Startup Final

Field Exercise Record
22HS002 & STARTUP MANAGEMENT
B.E.& ECE
Semester-1
Academic Year 2023-2024
Submitted by
Reg. No. : 7376231EI119

Name : JEEVA C
BANNARI AMMAN INSTITUTE OF TECHNOLOGY

(An Autonomous Institution Affiliated to Anna University, Chennai)
SATHYAMANGALAM - 638 401

BANNARI AMMAN INSTITUTE OF TECHNOLOGY

(An Autonomous Institution Affiliated to Anna University, Chennai)
SATHYAMANGALAM - 638 401

DEPARTMENT OF
……………………………………..………..
BONAFIDE CERTIFICATE
This is a Certified Bonafide Record Book of Mr. /Ms. …………………………………………..

Register number …………………………… submitted for ……………………………………..
…………………………………………………laboratory during the academic year 2022-2023.
Staff in - charge Head of the Department

COs, POs and PSOs

Course Outcomes (COs)
CO1:Generate valid and feasible business ideas
CO2: Create Business Model Canvas and formulate positioning statement
CO3: Invent prototypes that fulfills an unmet market need
CO4: Formulate business strategies and create pitch decks
CO5: Choose appropriate strategies for commercialization
Program Outcomes (POs)

PO2:Problem analysis: Identify, formulate, research literature, and analyse complex
engineering problems reaching substantiated conclusions using first principles of mathematics,
natural sciences, and engineering sciences.
PO3:Design/Development of Solutions: Design solutions for complex engineering problems
and design system components or processes that meet the specified needs with appropriate
consideration for public health and safety, and cultural, societal, and environmental
considerations
PO4: Conduct investigations of complex problems: Use research-based knowledge and
research methods including design of experiments, analysis and interpretation of data, and
synthesis of the information to provide valid conclusions.
PO6:The engineer and society: Apply reasoning informed by the contextual knowledge to
assess societal, health, safety, legal, and cultural issues and the consequent responsibilities
relevant to the professional engineering practice.
PO7:Environment and sustainability: Understand the impact of the professional engineering
solutions in societal and environmental contexts, and demonstrate the knowledge of, and the
need for sustainable development.
PO8: Ethics: Apply ethical principles and commit to professional ethics and responsibilities
and norms of the engineering practice.
PO11: Project management and finance: Demonstrate knowledge and understanding of the
engineering and management principles and apply these to one’s work, as a member and leader
in a team, to manage projects and in multidisciplinary environments..
Program Specific Outcomes (PSOs)
PSO 2:Critically analyse the current healthcare systems and develop innovative solutions
effectively through problem specific design and development using modern hardware and
software tools
Table of Contents
S. Date Name of the Experiment Page Marks Signature

No. No. Awarded
1 Analysis of various business

sectors
2 Developing a Design Thinking

Output Chart
3 Creating Buyer Personas
4 Undertake Market Study to

understand market needs and
assess market potential
5 Preparation of Business Model

Canvas
6 Developing Prototypes
7 Organizing Product Design

Sprints
8 Preparation of Business Plans
9 Preparation of Pitch Deck

ANALYSIS OF VARIOUS BUSINESS SECTORS
Exp. No. :01

Date :15.10.2023
AIM/ OBJECTIVE:
To classify and distinguish between the various sectors of industries in and around
tamilnadu.
REQUIREMENTS:
The list of very well known and developing industries in tamilnadu. With the source
being the internet (Google).
ANALYSIS:
Primary industries All those activities the end purpose of It mainly focuses on
which consists in exploiting all natural Agriculture, fishing, forestry,
resources mining and deposits
Secondary industries The manufacturing and processing of It includes food

raw materials from primary industries manufacturing, textile,
automobile, construction etc,.
Tertiary industries The service providers to its consumers, Activities from commerce to
it deals with intangible goods and administration, transport,
services education, health care etc,.
Quaternary industries It involves the knowledge based It includes information

activities and development technology, research and
development as well as
consulting services.
Quinary industries The quinary sector is the part of the It also comprises the top
economy where the top-level decisions decision makers in the
are made. This includes the government industry, commerce and also
which passes legislation. It also the education sector
comprises the top decision-makers in
industry, commerce and also the
education sector.
There are also some Joint Sector Enterprise is an industry wherein private entrepreneurs and a
Government jointly participate in ownership, control, and management. Private entrepreneurs look
into the day-to-day management of the Enterprise.
FIELD WORK:
Searching around the internet has information about many improvements in different sectors
of industries in india.For example,in the primary industries ,there are many new collaborations for
uplifting the goods and values and many investments made up the charts for annual domestic income.
Industry classification is valuable for economic analysis because it leads to largely distinct
categories with simple relationships. Through these classifications, economists are able to compare
companies within the same industry to evaluate the attractiveness of that industry. Companies within
the same industry can also have similar stock price movements due to their similarity and
macroeconomic factors that affect all members of an industry. However, more complex cases, such as
otherwise different processes yielding similar products, require an element of standardization and
prevent any one schema from fitting all possible uses.
PRIMARY INDUSTRIES:
The primary sector of the economy includes any industry involved in the extraction and
production of raw materials, such as farming, logging, fishing, forestry and mining.
The primary sector tends to make up a larger portion of the economy in developing countries
than it does in developed countries. For example, in 2018, agriculture, forestry, and fishing comprised
more than 15% of GDP in sub-Saharan Africa but less than 1% of GDP in North America.
In developed countries the primary sector has become more technologically advanced, enabling
for example the mechanization of farming, as compared with lower-tech methods[a] in poorer
countries. More developed economies may invest additional capital in primary means of production:
for example, in the United States corn belt, combine harvesters pick the corn, and sprayers spray large
amounts of insecticides, herbicides and fungicides, producing a higher yield than is possible using less
capital-intensive techniques. These technological advances and investment allow the primary sector to
employ a smaller workforce, so developed countries tend to have a smaller percentage of their
workforce involved in primary activities, instead having a higher percentage involved in the secondary
and tertiary sectors.
SECONDARY INDUSTRIES:
In macroeconomics, the secondary sector of the economy is an economic sector in the three-
sector theory that describes the role of manufacturing. It encompasses industries that produce a
finished, usable product or are involved in construction.
This sector generally takes the output of the primary sector (i.e. raw materials) and creates
finished goods suitable for sale to domestic businesses or consumers and for export (via distribution
through the tertiary sector). Many of these industries consume large quantities of energy, require
factories and use machinery; they are often classified as light or heavy based on such quantities. This
also produces waste materials and waste heat that may cause environmental problems or pollution (see
negative externalities). Examples include textile production, car manufacturing, and handicraft.
Manufacturing is an important activity in promoting economic growth and development.

Nations that export manufactured products tend to generate higher marginal GDP growth, which
supports higher incomes and therefore marginal tax revenue needed to fund such government
expenditures as health care and infrastructure. Among developed countries, it is an important source of
well-paying jobs for the middle class (e.g., engineering) to facilitate greater social mobility for
successive generations in the economy. Currently, an estimated 20% of the labor force in the United
States is involved in the secondary industry.
The secondary sector depends on the primary sector for the raw materials necessary for
production. Countries that primarily produce agricultural and other raw materials (i.e., primary sector)
tend to grow slowly and remain either under-developed or developing economies. The value added
through the transformation of raw materials into finished goods reliably generates greater profitability,
which underlies the faster growth of developed economies.
TERTIARY INDUSTRIES:
The tertiary sector of the economy, generally known as the service sector, is the third of the
three economic sectors in the three-sector model (also known as the economic cycle). The others are
the primary sector (raw materials) and the secondary sector (manufacturing).
The tertiary sector consists of the provision of services instead of end products. Services (also
known as "intangible goods") include attention, advice, access, experience and affective labour.
The tertiary sector involves the provision of services to other businesses as well as to final
consumers. Services may involve the transport, distribution and sale of goods from a producer to a
consumer, as may happen in wholesaling and retailing, pest control or entertainment. The goods may
be transformed in the process of providing the service, as happens in the restaurant industry. However,
the focus is on people by interacting with them and serving the customers rather than transforming the
physical goods. The production of information has been long regarded as a service, but some
economists now attribute it to a fourth sector, called the quaternary sector.
QUATERNARY INDUSTRIES:
The quaternary sector of the economy is based upon the economic activity that is
associated with either the intellectual or knowledge-based economy. This consists of information
technology; media; research and development; information-based services such as information-
generation and information-sharing; and knowledge-based services such as consultation, education,
financial planning, blogging, and designing.Other definitions describe the quaternary sector as pure
services. This may consist of the entertainment industry, to describe media and culture, and
government. This may be classified into an additional quinary sector.
The term reflects the analysis of the three-sector model of the economy, in which the primary
sector produces raw materials used by the secondary sector to produce goods, which are then
distributed to consumers by the tertiary sector.
Contrary to this implied sequence, however, the quaternary sector does not process the output of
the tertiary sector. It has only limited and indirect connections to the industrial economy characterized
by the three-sector model.
QUINARY INDUSTRIES:
The quinary sector is an important sector that can be thought of as a branch of or addition to
the tertiary sector. The quinary sector includes businesses and not-for-profit organizations that focus
on providing essential services such as public services, education, and healthcare. Public services
include non-profit government supported agencies such as police forces, military, and firefighters.
Non-profit public education is included in this sector, as well as for-profit private education entities.
Healthcare is also included in the quinary sector.
The quinary sector also includes businesses that provide domestic-based services. The role of
domestic-based services in the economy is important because they provide a service that allows users
to better utilize their talents and skills outside the home. Instead of focusing attention on domestic
tasks such as home cleaning, an individual can purchase services to help complete those tasks that
have traditionally been done in the home by them, while the individual can better focus on other tasks
that contribute to the economy.
RESULTS & DISCUSSION:
It can be concluded through this analysis about different industry sectors,that the five
classification of industries contribute to a country's economy and development along with wealth and
status.It is important to look after all the industrial sectors as they are interconnected with one another.
After this discussion we can be informed that every sector should be developed with an
uplifting graph so that it can maintain the stability between the economies and thus the
contribution.It’s like a chess game. All the pieces must coordinate with each other and need to help
each other if they wanna win the game. The potential of the 3 sectors of any economy must be utilised
to the maximum(keeping in mind the environmental impact) in order to achieve sustainable growth.
This can be done through investment. Say that a mine needs new mining tools to extract metals, which
are crucial to producing electronics. If we provide the required amount and if the investment is
utilised, the end result is not only the mining company doing its job of mining metals, it’s a phone or a
computer being produced and sold, which adds value to the economy.
Agriculture sector: Amidst other sectors this sector has a lower contribution to GDP. This sector
is going through the crisis period bcoz of indebtedness of country’s farmers so government is putting
lots of efforts to control the rampant condition by flagging off various schemes.Government is also
promoting inclusiveness for all level of farmers and promoting financial inclusion for the same for
availing Banking facilities like loans at lower interest rates etc.
Manufacturing sector: Becoz of demonetization and GST this sector has shown lower growth in
2017 but this growth will be restored again in 2018.There is an overburden of workers in this sector
and also Automation is a big problem for unskilled laborers. So time has come now to shift them
towards alternatives like Revival underdeveloped areas like Apparel industries, MSME, household
industries like Crafts etc,.
Service sector:This sector is contributing most in GDP. 100% FDI by the government to
foreign investors. Various initiatives by the government are being taken to promote infrastructure ,
reduce the banking sector’s NPA , promote Entrepreneurship and promotion of domestic production in
order to become a self-reliant country under Make in India initiative etc.
Many businesses in developing and emerging countries are concentrated in only one or two
industries. Some countries, for instance, are very reliant on the sale of crude oil, which can be refined
into gasoline and exported to the developed economies, where it may be sold to consumers. However,
advanced economies often include more varied representation across all fields.
India’s population is the second-largest in the world after China. Hence, the Indian economy is
also among one of the largest. The economy is fast growing and has a high potential to catch up, even
though currently, the per capita income of the Indian economy is low. There are various sectors of the
Indian economy that contribute to the economy.
The sectors of the Indian economy are divided into three types: The primary sector, the
secondary sector, and the tertiary sector. Each of these sectors is made up of different economic
activities with different contributions to the economy.
The Indian economy is regarded as fast-growing and is among the most influential and largest
economies. There are various sectors of the Indian economy. And there are various factors that impact
these sectors of the Indian economy. Those factors are the high population growth rate, low income
per capita, and unemployment rate.
The covid pandemic also has had an adverse impact on the primary sector of the Indian
economy as well as the secondary and tertiary sectors.
The GDP of India took a deep hit after covid due to an increased unemployment rate, reduced
consumer purchases, and a reduction in the revenue of the government. Let us take a look at various
sectors of the Indian economy.
MAPPING OF PO & PSO:
CO No PO2 PO3 PO4 PO6 PO7 PO8 P011 PSO2

