Principles of Management (103) M.B.A.
Principles of Management (103) M.B.A.
Principles of Management (103) M.B.A.
SYLLABUS
Principles of Management (Paper No.: 103)
UNIT-I (15-Lecture)
Management: Definition & Concepts, Management and Administration, functions of
Management, (Management process), Evolution of Management thought, the classical theories.
Taylor Vs. Fayol in management evolution, neo-classical theory, Hawthorne experiments,
decision-making process.
UNIT-I (12-Lecture)
Planning function, types of plans, MBO, Strategies, policies, proceedings, methods & rules,
project management, planning & evaluation, feasibility report, planning process major steps in
managerial planning, planning under systems approach.
UNIT-I (10-Lecture)
Organizing : Major approaches to Organization theory : Classical approach, the newoclassical
approach, Systems & Contingency approach, principles of organization, the organization
process, Span of control for Supervision. Departmentation, Delegation & Decentralisation.
UNIT-I (17-Lecture)
Directing, Supervision, Communication & Co-ordination, principles of Communication, barriers
of communication, Controlling, nature & purpose, control mechanism, planning & control
techniques, Budgetary control.
Reference Book:
1. Harold Koontz, Cyril O'Donnel & Weilrich : Management (International Students Edition,
Koga
Kusha, Tokyo, 1980).
2. Harold Koontz & Cyril O'Donnel : Management : A Contingency and System Analysis.
3. Peter F. Drucker : The Practice of Management.
4. Newman Summer Warren : The Process of Management, Concepts, Behaviour & Practice
(Prentice
Hall of India, 1981).
5. R.D. Agrawal : Organisation & Management (Tata McGraw Hill, New Delhi).
6. Robbins & Cotler : Management (Pecrson Edition).
LESSION PLAN
Principles of Management (Paper No.: 103)
3 Semester Lecture Classes: 54
Lecture-1:
Introduction of management
Lecture-2:
Meaning and Definitions and Objective of Management
Lecture-3:
Characteristics, Feature, Nature and Concept of Management:-
Lecture-4:
Significance or Importance of Management and Scope of Management
Lecture-5:
Difference between Management & Administration
Lecture-6:
The Process and Function of Management:-
.
Lecture-7:
Evolution of Management Thought: Classical Theory or approach to management
thought
Lecture-8:
Neo-Classical Theory and Modern Management Theory
Lecture-9:
Difference between Classical Theory Vs Neo-Classical Theory
Lecture-10:
Difference between System Approach Vs Contingency Approach
Lecture-11:
Scientific Management :Frederick Winslow Taylor (1856-1915)
Lecture-12:
Fayol's 14 principles of management
Lecture-13:
Taylor Vs. Fayol in Management Evolution
Lecture-14:
Lecture-15:.
The Decision Making Process
Lecture-16:
Planning in Management, Planning Definition
Lecture-17:
Importance of Planning , Features of planning
Lecture-18:
Steps in Planning process
Lecture-19:
Types of Plans and Elements of Planning
Lecture-20:
MBO(Management by objectives)
Lecture-21:
Unique features and advantages of the MBO process & Limitations of MBO
Lecture-22:
Strategy:- Meaning, Definitions and Strategies at different levels
Lecture-23:
Policy: Meaning, Definitions, Advantages and Limitations of Policies
Lecture-24:
Difference between Policies & Objectives
Difference between Policies & Strategies
Lecture-25:
Procedures: Definition, Importance of Procedure and Difference between Policy and
Procedure
Lecture-26:
Methods: Definition, Difference between Methods Vs Procedures
Lecture-27:
Rule, Difference between Rule & Policy
Lecture-28:
Meaning and Definition of Organising
Lecture-29:
Functions of Organisation, Principles of Organisation, Importance/ Advantages of
Organisation
Lecture-30:
The process of organisation
Lecture-31:
Organizational theories: Classical organization theories
Lecture-32:
Neoclassical theory and Modern organization theories
Lecture-33:
Span of management/ span of control
Lecture-34:
Departmentation: Meaning, Definition and Importance of Departmentation
Lecture-35:
Basis of Departmentation: Functional departmentation, and Divisional departmentation.
Lecture-36:
Delegation & Decentralisation: Definition of Delegation and Decentralization
Lecture-37:
Key Differences Between Delegation and Decentralization
Lecture-38:
Directing : What is Directing? Who is Directed? Need of Direction
Lecture-39:
Characteristics & Feature of Direction, Process of Direction
Lecture-40:
Supervision: Meaning, Definitions and significance of supervision
Lecture-41:
Distinction between Direction and Supervision.
Lecture-42:
Functions and Types of Supervision
Lecture-43:
Qualities of Supervisor, How Supervision can be more effective?, Requisites of effective
Supervision
Lecture-44:
Co-ordination: Definition, Objective, Characteristics of Coordination
Lecture-45:
Need and importance of co-ordination, Techniques of effective coordination and
Principle of Coordination
Lecture-46:
Meaning and Nature of Communication, Principles of Communication:
Lecture-47:
Barriers to Effective Communication
Lecture-48:
Controlling Definition, Characteristics & Features of Control
Lecture-49:
Advantages and Limitation of Control, Types of Control
Lecture-50:
Controlling Process, Principle or Requirements of Control
Lecture-51:
Concept of Technique of control, Different techniques of control
Lecture-52:
Budgetary Control: Meaning, Objectives, Types of Budgetary Controlling Techniques
Lecture-53:
Benefits of Budgetary Control, Essentials of a Good Budgetary Control System
Lecture-54:
Steps of Budgetary Control, Preparation for Budgetary Control
Unit-1
Introduction of management:-Management is the art of getting or
achieving the goal with the best possible means. Management is a process consisting of
Functions such as planning organizations , recruitments , directions , Control , Co-
ordination etc. in other words management works to achieve predetermined goals.
“Management is a process, whose object is to provide better goods & Service to the
Society.”
Whatever the size of business, whether small or big . all require management . the
importance of management has become universal the relations of management is with 5
ms which are Called as 5 ms of industry , ie. Men, Material, Machines, Money &
Method. All 5 ms are related to management. So they are called as the main elements of
managements.
This concept of management can be Understand well with the help of the Following
Diagram.
Meaning and Definitions: - Meaning the word “Management has a wider Applicability
in the present day world. In a wider sense “Management, Organizations, Recruitment,
Directions and Control, Co-ordination etc in other words. Management works to achieve
predetermined goods. Management has been defined as science and art both Management
works as a brain and life saving device in any enterprise. Managements are a group which
directs and controls according to planning.
Management Definition
1. According to Mary Porker Follett:- “ Management is the art of getting things done through people”
2. According to Ross Moore:- “Management means decision making.”
3. According to J. Clough:- “ Management is the art and science of decision making and leadership.”
4. According to Apple Dawton:- “Management is the development of people and not the direction of
things.”
5. According to Henry Fayol:- “To manage is to forecast to plan, to organise, to command, to coordinate
and to control.
6. According to P. Drucker:- “Management is Multipurpose organ that manages worker and work”
7. According to Koontz:- Management is the art of getting things done through and with people in
formally organized group.”
8. According to Michael H. Mescon:- “ Management is the process of Planning, Organising, Leading and
Controlling the efforts of Organisational member and of using all other organizational resources to
achieve the stated organizational goals.”
9. According to J. Sundy:- Management is principally a task of planning, coordinating, motivating and
controlling the efforts of others towards specific objectives.”
10. According to Louis Alkan Peterson:- “Management is the field of knowledge and technique.”
11. “Management is the life blood of organization.”
Objective of Management:-
Scope of Management :-
5. Essential of Management
(a) Scientific methodology
(b) Human relationship
(c) Quantitative technique
Scope It takes major decisions of an enterprise It takes decisions within the framework
as a whole. set by the administration.
Level of authority It is a top-level activity. It is a middle level activity.
Nature of status :It consists of owners who invest capital It is a group of managerial personnel
in and receive profits from an enterprise. who use their specialized knowledge to
fulfill the objectives of an enterprise.
Nature of usage It is popular with government, military, It is used in business enterprises.
educational, and religious organizations.
Decision making Its decisions are influenced by public Its decisions are influenced by the
opinion, government policies, social, and values, opinions, and beliefs of the
religious factors. managers.
Main functions Planning and organizing functions are Motivating and controlling functions are
involved in it. involved in it.
Abilities It needs administrative rather than It requires technical activities
technical abilities.
Management handles the employers. Administration handles the buisness
aspects such as finance.
1. Managerial function.
2. Operative function.
1. Managerial Function.
understanding , ca-o ordination aims at an orderly arrangement of group effort for the
achievement of desired ends .
9. Communication - although Communication is the Secondary Function of management ,
its importance can not be Undermined . that is why some management experts have put
in the primary Function of management communication is an exchange of Facts,
ideas , opinion or emotions by two or persons.
10. innovation - termed as managements modern Function its basically a creative activity.
. it consists in doing such things , are generally not done in the ordinary course of
business. It may involves various activities like introductions of a new products , new
method of production, opening a new marbit , conquest of a new source of supply ,
creations of monopoly positions etc.
11. Decision Making – Decision making is an important Function of management
Everyday hundred of decision are made in an enterprise , so decision making also a part
of management activity. According to Peter Drucker whatever a manager does , he
does after making decision .
12. Representation – Representation may also mean dealing with consumers , workers ,
Suppliers and the government on behalf of the enterprise . the top level management
represents the owners of the entries for different setting and contract. The decision of
the top level management are taken as the decision made by the Owners/Administration.
1. Classical Theory or approach to management thought: - The classical theory represents the
traditionally accepted view about organization. In a way, it signifies the beginning of the systematic
study of management. It is often called traditional theory. It can be traced historically to the 19th
century prototype industrial and military organization. Several writers contributed to the classical
thought in the early year of the 20th century they include Taylor, Fayol, Weber, Luther, Urwick,
Mooney and many others. All these writer concentrated on finding sound principle of organization.
That is way classical theory is also known as ‘Structural theory of organization’. The classical theory
or school of management has four elements namely, Custom school, scientific school, Bureaucratic
Management School and Process or Administrative School.
(a) Management by custom school: - this school studies management by analysing past
managerial experiences. As such it is also named as “experience” approach. The major
advocates of this school are Davis, Urwick, Dale, Sloan etc.
Basic features or characteristics
1. it follows customs and traditions in managing.
2. it believes that though experiences and give general insights can be obtained.
3. it identifies that management can be learnt by experience.
4. it studies managerial experiences and gives a feeling of managerial stability and
success.
5. it identifies success of failure of mangers through analytical skills.
6. it accepts that the object of studying managers experiences is to draw guidelines
for training managers.
7. it treats management as study of managers in practice.
8. it elicits that management situations are of repetitive type, hence it is easy to find
solutions for similar situations.
(b) Bureaucratic Management School:-In present day sense, the term “bureaucracy” means
delays and unnecessary complicated rules, regulations and procedures. The third major
approach in the classical school of management thought was provided by Max Weber. He
developed a bureaucratic model made up of hierarchy of authority of inter-personal
relationships, a system of work procedures and a rational method of structuring organizations.
