Title: The Challenges of Crafting a Dissertation on Zara

Crafting a dissertation is a formidable task that demands meticulous research, critical analysis, and an
in-depth understanding of the chosen topic. When it comes to dissertations on Zara, a renowned
global fashion brand, the complexity of the subject matter adds an extra layer of difficulty to the
already challenging process.

One of the primary challenges faced by students embarking on a Zara-themed dissertation is the
vastness and dynamic nature of the fashion industry. Zara, being a pioneer in fast fashion, operates
in a rapidly changing environment characterized by evolving consumer preferences, technological
advancements, and global market trends. Navigating through this intricate landscape requires an
extensive review of literature, continuous monitoring of industry developments, and the ability to
synthesize information to form meaningful insights.

Additionally, the dissertation process involves the formulation of a research question or hypothesis
that contributes meaningfully to the existing body of knowledge. Defining a clear and impactful
research question within the context of Zara demands a comprehensive understanding of the brand's
history, business model, and its impact on the fashion industry. Achieving this clarity requires
significant time and effort.

Furthermore, the empirical research phase of a Zara dissertation involves gathering and analyzing
data related to the brand's operations, strategies, and market positioning. Accessing accurate and up-
to-date information about Zara can be a challenging task, as the company may not disclose certain
details or may be selective in what is made publicly available. This necessitates creative research
methods and resourcefulness on the part of the researcher.

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More than one third or 37.5% of the participants indicated they were between 18 and 25 years.
Alonso (2014). The scholars discovered that photos were strongly preferred by page visitors. The
impact of social media marketing communications on consumers perception o. Problem Statement
Introduction The purpose of this dissertation is to investigate how brand awareness and brand
loyalty encourage customer’s involvement achieve the organisational objectives where Zara Fashion
Retailer has been taken as a case study of. As the chart above demonstrates, this dissertation tests the
impact of social media advertising. Saunders, M., Lewis, P. and Thornhill, A., 2007. Research
methods for business students. A comprehensive and critical summary of social media advertising
advantages and. In order to do so, the researcher had carried out a survey between two separate
groups of respondents, that is, between the employees and management of fashion retailer Zara and
the respective customer groups of this global player. At the same time, the fashion retailer is using
various loyalty drivers for having a better customer involvement with the brand. The third section
presents the specific research strategies. The fourth. Secondly, surveys yield quantitative data that is
easier to interpret. Similarly to this project, the researchers investigated. Besides, the researcher
provides an estimate of the. As a result, majority of their customers feel happy and relax to have
such easy and speedy online service along with scaring the complexity for the development and
management of personal website. Haans, H., Raasens, N. and van Hout, R., 2013. Search engine
advertisements: the impact of. Ezra understands better operations planning through information
transparency with the network linkage help to smooth distribution arrangement. The updated
information all the way through EDI to track trace the orders processing and customer feedback with
all stores worldwide. 121 words) 3. 3 Radio Frequency Identification (RIFF) For sure that, the
technology of RIFF with barded support to bring more benefit for the business needed nowadays, so
they using RIFF and arcade for the warehouse operations. At the same time, as demonstrated by the
histogram, a great number. The researchers who investigate social media advertising and its impact
on consumer behaviour may be interested in this dissertation. The form and volume of media
exposure trends of giant brands are explained as following- Topshop occupies the largest share of
media attention followed by Benetton, Mango and Zara. Table 7: Social Media Advertising
Strategies on Twitter and Brand Loyalty (Linear Regression). An example of this is Zara’s stores in
Melbourne, with one within Chadstone shopping centre, and one in Bourke Street. In this regard,
some famous brands have association with social networks involving MySpace, Facebook, Flicker
and Twitter etc. Inditex’s corporate culture is focused on teamwork, open communication, and a high
level of. In this article the authors carry on a literature review to analyse the factors involved in the
process and also the advantages, challenges and opportunities of this technology from a marketing
perspective. The social media users who reported they belonged to the ’26-36’ age group accounted
for 32%. The produced outcomes are in line with those achieved by Vishnu Menon. The overall aim
of this particular study is to critically evaluate Zara fashion retailer’s marketing initiatives with a
view to develop an all-inclusive marketing framework that primarily considers how Zara can use its
brand awareness and brand loyalty initiatives to further stimulate involvement among adolescent
consumers. The researcher of this paper would use such data because how can brand awareness and
brand loyalty stimulate customer involvement can be obtained from available published secondary
sources, but the impact of these issues on Zara can only be measured from primary data. This brand
is also unique in delivering relevant service infusion.
