Imperial Business Analytics:

From Data to Decisions

Overview
Imperial Business Analytics: From Data to The four-month programme combines live online
Decisions is an online programme brought to teaching sessions and video lectures with
you by Executive Education at Imperial College interactive activities and assignments to enable
Business School. This immersive and interactive high-impact learning.
programme will help you learn about the
fundamentals of the programming language - You will receive personal support throughout the
Python, to help you expand your understanding programme from a dedicated Learning Team and
of business analytics. It will teach you how to use finish the programme prepared to implement
descriptive, predictive and prescriptive analytics what you’ve learnt. On completion you will
to identify, analyse and solve critical business receive a verified Digital Certificate from Imperial
problems. College Business School Executive Education.

Understand and explore fundamental methods,

frameworks and techniques of business
analytics to make sense of your data and use it to
make informed business decisions. 430%
You will draw on expertise from Imperial College The Global Datasphere will reach
Business School faculty, industry experts, case 175 zettabytes in 2025, a 430%
studies and your peers. You will also explore the increase from 2018
practical applications of the analytical Source: IDC Data Age 2025, 2018
frameworks you are learning.

1 Imperial Business Analytics: From Data to Decisions

Who is this programme for?

This international programme is designed for

experienced professionals, including:

Mid-to-senior functional managers looking to

31%
Only 31% of companies say they
improve their decision making using data. are data driven
Source: NewVantage, Big Data and AI Executive
Technical managers implementing analytics Survey 2019
in their function or organization.

Professionals seeking to enter into the field

of analytics & data science. 2X
Companies with good data analytics capabilities
Consultants aiming to develop their are twice as likely to be in the top quartile of
performance within their industries
knowledge of business analytics.
Source: PwC, Creating Value from Data 2019

The programme’s content and lessons are

applicable across industries, including:
advertising, banking and financial services,
consulting, education, FMCG, healthcare, IT,
retail and telecommunications.

No coding experience is required and you will

take two primer modules that will give you an
overview of mathematics, statistics and Python.

2 Imperial Business Analytics: From Data to Decisions

The Imperial advantage

#1 #1 #1 #3
Business
School of
the Year
Career Prospects The Times and Sunday Times For Student Experience QS World University Shortlisted, Times
Guardian University Good University Guide The Times and Sunday Times Rankings – 2022 Higher Education
Guide – 2022 University of the Year – 2022 Good University Guide – 2022 Europe Award – 2021
UK World

As part of Imperial College London, a global Our thought leadership is sought by governments,
leader in science and technology, Imperial policy-makers and global business leaders, who
College Business School drives global business often partner with us on research projects. We
and social transformation through the fusion of consistently rank among the top business schools
business, technology and an entrepreneurial in Europe and worldwide. We attract brilliant
mindset. minds and provide the environment to foster
innovative and entrepreneurial thinking, resulting
We combine innovative thinking and insight with in ground-breaking ideas that unlock business
new technology to develop solutions to real world opportunities.
issues, benefiting business and improving
society.

Our world-leading researchers pioneer practical

solutions and their research excellence and
long-established capabilities inform our Executive
Education programmes. We create and deliver
remarkable learning experiences with a lasting
positive impact.
3 Imperial Business Analytics: From Data to Decisions
How we deliver our programmes

Our programmes are The Learning Team are Our bespoke learning Our transformational
crafted via rigorous constantly available to framework consistently learning experience is
planning and assist and support encourages group a result of engaging,
interrogation by our participants learning through stimulating and diverse
academics and throughout the community learning media which
pedagogy experts. learning experience. engagement and high fosters real time
touch social feedback and
interactions. interaction.

The participant experience

The Digital Certificates Our participants never Whilst structured, the Our learning design is
earned through our feel alone in their learning experience is multi-dimensional and
online programmes are learning experience. flexible enough for highly interactive.
exactly equal to the The platform is built partcipants to fit their There is a continuous
hard work and around a deeply studies around their focus on pedagogical
dedication it takes to interactive peer busy lives. variety and live content.
earn the campus connected
equivalent. environment.

Human Real
We create people-centric learning experiences. No compromise. Our online programmes offer the
From conception through to delivery, we are absolute equivalent of our campus-based
guided by the principle that learning is a creative, programmes. They adopt the same rigorous
personal and, above all, human process. Our high academic standards, are delivered via our
quality, crafted learning environments are highly world-leading faculty and offer a comparable
interactive, community-orientated and actively high-touch approach to the classroom experience.
tutored. Our programmes offer an engaging
experience designed to facilitate natural learning
behaviours.

4 Imperial Business Analytics: From Data to Decisions

The Imperial impact
We have a culture of working across disciplines to bring a diverse and multifaceted point of view to
business challenges. Through our Institutes and Research Centres we transcend boundaries, uniting
world leading experts from a variety of research areas. We also engage with international organisations,
SMEs and policy-makers around the world, address key challenges for modern business and create
practical solutions with significant real-world impact.

