Duen Marc Swot

Republic of the Philippines
NORTHWEST SAMAR STATE UNIVERSITY

Main Campus, Calbayog City
st
1 Major Course
Output
In
ORAGANIZATION
AND
MANAGEMENT
SUBMITTED BY:
DUEN MARC EGURROLA
(BSHM-1A)
SUBMITTED TO:
DR.ROLYN CATAMORA
INSTRUCTOR
OPPO SWOT ANALYSIS
The SWOT Analysis of one of the world’s largest technology

businesses, Xiaomi. In this chapter, we will be looking into the SWOT Analysis of
Oppo in detail.
Oppo is the 4th largest brand in the world with a market share of 10.8%. It has
been in the market for almost 2 decades now and has been giving some of the finest
products to its customers.
Since 2004 it has expanded in 50 countries all over the world and to cater to
such a large audience it uses some of the best digital marketing techniques in its
field as most of the customers are on digital platforms. So if you are interested in
learning the latest skills in digital marketing – check out our Free MasterClass on
Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
Thus, this makes us keen to know how Oppo found success in its field, we
have given a detailed study on the topic SWOT Analysis of Oppo. But before we dive
into SWOT analysis let us get a brief idea about Oppo as a company, its products,
competitors, financials, and more.
About Oppo
The brand Oppo was first registered in 2001 in China and launched in 2004. It
was founded by Tony Chen and is headquartered in Dongguan, Guangdong, China.
Since then, they have expanded worldwide to 50 countries with a user base of over
300 million.
Oppo started its international journey in 2009 in Thailand. According to IDC
(2017), the brand’s market share was second within the Thai smartphone market.
In June 2016, Oppo became the prime smartphone producer in China, selling its
phones in around 200,000 shops. In 2019 Oppo was the best smartphone brand in
China and was ranked No. 5, in market share, worldwide.
It has a market share of about 10.8% in the world as of 2020 and has made an
annual revenue of about $137.7 Million
Quick Stats about Oppo
Founder Tony Chen
Year Founded 2004
Origin Dongguan, Guangdong, China
No. of Employees 40,000
Company Type Subsidiary
Market Cap $214 Million (2020)
Annual Revenue $137.7 Million (2020)
Net Profit $29.4 Million (2020)
Products of Oppo
Oppo has such an extended reach in the market it also provides
different products in the market. Following are the products
provided by Oppo:
 Smartphones
 Audio Devices
 Accessories
Close Competitors of Oppo

Oppo has a large presence in the market all over the world thus it
has many competitors in the market. Some of its competitors are as
follows:
 Samsung
 Apple
 Realme
 Vivo
 Huawei
 MI
Now that we know about the company let us learn about the SWOT
Analysis of Oppo.
SWOT Analysis of Oppo
SWOT Analysis describes a company’s Strengths &

Weaknesses, the internal conditions of the company, and
Opportunities & Threats, the external conditions of the company.
SWOT Analysis helps the decision-makers of the firm to plan a
strategy by following the internal and external factors of the firm.
Read the subsequent SWOT Analysis of Oppo to seek out what
are the varied factors that outline the success of the firm and the
factors that might be a change-maker for the company in the future.
Strengths of Oppo
Strengths help the business in understanding where it beats the
competition and has a competitive advantage within the market.
Strengths are generally the internal features of the business.
 New and enhanced products – Oppo phones come with innovative
features and it was the first brand to launch first-ever rotating
phone cameras and many other features which weren’t launched by
any other companies.
 Brand Building – Oppo phones have collaborated with big
celebrities and made them ambassadors to plug the merchandise
better and position the phones within the minds of the customer.
 Rapid Market Capture – Oppo has made its name and position in
the market within a short period of time due to its exciting features
offered to its customers.
 Price Point – It has made its phones available at affordable prices
which is another factor that made Oppo phones readily accepted by
the consumers within the market.
 Product Line – Oppo provides its customers with a wide range of
products like Blu-ray devices and headphones.
Weaknesses of Oppo
Weaknesses are the pain area of the organization where it doesn’t
have the resources or skills. The business has got to work upon
these areas so that they’re not left behind from the competition.
Following are some of its weaknesses:
 User Interface – The interface isn’t made keeping in mind the usage
from the non-tech-savvy consumers. It creates a problem for new
Oppo users.
 Lack of After-Sales Support – One of the main disadvantages of
buying the Oppo series is that the after-sales support extended by
the brand is not satisfactory. After-sales service built trust with the
brand but Oppo has failed to provide good support to the customers
which inhibits its growth in the market as customers cannot trust
the brand.
 Quality is Poor – The standard provided by the Oppo phones at the
worth they put is inferior and hence the tradeoff is seen within the
price.
Opportunities for Oppo

Opportunities help in understanding what other things a business
can do with the present skills and resources. It helps the business
to understand the areas where it can expand and take a lead to
diversify the business and expand the customer base.
 Brand Association – Oppo can attempt to accompany events to plug
into wider and different segments of customers which will help to
reinforce the customer base.
 Flagship Products – Oppo should launch newer phones which are
capable of competing with other big market players like Samsung
and Apple which will help to extend the visibility of the brand in the
market.
Threats for Oppo

Threats analysis helps in understanding what are the areas which
may impact the business in the future. So, business has to gear
themselves up to handle the threats within the market landscape.
Following are some of the threats for Oppo:
 Competition – The mobile phone market is intensively growing and
it is getting price competitive which makes it very troublesome to
survive in the industry. Some of the top rivals of Oppo are Realme,
Apple, Samsung, Vivo, etc.
 Low Barriers to Entry – The profitability of the mobile phone market
attracts new players in the market which eats away the market
share further from the cell phone manufacturers.
With this, we have completed the SWOT Analysis of Oppo. these

studies help the company in decision-making and planning a
strategy.
Conclusion
We can conclude that Oppo is one of the largest brands in the
world by market share. It has maintained a good brand value among
its target audience with the help of pricing and product line. It can
capture larger markets by developing flagship devices in the
market. Still, there are some drawbacks for Oppo that hold it back.
Their user interface isn’t appealing to new users of the brand
and the low barriers to entry into the market create a negative
impact on the company. It can implement better digital marketing
strategies to create more brand awareness and increase its brand
value so that even in tough competition it can stay firm as most
people use social media nowadays. If you are interested in learning
more and upskilling, check out IIDE’s 3 Month Advanced Online
Digital Marketing Course to know more.
If you would like to know such detailed analysis of companies,
find more such insightful case studies on our IIDE Knowledge
portal.
Thank you for taking the time to read this blog, and do share your
thoughts on this case study in the comments section below.

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Republic of the Philippines

NORTHWEST SAMAR STATE UNIVERSITY

The SWOT Analysis of one of the world’s largest technology

Year Founded 2004

Origin Dongguan, Guangdong, China

No. of Employees 40,000

Company Type Subsidiary

Market Cap $214 Million (2020)

Annual Revenue $137.7 Million (2020)

Net Profit $29.4 Million (2020)

Close Competitors of Oppo

SWOT Analysis describes a company’s Strengths &

Opportunities for Oppo

Threats for Oppo

With this, we have completed the SWOT Analysis of Oppo. these

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