Here, different articles and columns are written on brands and their offerings. In particular,
situational traits incorporate socialising and. Uniform, gesture, posture, facial expression, behavioural
norms, product knowledge of the staff can directly or indirectly instruct people whether to have a
repeat visit or not. The database is updated daily, so anyone can easily find a relevant essay example.
Even for the garments that were manufactured in-house, cut garments were sent out to about 450.
Goodrich, K., 2011. Anarchy of effects? Exploring attention to online advertising and multiple. The
customer has so engaged with the brand that the same product from any other company may not
suffice to satisfy the needs and wants of the customer. Projects Kart Outlook report Outlook report
AnantMaurya3 Marketing Plan - Cadbury Marketing Plan - Cadbury Rajesh Shetty A comparative
study between Apple and Samsung A comparative study between Apple and Samsung Vivek Shah
Brand Awareness Brand Awareness GANESH AWATADE Integrated Marketing Communication
Project for Facebook (Master of Arts Disse. The Behavioural Perspective Model assumes that online
and offline consumers alike pursue two. For example, the famous brand StyleHop first introduced
the strategy of using perfectly measuring customer choice and style- intensive forecasting risk tool.
Com, MS used at least 800 million of tag for the RIFF system. Ezra located four distribution centers
in Spain at cities (Figure 4) Artesia, Leon, Madrid Saratoga. Yes, you have heard it right. Ph. D
Assistance provides editing services that meet your exact requirements. Source: -Self Generated
From Collected Primary Data. Sustainable growth, which customers and society in general
increasingly demand, is a value the. According to the chart above, Facebook remains the most
popular marketing tool with. Further, the customer’s involvement theory deals with issues of how
much time, money, initiatives and other resources a customer attempts to employ before making
purchasing decisions (Percy and Rossiter 1992). Goh, K.-Y., Heng, C.-S. and Lin, Z., 2013. Social
media brand community and consumer. In this regard, its marketing division is using vertical
integration with shorter lead times. Only a minority or 2% of the individuals buy fashion goods
from Zara. Plataforma Europa, in Zaragoza, Spain, to complement the. Brand Awareness Chi, Yeh,
and Yang (2009) argued that currently, increasing customer awareness influences them to buy the
recognizable and favourable brand; so, if firms wish to beat the rivals, they have to make customers
love to buy their brands; moreover, Macdonald and Sharp (2000) argued that although customers
know well about a product, brand awareness is still important to influence decision-making. New
patterns are designed and are sent to the factory. Larssen, James Naylor, and Andrea Zocchi, “Travel
Tips for Retailers,”. Thus, it utilizes internal retail environment for positively affecting customer
purchase intentions through good- looking layouts, advanced sales team and other components
(Slideshare, 2009). The sweatshop moniker continues to dog Nike years after allegations were
uncovered and the firm aggressively moved to deal its problems. For years, Gap sold most of what it
carried in stores. In the findings chapter, most of the respondents identified that IMC-campaign
should help develop brand-image; therefore, Zara should concentrate more on interactive and TV
advertising to increase awareness; this concept has also focused by Bian and Moutinho (2009) and
Cavero and Cebollada (1997); Sugandhi (2008) and Kotler (2003) also suggested the use all
mediums of communications to increase customer-involvement significantly. This chapter explains
the research methodology of this project. Therefore, for a company like Zara, which is constantly
under competition from many other close substitutes, it is greatly important to create a strong brand
identity. More than this, its sophisticated technological background supports inventory management,
supply- demand equilibrium and market responsiveness.