Examples of our Institutes and Research Centres:

The Leonardo Centre on Business for Society Centre for Global Finance and Technology
The Leonardo Centre engages thought leaders Imperial College Business School’s hub for the
across business sectors and scientific disciplines interdisciplinary research needed to innovate,
to originate path-breaking initiatives for more reveal insights and answer questions; bringing
purposeful, inclusive and sustainable ways of together the activities of academics, start-ups,
doing business. established industry and governmental
organisations to understand of the impact of
The Dyson School of Design Engineering technology on finance, business and society.
Opened in 2014 to fuse together design thinking,
engineering knowledge and practice, to foster a Institute of Global Health Innovation
culture of innovation and enterprise, and to help Co-creating and diffusing healthcare innovations
solve global problems with emphasis on to tackle some of the most pressing global
sustainability, entrepreneurship and societal challenges facing people today. The Institute is a
impact. powerful engine which collaborates with a rich
network of internal and external partners from
The Data Science Institute (DSI) academia, industry, government and the charitable
The cross-faculty DSI acts as a focal point for sector.
coordinating data science research at Imperial
College London by engaging with global partners, The Energy Futures Lab
stimulating collaboration across a broad spectrum Founded in 2005 to develop multidisciplinary
of disciplines, translating research into social and collaborations that tackle the broad range of
economic impact as well as offering an advanced energy challenges that the world faces. The
education programme to train a new generation of Energy Futures Lab enhances impact in the
data scientists. themes of Policy and Innovation, Energy
Infrastructure, Sustainable Power, Low Carbon
The Brevan Howard Centre for Financial Analysis Cities and Transport and Clean Fossil Fuels.
The Centre serves as a bridge between Imperial
College Business School, disciplines including
engineering and computational finance and the
world of business, to develop a greater
understanding and more efficient management of
risk, and to promote investment and productivity.

5 Imperial Business Analytics: From Data to Decisions

Programme highlights
This programme enables you to apply state-of-the-art analytics techniques with rigor, confidence, and a
clear understanding of the underlying assumptions. You will also learn about current trends in business
analytics.

Drawing upon decades of research and teaching experience in this field, Dr Alex Ribeiro-Castro and
Professor Wolfram Wiesemann guide you through the fields of descriptive, predictive, and prescriptive
analytics, with an emphasis on real-life applicability and frequent reference to business problems from a
range of different sectors.

Key takeaways for this programme include:

Recognise Recommend
patterns in data using solutions for real-world
clustering techniques business problems using
analytical techniques

Understand Identify
your data using problems which can be
descriptive analytics solved using data

Draw Detect
insights and make and identify correlation
predictions from data, between features of a
using predictive machine dataset using classification
learning techniques and regression trees

Assess Evaluate
the feasibility and practical the power and limitations
implications of quantitative of analytics in decision
decisions, as well as their making
strengths and weaknesses

Differentiate Suggest
between optimal and problems and data sets that
sub-optimal solutions for are optimally solved by
real-world business problems support vector machines

6 Imperial Business Analytics: From Data to Decisions

Programme faculty

Dr Alex Ribeiro-Castro Prof Wolfram Wiesemann

Data Scientist Professor of Analytics and
Operations
Imperial College Business
School

Alex holds an advisory position linked to the Wolfram Wiesemann is Professor of Analytics
Business Analytics MSc and is an occasional and Operations at Imperial College Business
guest lecturer for Executive Education. He also School, London, where he also serves as the
works as a quantitative analyst for the financial Academic Director of the MSc Business
industry. He was previously a Data Scientist Analytics programme as well as a Fellow of the
and Senior Teaching Fellow at Imperial College KPMG Centre for Advanced Business Analytics.
Business School. Dr Ribeiro-Castro holds a MA
and PhD in Mathematics from the University of Before joining the faculty of Imperial College
California (Santa Cruz), and held a Business School in 2013, he was a post-doctoral
professorship in Mathematics from the researcher at Imperial College London
Pontifical Catholic University (PUC-Rio) in Rio (2010-2011) and an Imperial College Research
de Janeiro. Fellow (2011-2012). He was a visiting researcher
at the Institute of Statistics and Mathematics at
Vienna University of Economics and Business,
Austria, in 2010, the Computer-Aided Systems
Laboratory at Princeton University, USA, in 2011,
and the Industrial Engineering and Operations
Research Department at Columbia University,
USA, in 2012.

Wolfram’s research interests revolve around the

methodological aspects of decision-making under
uncertainty and machine learning, as well as
applications in operations management, energy
and finance.

7 Imperial Business Analytics: From Data to Decisions

What you will learn

Throughout this four-month programme, you will discover the fundamental methods and frameworks to
help you make sense of your data and use it to make informed business decisions.

No coding experience is required and you will take two primer modules that will give you an overview of
mathematics, statistics and Python and help you in understanding the technical aspects of the
programme.

