Viber for Business

Advertising Solutions

Get in front of new audiences

and cut through the noise

Viber Media S.a.r.l - Proprietary and confidential

About Rakuten Viber

Viber Media S.a.r.l - Proprietary and confidential

The Rakuten ecosystem: 1.3B members
The strength behind connecting our diverse services with a common membership and loyalty program

ADS & ECOMMERCE

MEDIAS
BRAND
X
CONSUMER & BANKING
MEMBERSHIP
MARKET KNOWLEDGE
X
DATA

DIGITAL CONTENT TECH/APP DEVELOPMENT

COMMUNICATION

Viber Media S.a.r.l - Proprietary and confidential

 Viber delivers 190+ countries,44 languages,
+1B Android downloads
W.EUROPE France 5-10% | Germany 5-10% |
76% United Kingdom 5-10% | Ireland 35% |
13% 73% Switzerland 10-20%
CEE CIS
WESTERN
EUROPE CIS Russia 60% | Belarus 76%

5% CEE Hungary 68% | Serbia 90% | Croatia 78% |

Bulgaria 94% | Greece 91% | Slovakia 47% |
NORTH
AMERICA 49% Ukraine 96%
SEA
32% NA United States 5-10% | Canada 5-10%
MENA
AZ/NZ Australia 5-10% | New Zealand 20-30%
10%
SEA Philippines 71% | Vietnam 40% |
AZ/NZ
Myanmar 71%

MENA Kuwait 40% | UAE 10-20% | Qatar 33% |

MAU% worldwide smartphone penetration Iraq 55% | Egypt 21% | Algeria 54%

Viber Media S.a.r.l - Proprietary and confidential

 Viber user interactions
300K 400K
Likes Videos

3.9 M WHAT HAPPENS 250K

Messages
ON VIBER IN? Stickers shared

1.2M
Pictures
60 SECS 375K
Calls

50K 3M
Conference calls Active
3.8M users

Push notifications sent

Source: Viber internal survey
Viber user demography
Age Gender

47%

53%

OS Devices

78% 94%
22% 6%
Viber Media S.a.r.l - Proprietary and confidential
Viber tools to attract new users

Advertising Stickers Viber Lenses

Non-intrusive formats to suit A viral and interactive solution AR feature powered by Snap for
brand building, audience to reach the wide audience brand’s high visibility, viral
engagement and performance and grow subscriber base engagement and popularity
among Gen Z

Viber Media S.a.r.l - Proprietary and confidential

Viber Ads

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The Viber ads advantage

Non-intrusive
It’s easy to adapt your creative to our messaging app

Multi-format
Native, display and video formats available

Versatile
Formats to suit brand building, audience engagement
and performance

Viber Media S.a.r.l - Proprietary and confidential

Viber mobile native advertising
1.92% 0.96% 1.45% 3.5%
AVERAGE AVERAGE
AVERAGE AVERAGE
CTR CTR
CTR CTR

Viber Chats Viber Calls Viber More Business Chat Inbox

The most viewed screen Combines calls and contacts in Expand your visibility to users Available in Russia only.
on Viber, with users of one screen, increasing traffic that are visiting our sticker store, Get promoted among users'
all ages and countries and allows you to reach your subscribing to international call favorite brand channels they
customer before they dial plans, or updating their profile are interacting with
and settings

Viber Media S.a.r.l - Proprietary and confidential

 Viber mobile rich media advertising
0.87% 1.5%
AVERAGE CTR AVERAGE CTR

Viber Post-Call Viber Explore

Rich media ad format Get exposure alongside
appearing when the user ends premium brand content that
a call - can include animated our users love
visuals, text and CTA button

Viber Media S.a.r.l - Proprietary and confidential

Viber desktop advertising
Display & Native Video
A single ad placement shown at the A 30-second premium ad spot
Coca-Cola Ad
bottom left corner of our desktop to broadcast your message to
application (depending on user our most engaged users.
screen size). Muted by default and non
skippable.