Basic features or characteristics
1. The organizational task are divided on the basis of specialization.
2. A clear hierarchy of authority runs throughout the organization.
3. There is an impersonal attitude towards the sub-ordinates by the superiors.
4. Ability not personal loyalty is the condition for employment.
5. Officials and superiors are autonomous within their sphere of competence.
6. there are written rules at every stage and action is taken on the basis of written documents
7. Promotion of employees on purely merit and competence basis.
8. Strict adherence to qualifications of individuals holding responsible positions.
9. The idea of management is more “by the position” rather than “by the person.”
10. Adequate protection to individuals against arbitrary dismissals.
(c) Scientific Management:- The scientific management school was propounded by F.W.Taylor
and his associates. This school uses the scientific method to perform manual tasks. Taylor
applied scientific principles to the problem of management.
Basic Features of Characteristics
1. Scientific selection, placement and training of workers.
2. Standardization of materials, processes, tools etc.
3. analysis of job and determination of standards of work
4. separation of planning and implementation of work
5. standardization of tasks and wage rates
6. Cost control through elimination of wastage.
7. Creating a favourable work environment.
8. Scientific study of work, motions, fatigue, speed etc.
9. scientific allocation of tasks
10. Special stress on specialization and division of labour.
(d) Process of Management:- This school was created by Henry Fayol. This school considers
management as a process of getting things done through others. Process school of thought
provides conceptual framework for it. Henry Fayol’s ideas were fully accepted by his
associates. The contribution of all management thinkers is also known as “administrative”, or
“functional” and “process” school of management.
2. Neo-Classical Theory:- As the management thinkers felt that all four phases of classical school of
thought are not devoid of deficiencies, they stressed upon the importance of interpersonal and group
behaviour of treating people as human beings. The bureaucratic school lead strict rules and lack of
inter-personal relationship; the scientific management theory stressed its attention on the activities of
the workers; and the administrative theory focused on the activities of the managers. That is the failure
of classical theory was that it failed to recognize the significance of ‘man’ and ‘machines.’ There is
lack of “human interaction.” Therefore neo-classical theory was developed by renowned personalities
like Elton Mayo, McGregor, Dalton, Maslow, Davis etc. their thought stressed upon this importance
of interpersonal and group behavior and of treating peoples human beings. Their opinion was “since
management involves getting things done through other people, the study of management must
revolve around human behaviour. Therefore, the neo-classical school of management thought laid
emphasis on the “human side” of enterprise. This school had its origin in a series of experiments
primarily initiated by Elton Mayo. This school stressed upon two branches which are as under:
(a) Human Relationship
(b) Behavioral Science
(a) Human Relationship:- This approach stress the utility of human relations. Its is also called
“People oriented” school. It lays emphasis on relationship, Motivation and communication.
This approach believes that if managers show greater concern for their employees, the
employee satisfaction would increase. This would lead to increase in productivity.
(c) social system school / behavioral science – This school is closely related to the human
behavior approach. If focuses on the study of human relationship as a “social system”. Since
all managers operate in a social system, management can be looked upon as a system upon as
a system of cultural inter-relationship.
Basic Features of social system school / behavioral science
3. Modern Management Theory: - The exponents of modern school thought see management as a
system of mathematical process, concepts and models. They believe that managerial problems can be
solved effectively through the application of quantitative technique. The management scientists in
terms of mathematical relationships and symbols. This school leads exactness to management process
and substitutes facts and figures for guesswork and quantitative base for judgment.
There integrating trends have developed throwing light on the ever
changing nature of management. We consider these aspects of modern management separately:
Difference between:
2. Classical school thought that both individual 2. The neo-classical theorists believed that
and group behavior is the outcome of rules and man is independent and human behavior is the
regulations of the organization. outcome of attitudes, feelings, sentiments,
beliefs and so on.
3.It meant that people were meant for rules and
regulations 3. It considered people working in
organization as social beings. Thus human
side was greatly stressed upon.
4. Classical theory focused its attention on work
and over- emphasized on order and rationality. 4. The neo-classical theorists focused on non-
economic needs with due respects to workers
5. The classical managerial technique and as “human beings”.
practices were authoritative. The rules and
regulations were stringent to get the work done. 5. The neo-classical techniques and practices
were participative and flexible giving due
6.It had a negative approach and there was consideration to human values and dignity.
forcible compulsion on workers to work under
the guidelines which were provided to them. 6. It had a positive approach and work was
done out of encouragement and motivation.
7. Under this theory the outcome was that the
workers produced just what was expected of
them – nothing more, nothing less. This kept 7. Under this theory the outcome was that the
employees agitated, frustrated and dis-satisfied. workers worked through motivation and
participation. This kept employees free from
fear, frustration, and dis-satisfaction.
Difference between:
System Approach Contingency Approach
1. It provides a theoretical model for under 1. It provides practical model for understanding
standing organization. organization.
3. Systems approach is neutral on the 3. Contingency approach rejects the idea of ‘one
question of universal application of best way’ of doing the things. It has adaptive,
principles. flexible approach to problem and the solution to
a problem may vary form situation to situation.
SCIENTIFIC MANAGEMENT :
Frederick Winslow Taylor (1856-1915) is the father of scientific management. He
exerted great influence on the development of management thought through his
experiments and writings. During a career spanning 26 years, he arranged a series of
experiments in three companies: Midvale Steel, Simonds Rolling Machine and Bethlehem
Steel.
• Time and motion study: Since Taylor had been an operator himself; he knew how piecework
workers used to hold back production to one-third its level. The workers feared that their
employers would cut their piece rate as soon as there was a rise in production. The real trouble,
Taylor thought, was that no one knew how much work was reasonable for a man to do.
Therefore, he established the time and motion study, where Management Process and
Organisational Behaviour every job motion was supposed to be timed by using a stopwatch and
shorter and fewer motions. Thus, the best way of keeping an account of work performance was
found. This had replaced the old rule-of-thumb-knowledge of the worker.
• Differential payment: Taylor had founded the differential piecework system and the related
incentives with production. Under this plan, a worker received a low piece rate if he produced
the standard number of pieces and a high rate if he surpassed the standard. Taylor also
comprehended that the attraction of a new high piece rate would encourage the workers to
increase production.
• Drastic reorganisation of supervision: Taylor developed two new concepts: (i) Division of
planning and doing and (ii) Functional foremanship. In those days, it was customary for each
worker to plan his own work. The worker himself used to select his tools and decide the
sequence of performance of operations. The foreman essentially told the worker what jobs were
to be performed, not how they were to be performed. Taylor suggested that the work should be
designed by a foreman and not by the worker. He stated that there were distinctive functions
involved in doing any kind of job and that each of the foremen should give orders to the worker
in his specialised field.
• Scientific recruitment and training: Taylor also gave importance to the scientific selection
and development of the worker. He said that the management should develop and train every
worker in order to bring out his best output and to enable him to perform a superior, more
interesting and profitable class of work than he has done in the past.
• Intimate and friendly cooperation between the management and workers: Taylor said that,
“a complete mental revolution” on the part of management and labour was necessary to make the
organisation successful. Rather than argue over profits, they should both try to increase
production. Consequently, profits will also increase manifold, which will leave no room for
further disagreements. Taylor realised that both, the management and labour, had a common
interest in maximising production.Gantt identified the significance of the human element in
productivity and suggested the concept of motivation. He introduced two new features in
Taylor’s incentive scheme, which was found to have minimal motivational impact. First, every
worker who finished a day’s assigned workload was to win a 50-cent bonus for that day. Second,
the foreman was to get a bonus for each worker who achieved the daily standard, plus an extra
bonus if all the workers reached it.
Discipline Respect
• Division of work: Division of work in the management process produces increased and
improved performance with the same effect. Various functions of management like planning
organising, directing and controlling cannot be performed efficiently by a single proprietor or by
a group of directors. They must be entrusted to the specialists in the related fields.
• Authority and responsibility: A manager may exercise formal authority and personal power.
Formal authority is derived from his official position, while personal power is the result of
intelligence, experience, moral worth, ability to lead, past service etc. Responsibility is closely
related to authority and it arises wherever authority is implemented. Both responsibility and
authority are equally important.
• Unity of command: Every employee should receive orders from only one superior. There
should be a clear-cut chain of command. Management Process and Organisational Behaviour
• Unity of direction: This means that there must be complete congruency between individual
and organisational goals on the one hand and between departmental and organisational goals on
the other.
• Remuneration: The remuneration paid to the employees of the firm should be fair. It should
be based on general business conditions, cost of living, productivity and efficiency of the
concerned employees and the capacity of the firm to pay. Just and adequate remuneration
increases employee effectiveness and confidence and maintains good relations between them and
the management. If the compensation is not sufficient, it will lead to dissatisfaction and
employee relinquishment.
• Centralisation: If subordinates are given a greater role and importance in the management and
organisation of the firm, it is known as decentralisation but if they are given a smaller role and
importance, it is known as centralisation. The management must decide the degree of
centralisation or decentralisation of authority based on the nature of the circumstances, size of
the undertaking, the category of activities and the characteristic of the organisational structure.
The objective or purpose should be the optimum utilisation of all faculties of the personnel.
• Scalar chain: As per this principle, the orders or communications should pass through proper
channels of authority along the scalar chain.
• Order: To put things in an order takes effort. On the other hand, disorder does not require any
effort. It evolves by itself. The management must bring about order, harmony and regulation in
work through appropriate organisation. The management should observe the principle of 'right
place for everything and for every man'. To view this principle, there is a need for the selection
of competent personnel, right assignment of duties to employees and good organisation.
• Equity: Equity results from a mixture of kindness and justice. Employees expect the
management to be equally just with everybody. It requires managers to be free from all
prejudices, personal likes or dislikes. Equity provides healthy industrial relations between
management and labour, which is necessary for the successful functioning of the enterprise.
• Initiative: Initiative is to think and implement a plan. The zeal and energy of employees is
augmented by initiative. Innovation, which is the hallmark of technological progress, is possible
only where the employees are encouraged to take initiative. According to Fayol, “initiative is one
of the keenest satisfactions for an intelligent man to experience” and hence, he advises managers
to give their employees ample scope to take the initiative. Employees should have a positive
attitude and make suggestions freely.
• Esprit de Corps: This means team strength. Only when all the personnel unite as a team, is
there scope for realising the objectives of the concern. Harmony and solidarity among the staff is
a great source of strength for the undertaking. To achieve this, Fayol suggested two things. One,
the motto of divide and rule should be avoided and two, verbal communication should be used
for removing misunderstandings. Differences further deteriorate through written communication.
Both the persons have contributed to development of science of management. The contribution of these two
pioneers in the field of science of management has been reviewed as “The work of Taylor & Fayol was, of
course, especially complementary. They both realized that problem of personnel & its management at all levels
is the key to individual success. Both applied scientific method to this problem that Taylor worked primarily
from operative level, from bottom to upward, while Fayol concentrated on managing director and work
downwards, was merely a reflection of their very different careers”. They both differ from each other in
following aspects: -
1. Taylor looked at management from supervisory viewpoint & tried to improve efficiency at operating
level. He moved upwards while formulating theory. On the other hand, Fayol analyzed management from level
of top management downward. Thus, Fayol could afford a broader vision than Taylor.
2. Taylor called his philosophy “Scientific Management” while Fayol described his approach as “A
general theory of administration”.
3. Main aim of Taylor - to improve labor productivity & to eliminate all type of waste through
standardization of work & tools. Fayol attempted to develop a universal theory of management and stressed
upon need for teaching the theory of management.
4. Taylor focused his attention on fact by management and his principles are applicable on shop floor.
But Fayol concentrated on function of managers and on general principles of management wheel could be
equally applied in all.
