®

SanDisk Retail Branding and

Graphic Design Guidelines
The SanDisk Retail Branding and Graphic Design Guidelines are
an important component of the SanDisk branding strategy. The
inherent “look and feel” of SanDisk literature is achieved by
providing visual cues that make it easy to identify the SanDisk
brand. The consistent application of these guidelines gives
readers a kind of shorthand that makes it easier to identify our
products and literature. The SanDisk Retail Branding and Graphic
Design Guidelines are built around a visual vocabulary of graphic
elements such as the SanDisk logo, typefaces, shapes, colors,
and photographs. Together, they provide a uniform look that
makes SanDisk communications recognizable anywhere in
the world.
Contents

Elements of the SanDisk Retail Branding and Graphic Design Guidelines .......................................................................................... 4
SanDisk Collateral Typography ...............................................................................................................................................................................5
Color Palette .................................................................................................................................................................................................................... 6
Using the SanDisk Logo .............................................................................................................................................................................................. 7
Using the SanDisk Logo with Tagline ...................................................................................................................................................................8
Improper Use of the SanDisk Logo ...................................................................................................................................................................... 9
Improper Use of the SanDisk Logo with Tagline ........................................................................................................................................10
The SanDisk Color Wave ........................................................................................................................................................................................11
Specifications of the Color Wave .......................................................................................................................................................................12
Guidelines for Photography ..................................................................................................................................................................................13
Using the Design Templates .................................................................................................................................................................................14
End User Brochures (Small) .................................................................................................................................................................................. 15
End User Brochures (Large) ..................................................................................................................................................................................16
Retail Sales Sheets (Small) ......................................................................................................................................................................................17
Retail Sales Sheets (Large) ......................................................................................................................................................................................18
Flyers (Small) ..................................................................................................................................................................................................................19
Flyers (Large) ..................................................................................................................................................................................................................20
Product Line Brochures ........................................................................................................................................................................................... 21
Brand Identity for SanDisk Ultra® II and SanDisk Extreme® ..................................................................................................................22
Retailer Ads .................................................................................................................................................................................................................... 23
Corporate Ads ............................................................................................................................................................................................................... 24
Global Packaging .......................................................................................................................................................................................................... 25
SanDisk Ultra® II and SanDisk Extreme® Packaging .................................................................................................................................. 27
Shoot & Store™ Packaging........................................................................................................................................................................................ 28
SanDisk Trademarks .................................................................................................................................................................................................. 29
Design and Production Resources ......................................................................................................................................................................30

SANDISK RE TAIL BRANDING AND GRAPHIC DE SIGN GUIDELINE S 3

Elements of the SanDisk Retail Branding and Graphic Design Guidelines

The SanDisk Retail Branding and Graphic THE SANDISK LOGO PRODUCT PHOTOGRAPHY

Design Guidelines are composed of

standard elements that form a visual
vocabulary giving SanDisk literature its
distinctive look. These elements include
the SanDisk logo, typefaces, colors, T H E S A N D I S K LO G O W I T H TAG L I N E

graphic elements such as the SanDisk

color wave, photography and literature
templates.

The SanDisk Retail Branding and Graphic

Design Guidelines are designed for use by TYPEFACES

authorized users and licensees of SanDisk

trademarks. These Guidelines do not
allow or authorize other third parties to
use SanDisk trademarks and trade dress
ABCDEFGHIJKL T E M P L AT E S

elements without express authorization

from SanDisk Corporation. For
MNOPQRSTUV
authorized users and licensees of SanDisk CO LO R PA L E T T E
trademarks, these Guidelines should be
used in conjunction with the terms
outlined in any written agreements
entered into with SanDisk. In the event of
any conflict between these guidelines and
the terms outlined in a written
agreement with SanDisk, the written
agreement controls.
SANDISK COLOR WAVE

4 SANDISK RE TAIL BRANDING AND GRAPHIC DE SIGN GUIDELINE S

Color Palette

Within the SanDisk Retail Branding and SANDISK RED SANDISK GENERAL USE COLORS

Graphic Design Guidelines color is used to

provide an aesthetic linkage between
documents and to lend an overall visual
consistency. Color is also used to represent PMS 485 PMS 2582 PMS 130 PMS 279 PMS 346
specific product groups within the system
providing a clear visual code, making it
C: 0% C: 46% C: 0% C: 68% C: 55%
easier to distinguish one set of product M: 97% M: 72% M: 3 0% M: 3 4% M: 0%
literature from another. Y: 100% Y: 0% Y: 100% Y: 0% Y: 47%
K: 0% K: 0% K: 0% K: 0% K: 0%

To the right is the SanDisk color palette.