1 3 3
ASSESSMENT:
Particulars Max. Marks

Marks awarded
Preparation 10
Field work 30
Results & Discussion 30
VIVA - VOCE 20
Report 10
Total 100
Evaluator’s Sign
DEVELOPING A DESIGN THINKING OUTPUT CHART

Exp. No. :02
Date :02.11.2023
AIM/ OBJECTIVE:
To create a design thinking output chart for setting up an industry.
REQUIREMENTS:
A online website mural for designing and proper flow chart model for creating the
design thinking chart
ANALYSIS:
The concept of home improvement, home renovation, or remodeling is the process of

renovating or making additions to one's home. Home improvement can consist of projects that upgrade
an existing home interior (such as electrical and plumbing), exterior (masonry, concrete, siding,
roofing) or other improvements to the property (i.e. garden work or garage maintenance/additions).
Home improvement projects can be carried out for a number of different reasons; personal preference
and comfort, maintenance or repair work, making a home bigger by adding rooms/spaces, as a means
of saving energy, or to improve safety.
In case of opening a new own industry or a business,

● Strength of our own difference to other same theme industries
● Weakness and drawbacks that may be encountered
● What can we do to improvise our Industries with the opportunities
● The threats that will be faced because of competitors
FIELD WORK:
Professional home improvement is ancient and goes back to the beginning of recorded
civilization. One example is Sergius Orata, who in the 1st century B.C. is said by the writer Vitruvius
(in his famous book De architectura) to have invented the hypocaust. The hypocaust is an underfloor
heating system that was used throughout the Roman Empire in villas of the wealthy. He is said to have
become wealthy himself by buying villas at a low price, adding spas and his newly invented
hypocaust, and reselling them at higher prices.
Renovation contractors
Perhaps the most important or visible professionals in the renovation industry are renovation
contractors or skilled trades. These are the builders that have specialized credentials, licensing and
experience to perform renovation services in specific municipalities.
While there is a fairly large ‘grey market’ of unlicensed companies, there are those that have
membership in a reputable association and/or are accredited by a professional organization.
Homeowners are recommended to perform checks such as verifying license and insurance and
checking business references prior to hiring a contractor to work on their house.
Because interior renovation will touch the change of the internal structure of the house, ceiling
construction, circuit configuration and partition walls, etc., such work related to the structure of the
house, of course, also includes renovation of wallpaper posting, furniture settings, lighting, etc. It is
worth noting The thing is, the decoration construction team must be approved by the established
interior design company to guarantee.
Aggregators
Aggregators are companies that bundle home improvement service offers and act as intermediary
agency between service providers and customers.
The rise of the new sector
As soon as the civil work on their independent house in Krishnagiri was over, Shakthi and Surya
(names changed) came down from Singapore, their work destination and started designing the
interiors. But between the idea of a good, sensible design, finding the right vendors and/or contractors,
and coordinating the logistics between the vendors involved in the project, it was a daunting process.
Exhausted, they started looking out for a professional interior decorator to design their home. Soon,
their research online landed them with a full-service design studio in Bengaluru.
“There is a general perception about interior designers/architects being expensive, inaccessible,
etc. But we are inclined towards true collaboration and to us, homes reflect the ideals and lifestyles of
the clients. Each brief, hence, is unique and as a result each design is highly specific and
personalised,” says Anna Rose, co-founder and one of the chief architects at mamama.
Following the pandemic, the home renovation industry is seeing an unimaginable surge in
demand, especially after companies switched to work from home (WFH) and the need for upgraded
personal and work spaces emerged as a follow-up trend. Consumers’ journey starts with detailed
online research and moves to in-store experience. From independent designers and architect firms like
mamama to platforms like Livspace to home lovers’ communities such as HomeBliss, customers can
choose a service provider based on their requirement. After the initial discussion, and the design short-
list, the providers take care of manufacturing the components and installing them to the customers’
satisfaction.
Personalisation is at the heart of the brand deliveries. “There is no room for templates or run-of-the-
mill elements,” points out Amit Syngle, CEO and managing director, Asian Paints. The paints major
started beautifulhomes.com, a content and design editorial website, five years ago, and owns physical
stores across more than 15 cities in the country to support as experience centres.
RESULTS & DISCUSSIONS
Most home improvement retailers were also classified as essential, therefore allowed to
remain open. They weren’t hit with the immediate influx of demand from panic buying, but as
consumers came to realize spending more time at home wouldn’t be as temporary as initially thought,
categorical demand began to rise.
“After the first couple months, there was definitely an appetite to invest in one’s home because
you’re stuck there,” said Timothy Derr, a partner in the consumer practice of Kearney. “We saw it
across home improvement, home furnishings as well. We started to think about updating spaces that
we might not have spent so much time in before. You’ve seen it everywhere from the home office to
the kitchen to the bathroom, even into the backyard.”
In fact, 77.2% of people in 2020 took on at least one home improvement project — everything from
light gardening to full-scale remodels — according to GlobalData. This was up from 68.2% of
consumers undertaking one in 2019.
The surge in demand was evidenced in The Home Depot and Lowe’s earnings figures for the
year. For fiscal 2020, Home Depot reported net sales increased nearly 20% to $132.1 billion, while
total comps rose 19.7% and U.S. comps increased 20.6%. Net income increased 14.4% to $12.9
billion. Meanwhile, at Lowe’s, full-year net sales shot up 24.2% to $89.6 billion, while U.S. comps
rose 26.8%. Net earnings increased 36.3% to $5.8 billion. Smaller rival Ace Hardware reported net
sales increased 27.9% to $7.8 billion, while net income jumped 125.7% to $316.9 million.
The growth in the last two years is a true reflection of art or capabilities but it is also a reflection
of the fact that capability is now meeting an extremely bullish real estate and home interiors market
aligned with strong emotional consumer trends,” says Ramakant Sharma, co-founder and COO,
Livspace, a unicorn brand that has put together an integrated platform with designers, brands,
manufacturers and contractors, enabling an e-commerce-like trusted and predictable experience for the
customers.
Sharma explains the working of the Livspace ecosystem thus. “Machine learning is used to match
homeowners to appropriate designers on the platform and for tailoring product recommendations in
our design tools. After all, home renovation is a high-involvement, high-value yet infrequent
purchase.”
Technology that is cutting-edge is helping the brands deliver a wholesome customer experience.
Virtual decorating replete with visualisation tools has immensely helped the customers move from
stereotypes to experimental choices. “The 3D visualizer indeed adds wings to the ideas and brings
dreams to reality,” says Syngle.
Of course the sudden interest is greatly fuelled by social media. Thanks to the internet
penetration, interest for home renovation and interior decoration is rising in tier-2 and tier-3 cities too.
Digital engagement is boosting brand presence, latest offerings and direct communication between
brands and its customers.
“It is important since home interiors and remodeling is a big-ticket expense. Our 2021 IPL
campaign was based purely on consumer insights. Taking content live from connected television to
YouTube too gave us an edge in the market,” says Sharma.
The full analysis and designing of the thinking chart for setting up a new business of our own
always involves and helps in prediction of risk and requirements making planning beforehand very
helpful and discussion makes preparation for investments and resources stable and available in some
unexpected situations .

