Lesson 4

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Instagram

outfitbysara

INSTAGRAM POSTS
IDEAS

WHAT TO POST ON
INSTAGRAM AS A
FASHION DESIGNER
AND FASHION
ILLUSTRATOR?
Instagram
outfitbysara

ON INSTAGRAM FASHION DESIGNERS ARE


BECOMING PERSONALITIES. JUST DO NOT CALL
THEM INFLUENCERS.

Being creative is very important. Maybe you do not


have enough ideas for your Instagram posts but I
will help you.

MY IDEAS

1.Your sketches and illustrations


Be creative. No one wants to look at boring,
same illustrations EVERY DAY. Add something
new. Add new color palette, new drawing
technique and new crazy idea. Change
background. Change model pose…
I KNOW IT IS NOT EASY TO DRAW EVERY DAY. IT
IS NOT EASY TO POST NEW ILLUSTRATION
EVERY DAY. IT IS A LONG PROCESS AND THAT IS
Instagram
outfitbysara

WHY I WANT TO SHARE WITH YOU OTHER


IDEAS.
2.Your fashion studio

Behind the scenes… People want to see where


you work, the techniques you use, and your
workplace organization. It is always interesting
post.

3. Work in progress

If you do not have time for a new illustration


every day you can publish an unfinished
illustration and later on the next, new post you
can compare the progress. What you are
working on?

4.Dresses and clothes

If you know how to sew clothes you can show


off your talent and post your own work. If you
Instagram
outfitbysara

do not know it is not a big deal. There are still


plenty of interesting ideas for you.

5.Fashion tips

That is very useful and interesting at the same


time. Share your tips, style ideas, outfit
combinations. People need tips and help and
you can share your experience.

6.Videos

I love sharing videos, but it is not easy and to be


honest it takes time. People like videos and they
want to see the process of drawing your
illustrations or the process of preparing a
fashion show, the sewing process and etc.

7.Show your style

Share your outfit. Be yourself.


Instagram
outfitbysara

8.Your fashion wall

Take a picture of all recent illustrations. Create


your fashion wall (illustrations wall).

9.Your new fashion collection

Summer, winter, spring or autumn collection

10. Your life

What are you doing as a fashion designer? Your


mood board, your routine, personal pictures,
your opinions and quotes……

11. Fabric

12. Your team, models (people you work with)

People really wanna know who is helping you.


You can also promote your models if you work
with them. You can promote your friends and
Instagram
outfitbysara

helpers on your story if you do not want to post


it.

BONUS TIPS
Do not worry about your followers number.
Followers are not everything but I will also
share with you tips for Instagram growth in my
lesson number 10.

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