When creating SanDisk literature choose
S A N D I S K P RO D U C T CO LO R S F O R S TA N DA R D P RO D U C T L I N E
appropriate colors from this selection.
The palette is divided into three categories.
The first is the SanDisk corporate red. The
second category contains colors associated
PMS 2665 PMS 360 PMS 364 PMS 2995 PMS 286 PMS 7514 PMS 715
with specific product groups. The last
category contains general use colors that
can be applied where the corporate
Memory Stick ™ miniSD ™ SD ™ Smar tMedia ™ MultiMediaCard ™ xD-Pic ture Card ™ Compac tFla sh ®
color or product line colors may not be C: 62% C: 58% C: 65% C: 90% C: 100% C: 0% C: 0%
appropriate. M: 60% M: 0% M: 0% M: 11% M: 66% M: 24% M: 3 6%
Y: 0% Y: 80% Y: 100% Y: 0% Y: 0% Y: 38% Y: 71%
K: 0% K: 0% K: 42% K: 0% K: 0% K: 5% K: 0%
Colors are defined as both PMS* and
their CMYK equivalents. Whenever
possible the SanDisk red should always
be printed as PMS 485. Do not match PMS Cool PMS 109 PMS 283 Black White PMS 115 Gray
colors from this page. Use an official Gray 5
PANTONE swatchbook or a calibrated
CMYK color chart. Readers and TransFla sh ™ RS-MMC ™ Cruzer ® Mobile Violator Mobile Violator Non-Mobile
Accessories C: 0% C: 3 5% C: 0% (“M” Sales Item) (“I” Sales Item) Violator
C: 0% M: 10% M: 9% M: 0% C: 0% C: 0% C: 0%
M: 0% Y: 100% Y: 0% Y: 0% M: 0% M: 9% M: 0%
Y: 0% K: 0% K: 0% K: 100% Y: 0% Y: 80% Y: 0%
K: 29% K: 0% K: 0% K: 11%

6 SANDISK RE TAIL BRANDING AND GRAPHIC DE SIGN GUIDELINE S

Using the SanDisk Logo

The SanDisk logo is the cornerstone T H E LO G O M U S T A LWAYS H AV E A C L E A R A N C E EQUA L TO AT L E A S T 5 0 % O F T H E LO G O H E I G H T.

of the SanDisk brand and symbolizes
the integrity of the company and its
products. It should be used carefully and
displayed correctly and consistently.
1x
• The logo is designed to stand on its own
and should not be used as a part of a .5x
headline, phrase or sentence.
• Always use the official logo artwork
which can be obtained from the SanDisk T H E S A N D I S K LO G O M AY A PPE A R I N R E D, B L AC K O R W H I T E .
web site.
• The logo should always appear in PMS
485 red, solid black, or white.
• When using the logo in black or red it
should always appear against a white
or light colored background and the
starburst element should be white.
• When reproducing the logo in white
it should only appear on a black
or red colored background and the
starburst element should be black or red
depending on the background used.
The starburst elements should always
knock out to the background color,
either black or red.
• The logo should always have a minimum
space clearance of no less than 50% of
the logo height on all sides from any
other printed area.
• The SanDisk logo is available for
download on the SanDisk web site in the
online media kit. SANDISK RE TAIL BRANDING AND GRAPHIC DE SIGN GUIDELINE S 7
Using the SanDisk Logo with Tagline

When using the SanDisk logo along with the T H E LO G O W I T H TAG L I N E M U S T A LWAYS H AV E A C L E A R A N C E EQUA L TO AT L E A S T 5 0 % O F T H E LO G O H E I G H T.
tagline, it should always be used in a manner
consistent with these guidelines:
• The logo with tagline is designed to stand
on its own and should not be used as a
part of a headline, phrase or sentence. 1x
• Always use the official artwork which
can be obtained from the SanDisk
web site. .5x