2 3 3
ASSESSMENT:

Marks awarded
Preparation 10
Field work 30
VIVA - VOCE 20
Report 10
Total 100
Evaluator’s Sign
CREATING BUYER PERSONAS
Exp. No. :3
Date :13.11.2023
AIM/ OBJECTIVE:
To create a buyer’s persona about home improvement under the renovation industry.
To make sure to analyse and criticize the different points of users and customers.
REQUIREMENTS:
Surfing through the internet to know about the details of buyers criteria and persona to shortlist
the essentials for attracting customers and make a list of offers and discounts that the industry
can offer.
ANALYSIS:
Consumer psychology aims to pinpoint exactly why people make the decisions they do. As a
field of a study, it is driven by the realization that if businesses can understand the psychological
factors of consumer behaviour and why people make decisions, they can use this knowledge to hone
their products and marketing strategies. In turn this means they can increase their attractiveness to
their potential customers or target audience.
Consumer psychology involves finding answers to a wide range of questions, including:
● How do consumers select between competing brands, and what makes them choose a
particular option?
● How are consumers influenced by factors in their environment, including media and
culture?
● How do consumers behave when shopping on the high street?
● What factors make a consumer switch brands?
The answers to these questions, and many more, help businesses make changes to their
products and marketing strategies so that they become more attractive to consumers. For example, if a
supermarket discovers through research that customers associate ‘freshness’ with positivity, they may
pump the smell of freshly-baked bread through the store in order to entice customers in and encourage
them to make purchases.
One of consumer psychology’s biggest benefits to companies is the ability to market in
innovative and efficient ways. For example, without an insight into the psychological factors of
consumer behaviour, companies are restricted to selling the benefits of their products directly. So, for
example, a company selling kitchen disinfectant may say that the product is cheaper than its
competitors.
A study may let them know that, for consumers, the safety of their families is the primary
factor when purchasing a disinfectant. Telling consumers that the product is effective against most
pathogens, including salmonella, may therefore be a more effective way to market the product.
If they subsequently discover that consumers are also driven by environmental credentials,
they could start using recycled plastic for packaging and advertise this fact widely. In this way they
appeal directly to the needs of the consumers, based on research.
FIELD WORK:
The best way to capitalize on research is to see what successful corporate companies do and
replicate their success.
In fact, this approach is not only limited to how they sell their products and services. You can
also look to see how they:
● Deal with customer complaints

● Make use of online marketing
● Develop new product ranges
● Additionally, insights from consumer psychology are used by corporations looking to
improve workforce morale and relationships with staff. Looking at the HR policies of
successful companies can help you improve your own policies.
How to Adopt a Customer Service Mindset

1. Lead by example.
If you want to adopt a customer service mindset, it needs to be a part of your team's culture.
To do that, management has to set an example by leading the way for the rest of the team. This means
capitalizing on opportunities to provide outsized value to both customers and service reps. If reps see
that management has their customer base as well as their own interests at heart, they'll feel encouraged
to take the same approach.
2. Adopt a team motto.

A team motto can act as a mission statement for your customer service team. At HubSpot, we
use the acronym, "SFTC," which stands for "solve for the customer." We'll dive into this idea later, but
the motto itself gives our support team a clear call-to-action that they can rally behind.
When picking your team's motto, keep it simple and to the point. It should be focused on the
customer and encourage reps to provide consistent, excellent service. That way, your reps will
understand the standard of service that you and your customers are expecting.
3. Incorporate customer service training.

You can adjust your customer service training programs to include exercises that educate reps
about your customer personas.
For example, reps can read case studies from customers who have succeeded or failed with
your business. They'll learn why people love your company and why some customers choose to leave.
This will get them familiar with the people they're interacting with and have a better understanding of
their needs and goals. As a result, your team will know how to approach interactions in ways that yield
a positive outcome.
4. Host weekly, monthly, or quarterly contests.

One way to keep service employees engaged is with weekly or monthly contests. These can
be centered around reps who take the most cases or have the highest customer satisfaction scores. Or,
you can host team contests to promote collaboration across your entire department. Whichever route
you choose, pick an incentive to motivate your reps and create a competition that drives excellent
service and productivity.
5. Collect and review customer feedback.

When you're a customer service rep, customer feedback is both a reward and a reminder.
While it feels great when you receive positive feedback, you're reminded about consistency whenever
you get a negative review.
This is why it's important to collect feedback and review it with your reps. They should have
access to what customers are saying about them and you should talk about interactions where
customer satisfaction falls short. This helps reduce burnout for experienced reps by giving them more
skills to master during their day-to-day workflow.
6. Build long-term customer rapport.

While your reps should be trying to solve issues as quickly as possible, they should also be
finding ways to build rapport with customers. After all, it's likely some of your customers will be
frequent users of your support services. So, the better the relationship you develop with these
customers, the smoother their interactions will go.
If you have a growing customer base, you might need personalization tools to make this
possible. For example, a CRM can store customer data, so your reps can recall information from past
interactions while they're talking with a customer. Even if the rep hasn't worked with the person
before, they can see if they're having a reoccurring issue and save them from having to repeat
explanations about the problem or steps they've taken to resolve it. This removes friction from the
service experience and makes customers more excited to work with your support team
7. Provide access to customer service reports.

Some reps get competitive when it comes to metrics and statistics. The numbers help them
visualize their success and track their progress over time. You should empower these employees by
removing data silos and making service reports widely available to your team. That way, reps know
exactly where they stand when it comes to the service metrics that management cares about most.
When you're solving similar issues, again and again, customer service can sometimes feel tedious.
Tenured reps often experience burnout once they've mastered the fundamentals of their role and don't
feel challenged by common problems. This can cause them to lose focus and make mistakes during
routine service cases.
To keep experienced reps engaged, present them with projects and opportunities that aren't
customer-facing. For example, when HubSpot was scaling its customer support team, we asked reps to
write self-service support content. This gave team members a break from their normal routine and let
them focus on a different type of project. A temporary change of pace was refreshing for reps and
gave them an opportunity to showcase under-utilized career skills.
9. Recognize team and individual success.

If employees aren't rewarded for their hard work, there's not much incentive for them to do it.
Without a system in place that recognizes work ethic, reps will be content with providing the bare
minimum. While this may be enough to avoid negative interactions, it won't win you any loyalty
either.
Instead, create a system that rewards both individual and team success. This way, everyone will
feel included and motivated to do their best. Even if you're not interested in winning an individual
award, it's hard to let down your teammates who are all pushing towards the same goal.
10. Solve for the customer, not your solutions.

Earlier in this post, I talked about how this was HubSpot's customer support motto. However,
this mantra is applicable to any customer service team.
Your reps should always try to provide solutions that fit customer needs, not their own
convenience. Rather than looking for shortcuts or quick fixes, service reps should strive for long-term
solutions that lead to customer success. These solutions are harder to find and take more effort to
execute but are well worth the investment. They show customers you genuinely care about their goals
and are not just trying to leverage customer service as another marketing tool.
For more ways to instill a customer service mindset, check out these customer service commandments.
During periods of inflation and economic downturn, such as what we’re experiencing
currently, business leaders tend to develop conservative mindsets. There is a common, natural mindset
that people adopt, wherein they believe the company cannot afford to innovate or devote shrinking
resources to customer engagement. While cutting costs in areas such as technology investments and
marketing might have been seen as sound financial decisions in previous eras, these should both be
considered non-starters in today’s experiential economy. In short, companies truly cannot afford to
retreat from digital spaces now that online platforms serve most customer touchpoints.
Many of today’s brands have formally implemented customer-centric positioning across their
entire organization, and some have even backed them up with material commitments to talent,
technologies and infrastructure. This explains why so many companies have seamlessly transitioned to
the online world and supports the notion that if businesses lose their customer-first approach, then the
whole enterprise falls apart. Brands need to meet customers where they are, and they cannot do that on
a makeshift tech stack and budget. Rather than downsizing their marketing and data investments to
withstand inflationary and recessionary threats, companies must look to optimize their marketing and
customer experience (CX) offerings so loyal customers stay happy and keep returning.
Establishing Customer Centricity
Every buyer’s journey is unique, and tracking and optimizing the consumer journey requires a
customer-centric mentality and approach. Brands and agencies often have a good sense of which
messaging and content resonates with target audiences, but they don’t always fully grasp how or when
these pieces are impacting a given customer. A customer-centric approach allows a company to be
intimately familiar with the buying process throughout the funnel, from the awareness phase to
purchase. If companies wish to have an intimate understanding of the customer journey and even
begin to learn how to co-pilot it, they need to have undergone, or be in the process of, a successful
digital transformation.
Customer interactions today are platform-agnostic. It doesn’t matter if it’s through TV or in a

direct message on Twitter or Facebook, customers want to engage with brands on their favorite
channels. It is one thing for a CPG company or an auto manufacturer to enable customer service on
digital channels, but it is another thing entirely to ensure that all of the data associated with a
customer’s history is flowing to the right places in a secure manner. Once the right customer data
management platforms are in place, then brands can begin to actually map what the customer journey
looks like.
Following Along On The Customer Journey
In order to get the full value of the customer journey, it needs to be carefully documented.
There’s more than one way to accomplish this, but generally, organizations will need to start off by
laying out the typical journey for their customers. Look for data from each individual phase of the
journey, which will allow for effective customization. Depending on its business model and needs, a
company will then determine the right type of navigation.
A good example of this is current-state mapping, which enables marketers to gauge what their
audience is doing currently. This map lays out what customers are doing, what they’re thinking and
what they’re feeling when they interact with a brand, which can be hugely valuable for the planning
and execution of a customer-centric ideology.
Other examples of different types of customer journey maps include:

• Day-in-the-life navigations.
• Future-state.
• Service blueprints.
There are differentiations between these three approaches, of course. It’s important for
companies to investigate which will work best for them, as it will depend on their goals, as well as
where they’re at in terms of implementing a truly customer-centric approach to their business.
Personalizing CX At Scale
The ultimate goal in any economic environment is to reach the largest audience available with
the most relevant message possible. This can be a costly endeavor, but there are certain tools and
strategies that can perform these two functions at scale. With the right data and infrastructure in place,
brands can optimize their marketing and CX delivery so that it is not only more cost efficient but also
more personal to the customer.
Technology investments can feel like luxuries when markets are relatively unstable, but there
are certain solutions that offer immediate returns on investment. When evaluating your tech stack, it is
important to assess each tool’s business purpose and its customer utility. Once a company has such
customer-centric technologies in place, it can begin to achieve growth, no matter the industry or
economic conditions.