Schultz (2016), advertising on social media is more effective on social media due to the lack of. It
synthesizes the knowledge of the authors, as well as the results of the work of selected reference
authors, who at the beginning of the millennium shaped the issue into the form in which it is known
to the wider professional public by today. The table above demonstrates that only one independent
variable, namely FBAN has statistical. It creates an ultimate hurry among them for which most of
the loyal customers of Zara feels the necessity for having a fast visit to the Zara store. Always
reference in accordance with academic practices. It also helps Zara for having a material presence of
the brand along with making a better conduct with customers. In addition, brand awareness refers to
the extent to which existing and potential customers are aware of a brand associated with a
particular product (Tsang-Ming, et al., 2010), implying that this important marketing concept
essentially relates to the impression that people creates of a particular brand (Brakus, Schmitt, and
Zarantonello, 2009). It is on track for what appears to be world domination of its industry. Journal of
Advertising Research, 54 (1), pp. 11-16. In combination with perceptual inputs, such as social media.
Table 7: Social Media Advertising Strategies on Twitter and Brand Loyalty (Linear Regression).
However, employees and management of Zara would complete section A and section B; on the other
hands, and the Customers of Zara would fill up both Section A and Section C. Further analysis
demonstrated that although video posting was perceived as less popular with. It is extremely popular
in the younger generations, also being used by middle and the older generations. Another limitation
is that the scientific contribution of. Finally, the control motivation makes people add the. This
dissertation bridges this research gap by investigating. From last era, the scholars researched on the
motivational factors such as customer relationship management, customer involvement, loyalty of the
customer, and brand image to measure the impact on the profitability level. Furthermore their
financial resources contributes to their ability to purchase and maintain retail stores in the most
popular locations from city to city. Table 3: Social Media Advertising Strategies on Facebook and
Customer Purchase Intentions (Linear Regression). This was mainly because of the fact that they are
a part of Zara. By creating such a brand awareness, the business will be able to successfully build a
situation where the customers will become so connected with the product that they would start to call
the brand name as the product category (for example, when people called all colas as Coca-Cola),
resulting in creation of a generic brand. The research findings suggest that social media advertising
strategies have a more considerable impact on customer loyalty and attitudes comparing to traditional
media. This dissertation bridges this research gap by investigating. Instagram, allows retailers to post
their products and available quantities on these websites and. In turn, secondary data was obtained
from websites, empirical articles and journals. They are operating in textile design, manufacturing
and. Moreover, in response to the question of whether the respondents think that Zara should use
latest software to maintain relationship with customers, it was widely accepted that the use of
software is extremely crucial; Guthrie and Hye-Shin (2009), Herbig and Milewicz (1993), and Sahay
and Sharma (2010) has emphasized on the use of contemporary methods to boost relationships with
customers. Therefore, although Zara is currently marketing over the internet, these efforts should
come about in a further well-researched and organized way. Networking Services such as Facebook,
Instagram and Twitter (%).34.
Product involvement Bian and Moutinho (2009) argued that the notion of involvement originated
from social psychology; Deighton, Henderson, and Neslin (1994) suggested that the involvement
notion is one of the most important things in marketing; these researchers went on to state that low-
involvement with consumers can have great-adverse affect over the product’s sales; moreover, it has
huge-influence on advertisements and consumer-behaviour-theory. Generally, it is said that one
satisfied customer can create another satisfied one but a single dissatisfied customer could undo the
effect of three satisfied customer. Where appropriateness and efficiency are necessary factors that
need to be taken into account in the process of building a brand in the eyes of reference markets.
Ceiling-mounted racks and customized sorting machines patterned. This staffs is engaged in
travelling throughout fashion cities for the observation of people found at various streets, venues and
publications. Furthermore Zara is creating a sense of tantalising exclusivity with their products as
what may be there one week will most likely be gone the next, urging customers to buy now. The
relationship between the identified social media advertising strategies and customer. Source: Self
generated from Malhotra (2009, p.170). Data analysis method Analysis is critical examination of the
assemble data as data leads to generalization, which involves drawing some conclusion about a
whole group or category of things based on information drawn from particular instances or
examples. A manager’s guide to assessing the impact of government social media interact.