• The logo with tagline should always

appear in PMS 485 red, solid black,
white, or a combination of red and black.
T H E LO G O W I T H TAG L I N E M AY A P P E A R I N R E D, B L AC K , W H I T E O R A COM B I N AT I O N O F R E D A N D B L AC K .
• When using the logo with tagline in
black or red it should always appear
against a white or light colored
background and the starburst element
should be white.
• When reproducing the logo in white
it should only appear on a black
or red colored background and the
starburst element should be black or red
depending on the background used.
The starburst elements should always
knock out to the background color,
either black or red.
• The logo with tagline should always
have a minimum space clearance of no
less than 50% of the logo height on all
sides from any other printed area.
• The SanDisk logo is available for
download on the SanDisk web site in the
online media kit.

8 SANDISK RE TAIL BRANDING AND GRAPHIC DE SIGN GUIDELINE S

Improper Use of the SanDisk Logo

• Never attempt to recreate or modify DO NOT USE THE LOGO A S A PART OF A PHRA SE OR SENTENCE .

the logo in any way. It should not be

cropped, stretched, outlined, italicized
or printed over.
• The SanDisk logo should never be
Introducing Memory
incorporated into another logo or
symbol without prior approval. D O N OT A LT E R T H E LO G O I N A N Y WAY .

• The SanDisk logo should never be

tinted or screened.
• The logo should never be reproduced
smaller than one inch wide without
prior approval.
• Do not reproduce the SanDisk logo in a
color other than red, white or black.
• Do not reproduce the SanDisk logo on
a colored background other than white,
red or black.

SANDISK RE TAIL BRANDING AND GRAPHIC DE SIGN GUIDELINE S 9

Improper Use of the SanDisk Logo with Tagline

• Never attempt to recreate or modify D O N OT U S E T H E LO G O W I T H TAG L I N E A S A PA RT O F A PH R A S E O R S E N T E N C E .

the logo with tagline in any way. It

should not be cropped, stretched,
outlined, italicized or printed over.
• The SanDisk logo with tagline should
Introducing Memory
never be incorporated into another
logo or symbol without prior approval. D O N OT A LT E R T H E LO G O W I T H TAG L I N E I N A N Y WAY .

• The SanDisk logo with tagline should

never be tinted or screened.
• The logo with tagline should never be
reproduced smaller than one inch wide
without prior approval.
• Do not reproduce the SanDisk logo
with tagline in a color other than red,
white or black.
• Do not reproduce the SanDisk logo on
a colored background other than white,
red or black.

10 SANDISK RE TAIL BRANDING AND GRAPHIC DE SIGN GUIDELINE S

The SanDisk Color Wave

T H E S A N D I S K CO LO R WAV E CO N TA I N I N G T H E LO G O THE SANDISK COLOR WAVE USED A S A DE SIGN ELEMENT

The SanDisk color wave is a key element
and serves two purposes. It is primarily
used to contain the SanDisk logo. When
it is used for this purpose it is always at
the bottom of the front cover and is
always reproduced in PMS 485 red with
the logo in white.

As a secondary application the color

wave can be used as a decorative element
or container for pictures, type or color.
You may exercise creativity in the use
of the color wave so long as the actual
shape of the element does not change.

SANDISK RE TAIL BRANDING AND GRAPHIC DE SIGN GUIDELINE S 11

Specifications of the Color Wave

The shape of the color wave element PROPER CONSTRUC TION OF THE COLOR WAVE ELEMENT

should remain constant and should not

be modified in any way. It is important
to maintain the integrity of the curve on
the edge of the wave. Do not attempt
to draw the color wave. Use the official
artwork available from the SanDisk
corporate marketing department.

IMPROPER CONSTRUC TION OF THE COLOR WAVE ELEMENT

12 SANDISK RE TAIL BRANDING AND GRAPHIC DE SIGN GUIDELINE S

Guidelines for Photography

Photographic elements are also an EXAMPLES OF LIFESTYLE PHOTOGRAPHY

important part of the SanDisk visual

vocabulary. When photographic images
are of consistently high quality and are
uniform in style and conceptual approach
they lend a sense of unity to the overall
literature program and underscore a sense
of integrity and professionalism.