2 3 3
ASSESSMENT:
Marks awarded
Preparation 10
Field work 30
VIVA - VOCE 20
Report 10
Total 100
Evaluator’s Sign
UNDERTAKE MARKET STUDY TO UNDERSTAND MARKET NEEDS AND

ASSESS MARKET POTENTIAL
Exp. No. :4
Date :20.11.2023
AIM/ OBJECTIVE:
To undertake market study to understand market needs and assess market potential
REQUIREMENTS:
Information and details of local and international market research through internet and online
news networks.
ANALYSIS:
The home improvement services market is majorly driven by rise in interest rates and property
costs. With industrialization in developing countries and rise in overall economies of developed
countries, the global residential property prices are rising at their fastest rate since the last few years.
The global residential property prices have risen by 60% in the past 10 years. Moreover, mortgages are
continuously fluctuating, making the situation volatile to apply for housing loans and becoming a
challenge for managing EMIs and budget. People opt to spend on home renovation rather than spend
huge amounts on new houses
. In addition, remodeling of newly bought old homes as per one’s choice costs much less than buying
a new house. Thus, instead of moving into a new house, people tend to renovate their old house as per
their choice. However, the rise in DIY culture around the world with assistance through YouTube
videos, professional courses, and availability of advanced tools in the market has hampered the growth
of the home improvement services market. Furthermore, during the COVID-19 outbreak, construction,
manufacturing, and oil & gas industries were majorly affected. Construction activities were also
stopped or restricted to a huge extent. Manufacturing and transportation activities along with their
supply chains were hampered on a global level. This directly hampered the home improvement
services market growth. However, the market gained stability in the third and fourth quarter of 2020.
Moreover, gradually, all industries are resuming their regular manufacturing and services. This is
further expected to lead to re-initiation of home improvement services companies at their full-scale
capacities, which is expected to help the market to start to recover by mid-2021.
The home improvement services market is segmented on the basis of type, buyers age, city type, and
region. On the basis of type, the market is divided into kitchen renovation & addition, bathroom
renovation & addition, exterior & interior replacements, system upgrades, and others. Depending on
buyers age, it is classified into under 35, 35-54, 55-64, and above 65. On the basis of city type, the
market is bifurcated into metro cities and other non-metro cities & towns. By region, it is analyzed
across North America (the U.S., Canada, and Mexico), Europe (Germany, the UK, France, Italy, and
rest of Europe), Asia-Pacific (China, Japan, South Korea, India, and rest of Asia-Pacific), and
LAMEA (Latin America, the Middle East, and Africa).
Competition analysis
The major players profiled in the home improvement services market include Belfor, Coit Services,
Inc., Crane Renovation Group, DKI Ventures, LLC, FirstService Corporation, Mr. Handyman, Power
Home Remodeling Group, LLC, Rainbow Restoration, Servpro, and Venturi Restoration. Major
companies in the market have adopted strategies, such as business expansion, partnership, and
acquisition, to offer better products and services to customers in the home improvement services
market.
FIELD WORK:
The "DIY Home Improvement Market" research report 2023 offers a comprehensive and detailed
analysis of the industry segmentation based on Types [Lumber and Landscape Management, Décor
and Indoor Garden, Kitchen, Painting and Wallpaper, Tools and Hardware, Building Materials,
Lighting, Plumbing and Equipment, Flooring, Electrical Work], Applications [Residential,
Commercial] and Regions. It highlights current trends, opportunities, risks, and key drivers
influencing market growth. It includes the market's CAGR status, providing valuable insights into its
performance over time. The DIY Home Improvement market report [99 Pages] is a valuable resource
for businesses, offering a complete overview of market dynamics, SWOT analysis, and future
strategies for companies to chart their path forward successfully.
Who is the largest manufacturers of DIY Home Improvement Market worldwide?
● Les Mousquetaires
● IKEA
● ADEO
● Travis Perkins
● HORNBACH Baumarkt
● Home Depot
● Intergamma
● Bunnings
● Ace Hardware
● Lowe's
● Menard
● Kingfisher
● OBI Group Holding
Short Description about DIY Home Improvement Market:
The global DIY Home Improvement market size was valued at USD 102260.87 million in 2022 and is
expected to expand at a CAGR of 3.92% during the forecast period, reaching USD 128759.68 million
by 2028. Home improvement, home renovation, or remodelling is the process of renovating or making
additions to one's home. Home improvement can be projects that upgrade an existing home interior
(such as electrical and plumbing), exterior (masonry, concrete, siding, roofing), or other improvements
to the property (i.e. garden work or garage maintenance/additions). DIY Home Improvement means to
do home improvement by yourself. The report combines extensive quantitative analysis and
exhaustive qualitative analysis, ranges from a macro overview of the total market size, industry chain,
and market dynamics to micro details of segment markets by type, application and region, and, as a
result, provides a holistic view of, as well as a deep insight into the DIY Home Improvement market
covering all its essential aspects. For the competitive landscape, the report also introduces players in
the industry from the perspective of the market share, concentration ratio, etc., and describes the
leading companies in detail, with which the readers can get a better idea of their competitors and
acquire an in-depth understanding of the competitive situation. Further, mergers & acquisitions,
emerging market trends, the impact of COVID-19, and regional conflicts will all be considered. In a
nutshell, this report is a must-read for industry players, investors, researchers, consultants, business
strategists, and all those who have any kind of stake or are planning to foray into the market in any
manner.
Global DIY Home Improvement market report provides key statistics on the state of the industry and
is a valuable source of guidance and direction for companies and individuals interested in the market.
The DIY Home Improvement industry development trends and marketing channels are analyzed.
Finally, the feasibility of new investment projects is assessed and overall research conclusions offered.
What are the factors driving the growth of the DIY Home Improvement Market?
Growing demand for below applications around the world has had a direct impact on the growth of the
DIY Home Improvement
● Residential
● Commercial
What are the types of DIY Home Improvement available in the Market?
Based on Product Types the Market is categorized into Below types that held the largest DIY Home
Improvement market share In 2023.
● Lumber and Landscape Management
● Décor and Indoor Garden
● Kitchen
● Painting and Wallpaper
● Tools and Hardware
● Building Materials
● Lighting
● Plumbing and Equipment
● Flooring
● Electrical Work
Regional Segmentation:
● North America (United States, Canada and Mexico)
● Europe (Germany, UK, France, Italy, Russia and Turkey etc.)
● Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines,
Malaysia and Vietnam)
● South America (Brazil, Argentina, Columbia etc.)
● Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
DIY Home Improvement Market: Drivers and Restraints:
The report provides valuable information on the production costs, supply chain dynamics, and raw
materials that are essential to the DIY Home Improvement market. It also analyses the impact of
COVID-19 on the industry and provides recommendations on how businesses can adapt to the
changing market conditions. The report identifies key market restraints, such as economic constraints
in emerging countries and business market obstacles. By understanding these risks and challenges,
businesses can develop strategies to mitigate them and achieve long-term success in this exciting and
dynamic industry.
DIY Home Improvement Market Report Highlights:
● A comprehensive look at the DIY Home Improvement Industry
● Changing DIY Home Improvement market trends in the global industry
● Historical and forecast size of the DIY Home Improvement market in terms of Revenue
(USD Million)
● Detailed market segmentation analysis at a various level such as type, application, end-
user, and regions
● Current DIY Home Improvement industry growth and market trends
● Key player analysis and Competitive Landscape analysis for the DIY Home Improvement
market
● Key Product presents by Major players and business strategies used
● Key challenges encountered by operating players in the market space
● Analysis of major opportunities and risk factors linked with the market operations.
1. Market Size and Growth:

● The home improvement and renovation industry has experienced consistent growth over the
years. The market size is influenced by factors such as economic conditions, interest rates, and
housing trends.
● As of my last update in January 2022, the COVID-19 pandemic had spurred a surge in home
improvement projects as people spent more time at home, contributing to market growth.
2. Consumer Behavior:
● Changing lifestyles and an increasing emphasis on home aesthetics have driven consumer
spending on home improvement.
● Sustainability and energy efficiency have become significant factors influencing purchasing
decisions.
3. Technological Advancements:
● Integration of smart home technologies in renovations is a growing trend. This includes smart
lighting, thermostats, security systems, and more.
● Virtual reality (VR) and augmented reality (AR) are being used for design visualization,
helping customers make informed decisions.
4. Regulatory Environment:
● Regulations regarding building codes, environmental standards, and safety measures influence
the industry. Staying compliant is crucial for businesses.
5. Competitive Landscape:
● The industry is highly fragmented with a mix of small local contractors and large national
chains.
● E-commerce platforms for home improvement products are gaining prominence, challenging
traditional brick-and-mortar stores.
6. Demographics:
● Aging populations in many developed countries contribute to the demand for home
modifications to accommodate accessibility needs.
Potential and Opportunities:
1. Home Office Spaces:

● The rise of remote work has increased the demand for home office spaces. Renovations to
create functional and aesthetically pleasing home offices present a significant opportunity.
2. Energy Efficiency and Sustainability:

● Green renovations, including energy-efficient appliances and sustainable materials, are gaining
traction as consumers become more environmentally conscious.
3. Smart Home Integration:

● Incorporating smart home technologies can be a key differentiator for businesses. This includes
smart security systems, energy-efficient devices, and automated home controls.
4. Online Presence and E-commerce:

● Leveraging online platforms for marketing and sales is crucial. E-commerce for home
improvement products and materials is a growing market.
5. Adaptation to Trends:
● Staying updated on design trends and consumer preferences is essential. This includes
incorporating modern designs, materials, and color schemes.
6. Health and Wellness:

● The pandemic has heightened awareness about the importance of a healthy home environment.
This includes renovations for better air quality, natural lighting, and ergonomic designs.
7. Government Incentives:
● In some regions, governments offer incentives for home renovations that focus on energy
efficiency or other sustainable practices. Businesses can benefit from staying informed about
such programs.
Challenges:
1. Supply Chain Issues:

● Like many industries, the home improvement sector may face challenges related to supply
chain disruptions, affecting the availability and cost of materials.
2. Regulatory Compliance:
● Keeping up with changing building codes and regulations can be challenging and may require
significant investment in training and certification.
3. Competition and Price Wars:

● Intense competition in the industry can lead to price wars. Businesses need to find ways to
differentiate themselves through quality, service, or innovation.
4. Economic Uncertainty:
● Economic downturns can impact consumer spending on non-essential services, including home
renovations.
5. Technological Adoption:
● While there's an opportunity in integrating technology, the upfront costs and the learning curve
for some businesses might be a barrier.
Conclusion:
The home improvement and renovation industry present substantial opportunities, especially with
changing consumer behaviors and technological advancements. However, businesses need to navigate
challenges, stay agile, and adapt to evolving trends to succeed in this dynamic market. Understanding
and meeting the diverse needs of consumers while embracing innovation will be key for sustained
growth in this industry.