Human aspect Taylor disregards human elements and there is Fayol pays due regards on human element.
more stress on improving men, materials and E.g. Principle of initiative, Espirit De’ Corps
methods and Equity recognizes a need for human
relations
Approach It has micro-approach because it is restricted to It has macro-approach and discuses general
factory only principles of management which are
applicable in every field of management.
Scope of principles These principles are restricted to production These are applicable in all kinds of
activities organization regarding their management
affairs
1. Illumination Experiment.
2. Relay Assembly Test Room Experiment.
3. Interviewing Programme.
4. Bank Wiring Test Room Experiment.
1. Illumination Experiment:
This experiment was conducted to establish relationship between output and illumination. When
the intensity of light was increased, the output also increased. The output showed an upward
trend even when the illumination was gradually brought down to the normal level. Therefore, it
was concluded that there is no consistent relationship between output of workers and
illumination in the factory. There must be some other factor which affected productivity.
2. The employer can be motivated by psychological and social wants because his behaviour
is also influenced by feelings, emotions and attitudes. Thus economic incentives are not the
only method to motivate people.
3. Management must learn to develop co-operative attitudes and not rely merely on
command.
7. The neo-classical theory emphasizes that man is a living machine and he is far more
important than the inanimate machine. Hence, the key to higher productivity lies in
employee morale. High morale results in higher output.
Managers are constantly called upon to make decisions in order to solve problems. Decision making and
problem solving are ongoing processes of evaluating situations or problems, considering alternatives, making
choices, and following them up with the necessary actions. Sometimes the decision-making process is
extremely short, and mental reflection is essentially instantaneous. In other situations, the process can drag on
for weeks or even months. The entire decision-making process is dependent upon the right information being
available to the right people at the right times.
The decision-making process begins when a manager identifies the real problem. The accurate definition of the
problem affects all the steps that follow; if the problem is inaccurately defined, every step in the decision-
making process will be based on an incorrect starting point. One way that a manager can help determine the
true problem in a situation is by identifying the problem separately from its symptoms.
The most obviously troubling situations found in an organization can usually be identified as symptoms of
underlying problems. (See Table 1 for some examples of symptoms.) These symptoms all indicate that
something is wrong with an organization, but they don't identify root causes. A successful manager doesn't just
attack symptoms; he works to uncover the factors that cause these symptoms.
High employee turnover Rate of pay too low; job design not suitable
High rate of absenteeism Employees believe that they are not valued
Time pressures frequently cause a manager to move forward after considering only the first or most obvious
answers. However, successful problem solving requires thorough examination of the challenge, and a quick
answer may not result in a permanent solution. Thus, a manager should think through and investigate several
alternative solutions to a single problem before making a quick decision.
One of the best known methods for developing alternatives is throughbrainstorming, where a group works
together to generate ideas and alternative solutions. The assumption behind brainstorming is that the group
dynamic stimulates thinking — one person's ideas, no matter how outrageous, can generate ideas from the
others in the group. Ideally, this spawning of ideas is contagious, and before long, lots of suggestions and ideas
flow. Brainstorming usually requires 30 minutes to an hour. The following specific rules should be followed
during brainstorming sessions:
Concentrate on the problem at hand. This rule keeps the discussion very specific and avoids the
group's tendency to address the events leading up to the current problem.
Entertain all ideas. In fact, the more ideas that come up, the better. In other words, there are no bad
ideas. Encouragement of the group to freely offer all thoughts on the subject is important. Participants
should be encouraged to present ideas no matter how ridiculous they seem, because such ideas may
spark a creative thought on the part of someone else.
Refrain from allowing members to evaluate others' ideas on the spot.All judgments should be
deferred until all thoughts are presented, and the group concurs on the best ideas.
Although brainstorming is the most common technique to develop alternative solutions, managers can use
several other ways to help develop solutions. Here are some examples:
Nominal group technique. This method involves the use of a highly structured meeting, complete
with an agenda, and restricts discussion or interpersonal communication during the decision-making
process. This technique is useful because it ensures that every group member has equal input in the
decision-making process. It also avoids some of the pitfalls, such as pressure to conform, group
dominance, hostility, and conflict, that can plague a more interactive, spontaneous, unstructured forum
such as brainstorming.
Delphi technique. With this technique, participants never meet, but a group leader uses written
questionnaires to conduct the decision making.
No matter what technique is used, group decision making has clear advantages and disadvantages when
compared with individual decision making. The following are among the advantages:
Employees are more likely to be satisfied and to support the final decision.
Opportunities for discussion help to answer questions and reduce uncertainties for the decision
makers.
This method can be more time-consuming than one individual making the decision on his own.
The decision reached could be a compromise rather than the optimal solution.
Individuals become guilty of groupthink — the tendency of members of a group to conform to the
prevailing opinions of the group.
Groups may have difficulty performing tasks because the group, rather than a single individual, makes
the decision, resulting in confusion when it comes time to implement and evaluate the decision.
The results of dozens of individual-versus-group performance studies indicate that groups not only tend to
make better decisions than a person acting alone, but also that groups tend to inspire star performers to even
higher levels of productivity.
So, are two (or more) heads better than one? The answer depends on several factors, such as the nature of the
task, the abilities of the group members, and the form of interaction. Because a manager often has a choice
between making a decision independently or including others in the decision making, she needs to understand
the advantages and disadvantages of group decision making.
The purpose of this step is to decide the relative merits of each idea. Managers must identify the advantages
and disadvantages of each alternative solution before making a final decision.
Evaluating the alternatives can be done in numerous ways. Here are a few possibilities:
Weight each factor important in the decision, ranking each alternative relative to its ability to meet
each factor, and then multiply by a probability factor to provide a final value for each alternative.
Regardless of the method used, a manager needs to evaluate each alternative in terms of its
After a manager has analyzed all the alternatives, she must decide on the best one. The best alternative is the
one that produces the most advantages and the fewest serious disadvantages. Sometimes, the selection process
can be fairly straightforward, such as the alternative with the most pros and fewest cons. Other times, the
optimal solution is a combination of several alternatives.
Sometimes, though, the best alternative may not be obvious. That's when a manager must decide which
alternative is the most feasible and effective, coupled with which carries the lowest costs to the organization.
(See the preceding section.) Probability estimates, where analysis of each alternative's chances of success takes
place, often come into play at this point in the decision-making process. In those cases, a manager simply
selects the alternative with the highest probability of success.
Managers are paid to make decisions, but they are also paid to get results from these decisions. Positive results
must follow decisions. Everyone involved with the decision must know his or her role in ensuring a successful
outcome. To make certain that employees understand their roles, managers must thoughtfully devise programs,
procedures, rules, or policies to help aid them in the problem-solving process.
Ongoing actions need to be monitored. An evaluation system should provide feedback on how well the
decision is being implemented, what the results are, and what adjustments are necessary to get the results that
were intended when the solution was chosen.
In order for a manager to evaluate his decision, he needs to gather information to determine its effectiveness.
Was the original problem resolved? If not, is he closer to the desired situation than he was at the beginning of
the decision-making process?
If a manager's plan hasn't resolved the problem, he needs to figure out what went wrong. A manager may
accomplish this by asking the following questions:
Was the wrong alternative selected? If so, one of the other alternatives generated in the decision-
making process may be a wiser choice.
Was the correct alternative selected, but implemented improperly? If so, a manager should focus
attention solely on the implementation step to ensure that the chosen alternative is implemented
successfully.
Was the original problem identified incorrectly? If so, the decision-making process needs to begin
again, starting with a revised identification step.
Has the implemented alternative been given enough time to be successful? If not, a manager
should give the process more time and re-evaluate at a later date.
Unit II
Planning in Management
Planning is deciding in advance what to do and how to do.It is one of the basic managerial
functions. Before doing something, the manager must formulate an idea of how to work on a
particular task. Thus, planning is closely connected with creativity and innovation. It involves
setting objectives and developing appropriate courses of action to achieve these objectives.
Planning Definition
"Planning bridges the gap from where we are to where we want to go. It makes it possible for
things to occur which would not otherwise happen" – Koontz and O'Donnel.
Importance of Planning
1. Planning increases the organization's ability to adapt to future eventualities: The future is
generally uncertain and things are likely to change with the passage of time. The uncertainty is
augmented with an increase in the time dimension. With such a rise in uncertainty there is
generally a corresponding increase in the alternative courses of action from which a selection
must be made. The planningactivity provides a systematic approach to the consideration of such
future uncertainties and eventualities and the planning of activities in terms of what is likely to
happen.
2. Planning helps crystallize objectives: The first step in planning is to fix objectives which
will give direction to the activities to be performed. This step focuses attention on the iesults
desired. A proper definition and integration of overall and departmental objectives would result
in more co-ordinated inter-departmental activities and a greater chance of attaining the overall
objectives.
4. Planning helps the company to remain more competitive in its industry: Planning may
suggest the addition of a new line of products, changes in the methods of operation, a better
identification of customer needs and segmentation and timely expansion of plant capacity all of
which render the company better fitted to meet the inroads of competition.
Department of Management Studies
INFINITY MANAGEMENT & ENGINEERING COLLEGE, SAGAR
8. Planning makes control easier: The crystallization of objectives and goals simplify and
highlight the controls required.
9. Planning enables the identification of future problems and makes it possible to provide
for such contingencies.
10. Planning can help the organization secure a better position or standing:Adequate planning
would stimulate improvements in terms of the opportunities available.
11. Planning enables the organization to progress in the manner considered most suitable by
its management: Management, for example, may be interested in stability and moderate profits
rather than huge profits and risk of instability. In terms of its objectives, the plan would ensure
the actions are taken to achieve such objectives.
12. Planning increases the effectiveness of a manager: As his goals are made clearer,
adequate planning would help the manager in deciding upon the most appropriate act.
Features of planning
• Planning focuses on achieving objectives
• Planning is a primary function of management
• Planning is pervasive
• Planning is continuous
• Planning is futuristic
• Planning involves decision making
• Planning is a mental exercise
The first step in planning is to identify certain objectives. The objectives set must clearly indicate
what is to be achieved, where action should take place, who should perform it and when it is to
be accomplished. The objectives should be established for the entire organisation and for each
and every department. Planning has no utility if it is not related to certain objectives.
8. Follow up measures :
To ensure the plans are proceeding along the right lines, the actual performance is compared with
the planned performance. In this way, any short coming can be noted and suitable remedial
action can be taken.
Types of Plans
Plans commit individuals, departments, organizations, and the resources of each to specific
actions for the future. Effectively designed organizational goals fit into a hierarchy so that the
achievement of goals at low levels permits the attainment of high-level goals. This process is
called a means-ends chain because low-level goals lead to accomplishment of high-level goals.
Three major types of plans can help managers achieve their organization's goals: strategic,
tactical, and operational. Operational plans lead to the achievement of tactical plans, which in
turn lead to the attainment of strategic plans. In addition to these three types of plans, managers
should also develop a contingency plan in case their original plans fail.
Operational plans
The specific results expected from departments, work groups, and individuals are the operational
goals. These goals are precise and measurable. “Process 150 sales applications each week” or
“Publish 20 books this quarter” are examples of operational goals.
An operational plan is one that a manager uses to accomplish his or her job responsibilities.
Supervisors, team leaders, and facilitators develop operational plans to support tactical plans (see
the next section). Operational plans can be a single-use plan or an ongoing plan.