SanDisk photography falls into two broad

categories—lifestyle and product. Lifestyle
images are used to give a sense of the
end user experience and to put SanDisk
products into the proper context.
Lifestyle images should feature real people
in everyday situations. They should have
a candid quality, have an authentic quality
and be easy to relate to. Product photos EXAMPLES OF PRODUCT PHOTOGRAPHY
have a different purpose. These images are
designed to show off the product and its
features so they should be kept simple
and uncluttered.

When shown together as a group,

products should be size proportionate to
each other as shown in the example to
the right.

Take care to ensure that proper clearances

to use photographs are obtained from the
copyright holders. In addition, clearances
to use an individual's likeness should be
obtained from any identifiable individual
portrayed in a photograph used for
SanDisk marketing materials, advertising,
or packaging.
SANDISK RE TAIL BRANDING AND GRAPHIC DE SIGN GUIDELINE S 13
Using the Design Templates

Design templates have been created in T E M P L AT E E X A M P L E

QuarkXPress for the most common

literature configurations. The templates Template Finished Document
include the basic page construction with
margins, columns and key elements in
place along with style sheets that make
it easy to format text. Simply open the
template in QuarkXPress, create your
layout and save it as a new document.

Standard elements Text boxes and/or

are already placed column guides are
within the template in place ready for
new text. Use the
handy style sheets
to format text with
a mouse click.

14 SANDISK RE TAIL BRANDING AND GRAPHIC DE SIGN GUIDELINE S

End User Brochures (Small)

End user brochures in this size SAMPLE

configuration are generally used in the

U.S., Latin America and Pacific Rim.
Recommended Specifications: (in inches)
Dimensions: 3.625 x 6
Page margins: .4
Column width: 2.825
Gutter width: —

Print end user brochures on a high

quality paper with a gloss finish in an 80#
text weight.

OUTSI DE COVER

INSIDE

SANDISK RE TAIL BRANDING AND GRAPHIC DE SIGN GUIDELINE S 15

End User Brochures (Large)

End user brochures in this size SAMPLE

configuration are generally used in

Europe and Japan.
Recommended Specifications: (in millimeters)
Dimensions: 92 x 210
Page margins: 10
Column width: 72
Gutter width: —

Print end user brochures on a high

quality paper with a gloss finish in an 80#
text weight.

OUTSI DE COVER

INSIDE

16 SANDISK RE TAIL BRANDING AND GRAPHIC DE SIGN GUIDELINE S

Retail Sales Sheets (Small)

Retail sales sheets in this size configuration SAMPLE

are generally used in the U.S., Latin

America and Pacific Rim.
Recommended Specifications: (in inches)
Dimensions: 11 x 17 (folds to 8.5 x 11)
Page margins: .4
Column width: 5
Gutter width: .25

Print retail sales sheets on a high quality

paper with a gloss finish in a 65# cover
weight.

FRONT INSIDE BACK

SANDISK RE TAIL BRANDING AND GRAPHIC DE SIGN GUIDELINE S 17

Retail Sales Sheets (Large)

Retail sales sheets in this size configuration SAMPLE

are generally used in Europe and Japan.

Recommended Specifications: (in millimeters)
Dimensions: 594 x 420 folds to 297 x 210
Page margins: 10
Column width: 134.5
Gutter width: 8

Print retail sales sheets on a high quality

paper with a gloss finish in a 65# cover
weight.

FRONT INSIDE BACK

18 SANDISK RE TAI L BRANDI NG AND GRAPHIC DE SIGN GUI DELI NE S

Flyers (Small)

Flyers in this size configuration are SAMPLE

generally used in the U.S., Latin America

and Pacific Rim.
Recommended Specifications: (in inches)
Dimensions: 8.5 x 11
Page margins: .4
Column width: Front: 2.5
Back: 3.725
Gutter width: .25

Print flyers on a high quality paper with a

gloss finish in an 80# text weight.