Module 1: Maths & Statistics Primer (2 weeks)

Introduction to probability theory
Basics of probability & statistics
Probability models
Bayes’ rule and conditional probability
Total probability
Bayes’ rule application
Probability distribution
Binomial distribution
Central limit theorem
Manipulating normal variables

Module 2: Python Primer (3 weeks)

Operating systems overview
Variables in python
Creating and managing lists
Numerical lists
Tuples
Dictionaries in python
Boolean variables
Conditional variables
About functions
Python demonstration and code manipulation

Module 3: Descriptive Analytics (3 weeks)

What is data?
Data and decision making
Estimate statistics of a data set
Maximum likelihood estimation
Detection and quantification of correlation
Outliers
Linear regression
Real-life applications

8 Imperial Business Analytics: From Data to Decisions

What you will learn

Module 4: Predictive Analytics (4 weeks)

Introduction to machine learning

Machine learning process
Supervised learning
Forecasting vs inference
Using nearest neighbours for classification problems
Predict outcomes in a business context using regression trees
Classify data using support vector machines
Measure similarity of data clusters
Predict outcomes for different clusters
Machine learning in the real world

Module 5: Prescriptive Analytics (4 weeks)

Foundations of linear programming

Optimisation problems
Production planning problem
Capital budgeting problem
Identifying the constraints
The optimal solution
Solving the problem in Excel
Model business problems as linear programmes
Integer programming
Optimisation models
Tricks-of-the-trade for business decisions
Real-life applications

9 Imperial Business Analytics: From Data to Decisions

Case studies
The case studies and industry examples featured throughout the programme provide a wide-ranging
look at how companies, organisations, and governments are applying analytics techniques to solve
business problems.

Netflix Union Airways

Using nearest neighbour Using discrete optimisation
methods in recommendation models for employee
engines for TV shows and scheduling.
movies.

New Bedford Steel Pandora

Company Using nearest neighbour
Using optimisation models methods in recommendation
to lower transportation costs engines for music.
in coal acquisition.

Security Industry Kearns & Associates

Using nearest neighbour Using discrete optimisation
methods to improve facial models in construction.
recognition in the security
industry.

American Red Cross Memorial Sloan-Kettering

Optimising blood processing Cancer Center
to decrease cost per Using optimisation models to
donation. improve treatment of
prostate cancer.

10 Imperial Business Analytics: From Data to Decisions

Case studies

Hewlett Packard The Netherlands

Using an optimisation-based Using optimisation
solution to improve the techniques to develop new
variety of product offerings. flood protection standards.

Facebook Microsoft
Open-sourcing Torchnet to Using and sharing a deep
accelerate AI research. learning toolkit to increase
advances in AI.

11 Imperial Business Analytics: From Data to Decisions

A remarkable learning experience

The programme is spread over four months and

includes live webinars, video lectures, case
studies, discussions and assignments.

Orientation Goal setting

The first week is orientation week. During this In other weeks, you have learning goals set for the
week you will be introduced to the other week, including watching the video lectures and
participants in the class from across the world. completing the assignments. All assignments
You will learn how to use the learning have weekly deadlines.
management system and other learning tools
provided.

Video lectures Live webinars

The recorded video lectures are conducted by Throughout the programme, there are live
programme faculty. These dynamic lectures are webinars conducted by programme faculty.
designed to be high impact and reinforce
learning.

Interactive activities Follow-up

Activities like discussions and polls make the A Learning Team will provide ongoing
programme highly interactive and allow you to personalised support and check on your progress
share your perspectives with participants from throughout the programme, including if you are
around the world. unable to submit assignments on time.

Continuous programme access

You will continue to have access to the

programme videos and learning material for up to
12 months from the programme start date.

12 Imperial Business Analytics: From Data to Decisions

 Upon completion of the programme, Imperial College Business School is collaborating
participants will be awarded a verified with online education provider Emeritus to offer
Digital Certificate of Participation by online programmes. This allows us to broaden
Imperial College Business School access in a collaborative and innovative format
Executive Education. that stays true to our distinctive methods of
learning, content and outstanding quality.

Programme details

4 months, online GBP 1,790

Flexible payment options available. The flexible payment
option allows a participant to pay the programme fee in
instalments. This option is made available in the
application form and should be selected before making
the payment.

4 - 6 hours per week

13 Imperial Business Analytics: From Data to Decisions

Schedule a call with a Programme
Advisor to learn how this programme
can help you

SCHEDULE A CALL

Apply for the programme here

APPLY NOW

Prospective participants with questions about

the programme are encouraged to contact
Emeritus for further information.

E: [email protected]
C: +1 (315) 834 4336 (US)
+44 20 3389 9722 (UK)
+65 3129 7928 (Singapore)
+971 8000321203 (Dubai)

Imperial College Business School

South Kensington Campus
London SW7 2AZ
United Kingdom

W: imperial.ac.uk/business-school/executive-education

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