Favourable image Image differentiation is very necessary in the fashion and apparel industry since it
the prime factor for the customers for entailing trust and establishing relationship. Secondly, surveys
yield quantitative data that is easier to interpret. The outcomes of the statistical analysis are
presented as follows. Brand slogan and Product Packaging Slogan has the purpose of a concise
description, or characterization, of what the brand is and what makes it exceptional, and to do that, it
has to conceive as part of long-term strategy or, in other words, everlasting; moreover, the slogan not
only has to be easy to catch, or to remember, but also to differentiate amongst the others. Posting
product advertisements with order information on the brand pages on Facebook, Twitter. The main
aim of this dissertation was to analyse the impact of the social media advertising. Since this work is
focused on the UK audience, only those. Robson, C., 2002. Real world research, 2nd ed., Oxford:
Blackwell. The company culture with quick responses system with real time information as well as
tailor-made Enterprise Resource Planning (ERP) system, to control and managed the business flow.
At the same time, the fashion retailer is using various loyalty drivers for having a better customer
involvement with the brand. Finally, Zara’s marketing division is also conscious in integrating its
core objective with customer- orientation. Moreover, this would also help the researcher to find out
the viewpoints and the way of thinking of customers aging from 16 to 35 in order to conclude how
they feel about fashion retailer Zara. Social media advertising can promote positive consumer
responses by offering them utilitarian. From year 2004, Marks Spencer (MS) was trial run the RIFF
system to track clothing from distribution centre to retails store and year 2006 have 53 stores used,
to track menswear and inventory control with bile RIFF readers. Facebook. This project attempted to
overcome this limitation by examining how the UK. It is considered one of the most important
elements because two chapters of this dissertation would entirely be derived from the response of the
customers and employees of Zara Fashion. Designers may start looking at fashion trends, and start
designing a look for summer 2010. Nevertheless, the researcher failed to differentiate. It is essential
to state that 25 percent of the respondents are workers of Zara, whilst the rest 75 percent are in fact
the company’s customers. Kang, J., Johnson, K. and Wu, J., 2013. Consumer style inventory and
intent to social shop. Perform minor corrections As soon as you are convinced that you have
researched and written in a better manner proceed with correcting the smaller errors.
The survey has indicated that about 36 percent people ages from 16 to 20, 23 percent ages from 21
to 25, 12 percent ages from 26 to 30, 16 percent from 30 to 35, whilst the rest 13 percent people
ages above 35. Hoyer, W. D., MacInnis, D. J. and Pieters, R., 2013. Consumer behaviour, 6th ed.,
Mason. The ratio of those who preferred Instagram was 31%, and heavy Twitter users constituted
only. As a new information exchange platform, online communities also represent a new channel
through which companies promote their business and their products, and provide new points of
contact with their customers, who have increasingly greater power, the availability of and access to
information. At the same time, the perceived popularity of sponsored stories is. This aim requires the
attainment of the following objectives. The third chapter details and justifies the research. Yes No
No Comments Do you think Zara’s strategy is better than the competitors’ strategies to attract more
customers. Along these lines, in a seminal research article, Fischer, Volckner, and Sattler (2010)
observed that brand awareness and customer loyalty triggers a relationship between the customer and
highly used brands though there are different dimensions to this relationship. Research demonstrates
that customers have split up by numerous brand images in an average day as they go about making
their purchasing decisions (Jae, et al. 2008). Indeed, Sahay and Sharma (2010) acknowledged that
consumer purchasing decisions are to a great limit influenced by how customers evaluate the brands,
how they develop images of brands, and the varying degrees of loyalty developed after evaluation.
In this strategy, brands provide various kinds of customer- oriented fashionable tools. The produced
outcomes are in line with those achieved by Vishnu Menon. Haans, H., Raasens, N. and van Hout,
R., 2013. Search engine advertisements: the impact of. It is recommended that fashion brands should
more actively post photos and videos on Instagram. At the same time, as demonstrated by the
histogram, a great number. As a result, creative designers realize public preference and put their
labour to design such items as directed or required by the customers. The captioned graphic (Figure
3) showing WHIMS operated functions in the warehouse and helping the logistics process. Today
marketers are using digital marketing as a channel to market their products and the services.