FRONT BACK

SANDISK RE TAIL BRANDING AND GRAPHIC DE SIGN GUIDELINE S 19

Flyers (Large)

Flyers in this size configuration are SAMPLE

generally used in Europe and Japan.

Recommended Specifications: (in millimeters)
Dimensions: 210 x 297
Page margins: 10
Column width: Front: 64
Back: 91
Gutter width: 8

Print flyers on a high quality paper with a

gloss finish in an 80# text weight.

FRONT BACK

20 SANDISK RE TAI L BRANDI NG AND GRAPHIC DE SIGN GUI DELI NE S

Product Line Brochures

Recommended Specifications: (in inches) SAMPLE

Dimensions: 3.625 x 8
Page margins: .4
Column width: 2.825
Gutter width: —

Print product line brochures on a high

quality paper with a gloss finish in an
80# text weight.

SANDISK RE TAIL BRANDING AND GRAPHIC DE SIGN GUIDELINE S 21

 ® ®
Brand Identity for SanDisk Ultra II and SanDisk Extreme

SanDisk Ultra II and SanDisk Extreme S A N D I S K E X T R E M E® A N D S A N D I S K U LT R A ® I I PAC K AG I N G

are SanDisk’s premier product lines. As

such, the visual identities for these brands
have been designed to present an upscale
look while still retaining the color wave
element common to all SanDisk literature,
advertising and packaging.

As shown in these examples, black is the

predominant color along with a metallic
wave element at the top which is color
coded by product line. The standard red
color wave is at the bottom. The SanDisk
Ultra II brand is distinguished by a pattern
of parallel stripes which echo the curve of
the color wave.

SANDISK PRODUC T COLORS FOR THE SANDISK ULTRA I I S A N D I S K E X T R E M E ® A N D S A N D I S K U LT R A ® I I B RO C H U R E S

AND SANDISK E X TREME PRODUC T LINE

PMS 8401 Compac tFla sh

PMS 8005 SD

PMS 8480 Memory Stick PRO

22 SANDISK RE TAIL BRANDING AND GRAPHIC DE SIGN GUIDELINE S

Retailer Ads

Advertising must be more flexible than SAMPLE

collateral materials in order to allow more

conceptual freedom. With this in mind,
the standards for SanDisk retailer advertising
have been kept to a minimum. As shown in
the example to the right, the red SanDisk
color wave containing the logo is a
standard element and must appear at
the bottom of every ad. The color wave
element may also be displayed in gray. In
addition, the following typographic
guidelines should be observed when creating
retailer advertising.

Recommended Typographic Specifications:

Headline: 20 pt. Franklin Gothic
Condensed with 20 pt.
leading
Body text: 9.5 Frutiger Light with
13 pt. leading
Legal text: 5 pt. Frutiger Light

Mandatory color wave

SANDISK RE TAI L BRANDI NG AND GRAPHIC DE SIGN GUI DELI NE S 23

Corporate Ads

Like retailer advertising, the standards for SAMPLE

corporate advertising are flexible. Corporate

ads also contain a color wave at the bottom
of the ad. In this example, the creative is
primarily black and white so the color wave
is kept to a minimum in order not to distract
from the visual. It is produced in gray instead
of red.

Mandatory color wave

24 SANDISK RE TAIL BRANDING AND GRAPHIC DE SIGN GUIDELINE S

Global Packaging

SanDisk standard packaging reflects the SANDISK® COMPAC TFLA SH® PRODUC T PACKAGI NG

SanDisk look and feel, and utilizes the

product color palette (on page 6 of this
document). Each form factor is identified
by its own unique color. Product color PMS 715

Product color PMS 715

PACKAGE FRONT PACKAGE BACK

SANDISK® SD TM
PRODUC T PACKAGI NG

Product color PMS 364

Product color PMS 364

PACKAGE FRONT PACKAGE BACK

SANDISK RE TAIL BRANDING AND GRAPHIC DE SIGN GUIDELINE S 25

Global Packaging

If the SanDisk standard packaging requires SANDISK® COMPAC TFLA SH® PRODUC T PACKAGI NG

a violator, the package will reflect the

SanDisk look and feel by utilizing the
product color palette. It will have a unique
color for both the Product as well as Product color PMS 715 Product color PMS 715
the Violator.