2 3 3
ASSESSMENT:
Marks awarded
Preparation 10
Field work 30
VIVA - VOCE 20
Report 10
Total 100
Evaluator’s Sign
PREPARATION OF BUSINESS MODEL CANVAS
Exp. No. :5
Date :
AIM/ OBJECTIVE:
To prepare a business model canvas for the startup of a Home improvement and renovation
industry.
REQUIREMENTS:
Internet analysis and report with a model canvas to print out our ideas and planning.
ANALYSIS:
The Business Model Canvas (BMC) is a strategic management tool that provides a visual
representation of a company's key components and how they interact. It consists of nine building
blocks that help entrepreneurs and business leaders describe, design, challenge, invent, and pivot their
business model. Here are the key requirements or components of the Business Model Canvas:
Customer Segments:
Define the different groups of people or organizations you aim to reach and serve with your products
or services.
Value Propositions:
Clearly articulate the unique value your product or service provides to your target customer segments.
What problems does it solve, and what needs does it address?
Channels:
Describe how you will reach and deliver your value proposition to your target customers. This
includes distribution channels, sales channels, and communication channels.
Customer Relationships:
Outline the type of relationship you establish with each customer segment. This could be personal
assistance, self-service, automated services, or a community.
Revenue Streams:
Specify how your business earns revenue. This could be through sales, subscriptions, licensing,
advertising, or other monetization strategies.
Key Resources:
Identify the critical assets and resources your business requires to deliver its value proposition, reach
customers, and operate effectively.
Key Activities:
List the key activities your business must undertake to create and deliver value. These activities could
include production, marketing, sales, and support.
Key Partnerships:
Identify external organizations, suppliers, or other entities that your business relies on to operate
successfully. This could involve strategic alliances, joint ventures, or outsourcing.
Cost Structure:
Outline the major costs associated with your business model, including fixed and variable costs. This
helps in understanding the financial implications of your model.
When working with the Business Model Canvas, it's essential to regularly revisit and revise it
as your business evolves. The canvas is a dynamic tool that can be adapted to changing market
conditions, customer feedback, and other external factors. It is commonly used in conjunction with
other strategic tools and methodologies to provide a comprehensive view of a business and its
potential for success.
FIELD WORK:
There are NINE PARTS of the Business Model Canvas to be considered in planning for your
business. These include:
1. WHO the Client is - What is the central model for your market? Who are your flanker
models? What is the importance of developing a niche? What is the optimal market position?
2. The VALUE provided for Clients - Why would a client want to transact with the business?
What is provided to the client that differentiates the company?
3. MARKETING Channels - How will the company inform the market? Media channels
(Website, Yellow Pages, radio, newspaper, shopper, TV, etc) identified, which will be used, why?
Which demographics and psychographics have determined the visuals for marketing? What is the
market position sought? How will that position be won and held?
4. The Company-Client INTERFACE - What types of relationships are or should be

developed with the client? How does the client want the relationship to be established and
maintained?
5. How the Company MAKES MONEY - What is the pricing structure? How are estimates
produced and proposals presented? What are the steps in the contracting process? What cost controls
are in place? How are subcontractors managed? How is the client relationship managed?
6. RESOURCES used - What are the products and processes used in production? Do you
download from Builder Resources? Use Scopes of Work, product reviews, best practice documents,
etc?
7. What the Company must DO - Identify the actual work that the company does, how the
work is done, and any special products or processes that set the company apart from its competitors.
8. SUPPORTERS and SUPPLIERS - Who are the important advisors and how they are being
used? Who are the important suppliers and the products or services they provide? How are the
relationships with each being nurtured and maintained.
9. How the Company SPENDS MONEY - What are the standard specifications for a project?
How are special orders handled? How are vendor relationships maintained? Does the company carry
inventory? Are there cash reserves? How strong are the banking relationships?
1. Key Partnerships:
● Suppliers: Establish strong relationships with suppliers of construction materials, appliances,

and furnishings.
● Contractors and Subcontractors: Collaborate with reliable contractors and skilled labor for
various home improvement services.
● Designers and Architects: Partner with professionals who can provide innovative designs and
architectural expertise.
2. Key Activities:
● Project Management: Oversee the planning, execution, and completion of home improvement
projects.
● Design and Consultation: Offer design services and consultations to help clients make
informed decisions.
● Construction and Installation: Execute renovations, ensuring quality workmanship and
adherence to timelines.
● Marketing and Sales: Develop effective marketing strategies and sales channels to attract
clients.
3. Key Resources:
● Skilled Labor: Employ experienced and skilled contractors, carpenters, plumbers, electricians,
etc.
● Design Software and Tools: Invest in the latest design software and tools for accurate project
visualization.
● Marketing Team: Build a team focused on marketing and sales to promote services effectively.
● Supply Chain Management: Efficiently manage the supply chain for timely access to materials.
4. Value Proposition:
● Quality Craftsmanship: Provide high-quality workmanship to ensure customer satisfaction.

● Innovative Designs: Offer unique and innovative designs that align with client preferences.
● Timely Completion: Emphasize timely project completion without compromising on quality.
5. Customer Segments:
● Homeowners: Target individual homeowners looking to renovate or improve their homes.

● Real Estate Investors: Appeal to investors looking to enhance property value through
renovations.
● Commercial Clients: Explore opportunities for commercial property renovations.
6. Channels:
● Online Platforms: Utilize websites and social media for marketing and customer engagement.
● Showrooms: Establish physical showrooms for clients to view materials and designs.
● Partnerships with Realtors: Collaborate with real estate agents to offer renovation services for
resale properties.
7. Customer Relationships:
● Personalized Service: Provide personalized consultations and project management to address

individual client needs.
● Post-Sale Support: Offer post-project support and maintenance services.
● Regular Communication: Maintain open communication channels to keep clients informed
about project progress.
8. Revenue Streams:
● Project-Based Fees: Charge fees based on the scope and complexity of home improvement
projects.
● Product Sales: Generate revenue through the sale of home improvement products and
materials.
● Subscription Services: Offer subscription-based services for ongoing maintenance and support.
9. Cost Structure:
● Labor Costs: Account for labor costs associated with skilled professionals and subcontractors.
● Material Costs: Budget for the procurement of construction materials, fixtures, and furnishings.
● Marketing Expenses: Allocate funds for marketing campaigns, online presence, and
advertising.
● Technology Investments: Invest in technology for design, project management, and
communication.
10. Key Metrics:
● Customer Satisfaction: Measure and enhance customer satisfaction through feedback and
reviews.
● Project Timelines: Monitor and optimize project timelines for efficient project delivery.
● Return on Investment (ROI): Evaluate the financial success of each project to ensure
profitability.
● Conversion Rates: Track the effectiveness of marketing channels in converting leads into
clients.
By utilizing the Business Model Canvas tailored to the home improvement and renovation industry,
businesses can gain a comprehensive overview of their operations, helping them make informed
decisions, identify areas for improvement, and maintain a competitive edge in the market.

2 3 3
ASSESSMENT:

Marks awarded
Preparation 10
Field work 30
VIVA - VOCE 20
Report 10
Total 100
Evaluator’s Sign
DEVELOPING PROTOTYPES
Exp. No. :6
Date :
AIM/ OBJECTIVE:
To develop a prototype model for the startup of the Home improvement and renovation
industry.
REQUIREMENTS:
Online analysis and research to plan out the designing of prototypes through the information
acquired from current market leading industries of the same industry.
ANALYSIS:
Creating a successful prototype involves understanding the market, identifying user needs,
and addressing potential challenges. Here's a comprehensive analysis to guide your prototype
development:
Market Analysis:
Market Size and Growth:

● Evaluate the current market size and potential for growth in the home improvement and
renovation sector.
● Consider factors like population growth, urbanization trends, and economic conditions.
Target Audience:
● Identify your primary target audience (e.g., homeowners, renters, businesses).
● Understand their demographics, preferences, and pain points related to home
improvement.
Competitor Analysis:
● Identify key competitors in the industry.
● Analyze their strengths, weaknesses, opportunities, and threats.
● Look for gaps in their offerings that your prototype could address.
Regulatory Compliance:
● Be aware of any legal and regulatory requirements related to home improvement and
renovation.
● Ensure that your prototype complies with safety and building codes.
User Needs and Experience:
User Research:
● Conduct surveys, interviews, or focus groups to understand user needs and preferences.
● Identify common challenges and pain points in the home improvement process.
User Personas:
● Create detailed user personas based on your research findings.
● Use these personas to guide the design and functionality of your prototype.
User Journey Mapping:
● Map out the typical user journey from identifying a need for renovation to project
completion.
● Identify touchpoints where your prototype can add value and enhance the user
experience.
Prototype Development:
Key Features:
● Prioritize features based on user needs and industry trends.
● Include essential features such as project planning, cost estimation, contractor
matching, and progress tracking.
Technology Stack:
● Choose a suitable technology stack for your prototype (web, mobile app, etc.).
● Consider using tools that enhance user interaction and engagement.
Integration:
● Explore opportunities for integration with existing platforms or services (e.g., payment
gateways, project management tools).
Scalability:
● Design the prototype with scalability in mind to accommodate future growth and
additional features.
Marketing and Monetization:
Go-to-Market Strategy:
● Develop a comprehensive marketing strategy to promote your prototype.
● Consider partnerships, social media, and content marketing to reach your target
audience.
Monetization Model:
● Determine how you will monetize your prototype (e.g., subscription model, freemium,
one-time purchase).
● Consider offering a free trial period to attract initial users.
Feedback Mechanism:
● Implement a feedback mechanism within the prototype to gather user insights and
improve the product continuously.
Challenges and Risk Mitigation:
Technical Challenges:
● Identify potential technical challenges and plan for their mitigation.
● Conduct thorough testing to ensure the prototype's reliability and security.
Market Adoption:
● Anticipate challenges related to market adoption and competition.
● Develop strategies to differentiate your prototype and create a strong value proposition.
User Resistance:
● Address potential user resistance through effective onboarding, tutorials, and customer
support.
FIELD WORK:
Creating a prototype for a home improvement and renovation project involves
outlining key features, functionality, and design elements. Below is a simplified
prototype outline that you can use as a starting point. Keep in mind that this is a
basic representation, and you may need to tailor it based on your specific goals
and audience.
Home Improvement and Renovation Prototype
Landing Page
● Header
● Logo
● Navigation menu (Home, Services, Gallery, Contact)
● Hero Section
● High-quality images showcasing before-and-after transformations
● Catchy headline: "Transforming Homes, Enhancing Lives"
● Call-to-action (CTA) button: "Get Started"
● Services Section
● Brief descriptions of core services (e.g., Kitchen Remodeling, Bathroom
Renovation, Interior Design)

● Icons or images representing each service
● Link to detailed service pages
● Gallery Section
● Image carousel/grid displaying project highlights
● Option to filter by room type (kitchen, bathroom, living room, etc.)
● About Us Section
● Team introduction with photos
● Company mission and values

● Testimonials from satisfied clients
● Contact Section
● Contact form
● Phone number and email address
● Social media links
Services Page
● Service Categories
● Kitchen Remodeling
● Bathroom Renovation
● Interior Design
● Exterior Upgrades
● Custom Projects
● Individual Service Pages
● Detailed descriptions of each service
● Before-and-after images
● Testimonials related to the specific service
● CTA for a free consultation or estimate
Gallery Page
● Filter Options
● Rooms (kitchen, bathroom, living room, etc.)
● Style (modern, traditional, contemporary, etc.)
● Project Showcase
● High-quality images with project details on hover
● Slider for each project with multiple images
● Project descriptions and challenges faced
Contact Page
● Contact Form
● Fields for name, email, phone, and message

● CTA for scheduling a consultation or requesting a quote
● Location and Hours
● Office address with a map
● Business hours
● Contact Information
● Phone number
● Email address
● Social media links
Additional Features
● Responsive Design
● Ensure the prototype is mobile-friendly for users on different devices.
● Interactive Elements
● Consider adding interactive elements like sliders, pop-ups, or animations.
● Virtual Consultation
● If applicable, include a feature for scheduling virtual consultations.
● Cost Estimator
● Develop a simple tool for users to get rough cost estimates for their
projects.
Remember, this is a basic prototype, and you may want to collaborate with a designer
and a web developer to refine and implement these features effectively.