• Single-use plans apply to activities that do not recur or repeat. A one-time occurrence,
such as a special sales program, is a single-use plan because it deals with the who, what, where,
how, and how much of an activity. A budget is also a single-use plan because it predicts sources
and amounts of income and how much they are used for a specific project.
• Continuing or ongoing plans are usually made once and retain their value over a period of
years while undergoing periodic revisions and updates. The following are examples of ongoing
plans:
• A policy provides a broad guideline for managers to follow when dealing with important
areas of decision making. Policies are general statements that explain how a manager should
attempt to handle routine management responsibilities. Typical human resources policies, for
example, address such matters as employee hiring, terminations, performance appraisals, pay
increases, and discipline.
• A procedure is a set of step-by-step directions that explains how activities or tasks are to
be carried out. Most organizations have procedures for purchasing supplies and equipment, for
example. This procedure usually begins with a supervisor completing a purchasing requisition.
The requisition is then sent to the next level of management for approval. The approved
requisition is forwarded to the purchasing department. Depending on the amount of the request,
the purchasing department may place an order, or they may need to secure quotations and/or bids
for several vendors before placing the order. By defining the steps to be taken and the order in
which they are to be done, procedures provide a standardized way of responding to a repetitive
problem.
• A rule is an explicit statement that tells an employee what he or she can and cannot do.
Rules are “do” and “don't” statements put into place to promote the safety of employees and the
uniform treatment and behavior of employees. For example, rules about tardiness and
absenteeism permit supervisors to make discipline decisions rapidly and with a high degree of
fairness.
Tactical plans
A tactical plan is concerned with what the lower level units within each division must do, how
they must do it, and who is in charge at each level. Tactics are the means needed to activate a
strategy and make it work.
Tactical plans are concerned with shorter time frames and narrower scopes than are strategic
plans. These plans usually span one year or less because they are considered short-term goals.
Long-term goals, on the other hand, can take several years or more to accomplish. Normally, it is
the middle manager's responsibility to take the broad strategic plan and identify specific tactical
actions.
Strategic plans
A strategic plan is an outline of steps designed with the goals of the entire organization as a
whole in mind, rather than with the goals of specific divisions or departments. Strategic planning
begins with an organization's mission.
Strategic plans look ahead over the next two, three, five, or even more years to move the
organization from where it currently is to where it wants to be. Requiring multilevel
involvement, these plans demand harmony among all levels of management within the
organization. Top-level management develops the directional objectives for the entire
organization, while lower levels of management develop compatible objectives and plans to
achieve them. Top management's strategic plan for the entire organization becomes the
framework and sets dimensions for the lower level planning.
Contingency plans
Intelligent and successful management depends upon a constant pursuit of adaptation, flexibility,
and mastery of changing conditions. Strong management requires a “keeping all options open”
approach at all times — that's where contingency planning comes in.
Contingency planning involves identifying alternative courses of action that can be implemented
if and when the original plan proves inadequate because of changing circumstances.
Keep in mind that events beyond a manager's control may cause even the most carefully
prepared alternative future scenarios to go awry. Unexpected problems and events frequently
occur. When they do, managers may need to change their plans. Anticipating change during the
planning process is best in case things don't go as expected. Management can then develop
alternatives to the existing plan and ready them for use when and if circumstances make these
alternatives appropriate.
MBO(Management by objectives)
Management by objectives (MBO) is a process of defining objectives within an organization so
that management and employees agree to the objectives and understand what they need to do in
the organization.
The term "management by objectives" was first popularized by Peter Drucker in his 1954 book
'The Practice of Management'.
The essence of MBO is participative goal setting, choosing course of actions and decision
making. An important part of the MBO is the measurement and the comparison of the
employee’s actual performance with the standards set. Ideally, when employees themselves have
been involved with the goal setting and choosing the course of action to be followed by them,
they are more likely to fulfill their responsibilities.
3. Clarity of goals
4. Subordinates tend to have a higher commitment to objectives they set for themselves than
those imposed on them by another person.
5. Managers can ensure that objectives of the subordinates are linked to the organization's
objectives.
Limitations
There are several limitations to the assumptive base underlying the impact of managing by
objectives, including:
1. It over-emphasizes the setting of goals over the working of a plan as a driver of outcomes.
2. It underemphasizes the importance of the environment or context in which the goals are set.
That context includes everything from the availability and quality of resources, to relative buy-in
by leadership and stake-holders. As an example of the influence of management buy-in as a
contextual influencer, in a 1991 comprehensive review of thirty years of research on the impact
of Management by Objectives, Robert Rodgers and John Hunter concluded that companies
whose CEOs demonstrated high commitment to MBO showed, on average, a 56% gain in
productivity. Companies with CEOs who showed low commitment only saw a 6% gain in
productivity.
3. Companies evaluated their employees by comparing them with the "ideal" employee. Trait
appraisal only looks at what employees should be, not at what they should do.
When this approach is not properly set, agreed and managed by organizations, self-centered
employees might be prone to distort results, falsely representing achievement of targets that were
set in a short-term, narrow fashion. In this case, managing by objectives would be
counterproductive.
The use of MBO must be carefully aligned with the culture of the organization. While MBO is
not as fashionable as it was before, it still has its place in management today. The key difference
is that rather than 'set' objectives from a cascade process, objectives are discussed and agreed
upon. Employees are often involved in this process, which can be advantageous.
A saying around MBO – "What gets measured gets done", ‘Why measure performance?
Different purposes require different measures’ – is perhaps the most famous aphorism of
performance measurement; therefore, to avoid potential problems SMART and SMARTER
objectives need to be agreed upon in the true sense rather than set.
Strategy
Meaning of Strategy:-
Art or Science of war military tactics
The term strategy was firstly used in military. It is a skillful war for making war proper.
Definitions of Strategy
Strategies are plan for bringing the organisation from given position to a deserve position
in future.
Strategy is a process of deciding on the objectives of the organisation.
Business level Strategy _ it is the Strategy to achieve the specific Objective of the
Strategic Business Unit So as to help achieve the overall Corporate objectives. Its Scope
is limited Compared to corporate strategy . It determines how to complete business &
Position itself among Competitors.
Functional level Strategy - the success of business level Strategy will depend on
Functional areas like Marketing , Finance Production , personal research and
development etc. it is odvious that Functional level Strategic are guided by business
level Strategy.
Policy
A policy is typically described as a principle or rule to guide decisions and achieve rational
outcome(s). The term is not normally used to denote what is actually done, this is normally
referred to as either procedure[1] or protocol. Policies are generally adopted by the Board of or
senior governance body within an organization whereas procedures or protocols would be
developed and adopted by senior executive officers. Policies can assist in both subjective and
objective decision making. Policies to assist in subjective decision making would usually assist
senior management with decisions that must consider the relative merits of a number of factors
before making decisions and as a result are often hard to objectively test e.g. work-life balance
policy. In contrast policies to assist in objective decision making are usually operational in nature
and can be objectively tested e.g. password policy.[citation needed]
Policy or policy study may also refer to the process of making important organizational
decisions, including the identification of different alternatives such as programs or spending
priorities, and choosing among them on the basis of the impact they will have. Policies can be
understood as political, management, financial, and administrative mechanisms arranged to reach
explicit goals
Introduction of Policy :
The term Policy is derived From Latin word “Politis “ which means Polished . A clear cut
Information is give to take a decision. The decision maker may be Self regulated with the help of
policy . In other words norms are Provided by the Policy .
Meaning of policy :
Policy are of guideline or general limits within which the members of an enterprise act. They are
general statements or understanding which guide thinking and action. They are valuable because
they allow lower levels of management to handle problems without going to top management for
decision each time. Some example of policies of various levels:-
Examples:-
1. No employee will accept any gift from supplier except for token gifts of purely nominal or
advertising value.
2. Each employee will proceed on one weeks vocation each year.
3. No employee will accept any outside assignment.
Advantages of Policies
Policies help managers at various levels to act with confidence without the need for consulting
the superiors every time.
Policies facilitate better administrative control.
By setting up policies, the management insures that decisions made will be consistent and in tune
with the objective.
Policies secure coordination and integration of efforts in accomplishing the organisation
objectives'.
Policies save time and effort by pre - deciding problems in repetitive situation.
Limitations of Policies
Policies are repeatedly used plans and they bring about rigidity in operation.
Policies may not cover all problems
Policies are no substitute for human judgment.
Policies my not be ever lasting. They might need revision quite frequently.
Procedures
A Procedure is a systematic way of handling regular events.
‘Ernest C Miller’
‘A series of related tasks that make up the chronological sequence & the established way
of performing the work to be accomplished.’
‘George R Terry’
Importance of Procedure
1. Procedure relieves the manager from directing the sub- ordinates. A sub- ordinate can be
well – directed by procedure. Procedure specifies the steps to be taken, time and order of
performance of a work.
3. Procedure gives a readymade solution to solve repetitive problems. It saves time &
energy of the management executives.
4. Procedure can be used as a parameter to judge whether a work is done perfectly or not.
Procedure serves as a basis for control.
5. Procedure helps the employees to improve their efficiency adhering to the standard.
6. Procedure facilitates orientation of new employees & training of existing & new
employees.
9. Procedure speeds up not only clerical work but also any type of work and increases the
speed of flow of information.
10. A well designed procedure facilitates proper delegation of authority & fixation of
responsibility.
11. Procedure facilitates the co – ordination of function of the top management people.
Methods
A method is a standing plan which is more specific & detailed than a procedure. Method
specify the way in which the specified work is to be performed. A method is the manual
or mechanical means by which each work or operation is performed. Methods are used as
uniform norms to guide & control operation & performance.
Advantages of Method:
* Methods are part of enterprise structure just like the nails, nuts & bolts of a
product.
* One best way of doing a job prevents subjective handling of the matters.
* It helps in the smooth functioning of the departments.
* Communication line is cleared.
Methods Vs Procedures
1) Method is concerned with a particular step but procedure is concerned with series of
steps.
5) Methods lay down the best way of doing a specific step of a procedure.
Rule
A rule is prescribed guide for conduct or action.
Features of a Rule :
Unit III
Organising:
MEANING AND PROCESS OF ORGANISING
Organising refers to the way in which the work of a group of people is arranged and distributed
among group members. The function of organising includes the determination of the activities to
be performed; creation of departments, sections and positions to perform those activities; and
establishing relationships among the various parts of an organisation. The purpose is to create a
framework for the performance of the activities of an organization in a systematic manner. It is
important to note that the term organisation should not be used in the same sense as
organising.Organising is a function of management, while organisation refersto a group of
persons who have come together to achieve some common objectives.
Definition:
Haney, ‘ Organisation is a harmonious adjustment of specialised parts for the
accomplishment of some common purpose or purposes.’
Louis Al Allen, ‘Organisation is that process of identifying & grouping the work to be
performed, defining & delegating responsibility & authority & establishing relationships
for the purpose of enabling people to work most effectively together in accomplishing
objectives.’
Functions of Organisation:
Determination of activities.
Grouping of activities.
Delegation of authority.
Defining relationship.
Principles of Organisation:
Principle of Definition.
Principle of Objective.
Principle of Co-ordination.
Principle of Authority.
Principle of Responsibility.
Principle of Explanation.
Principle of Efficiency.
Principle of Uniformity.
Principle of Correspondence.
Principle of Balance.
Principles of Continuity.
Principle of Exception.
Principle of Flexibility.
o Facilitates co-ordination…
3. Grouping and sub-dividing the activities within each function on the basis of similarity or
relatedness.