Non-mobile violator color

PACKAGE FRONT PACKAGE BACK

SANDISK® miniSD TM
PRODUC T PACKAGI NG

Product color PMS 360 Product color PMS 360

Mobile violator color

PACKAGE FRONT PACKAGE BACK

26 SANDISK RE TAIL BRANDING AND GRAPHIC DE SIGN GUIDELINE S

 ® ®
SanDisk Ultra II and SanDisk Extreme Packaging

SanDisk Ultra II product packaging reflects S A N D I S K U LT R A ® I I P RO D U C T PAC K AG I N G

the look and feel of the SanDisk Ultra cards.

Product color PMS 8401
SanDisk Extreme product packaging reflects
the look and feel of the SanDisk Extreme
cards.

Both SanDisk Ultra II and SanDisk Extreme

product packaging utilize their own product
color palette (on page 22). Each form factor
is identified by its own unique color.

PACKAGE FRONT PACKAGE BACK

SANDISK E X TREME® PRODUC T PACKAGI NG

Product color PMS 8401

PACKAGE FRONT PACKAGE BACK

SANDISK RE TAIL BRANDING AND GRAPHIC DE SIGN GUIDELINE S 27

Shoot & Store Packaging

SanDisk Shoot & Store packaging also SANDISK® SHOOT & STORE TM
SD TM
PACKAGI NG

reflects the SanDisk look and feel, utilizing

the product color pallette (page 6). Each
form factor is identified by its own
unique color.

Product color PMS 364

PACKAGE FRONT PACKAGE BACK

28 SANDISK RE TAIL BRANDING AND GRAPHIC DE SIGN GUIDELINE S

 P RO P E R D E S I G N AT I O N S F O R T R A D E M A R K S OW N E D BY S A N D I S K CO R P O R AT I O N

SanDisk Trademarks CompactFlash® CruzerLogin™ gruvi™ (logo) SanDisk Ultra®

Connect™ CruzerPass™ ImageMate® Sansa™
Connect Plus™ CruzerSync™ MobileMate™ Shoot & Store™
Cruzer® FlashCP™ RescuePRO® Store Your World in Ours®
Cruzer Crossfire™ FlashCP™ (logo) SanDisk® TransferMate™
The proper trademark indications must CruzerLock™ gruvi™ SanDisk Extreme® TransFlash™
be made on SanDisk product names and
the corporate logo. The proper trademark P RO P E R D E S I G N AT I O N S F O R T R A D E M A R K S OW N E D BY OT H E R CO M PA N I E S A N D U S E D BY S A N D I S K W I T H AU T H O R I Z AT I O N