● Project Overview
● Introduction to the sustainable living platform.
● Objective: Empower individuals to adopt eco-friendly practices at home.
User Persona
● Eco-Conscious Individuals
● Demographics, interests, and current sustainable practices.
● Goals for adopting a more sustainable lifestyle.
Market Analysis
● Sustainable Living Trends
● Growing interest in eco-friendly living.
● Identifying competitors and gaps in the market.
Project Features
● Personalized Eco-Action Plan
● Quiz to assess current habits.
● Tailored recommendations for sustainable living changes.
Design and Usability

● User-Friendly Interface
● Intuitive design to encourage user engagement.
● Incorporate gamification elements for motivation.
Technology Stack
● Mobile Application
● Android and iOS compatibility for widespread accessibility.
● Cloud-Based Database
● Storing user preferences and tracking progress.
Business Model
● Freemium Model
● Basic sustainability tips for free.
● Premium subscription for advanced features and personalized coaching.
Challenges and Solutions

● User Education
● Addressing common misconceptions about sustainable living.
● Behavioral Change
● Implementing strategies to encourage long-term habit adjustments.
Marketing and Growth Strategy

● Partnerships with Eco-Friendly Brands
● Collaborate for cross-promotion and exclusive discounts.
● Community Building
● Social media campaigns and forums for users to share tips.
Future Enhancements
● Integration with Smart Devices
● Connect with smart home devices to optimize energy usage.
● Carbon Footprint Tracker
● Tool to measure and visualize users' carbon footprint reductions.
Ethical Considerations
● Data Privacy
● Ensure secure handling of user data.
● Inclusivity
● Addressing accessibility and cultural considerations.
Conclusion
● Summary of Project Goals
● The potential impact of promoting sustainable living.
● Next Steps
● Recommendations for continuous improvement and expansion.
Presentation and Q&A

● Presentation
● Visuals demonstrating the app interface and features.
● Q&A Session
● Encourage discussions on sustainable living practices and potential partnerships.

3 3 3 3 3 3
ASSESSMENT:

Marks awarded
Preparation 10
Field work 30
VIVA - VOCE 20
Report 10
Total 100
Evaluator’s Sign
ORGANIZING PRODUCT DESIGN SPRINTS
Exp. No. :7
Date :
AIM/ OBJECTIVE:
To organize a product design sprint
REQUIREMENTS:
Online analysis and surfing through internet to product the design sprint
ANALYSIS:
Key Phases of a Design Sprint:
1. Understand:
● Objective: Define the problem and set goals for the sprint.
● Activities:
● Map out the problem and identify key challenges.
● Create a shared understanding among the team.
2. Diverge:
● Objective: Generate a wide range of ideas and potential solutions.
● Activities:
● Brainstorming sessions to encourage creative thinking.
● Silent sketching to ensure diverse perspectives.
3. Converge:
● Objective: Evaluate and narrow down the generated ideas.
● Activities:
● Team discussion and critique of each idea.
● Dot voting or other methods to prioritize ideas.
4. Prototype:
● Objective: Create a tangible representation of the chosen solution.
● Activities:
● Rapid prototyping of the selected concept.
● Use of design tools to create a visual prototype.
5. Test:
● Objective: Collect user feedback on the prototype.
● Activities:
● User testing with a small group of participants.
● Gather insights to inform further iterations.
Analysis of the Design Sprint Process:
1. Efficiency:
● Strength: The time-bound nature of design sprints (typically 5 days) fosters quick decision-
making and prevents overthinking.
● Consideration: The compressed timeline may be challenging for some teams, and flexibility
might be needed based on the complexity of the problem.
2. Collaboration:
● Strength: Involves cross-functional collaboration, ensuring diverse perspectives are considered.
● Consideration: Requires effective facilitation to manage differing opinions and keep the team
focused.
3. User-Centric Approach:
● Strength: Places a strong emphasis on understanding and addressing user needs through
prototyping and testing.
● Consideration: The success depends on the accuracy of assumptions made during the process;
if they are incorrect, adjustments may be needed.
4. Iterative Nature:
● Strength: Encourages iterative development, allowing for continuous improvement.
● Consideration: The need for quick iterations may pose challenges for certain types of projects,
especially those requiring extensive research.
5. Risk Mitigation:
● Strength: The validation of ideas through testing helps identify potential issues early, reducing
the risk of investing in the wrong solution.
● Consideration: Testing with a small group might not capture all possible user scenarios.
Success Factors:
Clear Problem Definition: Success hinges on a well-defined problem statement at the beginning of
the sprint.
Diverse and Engaged Team: Involving team members with varied skills and perspectives enhances
the quality of ideas generated.
Effective Facilitation: A skilled facilitator is essential to guide the team through each phase and
manage time effectively.
User-Centric Focus: Keeping the end-user in mind throughout the process ensures that the solution
addresses real needs.
Commitment to Action: A commitment to implementing the insights gained from the sprint is
crucial for success.
FIELD WORK:
Introduction to Fieldwork in Design Sprint:

**1. Objectives:
● Understanding the Context: Explore the environment where the problem exists.
● User Insights: Gather firsthand information about users' behaviors, needs, and pain points.
● Validation: Validate assumptions and findings from the initial problem framing.
Planning and Preparation:
**1. Define Goals:
● Clearly outline what you want to achieve through fieldwork.

● Establish specific research questions to guide observations and interviews.
**2. Select Participants:
● Identify a diverse group of participants who represent the target user base.
● Ensure a mix of demographics and behaviors to capture a comprehensive view.
**3. Create Protocols:
● Develop interview and observation protocols to maintain consistency.

● Include open-ended questions and prompts to encourage detailed responses.
Fieldwork Execution:
**1. Observation:
● Observe users in their natural environment to understand their daily routines and behaviors.
● Document any pain points, frictions, or areas of delight.
**2. Interviews:
● Conduct interviews to dig deeper into users' thoughts, preferences, and experiences.
● Ask about challenges they face related to the problem at hand.
**3. Contextual Inquiry:
● Engage in contextual inquiry by participating in the users' activities.

● Gain insights into the nuances of their interactions with the problem.
**4. Prototype Testing:
● If applicable, introduce early prototypes or concepts to gather feedback.

● Observe reactions and gather insights on usability.
Data Synthesis:
**1. Collate Findings:
● Compile field notes, interview transcripts, and observations.

● Identify recurring themes, patterns, and noteworthy outliers.
**2. Affinity Mapping:
● Use affinity mapping to organize and categorize insights.

● Create visual representations to identify key areas of focus.
**3. Persona Development:
● Develop user personas based on the gathered information.

● Use personas to empathize with users and guide ideation.
Integration into Design Sprint:
**1. Sharing Insights:
● Present fieldwork findings to the design sprint team.

● Discuss key observations, challenges, and opportunities.
**2. Reframing and Ideation:
● Use fieldwork insights to reframe problem statements or ideate on potential solutions.

● Encourage the team to think critically about addressing users' needs.
**3. Prototyping Alignment:
● Ensure that prototypes align with the validated insights from the field.
● Use real user feedback to refine and enhance prototypes.
Conclusion and Reflection:
**1. Documentation:
● Document the entire fieldwork process, including methodologies, findings, and any changes
made during the design sprint.
**2. Continuous Learning:

● Emphasize the iterative nature of fieldwork and encourage ongoing user research.
● Use lessons learned to improve future design sprints.

Design Sprint for Sustainable Living Platform
The design sprint for the sustainable living platform was a transformative process, encapsulating a
focused, time-bound approach to problem-solving within the context of encouraging environmentally
friendly practices in households. The project aimed to empower individuals to adopt sustainable living
habits through a user-centric and technology-driven platform.
Key Findings:
The initial phase of the design sprint involved a comprehensive analysis of sustainable living trends,
emphasizing the growing interest in eco-friendly practices. This analysis provided the foundational
understanding necessary for framing the problem and setting clear objectives for the sprint. Through
targeted user personas and market research, the team identified the needs and motivations of eco-
conscious individuals, laying the groundwork for an empathetic design process.
The design sprint comprised five distinct phases: Understand, Diverge, Converge, Prototype, and Test.
These phases ensured a structured and iterative approach, allowing for rapid ideation, prototyping, and
user testing. The efficiency of this process was a notable strength, fostering quick decision-making and
preventing unnecessary delays.
Design and Usability:
The platform's user interface was a central focus, with an emphasis on user-friendliness and
engagement. Incorporating gamification elements aimed to motivate users in adopting sustainable
habits. The consideration of a mobile application with cross-compatibility on Android and iOS devices
ensured widespread accessibility, aligning with the target audience's diverse technological preferences.
Business Model and Monetization:
The project proposed a freemium model, offering basic sustainability tips for free while introducing a
premium subscription for advanced features and personalized coaching. This strategic approach aimed
to balance user accessibility with revenue generation. The consideration of partnerships with eco-
friendly brands added a layer of potential revenue streams and contributed to the platform's broader
impact on sustainable living.
Challenges and Ethical Considerations:
The sprint acknowledged and addressed various challenges, including user education, behavioral
change, and privacy concerns. Strategies were proposed to tackle these challenges, such as
comprehensive user education initiatives and ethical considerations related to data privacy.
Success Factors:
Several success factors emerged throughout the project. Clear problem definition at the outset ensured
a focused and purpose-driven design sprint. The diverse and engaged team, coupled with effective
facilitation, contributed to the generation of innovative ideas. A user-centric approach remained
paramount, with continuous validation through prototyping and user testing, helping in refining the
platform's features.
Future Enhancements:
The proposal for future enhancements included the integration of smart devices for optimized energy
usage, as well as a carbon footprint tracker to visualize users' environmental impact. These additions
aimed to elevate the platform's functionality and enhance its ability to facilitate sustainable living.
Conclusion:
In conclusion, the design sprint for the sustainable living platform encapsulated a holistic and strategic
approach to addressing the complex challenge of promoting eco-friendly practices. Through an
efficient process that blended user insights, technology, and business considerations, the resulting
platform not only addressed the immediate problem but also laid the groundwork for a scalable and
impactful solution. The commitment to a user-centered design process, coupled with a keen awareness
of ethical considerations and potential challenges, positions the platform for success in the dynamic
landscape of sustainable living. As we move forward, continuous learning, iteration, and a
commitment to environmental stewardship will be pivotal in realizing the platform's full potential and
fostering positive change in individuals' lifestyles and our collective impact on the planet.
3 3 3 3 3 3
ASSESSMENT:

Marks awarded
Preparation 10
Field work 30
VIVA - VOCE 20
Report 10
Total 100
Evaluator’s Sign
PREPARATION OF BUSINESS PLANS
Exp. No. :8
Date :
AIM/ OBJECTIVE:
To prepare and finalise a business plan for the startup of a Home improvement and renovation
industry.
REQUIREMENTS:
Online analysis and team discussions about the different proposed plans and finalised analysis
with a proper analyst.
ANALYSIS:
The home improvement and renovation startup's business plan is a well-constructed roadmap for
entering a competitive market. The market analysis intelligently identifies target demographics and
trends, while a thorough exploration of the competitive landscape reveals strategic insights. The
startup's recognition of opportunities and unique differentiators positions it favorably for market entry.
The dynamic business model integrates multiple revenue streams, including service fees, product
sales, and potential subscription models, showcasing adaptability and scalability. The emphasis on
scalability demonstrates a forward-thinking approach to long-term growth. However, a more detailed
breakdown of customer acquisition costs and conversion strategies would provide deeper insights into
the effectiveness of marketing initiatives.
The value proposition is clearly articulated, emphasizing quality, efficiency, and customer
satisfaction. While compelling, incorporating testimonials or case studies would add credibility and
tangible evidence of past successes, further strengthening the startup's positioning in the market.
The marketing and sales strategy is well-rounded, encompassing both online and offline channels.
Digital marketing tactics, social media engagement, and partnerships with suppliers align with
contemporary practices. However, a more detailed customer acquisition cost analysis and conversion
strategies would provide a deeper insight into the effectiveness of the chosen strategies.
The operational plan transparently outlines key activities and team roles, effectively conveying the
startup's day-to-day functioning. A more detailed timeline for milestones and scalability plans would
enhance this section, providing a clearer picture of the startup's growth trajectory.
Financial projections are a standout, offering a solid foundation for assessing financial viability. Clear
revenue and expense forecasts, along with break-even analysis and potential funding sources,
contribute to a robust financial plan. While strong, integrating a sensitivity analysis or risk assessment
would fortify the financial section, providing a comprehensive view of potential challenges.
In conclusion, the business plan positions the home improvement and renovation startup as a
promising venture. Strengthening elements such as including tangible evidence of past successes,
detailing customer acquisition costs, providing a comprehensive risk analysis, and adding a more
detailed timeline for milestones would further enhance the plan's overall appeal to potential investors
or stakeholders.
FIELD WORK:
Conducting fieldwork is a critical phase in validating assumptions, understanding customer needs,
and refining the business plan for the home improvement and renovation startup. The following
fieldwork strategies are essential for gathering real-world insights and ensuring the plan aligns with
market realities:
1. Customer Interviews and Surveys:
Engage with potential customers through interviews and surveys to understand their preferences, pain
points, and expectations regarding home improvement services. Gather feedback on existing providers
and identify gaps in service that the startup can address. Insights from these interactions will provide a
nuanced understanding of customer needs.
2. Competitive Analysis:
Visit and assess competitors' offerings firsthand. Understand the strengths and weaknesses of existing
home improvement services in the local market. Identify opportunities to differentiate the startup's
services, improve upon competitors' weaknesses, and potentially collaborate with suppliers or
professionals already operating in the space.
3. Supplier and Professional Partnerships:
Conduct meetings with potential suppliers and professionals in the home improvement industry.
Understand their pain points, expectations from a startup, and explore collaboration opportunities.
Establishing strong relationships with suppliers and professionals will be crucial for the success of the
business. It's essential to ensure a reliable supply chain and access to skilled labor.
4. Local Community Engagement:
Participate in local community events, homeowner associations, or neighborhood gatherings to gain

insights into the unique needs and preferences of the target market. This grassroots approach helps in
building rapport with the community, understanding local regulations, and tailoring services to meet
specific regional demands.
5. Prototype Testing:
If feasible, create simple prototypes or mock-ups of the startup's services and gather feedback directly
from potential customers. This hands-on approach allows for quick iterations based on real-time
responses, ensuring that the final offerings align with customer expectations.
6. Social Media Listening:
Monitor social media platforms for discussions related to home improvement and renovation. Identify
common pain points, popular trends, and frequently asked questions. Engaging in online conversations
provides valuable qualitative data and insights into the sentiments of the target audience.
7. Regulatory and Compliance Research:

Conduct in-depth research on local building codes, zoning regulations, and any legal requirements
pertaining to home improvement services. Understanding the regulatory landscape is crucial for
compliance and can impact the feasibility and success of the startup.
8. Test Marketing Campaigns:
Launch small-scale marketing campaigns, such as social media ads or local promotions, to gauge
customer response. Analyze the effectiveness of different channels and messages. This field-tested
marketing approach helps in refining the marketing strategy before a full-scale launch.
Conducting fieldwork is a critical phase in validating assumptions, understanding customer needs,

and refining the business plan for the home improvement and renovation startup. The following
fieldwork strategies are essential for gathering real-world insights and ensuring the plan aligns with
market realities:
1. Customer Interviews and Surveys:
Engage with potential customers through interviews and surveys to understand their preferences, pain
points, and expectations regarding home improvement services. Gather feedback on existing providers
and identify gaps in service that the startup can address. Insights from these interactions will provide a
nuanced understanding of customer needs.
2. Competitive Analysis:
Visit and assess competitors' offerings firsthand. Understand the strengths and weaknesses of existing
home improvement services in the local market. Identify opportunities to differentiate the startup's
services, improve upon competitors' weaknesses, and potentially collaborate with suppliers or
professionals already operating in the space.
3. Supplier and Professional Partnerships:
Conduct meetings with potential suppliers and professionals in the home improvement industry.
Understand their pain points, expectations from a startup, and explore collaboration opportunities.
Establishing strong relationships with suppliers and professionals will be crucial for the success of the
business. It's essential to ensure a reliable supply chain and access to skilled labor.
4. Local Community Engagement:
Participate in local community events, homeowner associations, or neighborhood gatherings to gain

insights into the unique needs and preferences of the target market. This grassroots approach helps in
building rapport with the community, understanding local regulations, and tailoring services to meet
specific regional demands.
5. Prototype Testing:
If feasible, create simple prototypes or mock-ups of the startup's services and gather feedback directly
from potential customers. This hands-on approach allows for quick iterations based on real-time
responses, ensuring that the final offerings align with customer expectations.
6. Social Media Listening:
Monitor social media platforms for discussions related to home improvement and renovation. Identify
common pain points, popular trends, and frequently asked questions. Engaging in online conversations
provides valuable qualitative data and insights into the sentiments of the target audience.
7. Regulatory and Compliance Research:
Conduct in-depth research on local building codes, zoning regulations, and any legal requirements
pertaining to home improvement services. Understanding the regulatory landscape is crucial for
compliance and can impact the feasibility and success of the startup.
8. Test Marketing Campaigns:
Launch small-scale marketing campaigns, such as social media ads or local promotions, to gauge
customer response. Analyze the effectiveness of different channels and messages. This field-tested
marketing approach helps in refining the marketing strategy before a full-scale launch.

4 3 3
ASSESSMENT:

Marks awarded
Preparation 10
Field work 30
VIVA - VOCE 20
Report 10
Total 100
Evaluator’s Sign
PREPARATION OF PITCH DECKS

Exp. No. :9
Date :
AIM/ OBJECTIVE:
To make preparations about pitch decks for the Home improvement and renovation industry.
REQUIREMENTS:
Online analysis,research and reports on this certain subject and group discussions with the
peers.
ANALYSIS:
A pitch deck is a crucial tool for conveying the essence of a startup to potential investors, partners,
and stakeholders. A well-crafted pitch deck can make a significant difference in attracting attention
and securing support. Let's analyze the key components and considerations for an effective pitch deck:
**1. Clarity of Message:
● Strength: A successful pitch deck clearly articulates the startup's value proposition, target
market, and problem-solving approach. A concise and compelling message ensures that the
audience quickly grasps the essence of the business.
● Consideration: Avoiding jargon and overly complex language is crucial. The deck should be
easily understandable to both industry experts and those less familiar with the specific sector.
**2. Problem-Solution Alignment:
● Strength: A strong pitch deck effectively communicates the problem the startup aims to solve
and how its solution is uniquely positioned in the market. The alignment between the identified
problem and the proposed solution is a critical aspect of convincing investors of the startup's
viability.
● Consideration: Ensuring a clear link between the identified problem and the startup's solution
is essential. Any ambiguity in this connection may lead to investor hesitation.
**3. Market Opportunity:
● Strength: A compelling pitch deck includes a thorough analysis of the market opportunity. This
involves demonstrating the size of the target market, identifying trends, and showcasing the
startup's potential for growth.
● Consideration: Overly optimistic projections or a lack of market research can undermine the
credibility of the pitch. Investors seek realistic assessments and evidence of a genuine market
need.
**4. Business Model:
● Strength: A well-defined business model that outlines how the startup plans to generate
revenue is crucial. Clear monetization strategies and potential revenue streams contribute to
investor confidence.
● Consideration: It's essential to provide transparency regarding the startup's financial
sustainability. Clearly articulate how the business plans to scale and achieve profitability.
**5. Traction and Milestones:
● Strength: Demonstrating traction, such as user acquisition, partnerships, or early sales, adds
credibility to the pitch. Highlighting key milestones achieved and those planned for the future
provides a timeline for potential investors.
● Consideration: Overemphasis on future projections without current traction might raise
skepticism. Striking a balance between present achievements and future goals is key.
**6. Competitive Landscape:
● Strength: A comprehensive analysis of the competitive landscape, including a clear