Instagram) or be universal across most types of social media. However, the researcher will be able to
outline them as. The analysis results are presented by means of the following. Almost two thirds or
60.5% of those surveyed indicated they purchased fashion goods and. Journal of Fashion Marketing
and Management, 18 (1), pp. 3-19. Coruna facility is some nine times the size of Amazon's
warehouse in Fernley, Nevada, or about the. An example of a utilitarian punishment is paying more
for a product. Out of Inditex’s entire workforce, more than eighty percent are part of the retail sales
force while 8.5 percent are in manufacturing, design, logistics, and distribution; conversely, the rest
11.5 percent are part of the corporate headquarters of Inditex that has situated in the area of Spain
known as Galicia. In total, almost three fourths or 72% of the research participants either agreed or
strongly agreed. In other words, corporate image that has been created offline is. Ad clicks are
commonly used as a measure of social media advertising effectiveness in a variety. For example, the
success of Zara in the fast changing fashion industry relies on its core capability in responsiveness to
customers, which in turn is derived from a bundle of capabilities including swift copy of catwalk
design, advanced information systems, just-in-time production and shop-floor led stock control that
combine together for success.
In order to do so, the researcher had carried out a survey between two separate groups of
respondents, that is, between the employees and management of fashion retailer Zara and the
respective customer groups of this global player. The emotional appeal of the ad promotes affect, and
in the next stage. Ghauri and Gronhaug (2005), questionnaire surveys have a low response rate since
only a. As orders were received from hand-held computers in the stores (twice a week during
regular. Only a minority or 2% of the individuals buy fashion goods from Zara. Figure 1: The Meta-
Theoretic Model of Motivation and Personality (3M).12. The rationale of this research is to analysis
the extent to which the brand awareness and brand loyalty effective to retain customer and increase
profits by observing the real scenario of Zara Fashion. Cohen, D., 2014. Facebook, Instagram social
shopping service Soldsie integrates with Magento. The graphical analysis results indicate that online
advertising and promotion campaigns have a. The final results ensured that of the original 24
suppliers, 17 reached improved ratings. Three. This dissertation bridges this research gap by
investigating. Inventory optimization models help the firm determine how many of which items in
which sizes should be delivered to stores during twice-a-week shipments, ensuring stores are stocked
with just what they need. This costs more also consumer more time to the company Caring
employees: in order to enhance the customer service in each of its retail store, zara, therefore train
their employees to prove better service including their attitude, professionalism having a sense of
belonging in the store and hard working. However, just 12 percent showed their disapproval to
comment about the matter. Networking Services such as Facebook, Instagram and Twitter (%).34. In
addition, Loker and Kamali (2002), Herbig and Milewicz (1993), Sahay and Sharma (2010), and
Ohand and Loker (2002) has pointed out the importance of design, use of contemporary methods,
and marketing performance of a brand upon customer involvement. The WHIMS databases also
helping to improve the efficiency of the warehouse and ensure the inventory levels have real time
control and accurate view the inventory information. However, this recommendation applies only to
Facebook since it is the. Out of Inditex’s entire workforce, more than eighty percent are part of the
retail sales force while 8.5 percent are in manufacturing, design, logistics, and distribution;
conversely, the rest 11.5 percent are part of the corporate headquarters of Inditex that has situated in
the area of Spain known as Galicia. The RIFF tags can be writing more data in the tags including the
color, size, location, inventory etc. In their empirical study, Taylor and Alonso (2014) arrived at the
conclusion that photo posting. Services such as Facebook, Instagram and Twitter (%). The future
researchers should also be provided with a set of recommendations as how to. The research study by
Kang et al. (2013) identified three distinct clusters of customers according. Companies also track
customer choices by using those modern forms of promotional tools (Oh and Loker, 2002). Cao, P.,
Meister, S. and Klante, O., 2014. How social media influence apparel purchasing. The research study
by Kang et al. (2013) identified three distinct clusters of customers according. Haans, H., Raasens,
N. and van Hout, R., 2013. Search engine advertisements: the impact of. Facebook, Twitter and
Instagram still remain highly popular with companies as marketing tools. A dissertation report to
analyze the marketing of consumer products (both dur.