designation must appear on the first or

FujiFilm (logo) The FujiFilm logo is a trademark of Fuji Photo Film Co., Ltd.
most prominent mention of the product Liquidmetal® Liquidmetal is a registered trademark of Liquidmetal Technologies, Inc.
name in any document. For questions MagicGate™ MagicGate is a trademark of Sony Corporation
regarding trademark information for Memory Stick™ Memory Stick is a trademark of Sony Corporation
non-SanDisk products not listed here, Memory Stick PRO™ Memory Stick PRO is a trademark of Sony Corporation
please refer to the corporate guidelines of Memory Stick PRO Duo™ Memory Stick PRO Duo is a trademark of Sony Corporation
Memory Stick Duo™ Memory Stick Duo is a trademark of Sony Corporation
the appropriate companies. miniSD™ NOTE: No attribution text required.
microSD™ NOTE: No attribution text required.
• When used in a sentence, SanDisk MultiMediaCard™ SanDisk is an authorized licensee of the MultiMediaCard trademark
trademarks should be used as adjectives, MMCmobile™ MMCmobile is a trademark of the MultiMediaCard Association
not as nouns or verbs. Musicmatch® Musicmatch is a registered trademark of Musicmatch, Inc.
Olympus (logo) The Olympus logo is a trademark of Olympus Corporation
• Do not use SanDisk trademarks in PlaysForSure The PlaysForSure logo is a trademark or registered trademark of Microsoft Corporation
possessive or plural formats. in the United States and/or other countries.
PocketCache™ PocketCache is a trademark of Kadena Systems
• Set SanDisk trademarks apart from the PSP™ (PlayStation® Portable) PSP and PlayStation are registered trademarks or trademarks of Sony Computer
other words or nouns they modify by using Entertainment, Inc. (SCEI)
the proper designations in the chart to the RS-MMC™ RS-MMC is a trademark of the MultiMediaCard Association
right and capitalizing the SanDisk marks. SD™ SanDisk is an authorized licensee of the SD trademark
SignupShield™ SignupShield is a trademark of Protecteer, LLC.
• Do not shorten, abbreviate, or create Skype™ Skype and the Skype logo are trademarks of Skype Technologies S.A.
acronyms out of SanDisk trademarks. SmartMedia™ SmartMedia is a trademark of Toshiba Corporation
U3™ U3 and the U3 smart logo are trademarks of U3, LLC
• Do not use SanDisk trademarks in a Wi-Fi® Wi-Fi is a registered trademark of the Wi-Fi Alliance
disparaging way or in any way that is xD-Picture Card™ SanDisk is an authorized licensee of the xD-Picture Card trademark
inconsistent with the high quality with
which SanDisk products are associated. S A M P L E B O I L E R P L AT E F O R T R A D E M A R K A N D CO P Y R I G H T I N F O R M AT I O N

SanDisk, the SanDisk logo, Store Your World in Ours, CompactFlash, Cruzer, ImageMate, RescuePRO, SanDisk Extreme and SanDisk Ultra are trademarks of SanDisk Corporation,
registered in the United States and other countries. Connect, Connect Plus, Cruzer Crossfire, CruzerLock, CruzerLogin, CruzerPass, CruzerSync, the ESP Technology logo, FlashCP,
the FlashCP logo, gruvi, the gruvi logo, MobileMate, Sansa, Shoot & Store, TransFlash, and TransferMate are trademarks of SanDisk Corporation. SanDisk Corporation is an authorized
licensee of the SD, xD-Picture Card and MultiMediaCard trademarks. The FujiFilm logo is a trademark of Fuji Photo Film Co., Ltd. PocketCache is a trademark of Kadena Systems.
Liquidmetal is a registered trademark of Liquidmetal Technologies, Inc. The PlaysForSure logo is a trademark or registered trademark of Microsoft Corporation in the United States
and/or other countries. RS-MMC and MMCmobile are trademarks of the MultiMediaCard Association. Musicmatch is a registered trademark of Musicmatch, Inc. The OIympus logo
is a trademark of Olympus Corporation. SignupShield is a trademark of Protecteer, LLC. Memory Stick, Memory Stick PRO, Memory Stick PRO Duo, Memory Stick Duo, and MagicGate
are trademarks of Sony Corporation. PSP and PlayStation are registered trademarks or trademarks of Sony Computer Entertainment, Inc. (SCEI). SmartMedia is a trademark of Toshiba
Corporation. Skype and the Skype logo are trademarks of Skype Technologies S.A. U3 and the U3 smart logo are trademarks of U3, LLC. Wi-Fi is a registered trademark of the Wi-Fi Alliance.
Other brand names mentioned herein are for identification purposes only and may be trademarks of their respective holder(s).
© 2006 SanDisk Corporation. All rights reserved. XX-XX-XXXXX Rev X [if applicable] MO/YR

SANDISK RE TAIL BRANDING AND GRAPHIC DE SIGN GUIDELINE S 29

Design and Production Resources

For additional information concerning

SanDisk branding and design guidelines
please contact the SanDisk Marketing
Communications Department.

QuarkXPress templates for most types

of SanDisk collateral materials can be
obtained from the SanDisk Marketing
Communications Department.

Product photographs and official logo

art as well as other useful information is
available for download on the SanDisk
web site in the online media kit which
can be found at www.sandisk.com/
corporate_media_kit.html.

30 SANDISK RE TAIL BRANDING AND GRAPHIC DE SIGN GUI DELINE S

© 2005 SanDisk Corporation. All rights reserved. 80-11-00654