2. Identification of major functions to which these activities relate: The next step is to
identify the major functions to which these activities relate. In a manufacturing organisation,
production, selling, finance and personnel are the major functions. If the amount of work to be
done in connection with each of these functions is large, separate departments may be created for
each of these functions. Managerial positions will have to be created to supervise the activities of
these departments. At this stage, a list of activities relating to each function must be prepared.
3. Grouping and sub-dividing the work within each function: In this step, it is decided how
best the activities can be grouped on the basis of similarity or relatedness. The activities of a
production department, for example, can be divided into a number of workshops where
production will actually take place. Besides, separate sections may be created for such
production related activities as quality control and repairs. The activities of other departments
can similarly be sub-divided. This division and subdivision of activities goes on till individual
positions have been created for performing all types of work in an organisation. The reasons of
dividing and sub-dividing functions and activities are as follows—
(i) The total work may be so large that it cannot be done by a single individual or by a few
persons.
(ii) If the work is divided into smaller units, it becomes easy to assign work to individuals who
have the necessary skill and knowledge to perform the work efficiently.
of a concern. This helps in achieving efficiency in the running of a concern. This helps in
avoiding wastage of time, money, effort, in avoidance of duplication or overlapping of efforts
and this helps in bringing smoothness in a concern’s working.
4. Co-ordination between authority and responsibility - Relationships are established
among various groups to enable smooth interaction toward the achievment of the organizational
goal. Each individual is made aware of his authority and he/she knows whom they have to take
orders from and to whom they are accountable and to whom they have to report. A clear
organizational structure is drawn and all the employees are made aware of it.
Organizational theories
Classical organization theories: Classical organization theories (Taylor, 1947; Weber, 1947;
Fayol, 1949) deal with the formal organization and concepts to increase management efficiency.
Taylor presented scientific management concepts, Weber gave the bureaucratic approach, and
Fayol developed the administrative theory of the organization. They all contributed significantly
to the development of classical organization theory.
The scientific management approach developed by Taylor is based on the concept of planning of
work to achieve efficiency, standardization, specialization and simplification. Acknowledging
that the approach to increased productivity was through mutual trust between management and
workers, Taylor suggested that, to increase this level of trust,
Taylor developed the following four principles of scientific management for improving
productivity:
Considering the organization as a segment of broader society, Weber (1947) based the concept of
the formal organization on the following principles:
Weber's theory is infirm on account of dysfunctions (Hicks and Gullett, 1975) such as rigidity,
impersonality, displacement of objectives, limitation of categorization, self-perpetuation and
empire building, cost of controls, and anxiety to improve status.
Administrative theory
The elements of administrative theory (Fayol, 1949) relate to accomplishment of tasks, and
include principles of management, the concept of line and staff, committees and functions of
management.
10. Order The organization has a place for everything and everyone who ought to be so
engaged.
11. Equity Fairness, justice and equity should prevail in the organization.
12. Stability of tenure of personnel Job security improves performance. An employee
requires some time to get used to new work and do it well.
13. Initiative This should be encouraged and stimulated.
14. Esprit de corps Pride, allegiance and a sense of belonging are essential for good
performance. Union is strength.
The concept of line and staff The concept of line and staff is relevant in organizations which are
large and require specialization of skill to achieve organizational goals. Line personnel are those
who work directly to achieve organizational goals. Staff personnel include those whose basic
function is to support and help line personnel.
Committees Committees are part of the organization. Members from the same or different
hierarchical levels from different departments can form committees around a common goal.
They can be given different functions, such as managerial, decision making, recommending or
policy formulation. Committees can take diverse forms, such as boards, commissions, task
groups or ad hoc committees. Committees can be further divided according to their functions. In
agricultural research organizations, committees are formed for research, staff evaluation or even
allocation of land for experiments.
The classical approach stressed the formal organization. It was mechanistic and ignored major
aspects of human nature. In contrast, the neoclassical approach introduced an informal
organization structure and emphasized the following principles:
The individual An individual is not a mechanical tool but a distinct social being, with aspirations
beyond mere fulfilment of a few economic and security works. Individuals differ from each other
in pursuing these desires. Thus, an individual should be recognized as interacting with social and
economic factors.
The work group The neoclassical approach highlighted the social facets of work groups or
informal organizations that operate within a formal organization. The concept of 'group' and its
synergistic benefits were considered important.
Modern theories:- Modern theories tend to be based on the concept that the organization is a
system which has to adapt to changes in its environment. In modern theory, an organization is
defined as a designed and structured process in which individuals interact for objectives (Hicks
and Gullet, 1975). The contemporary approach to the organization is multidisciplinary, as many
scientists from different fields have contributed to its development, emphasizing the dynamic
nature of communication and importance of integration of individual and organizational
interests. These were subsequently re-emphasized by Bernard (1938) who gave the first modern
and comprehensive view of management. Subsequently, conclusions on systems control gave
insight into application of cybernetics. The operation research approach was suggested in 1940.
It utilized the contributions of several disciplines in problem solving. Von Bertalanffy (1951)
made a significant contribution by suggesting a component of general systems theory which is
accepted as a basic premise of modern theory.
Some of the notable characteristics of the modern approaches to the organization are:
a systems viewpoint,
a dynamic process of interaction,
multilevelled and multidimensional,
multimotivated,
probabilistic,
multidisciplinary,
descriptive,
multivariable, and
adaptive.
The systems approach views organization as a system composed of interconnected - and thus
mutually dependent - sub-systems. These sub-systems can have their own sub-sub-systems. A
system can be perceived as composed of some components, functions and processes (Albrecht,
1983). Thus, the organization consists of the following three basic elements (Bakke, 1959):
(i) Components There are five basic, interdependent parts of the organizing system, namely:
the individual,
the formal and informal organization,
patterns of behaviour emerging from role demands of the organization,
role comprehension of the individual, and
the physical environment in which individuals work.
(ii) Linking processes The different components of an organization are required to operate in an
organized and correlated manner. The interaction between them is contingent upon the linking
processes, which consist of communication, balance and decision making.
Communication is a means for eliciting action, exerting control and effecting coordination to
link decision centres in the system in a composite form.
Balance is the equilibrium between different parts of the system so that they keep a
harmoniously structured relationship with one another.
(iii) Goals of organization The goals of an organization may be growth, stability and interaction.
Interaction implies how best the members of an organization can interact with one another to
their mutual advantage.
Socio-technical approach
It is not just job enlargement and enrichment which is important, but also transforming
technology into a meaningful tool in the hands of the users. The socio-technical systems
approach is based on the premise that every organization consists of the people, the technical
system and the environment (Pasmore, 1988). People (the social system) use tools, techniques
and knowledge (the technical system) to produce goods or services valued by consumers or users
(who are part of the organization's external environment). Therefore, an equilibrium among the
social system, the technical system and the environment is necessary to make the organization
more effective.
The situational approach (Selznick, 1949; Burns and Stalker, 1961; Woodward, 1965; Lawrence
and Lorsch, 1967) is based on the belief that there cannot be universal guidelines which are
suitable for all situations. Organizational systems are inter-related with the environment. The
contingency approach (Hellriegel and Slocum, 1973) suggests that different environments
require different organizational relationships for optimum effectiveness, taking into
consideration various social, legal, political, technical and economic factors.
Span of control is simply the number of staff that report to a manager. Some companies also
have an ideal span of control, which is the number of reports they feel a manager can effectively
manage. In this case, if a manager has fewer reports than the ideal, they may feel he or she is not
being effectively used, while if he or she is handling more they may feel that the manager is
over-stretched and the reports will not receive enough direction.
Span of management means the number of people managed efficiently by a single officer in an
organization. This is also called span of management, span of authority, span of supervision,
span of authority, span of responsibility or levels of organization. This principle is based on the
principle of relationship.
The term ‘span’ literally means the space the between two supports of a structure, e.g. the
space between two pillars of a bridge. The space between two pillars should be neither too large
nor to small. If it is too large, the bridge may collapse and if is too small, it will enhance its cost.
When this word is applied to management, it refers to the number of subordinates a manager or a
supervisor can supervise, manage or control effectively and effectively.
This is basically the problem of deciding the number of subordinates to report directly to
each manager. According to this principle there is a limit of the number of subordinates that each
managers can effectively supervise.
When the work and authority is divided amongst many subordinates and a manager
supervises and controls a small group of people, then narrow span of control exists. It adds more
layers or levels of management and so leads to tall organization. Main features of narrow span of
control are as specialization work can be achieved; work which is complex and requires tight
control and supervision, there narrow span of control is helpful; messages can be distorted; co-
ordination is difficult to achieve; communication gaps can come; more overhead cost of
supervision and no quick response to environmental changes.
2. Wide span of management – Wide spans of management leads to flat organization in
which manager have a developing skill and experience of knowledge.
Wide span of control means a manager can supervise and control effectively a large
number of persons at a time. It is because shorter span of control leads to rise in number of steps
or levels in vertical chain of command which leads to tall organization. Wide span of control has
features as it leads to maximized communication; better supervision; better co-ordination;
suitable for routine and easy jobs; prompt response from employees; less overhead cost of
supervision and greater ability to respond to environmental changes.
A wide span of control results in an organization that has relatively few levels or steps of
management which can be termed as flat or horizontal organization. Wide span of control is
suitable when people are competent, prefer low supervision and tasks are similar and
standardized. Simon pleads for wider span of control. It is because shorter span of control leads
to rise in number of steps or levels in vertical chain of command which leads to tall organization.
This makes vertical communication difficult and indirect. Wider span of control leads to
maximized communication.
1. Ability of subordinates: when the subordinates are enough competent to complete the
allotted work easily, the manager will not be required to give more attention to them and more
subordinates can be supervised. But, when if subordinates are less competent, the manager will
be required to devote more time for supervision and span of control will be narrow.
2. Degree of delegation: A manager who delegates more authority of taking decisions to his
subordinates can supervise a greater number of subordinates and enlarge the span of control. But,
if a manager keeps more authority of taking decisions with him can supervise a small number of
subordinates.
3. Capability of the supervisor: The qualities and qualifications of the supervisor affect the
span of control to a great extent. If the supervisor is competent enough, he can easily supervise a
large number of employees and span of control can be wider. In case when supervisor is new,
less competent and has less administrative ability, the span of control will be narrow.
4. Age of the organization: The span of control is wider in old organizations than in newer
organizations because in old organizations things get stabilized.
5. Nature of work: As the work is more routine, the span of control can be wide. The similarity
and simplicity of functions can be tackled easily while if work is of complex nature, the
supervisor‟s span of control will be narrow. So, nature of work determines the span of control.
6. Geographical Dispersion: If branches of a business are widely dispersed, then the manager
will find it difficult to supervise each of them, as such the span on control will be smaller. A
manager can supervise easily the work of a large number of subordinates, if they are located in
one compact place.
9. Use of standing plans: It reduces the work load of managers, as a result span of control
increases considerably.
10. Use of communication technology: In modern times, because of the use of automation in
administration, of control has widened. Further, the application of mechanization to such
activities as accounting and computation work had increased the span of control.
11. Level of management: The higher the superior is in the organizational hierarchy, the
narrower the span of control. Based on empirical studies, Newman suggested that executives in
higher echelons should have a span of three to seven operating subordinates, whereas the
optimum range for first-line supervisors of routine activities is usually from fifteen to twenty
employees.
Departmentation:
Meaning of Departmentation:
As the organisation grows in size, the work is divided into units and sub-units. Departments are
created and activities of similar nature are grouped in one unit. Each department is headed by a
person known as departmental manager.
