popular forms of investment. The other forms of investment followed. The paper also revealed that
the savings for tax purpose was the maximum in age group 50-60 and least in age group 20-30.

Nisha Sharma and Dipanker Sharma, (2013), The study concluded that majority (80%) of employees
have knowledge of industrial securities but only 8% of them invest in industrial securities. As they
feel that these investment are unsafe. Investments in the form of Fixed Deposit are more popular
amongst employees. The paper suggested that mass awakening programme on electronic media
which could motivate potential investors should be undertaken.

Bharathraj Shetty and M. Muthu Gopalakrishnan, (2013), The paper studied the investor’s preferred
towards various tax savings schemes as eligible under Income Tax Act 1961. It was concluded that
individual in order to reduce their tax burden through tax planning does resort to tax saving
investments. The tax savings investments does not give the same advantages to all investor alike. It is
also suggested by the researcher that the government and financial institution & local people about
various, tax savings Schemes, introducing attractive investment schemes, organize investor education
programme.

Basabi Deb, (2013), The study undertook study of factors affecting the choice of investors in choosing
a policy, types of benefits provided by life insurance policy. Author concluded that people have now
have got a choice beyond LIC and now have started depending on private players. Investors have
started viewing insurance as one which offers protections. Buying behaviour depends on number of
factors such as, psycho-graphical, economical, social , political and legal etc. Investor look for more
benefits from the company's, and are largely satisfied with the insurance companies.