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    Case Study Finshots BITSPilani

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    keya.bitsembryo
    Finshots is a leading financial newsletter in India with over 500K subscribers. It was launched in 2019 by IIM Ahmedabad graduates to simplify complex financial topics for students and professionals aged 20-30 through short, conversational explanations delivered via email, podcasts, social media and other formats. Finshots aims to double its subscriber base to 1M in the next 8 months by developing new content and formats that better engage millennials and Gen-Z, and implementing an acquisition and retention strategy.

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    Case Study Finshots BITSPilani

    Uploaded by

    keya.bitsembryo
    70 views2 pages
    Finshots is a leading financial newsletter in India with over 500K subscribers. It was launched in 2019 by IIM Ahmedabad graduates to simplify complex financial topics for students and professionals aged 20-30 through short, conversational explanations delivered via email, podcasts, social media and other formats. Finshots aims to double its subscriber base to 1M in the next 8 months by developing new content and formats that better engage millennials and Gen-Z, and implementing an acquisition and retention strategy.

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    Finshots is a leading financial newsletter in India with over 500K subscribers. It was launched in 2019 by IIM Ahmedabad graduates to simplify complex financial topics for students and professionals aged 20-30 through short, conversational explanations delivered via email, podcasts, social media and other formats. Finshots aims to double its subscriber base to 1M in the next 8 months by developing new content and formats that better engage millennials and Gen-Z, and implementing an acquisition and retention strategy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    70 views2 pages

    Case Study Finshots BITSPilani

    Uploaded by

    keya.bitsembryo
    Finshots is a leading financial newsletter in India with over 500K subscribers. It was launched in 2019 by IIM Ahmedabad graduates to simplify complex financial topics for students and professionals aged 20-30 through short, conversational explanations delivered via email, podcasts, social media and other formats. Finshots aims to double its subscriber base to 1M in the next 8 months by developing new content and formats that better engage millennials and Gen-Z, and implementing an acquisition and retention strategy.

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    About Finshots

    Finshots is one of India’s leading financial newsletters with over 500K subscribers and 1.5M
    social media followers. Launched in 2019 by IIM Ahmedabad graduates & funded by Zerodha
    (India’s biggest stockbroker), Finshots aims to simplify complex financial, business, economy
    and policy updates— in a language you’ll understand. All one needs is 3 minutes daily!

    Through its signature conversational & jargon-free storytelling, Finshots has been able to
    democratise financial knowledge for students and working professionals in their early 20s and
    30s with limited to no background in finance.

    A diversified content strategy via email newsletter, podcast, mobile app, social media
    carousels, infographics and videos is implemented to ensure that the Indian Gen-Z and
    Millenials are able to understand concepts quicker and retain information for longer.

    Key features of Finshots include:


    - Detailed news brief in just 3 minutes daily
    - In-depth analysis & explanations of key financial concepts, market trends & economic
    developments
    - Multimedia content catering to different learning preferences
    - Educational, personal finance resources

    Check us out here: (links)


    Website | Instagram | LinkedIn | X (Twitter)

    The Challenge

    Put yourself in the Managing Editor's shoes and draft a comprehensive plan detailing:

    - Strategy to double Finshot’s subscriber base from 500K to 1M in the next 8 months
    - Content/format innovations will better cater to millennials & Gen-Z
    - Subscriber acquisition & retention roadmap

    Deliverables

    1. A presentation covering your growth strategy and key initiatives.


    2. Sample versions of any proposed content innovations.
    Please Note

    - The presentation should be at most 5 slides excluding the title and thanks.
    - References should be appropriately credited.
    - Creativity in proposals will be judged positively.

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