Louis A. Allen: “Divisionalisation is a means of dividing the large and monolithic functional
organisation into smaller, flexible administrative units”.
Terry and Franklin:“Departmentalisation is the clustering of individuals into units and of units
into departments and larger units in order to facilitate achieving organisational goals.”
Importance of Departmentation:
1. Organisation structure:
Division of work into units and sub-units creates departments. Supervisors and managers are
appointed to manage these departments. People are placed in different departments according to
their specialised skills. The departmental heads ensure efficient functioning of their departments
within the broad principles of organisation (scalar chain, unity of command, unity of direction
etc.).
Departmentation creates departments, assigns tasks to people, fixes their responsibility and
accountability to their departmental heads, creates a span of management so that work can be
easily supervised. This network of authority- responsibility relationships is the basis of designing
a sound organisation structure.
2. Flexibility:
In large organisations, one person cannot look after all the managerial functions (planning,
organising etc.) for all the departments. He cannot adapt the organisation to its internal and
external environment. Such an organisation would become an inflexible organisation. Creating
departments and departmental heads makes an organisation flexible and adaptive to environment.
Environmental changes can be incorporated which strengthen the organisation’s competitiveness
in the market.
3. Specialisation:
Division of work into departments leads to specialisation as people of one department perform
activities related to that department only. They focus on a narrow set of activities and repeatedly
performing the same task increases their ability to perform more speedily and efficiently.
Specialisation promotes efficiency, lowers the cost of production and makes the products
competitive.
4. Sharing of resources:
If there are no departments, organisational resources; physical, financial and human, will be
commonly shared by different work units. Departmentation helps in sharing resources according
to departmental needs. Priorities are set and resources are allocated according to the need,
importance and urgency regarding their use by different departments.
5. Co-ordination:
“The organisation is a system of integrated parts, and to give undue emphasis to any functional
part at the expense of the entire organisation creates organisational islands, thus, resulting in
inefficiency and significant behavioural problems”. Creating departments focuses on
departmental activities and facilitates co-ordination.
6. Control:
only. Activities are divided into smaller segments, standards of performance can be framed,
factors affecting performance can be identified and control can be more objective in nature.
7. Efficiency:
Flow of work from one level to another and for every department, i.e., vertical and horizontal
flow of work in the organisation increases organisational efficiency.
9. Responsibility:
Since similar activities are grouped in one department headed by departmental managers, it
becomes easy for top managers to fix responsibility of respective managers for achieving the
desired results. If planned performance is not achieved, the department responsible becomes
answerable. When responsibility is clear, authority can also be delegated to managers. Clear
identification of responsibility and authority increases efficiency of the departmental activities.
This develops their potential to be promoted to higher managerial positions in the organisation. It
also facilitates recruitment and selection of top managers from within the organisation rather
than depending on outside sources.
Basis of Departmentation:
The form of organisation structure depends upon the basis of departmentation. Creating
departments and sub-dividing the work of departments into smaller units creates organisation
structure. With growing size of organisations, departments are created for activities of similar
nature.
b. Divisional departmentation.
a. Functional Departmentation:
The nature of activities performed by different organisations is different. For example, activities
carried by a manufacturing organisation are production, finance, personnel and sales. For a
trader, the major activities are buying and selling, a bank performs borrowing and lending
functions. Functional departmentation is, “the grouping of jobs and resources within the
company in such a way that employees who perform the same or similar activities are in the
same department”.
It is the simplest, logical and most widely accepted form of creating departments. It is suitable
for organisations where limited number of products are produced. The major functional
departments further have derivative departments. Production department, for example, has sub-
departments to manage purchase, production planning and control, manufacturing etc. Finance
department creates departments to look into capital budgeting (fixed assets) and current assets,
cash management and budgets.
Personnel department has sub-departments to take care of appointments, training, placement and
promotion of employees. These sub-departments can be further sub-divided if needed.
Advertising department (sub-department of marketing department), for example, can further
have sub-departments like advertising in Newspapers, Radio, TV etc.
b. Divisional Departmentation:
Divisional structures are created on the basis of smaller divisions where each division has its
own functional activities (production, finance, personnel and marketing).
1. Product Departmentation:
This form of departmentation is suitable for companies that produce multiple products. Product
departmentation is grouping of jobs and resources around the products or product lines that a
company sells. With increase in operations of a company, it adds more products to its line of
products which require various functional activities (production, marketing etc.). Product
departmentation is suitable for product diversification where marketing characteristics of each
product are different from others.
An organisation selling stationery, for example, also starts selling cosmetics and
pharmaceuticals. While marketing strategies for cosmetics need to be intensive, it is not so in
case of stationery or pharmaceuticals. Similarly, funds required for each product line are
different.
The focus is on the product line and all functional activities associated with the product line.
Departments are created on the basis of products and product manager has the authority to carry
out functional activities for his department. Each product manager is in charge of his product line
though general managers of various functional areas provide them the necessary support. It helps
in coordinating the activities of different products.
In manufacturing organisations where the product passes through different stages of production,
each stage is designated as a process and department is created for each process. It is called
process departmentation.
Manufacturing paper, for example, requires processes like crushing the bamboo, making pulp,
purifying the pulp, making paper rolls, and cutting it into rims. For each process, departments are
created and headed by people skilled and competent to carry that process.
Since finished product goes through different processes, each process is assigned to a different
department. This form of departmentation is suitable for medium and large-sized organisations
where goods are produced through a series of operations.
3. Customer Departmentation:
When organisations sell to customers with different needs, departments are created on the basis
of customers. Customer departmentation is “the organising of jobs and resources in such a way
that each department can carefully understand and respond to different needs of specific
customer groups”.
A lending institution, for example, gives loan to meet different customer requirements like
housing loan, car loan, commercial loan etc. An educational institution which provides academic
and non-academic subjects (vocational subjects), full-time or part-time courses, morning or
evening shifts is a typical case of customer departmentation. Clear identification of customers
and their needs is the basis of customer departmentation. This method of departmentation can be
followed only in marketing division.
(i) Close to its customers because they are geographically dispersed over different areas, or
Each geographic unit has resources to cater to the needs of consumers of that area. The
production, purchase, personnel and marketing activities are looked after by departmental
managers but finance is vested at the headquarters. General Manager of every department looks
after functional activities of his geographical area but overall functional managers provide
supporting services to the managers of different areas.
Thus, customers of different regions with different tastes and preferences for the same product
are looked after by geographical departments set up in their territories. The product or customer
differentiation, both can be the basis of geographic or territorial departmentation. This basis is
suitable for large-sized organisations which have activities dispersed over different geographical
areas.
5. Departmentation by Time:
This method of departmentation is used in situations where work is done round the clock
because:
5. Workers work in shifts; morning, afternoon and night, so that work can progress continuously.
1. The machine cannot be stopped in manufacturing steel and workers, therefore, have to work in
shifts.
2. During boom conditions, the demand increases and, therefore, extra load has to be borne by
machines. This is possible through shift duties.
3. Airlines, where flights arrive and depart, work throughout the day.
4. Essential services like hospitals and fire stations deal with emergencies and, thus, people work
in shifts.
Departments are created for each shift though the objectives and nature of work carried in all the
departments is the same.
There are problems of co-ordination and supervision of employees who work in shifts.
Employees have to explain to the workers joining the next shift about the stage of completion at
which they are leaving the work which may not always be possible.
It is also a costly form of departmentation as each shift has separate functional departments.
6. Departmentation by Size:
This method is followed in army where number of workers in the unit is important. The
company’s performance is judged by the number of people working with it, and therefore, it
adopts departmentation by size. Departments are created on the basis of number of people who
form the department. Soldiers in army are grouped in numbers to form departments.
When organisation has a number of projects, it forms task forces which consist of people from
different units having different skills to complete those projects. These groups are formed
temporarily till completion of the project. They are similar to project organisations.
In an organization, it is not possible for one to solely perform all the tasks and take all the
decisions. Due to this, delegation and decentralisation of authority came into
existence. Delegation means the passing of authority by one person who is at a superior position
to someone else who is subordinate to him. It is the downward assignment of authority, whereby
the manager allocates work among subordinates.
On the other hand, Decentralization refers to the dispersal of powers by the top level
management to the other level management. It is the systematic transfer of powers and
responsibility, throughout the corporate ladder. It elucidates how the power to take decisions is
distributed in the organizational hierarchy.
These two terms are often used interchangeably, but they are not alike. So, here we have
compiled a detailed difference between delegation and decentralization of authority.
Comparison Chart
BASIS FOR
DELEGATION DECENTRALIZATION
COMPARISON
BASIS FOR
DELEGATION DECENTRALIZATION
COMPARISON
Control The ultimate control is The overall control vests with top
the hands of superior. management and delegates authority
for day to day control to departmental
heads.
Definition of Delegation
A delegation of authority refers that the senior is handing over the decision-making powers to his
junior. Although, the senior cannot pass on an authority which he does not possess. With the help
of delegation, the workload can be divided to different individuals as well as the responsibility is
also shared among them. The person who delegates the authority is known as Delegator while
the person who is delegated the authority is known as Delegatee.
Definition of Decentralization
The transfer of authorities, functions, rights, duties, powers and accountability of the top level
management to the middle or low-level management is known as Decentralization. It is nothing
but the delegation of authority, in the entire organisation or it can be said that decentralization is
an improvement over delegation. When there is decentralization, the considerable authority,
responsibility and accountability are vested to the lower levels of the organisational hierarchy.
Many organisations take decisions regarding the diffusion of authority from a higher level to
other levels of management like departments, divisions, units, centres, etc. This dissemination of
authority is known as delegation, but when it is exercised in the whole entity, on a large scale, it
is decentralization. So here it must be noted that the extent to which the right, duties and powers
are disseminated is important.
This is the greatest advantage of decentralization that the top management gets unburden, and
timely decisions can now be taken on different matters. Moreover, it will lead to better
supervision and motivation of the employees.
The following are the major differences between delegation and decentralization:
Conclusion
Delegation and Decentralization both have its merits and demerits. They are not similar terms,
but the decentralization is the result of the delegation of authority. So there is no competition
between them as they both complete each other.
They are helpful to the success and progress of the organisation, but there is a precondition for
the delegation that there should be a desire of the manager to give freedom of work to the
persons whom work is assigned. Let them choose the methods and solutions for their problems,
in order to guide them and let them learn from their mistakes. In this way, they will get the
training and development.
Another prerequisite is that the juniors should communicate with the seniors freely. However,
this is a demerit of decentralization, which due to no control of top level management over the
middle or low-level management, the absence of coordination and leadership is felt.
Unit-IV
Directing…
What is Directing?
“Directing concerns the total manner in which a manager influences the actions of his
subordinates. It is the final action of a manager in getting others to act after all preparations have
been completed.”
J.L. Massie
“Directing is the guidance, the inspiration, the leadership of those men and women that constitute
the real core of the responsibilities of management”
Urwick and Brech
Who is Directed?
Direction is concerned primarily with the people who put the plans into action. It is the
duty of manager at each level to achieve cooperation of the subordinates for the
achievement of organizational objective. It should not be thought that only the managers
at the lower level, who deal directly with the operative employees, Perform the direction
function. Direction is also done by the top level managers.
Need of Direction..
It is here that the need of direction arises to deal effectively and efficiently with the
human factor for the accomplishment of goals of the enterprise.