1.71%
AVERAGE
CTR

90%
VIEWABILITY

0.40%
AVERAGE
CTR

Viber Media S.a.r.l - Proprietary and confidential

Viber
Stickers

Viber Media S.a.r.l - Proprietary and confidential

Express yourself through Stickers BRAND
EXPOSURE
A viral and interactive solution
to reach a wide audience

Virality
Each sticker is shared 11 times on average.
Over 1 billion stickers are sent every month

Incremental visibility
Engage with our user emotions and catch their
attention during their daily discussions

Result driven
Quickly grow your brand's audience on Viber
by linking your bot or community to your sticker pack

Viber Media S.a.r.l - Proprietary and confidential

Sticker suite
Types Mechanics

Static Free to download

Provide customers Increase Brand awareness and
branded content let users communicate with your
branded stickers

Audio Free & subscribe

Connect with customers Increase engagement by
through sound for full-funnel automatically subscribing users
marketing initiatives to your Chatbot

Animated Free & join

Bring your brand and stickers Grow the audience of your
to life in a vibrant and Community and share relevant
expressive way information to your followers

Viber Media S.a.r.l - Proprietary and confidential

Viber
Lenses

Viber Media S.a.r.l - Proprietary and confidential

Together through AR
Viber Lenses are an Augmented Reality feature powered by
Snap, the world's leading AR technology.

Thanks to AR technology users can beautify themselves, add

3D elements, animals, objects and much more to their photos
and videos with the ability to instantly share them within Viber
or save them to gallery.

This feature is available on top of a picture or video shot within

the Viber app through the built-in camera.

Viber Lenses advantages:

● High-visibility positioning in a leading messaging app
● Viral engagement for your brand
● High popularity among Gen Z demographic

Viber Media S.a.r.l - Proprietary and confidential

 Add emotion to your chats

Open the camera directly Capture and

Browse Viber Lenses
from the Chats screen share in chat
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 Creativity in many formats
Beautify AR surroundings Face masks

Full cover masks Pop-up elements

Viber Media S.a.r.l - Proprietary and confidential Transformations
 What brands
can do on Viber

Viber Media S.a.r.l - Proprietary and confidential

Foodpanda brand campaign
Objective Solution
Foodpanda took advantage
Foodpanda wanted to of Viber for Business
increase their brand advertising and Viber
awareness in Bulgaria, chatbot. To drive audience
to position themselves as and engagement to the
an innovative, dynamic and chatbot, foodpanda released
open minded brand and to two sticker packs and
improve their customers allocated a media budget to
experience by using a promote them, targeting our
modern digital Viber call ads placement.
communication tool. The chatbot provided
customer care, facilitated
food orders and sent
customized messages.

556K+ 5.1M+ 3.1M+ 700K+

Chatbot
Sticker pack Stickers Exposed
interactions
downloads sent users
weekly

ViberViber
Media S.a.r.l
Media S.a.r.l- -Proprietary and
Proprietary and confidential
confidential
Taste the feeling of Coca-Cola & Viber
Strategy RESULTS
Pairing the brand with Viber’s connected and
engaged Bulgarian audience was pivotal to
its goals—boosting its mobile footprint,
interacting with current and new consumers
105K+ 298K+
STICKER PACK STICKERS
while providing an full integrated digital DOWNLOADS SHARED
experience.

Solution
The exclusive Viber under-the-cap program
98K 680K+
CHATBOT USER-CHATBOT
was announced to Viber users via the SUBSCRIBERS INTERACTIONS
Coca-Cola Sticker Pack, directing them to the
Coca-Cola chatbot with the option to receive
a unique redemption code. Over a
three-month period, Coca-Cola launched a
Sticker Pack with a promo code mechanism
and a chatbot experience on Viber. To 29K 30%
REDEEMED CONVERSION RATE
maximize their reach and conversions, 10X ABOVE INDUSTRY
UNDER-THE-CAP
Coca-Cola amplified this with CODES AVERAGE
cross-promotion

Viber Media S.a.r.l - Proprietary and confidential

Brands trust Viber

ViberViber
MediaMedia S.a.r.l
S.a.r.l - Proprietary and
- Proprietary and confidential
confidential
Thank you!

https://forbusiness.viber.com

[email protected]