Direction is needed because people working in the enterprise have to be told what they
should do and have also to be guided and induced to accomplish this .
5. Chain of Command:- Direction initiates at the top level and follows to bottom through
the hierarchy.
Process of Direction
1. Setting and defining the Objectives:- The first step in direction. After spelling out the
objectives the manager interprets them and communicates them for performance.
2. Organizing the efforts:- The manager organizes the effort, analyses the activities,
decisions and relations so that he is able to define and interpret them and then he provide
proper guidance, better supervision and effective direction in the light of his own
definitions and interpretations.
3. Measuring the work:- He interprets the performance so that the working force may
come to know where they have erred, how they erred and where they stand so far as their
work and efficiency is concerned.
4. Developing the people:- The manager develops the people those who are one working
with them.
“Supervision”
Meaning:-
The term “supervision” is comprised of two words, “super” and “vision”. “super” means from
above and “vision” means to see the work of others.
In other words, supervisions means overseeing the subordinates at work to ensure that the work
is being performed as required.
Definitions
“Supervision refers to the direct and immediate guidance and control of subordinates in
performance of their tasks.” - Viteles
It means observing the subordinates at work to see that they are working according to
plans and policies of the organisation and keeping the time schedule, and to help them in
solving their work problem.
According to the Toft Hartley Act, 1947 (USA), ‘Supervisors are those having authority
to exercise independent judgement in hiring, discharging, disciplining, rewarding and
taking other actions of a similar nature with respect to employees’.
Supervision – Significance
Supervision is primarily concerned with overseeing or watching the performance of workers
under his control. He plays an important role in the management set up. He is the person who is
directly connected with the workers and acts as a vital link between the management and
workers.
The significance of supervision can be explained as follows:
1. Issue of Orders and Instructions: The workers require guidance of supervisor at every step.
He clears their doubts and tells them the proper method of doing a job. A sub-ordinate can give
better performance when he knows the work he is supposed to do.
2. Planning and Organizing the Work: A superior acts as a planner and a guide for his sub-
ordinates. A schedule of work is prepared so as to ensure an even and steady flow of work. The
supervisor lays down production targets for the workers and determines the methods and
procedures for doing the work.
3. It is Important at All Levels: Supervision means overseeing and watching sub-ordinates. The
time devoted by top management to supervision is only 20% whereas supervisor (or foreman or
overseer or superintendent or section officer) devotes about 80% of his time to supervision. Top
management supervises managers whereas supervisor supervises workers. The supervision at the
front line or firing line is most important since actual work is done at that level.
4. Vital Link between Workers and Management: A supervisor is a representative of the
management and a very important figure from workers point of view. He communicates the
policies of the management to workers (downward communication) and also provides feed back
to the management as to what is happening at the lowest level (upward communication).
5. Motivating Subordinates: A supervisor is a leader at the lowest rung of management ladder.
He serves as a friend, philosopher and guide to workers. He inspires team work and secures
maximum co-operation from the employees. It is he who can help in getting optimum utilization
of manpower.
6. Feedback to Workers: A supervisor compares the actual performance of workers against the
standards laid down and identifies weaknesses of workers and suggests corrective measures to
overcome them. In this way, workers can improve their performance in future.
7. Proper Assignment of Work: A supervisor makes systematic arrangement of activities and
resources for his group. He assigns work to each worker and delegate’s authority to workers.
Workers feel frustrated when the work being done by them is not properly arranged. Some
workers may sit idle whereas others may be overburdened if work is not properly assigned.
3. Face to face contact between supervision and subordinates takes place in supervision,
whereas direction may take place without face to face contact.
Functions of Supervision
1. Selection of workers.
4. Issuing orders.
8. Motivates workers.
Types of Supervision:
1. Autocratic,
2. Laissez-faire,
3. Democratic and
4. Bureaucratic Supervision!
Types of supervision are generally classified according to the behaviour of supervisors towards
his subordinates. These are also called as techniques of supervision.
2. Laissez- fair or free-rein Supervision: This is just opposite of the autocratic technique.
Herein, the supervisor gives complete freedom to workers to work and after seeing their
abilities develops them. It can be said as a ‘laissez-faire’ policy also.
Department of Management Studies
INFINITY MANAGEMENT & ENGINEERING COLLEGE, SAGAR
This should be carefully understood that the supervisor should not depend on a single
technique. As circumstances permit, techniques should be changed or adjusted. There
cannot be one best technique of supervision for all.
In the words of R. Likert, ‘There is no one best way to supervise. Supervisory practices
that are effective in some situations yield to unsatisfactory results in others’.
Thus, workers are instigated to give suggestions and advice. It makes workers feel their
importance in their organisation. Their original thinking process is awakened and they
work with more enthusiasm and interest and feel that the supervisor is helpful in their
development and progress. This is an employee-centred supervisory style, giving
importance to the needs and motives of the employees. It has a positive impact on their
behaviour and efforts.
4. Bureaucratic Supervision: Under this type certain working rules and regulations are
laid down by the supervisor and all the subordinates are required to follow these rules and
regulations very strictly. A serious note of the violation of these rules and regulations is
taken by the supervisor.
This brings about stability and uniformity in the organisation. But in actual practice it has
been observed that there are delays and inefficiency in work due to bureaucratic
supervision.
Qualities of Supervisor
1. Knowledge of the Organization.
2. Technical knowledge.
3. Ability to communicate.
4. Ability to listen.
5. Sharp memory.
7. Orderly thinking.
9. Emotional stability.
Management by Exception.
Skills in Leading.
Skills in Instructing
Human Orientations.
Co-ordination
“Co-ordination is the orderly arrangement of group effort, to provide unity of action in the
pursuit of common purpose.” Alan C. Reiley and James D. Mooney
“Coordination deals with the task of blending (combination) efforts in order to ensure successful
attainment of an objective. It is accomplished by means of planning, organizing, actuating and an
objective.” According Terry
Objective of Coordination
1. Reconciliation (understanding) of Goals.
2. Total Accomplishment.
3. Economy and Efficiency.
4. Good personnel Relations.
5. Retention of Managerial and other personnel.
Characteristics of Co-ordination
1. Not a distinct function of management.
2. Managerial Responsibility.
7. A system concept.
4. Cooperation.
5. Effective communication.
Principle of Coordination
1. Principle of Direct Contact:- This helps in exchanging the opinions and ideas in a better
way and clarifying the misunderstandings more easily.
2. Principle of Early Start:- Coordination can be achieved easily during the early stages of
planning and policy-making.
3. Principle of Reciprocal Relationship:- This stages that all the factors in a situation like men,
materials and environment are reciprocally related.
4. Principle of Continuity:- Coordination should be a continuous process starting with planning
and running through the other managerial process.
Principles of Communication:
Lack of effective communication renders an organisation handicapped. So to have effective
communication certain principles are to be followed.
They are as follows:
1. Clarity:
The principle of clarity means the communicator should use such a language which is easy to
understand. The message must be understood by the receiver. The words used should be simple
and unambiguous. The language should not create any confusion or misunderstanding. Language
is the medium of communication; hence it should be clear and understandable.
2. Adequacy and Consistency:
The communicator must carefully take into account that the information to be communicated
should be complete and adequate in all respect. Inadequate and incomplete message creates
confusion and delays the action to be taken. The adequate information must be consistent with
the organizational objectives, plans, policies and procedures. The message which is inconsistent
may play havoc and distort the corporate interests.
3. Integration:
The principle of integration portrays that through communication the efforts of human resources
of the organisation should be integrated towards achievement of corporate objectives. The very
aim of communication is to achieve the set target. The communication should aim at
coordinating the activities of the people at work to attain the corporate goals.
4. Economy:
The unnecessary use of communication system will add to cost. The system of communication
must be used efficiently, timely i.e. at the appropriate time and when it is necessary. The
economy in use of communication system can be achieved in this way.
5. Feedback:
The purpose of communication will be defeated if feedback is not taken from the receiver. The
confirmation of the receipt of the message in its right perspective from its receiver fulfills the
object of communication. The feedback is essential only in case of written communication and
messages sent through messengers. In case of oral type of communication the feedback is
immediately known.
6. Need for Communication Network:
The route through which the communication passes from sender or communicator to its receiver
or communicate refers to communication network. For effective communication this network is
essential. The managerial effectiveness will also depend upon the availability of adequate
network.
7. Attention:
The message communicated must draw the attention of the receiver staff and ensure action from
him in the right perspective. The efficient, sincere and prompt manager succeeds in drawing the
attention of his subordinates to what he is conveying.
3. LANGUAGE
Speaking different languages, having strong accents, using slang or jargon can frustrate
communication and negotiation efforts.
Controlling…
“The managerial function of controlling is the measurement and correction of the performance in
order to make sure that enterprise objectives and the plans devised to attain them are
accomplished.”
Koontz and Weihrich
“Control is the process of checking actual performance against the agreed standards or plans with
a view to ensuring adequate progress and satisfactory performance”
E.F.L. Breach
Characteristics & Features of Control…
1. Pervasive Function:- Like other functions of management, Controlling is also performed
by the managers at all levels.
2. Review of past events:- Control lead to appraisal of past activities. Thus, it is looking
back. The deviation in the past are revealed by the control process.
3. Forward looking:- A manager can take corrective action only in regard to future
operations.
4. Action oriented:- The purpose of control is achieved only when corrective action is
taken on the basis of feedback information.
7. 7. Control does not curtail (restrict) the rights of individuals:- its purpose is to
achieve and maintain acceptable productivity form all the resources of an enterprise.
Advantages of Control…
1. Supervision:- If control devices are properly planned and implemented, supervision
become much easy.
3. Co -ordination:- Control process indicate where co-ordination is needed and how it can
be secured.
4. Insurance against failures:- Through controlling process the business operations are
constantly monitored to ensure that things are proceeding according to plan.
6. Formulation of future plans:- Control indicate the failure area where an action is
needed. The required corrective measures can be considered while formulating future
plans for the organization.
Limitation of Control…
1. Difficulty in determining individuals responsibility:- Sometimes, a job is done by a
group where it is difficult to ascertain the responsibility of any individual.
2. Expensive process:- The modern control techniques are quite expensive. Small
organisation cannot afford such expensive device.
3. No control over external environment:- Control system covers only the internal
factors. The enterprise donse not command any control over external environmental
factors such as govt.’s trade, taxation and credit policy etc.
Types of Control…
Control can be divide in two pars:-
Strategic control:- This process is necessary become strategy formulation is based on
certain assumption, since there is a time led between strategy formulation & its
implementation. Some or these assumption may not good either fully or partially.
Operational Control:- It is concern with action or performance & its aim evaluating the
performance of the organization. As a whole or its different component. That is units
division & departments.
Controlling Process..
1. Establishment of standards:-
(i) To establish standard performance against which actual results can be evaluated.
(ii) Standard should be stated in definite measurable term, such as quantity, quality, men
hour, speed, unit or services etc.
(iii) Standard of performance are clear, fixed & specific in the light of objectives laid
down by top management.
2. Measurement of performance:-
(i) measure actual performance of individual workers, group of workers, departments &
the whole enterprise.
(ii) Actual performance should be expressed in the some terms as the planned standard.
3. Comparison of actual with established standard:-
(i) Finding deviation & their extent.
(ii) Identifying the cause of such deviation.
(iii) Minor deviation can be solved by managerial level, but in case in case of major
deviation mush be reported to top management.
4. Taking corrective action:-
(i) Corrective action should be based on factor cussing deviation or deficiencies b/w
established standard & actual performance.
(ii) It involves changes in working methods, materials, machines, policies & procedures.
(iii) It may also require improvement in the motivation, supervision & modification of
business plans.
Direct control
Suitability
Flexibility.
Self control
Control by Exception
Corrective action
Human factor
Economical
Objective standers
Concept of Technique of control:- Manager use several techniques of control. The choice of
control technique dependent on various factors including size of enterprise, functions of the
enterprise, resources of the enterprise and nature of work-force of the enterprise.
Budgetary Control:
Meaning: Budgetary Control is a means of control in which the actual results are compared with the
budgeted results so that appropriate action may be taken about any deviations between the two.
There should be enough scope of flexible individual initiative and drive. Budgetary control is an
important device for making the organization an important tool for controlling costs and
achieving the overall objectives.
3. They provide clear and unambiguous guidelines about the organization’s resources and
expectations, and
1. Planning
Planning is necessary for regularly doing any work. A well- prepared plan helps the organization
to use the scarce resources efficiently and thus achieving the predetermined targets becomes
easy.
A budget is always prepared for the future period and it lays down targets regarding various
aspects like purchase, production, sales, manpower planning, etc. This automatically facilitates
planning.
2. Coordination
For achieving the predetermined objectives, apart from planning, coordinated efforts are
required. Budgeting facilitates coordination in the sense that budgets cannot be developed in
isolation.
For example, while developing the production budget, the production manager will have to
consult the sales manager for a sales forecast and purchase manager for the availability of the
raw material.
The production budget cannot be developed in isolation.
Similarly, the purchase and sales budget, as well as other functional budgets like cash, capital
expenditure, manpower planning, etc, cannot be developed without considering other functions.
Hence the coordination is automatically facilitated.
3. Control
The preparation of budgets involves detailed planning about various activities like purchase,
sales, production, and other functions like marketing, sales promotion, manpower planning. But
planning alone is not sufficient.
There should be a proper system of control which will ensure that the work is progressing as per
the plan.
Budgets provide the basis for such controlling in the sense that the actual performance can be
compared with the budgeted performance.
Any deviation between the two can be found out and analyzed to ascertain the reasons behind the
deviation so that necessary corrective action can be taken to rectify the same. Thus budgeting
helps immensely in controlling function.
Types of Budgetary Controlling Techniques
Budgetary control is a system for monitoring an organization’s process in monetary terms. Types
of budgetary controlling techniques are;
1. Financial Budgets.
2. Operating Budget.
3. Non-Monetary Budgets.
1. Financial Budgets
Such budgets detail where the organization expects to get its cash for the coming period and how
it plans to spend it. Usual sources of cash include sales revenue, the sales of assets, the issuance
of stock, and loans.
On the other hand, the common uses of cash are to purchase new assets, pay expenses, repay
debts, or pay dividends to shareholders.
This type of budget is an expression of the organization’s planned operations for a particular
period.
Non-monetary budgets
Budgets of this type are expressed in non-financial sales or revenues and expenses, i.e. profit. If
the anticipated profit figure is too small steps may be needed to increase the sales budget or cut
the expense budget.
They are the expenses that the organization incurs whether it is in operation or not. Salaries of
managers may be an example of such a cost.
2. Variable costs
They also vary, but in a less direct fashion. Costs for advertising, repairs, and maintenance, etc.
may fall under this category.
All these categories of cost must be accurately accounted for in developing a budget. Fixed costs
are usually the easiest to deal with. Variable costs can also be forecast, although with less
precision from projected operations.
Semi-variable costs are the most difficult to predict because they are likely to vary, but not in
direct relation to operations. For these costs, the manager must often rely on experience and
judgment.
Types of Budgets
Budgets can be classified as per the following basis.
1. Functional Budgets.
2. Master Budget.
1. Fixed Budget.
2. Flexible Budgets.
3. Based on Time.
1. Short Term.
2. Medium Term.
3. Long Term.
4. Based on Conditions
1. Basic Budget.
2. Current Budget.
2. Budgeting is a coordinated exercise and hence combines the ideas of different levels of
management in the preparation of the same.
3. Any budget cannot be prepared in isolation and therefore coordination among various
departments is facilitated automatically.
4. Budgeting helps planning and controlling income and expenditure to achieve higher
profitability and also acts as a guide for various management decisions.
5. Budgeting is an effective means for planning and thus ensures sufficient availability of
working capital and other resources.
7. As the resources are directed to the most productive use, budgeting helps in reducing the
wastages and losses.
The effective implementation of the budgetary control system depends upon the attitude and
perception of management towards it.
If the top executive takes the budgeting as a mere routine job and does not take any interest in its
implementation, it will be a futile exercise.
2. Quantification of organizational goal
The goal of the organization should be clearly expressed and quantified. There should not be any
misconception and confusion in the minds of employees regarding goals to be attained.
3. Creation of responsibility center
The entire organization should be divided into sections and subsection with clear assignment of
duties and responsibilities for each of them.
4. The split of organizations’ goals
The goals of each department or responsibility center should be spelled out towards the
attainment of the overall goals of the organization. The functional goals should be compatible
with the organizational goal.
5. Realistic
All the key employees should be made involved in the preparation of the budget. Participation
brings in commitment. Commitment enhances the efficiency and productivity of employees.
7. Good accounting system
The accounting system should be designed in such a way that c the actual performance of various
responsibility centers can be readily available for comparison with the target.
8. Coverage
To reap the benefit of a budgetary control system it should cover all the areas organization. It
should not be partially applied.
A proper environment should be developed in the organization for the successful implementation
of budgetary control. The employees should be educated about the utility of the system.
They should be convinced that it is not a tool of pressurization upon them to work more but a
way to the prosperity of the organization which will ultimately benefit them.
So seminar, lecture, executive development program, etc. should be held for this purpose.
10. Coordination
The success of budgetary control depends upon a good reporting system. The actual performance
vis-a-vis the target should be continuously reported to the management to enable them to take
corrective action in the areas which are not performing well.
The first stage in budgetary control is developing various budgets. It will be necessary to identify
the budget centers in the organization and budgets will have to develop for each one of them.
Thus budgets are developed for functions like purchase, sale, production, manpower planning as
well as for cash, capital expenditure, machine hours, labor hours and so on.
Utmost care should be taken while developing the budgets. The factors affecting the planning
should be studied carefully and budgets should be developed after a thorough study of the same.
2. Recording Actual Performance
There should be a proper system of recording the actual performance achieved. This will
facilitate the comparison between the budget and the actual. An efficient accounting and cost
accounting system will help to record the actual performance effectively.
3. Comparison of Budgeted and Actual Performance
One of the most important aspects of budgetary control is the comparison between the budgeted
and the actual performance.
The objective of such a comparison is to find out the deviation between the two and provide the
base for taking corrective action.
4. Corrective Action
Taking appropriate corrective action based on the comparison between the budgeted and actual
results is the essence of budgeting.
A budget is always prepared for the future and hence there may be a variation between the
budgeted results and actual results.
There is a need for investigation of the same and take appropriate action so that the deviations
will not repeat in the future. Responsibilities can be fixed on proper persons so that they can be
held responsible for any such deviations.
For the successful implementation of the budgetary control system, there is a need for a budget
committee. In small or medium-sized organizations, the budget-related work may be carried out
by the Chief Accountant himself.
Due to the size of the organization, there may not be too many problems in the implementation
of the budgetary control system.
However, in large size organization, there is a need for a budget committee consisting of the
chief executive, budget officer and heads of main departments in the organization.
The main functions of the budget committee are to get the budgets prepared and then scrutinize
the same, to lay down broad policies regarding the preparation of budgets, to approve the
budgets, to suggest for revision, to monitor the implementation and to recommend the action to
be taken in a given situation.
2. Budget Centers
A budget is always prepared before a defined period. This means that the period for which a
budget is prepared is decided in advance.
Thus a budget may be prepared for three years, one year, six months, one month or even for one
week. The point is that the period for which the budget is prepared should be certain and decided
in advance.
Generally, it can be said that functional budgets like sales, purchase, production, etc. are
prepared for one year and then broken down monthly. Budgets like capital expenditure are
generally prepared for a period from 1 year to 3 years.
Thus depending upon the type of budget, the period of the same is decided and it must be
decided well in advance.
4. Preparation of an Organization Chart
There should be an organization chart that shows clearly defined authorities and responsibilities
of various executives. The organization chart will define clearly the functions to be performed by
each executive relating to the budget preparation and his relationship with other executives.
The organization chart may have to be adjusted to ensure that each budget center is controlled by
an appropriate member of the staff.
5. Budget Manual
A budget manual is defined by ICMA as ‘a document which sets out the responsibilities of the
person engaged in, the routine of and the forms and records required for budgetary control’.
The budget manual thus is a schedule, document or booklet, which contains different forms to be
used, procedures to be followed, budgeting organization details, and set of instructions to be
followed in the budgeting system.
It also lists out details of the responsibilities of different persons and the managers involved in
the process.
6. Principal Budget Factor or Key Factor
A key factor or a principal budget factor [also called constraint] is that factor the extent of whose
influence must first be assessed to prepare the functional budgets.
Normally sales are the key factor or principal budget factor but other factors like production,
purchase, and skilled labor may also be the key factors.
For example, a company has the production capacity to produce 30,000 tones per annum but if
the sales forecast tells that the market can absorb only 20,000 units, there is no point in
producing 30,000 units.
Thus the sale is the key factor in this case.
On the other hand, if the company can produce 30,000 units and the market can absorb the entire
production which means that sales are not the key factor but if the raw material is available in
limited quantity so that only 25,000 units can be produced, the raw material will become the key
factor.
The key factor puts restrictions on the other functions and hence it must be considered carefully
in advance. So continuous assessment of the business situation becomes necessary.
In all conditions, the key factor is the starting point in the process of preparation of budgets.
7. Establishment of Adequate Accounting Records
The accounting system must be able to record and analyze the transactions involved.
A chart of accounts or accounts code should be maintained which may correspond with the
budget centers for the establishment of budgets and finally control through budgets.
6. Costliness of the ________ is the overriding factor determining the extent of decentralization.
(A) Decision
(B) Staffing
(C) Both (A) and (B)
(D) None of the above
ANSWER: (A)
(C) Controlling
(D) Cooperating
ANSWER: (A)
9. Direction is a ________ function performed by all the managers at all levels of the
organization.
(A) Managerial
(B) Organizational
(C) Both (A) and (B)
(D) None of the above
ANSWER: (A)
14. Which of the following statements is true with reference to principles of management?
(a) The principles of management have evolved.
(b) The principles of management are yet to be evolved.
(c) The principles of management are in the continuous process of evolution.
(d) None of the above.
ANSWER: (c)
15. Which of the following statements is/are true with reference to principles of management?
(a) The principles are guidelines to action.
(b) The principles denote a cause and effect relationship.
(c) Principles help the manager to take decisions while performing various management
functions.
(d) All of the above.
ANSWER: (d)
20. Controlling function finds out how far __________ deviates from standards.
(a) Actual performance
(b) Improvement
(c) Corrective actions
(d) Cost
ANSWER: (a)
24. Name the process which co-ordinates human efforts, assembles resources and integrates both
into a unified whole to be utilised for achieving specified objectives,
(a) Management
(b) Planning
(c) Organising
(d) Directing
ANSWER: (c)
Video Reference:
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