understanding of competitors and the startup's unique differentiators, is essential. Addressing
potential challenges and showcasing a competitive advantage strengthens the pitch.
● Consideration: Underestimating or overlooking competitors may signal a lack of market
awareness. Acknowledge competitors and emphasize what sets the startup apart.
**7. Team Presentation:
● Strength: The pitch deck introduces the startup's team, emphasizing relevant expertise and
experience. Highlighting the team's qualifications and commitment builds investor confidence.
● Consideration: A lack of clarity regarding the team's roles and qualifications may raise doubts.
Ensure that each team member's contribution to the startup's success is evident.
**8. Visual Appeal and Consistency:
● Strength: A visually appealing pitch deck with consistent branding and a professional layout
enhances its impact. Clear visuals, charts, and graphics can help convey complex information
concisely.
● Consideration: Overloading the deck with visuals or neglecting consistency in design may
distract from the content. Maintain a balance between visual appeal and content clarity.
**9. Ask and Use of Funds:
● Strength: Clearly stating the ask — the amount of funding sought — and outlining how the
funds will be utilized is crucial. Investors want to understand the startup's financial needs and
how their investment will contribute to growth.
● Consideration: Ambiguous or unrealistic financial requests may lead to investor skepticism.
Provide a detailed breakdown of how the funds will be allocated.
**10. Engagement and Storytelling:
● Strength: A pitch deck that engages the audience through storytelling captures attention and
makes the information more memorable. Narratives that convey the startup's journey,
challenges, and successes create a compelling presentation.
● Consideration: Striking the right balance between data-driven content and storytelling is
essential. Avoiding excessive details or overly elaborate narratives ensures clarity.
FIELD WORK:
**1. Clarity of Message:
● Strength: A successful pitch deck clearly articulates the startup's value proposition, target
market, and problem-solving approach. A concise and compelling message ensures that the
audience quickly grasps the essence of the business.
● Consideration: Avoiding jargon and overly complex language is crucial. The deck should be
easily understandable to both industry experts and those less familiar with the specific sector.
**2. Problem-Solution Alignment:
● Strength: A strong pitch deck effectively communicates the problem the startup aims to solve
and how its solution is uniquely positioned in the market. The alignment between the identified
problem and the proposed solution is a critical aspect of convincing investors of the startup's
viability.
● Consideration: Ensuring a clear link between the identified problem and the startup's solution
is essential. Any ambiguity in this connection may lead to investor hesitation.
**3. Market Opportunity:
● Strength: A compelling pitch deck includes a thorough analysis of the market opportunity. This
involves demonstrating the size of the target market, identifying trends, and showcasing the
startup's potential for growth.
● Consideration: Overly optimistic projections or a lack of market research can undermine the
credibility of the pitch. Investors seek realistic assessments and evidence of a genuine market
need.
**4. Business Model:
● Strength: A well-defined business model that outlines how the startup plans to generate
revenue is crucial. Clear monetization strategies and potential revenue streams contribute to
investor confidence.
● Consideration: It's essential to provide transparency regarding the startup's financial
sustainability. Clearly articulate how the business plans to scale and achieve profitability.
**5. Traction and Milestones:
● Strength: Demonstrating traction, such as user acquisition, partnerships, or early sales, adds
credibility to the pitch. Highlighting key milestones achieved and those planned for the future
provides a timeline for potential investors.
● Consideration: Overemphasis on future projections without current traction might raise
skepticism. Striking a balance between present achievements and future goals is key.
**6. Competitive Landscape:

● Strength: A comprehensive analysis of the competitive landscape, including a clear
understanding of competitors and the startup's unique differentiators, is essential. Addressing
potential challenges and showcasing a competitive advantage strengthens the pitch.
● Consideration: Underestimating or overlooking competitors may signal a lack of market
awareness. Acknowledge competitors and emphasize what sets the startup apart.
**7. Team Presentation:
● Strength: The pitch deck introduces the startup's team, emphasizing relevant expertise and
experience. Highlighting the team's qualifications and commitment builds investor confidence.
● Consideration: A lack of clarity regarding the team's roles and qualifications may raise doubts.
Ensure that each team member's contribution to the startup's success is evident.
**8. Visual Appeal and Consistency:
● Strength: A visually appealing pitch deck with consistent branding and a professional layout
enhances its impact. Clear visuals, charts, and graphics can help convey complex information
concisely.
● Consideration: Overloading the deck with visuals or neglecting consistency in design may
distract from the content. Maintain a balance between visual appeal and content clarity.
**9. Ask and Use of Funds:
● Strength: Clearly stating the ask — the amount of funding sought — and outlining how the
funds will be utilized is crucial. Investors want to understand the startup's financial needs and
how their investment will contribute to growth.
● Consideration: Ambiguous or unrealistic financial requests may lead to investor skepticism.
Provide a detailed breakdown of how the funds will be allocated.
**10. Engagement and Storytelling:
● Strength: A pitch deck that engages the audience through storytelling captures attention and
makes the information more memorable. Narratives that convey the startup's journey,
challenges, and successes create a compelling presentation.
● Consideration: Striking the right balance between data-driven content and storytelling is
essential. Avoiding excessive details or overly elaborate narratives ensures clarity.

A finalized model and the prepared pitch desks with prototype
Home Haven: Revolutionizing Home Improvement for the Modern Dweller
Introduction:Hey there! We're a bunch of college students with a shared passion for making
things better. You know how home renovations can be a whole ordeal? Yeah, we felt the pain too.
That's why we're super excited to introduce "Home Haven" – our brainchild aimed at simplifying and
transforming the home improvement experience.
The Problem:
We get it. Finding reliable contractors, managing timelines, and staying within budget during home
renovations can be a nightmare. We did some serious digging and found out that many folks face these
exact issues. So, we put on our thinking caps and came up with a solution.
Our Solution:
Home Haven is not just an app; it's your renovation sidekick. Imagine a one-stop platform where
homeowners connect with trustworthy contractors, plan their dream projects, and track every step of
the process. It's like a renovation fairy godmother, but real and techy.
Key Features:
Reliable Contractors: We've handpicked a bunch of skilled and reliable contractors, so you don't
have to worry about your renovation turning into a horror story.
Transparent Budgeting: No more surprises! Our platform helps you plan and stick to your
budget, ensuring that your dream home doesn't turn into a financial nightmare.
Real-Time Updates: Follow every nail hammered and every tile laid with real-time project
updates. We believe in transparency, so you're always in the loop.
Virtual Designs: Not sure how that new kitchen layout will look? Our virtual design feature lets
you visualize your project before it even begins.
How We're Different:
We get it – there are other players in the home improvement game. But what sets us apart is our
commitment to making the process simple, transparent, and dare we say, enjoyable. Plus, we're college
students who know a thing or two about tight budgets and hectic schedules.
Why We Need Your Support:

Okay, here's the deal – we've got big dreams but not-so-big wallets. That's where you come in. We
need your support to take Home Haven from a cool idea to a household name. We're seeking [Insert
Funding Amount] to amp up our tech, bring in more top-notch contractors, and spread the Home
Haven magic.
What's In It For You:
Investing in Home Haven isn't just about supporting a startup; it's about being part of a movement to
make home improvement stress-free for everyone. Plus, there's a little something for you too – early
access, exclusive perks, and the satisfaction of knowing you helped a bunch of college students turn
their dream into reality.
Conclusion:
So, there you have it – Home Haven, the home improvement revolution brought to you by a bunch of
college kids who believe that everyone deserves a stress-free renovation experience. Join us on this
exciting journey, and let's make Home Haven the go-to platform for every modern dweller looking to
turn their house into a true haven. Cheers to better homes and smoother renovations!

5 3 3 3 3
ASSESSMENT:
Marks awarded
Preparation 10
Field work 30
VIVA - VOCE 20
Report 10
Total 100
Evaluator’s Sign

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Field Exercise Record

22HS002 & STARTUP MANAGEMENT

Academic Year 2023-2024

Reg. No. : 7376231EI119

BANNARI AMMAN INSTITUTE OF TECHNOLOGY

SATHYAMANGALAM - 638 401

BANNARI AMMAN INSTITUTE OF TECHNOLOGY

SATHYAMANGALAM - 638 401

This is a Certified Bonafide Record Book of Mr. /Ms. …………………………………………..

Staff in - charge Head of the Department

COs, POs and PSOs

CO2: Create Business Model Canvas and formulate positioning statement

CO3: Invent prototypes that fulfills an unmet market need

CO4: Formulate business strategies and create pitch decks

CO5: Choose appropriate strategies for commercialization

Program Outcomes (POs)

Program Specific Outcomes (PSOs)

S. Date Name of the Experiment Page Marks Signature

1 Analysis of various business

2 Developing a Design Thinking

3 Creating Buyer Personas

4 Undertake Market Study to

5 Preparation of Business Model

7 Organizing Product Design

8 Preparation of Business Plans

9 Preparation of Pitch Deck

ANALYSIS OF VARIOUS BUSINESS SECTORS

Exp. No. :01

Secondary industries The manufacturing and processing of It includes food

Quaternary industries It involves the knowledge based It includes information

Manufacturing is an important activity in promoting economic growth and development.

RESULTS & DISCUSSION:

MAPPING OF PO & PSO:

CO No PO2 PO3 PO4 PO6 PO7 PO8 P011 PSO2

Particulars Max. Marks

DEVELOPING A DESIGN THINKING OUTPUT CHART

To create a design thinking output chart for setting up an industry.

The concept of home improvement, home renovation, or remodeling is the process of

In case of opening a new own industry or a business,

The rise of the new sector

RESULTS & DISCUSSIONS

MAPPING OF PO & PSO:

CO No PO2 PO3 PO4 PO6 PO7 PO8 P011 PSO2

Particulars Max. Marks

CREATING BUYER PERSONAS

Consumer psychology involves finding answers to a wide range of questions, including:

● Deal with customer complaints

How to Adopt a Customer Service Mindset

2. Adopt a team motto.

3. Incorporate customer service training.

4. Host weekly, monthly, or quarterly contests.

5. Collect and review customer feedback.

6. Build long-term customer rapport.

7. Provide access to customer service reports.

9. Recognize team and individual success.

10. Solve for the customer, not your solutions.

RESULTS & DISCUSSION:

Establishing Customer Centricity

Customer interactions today are platform-agnostic. It doesn’t matter if it’s through TV or in a

Following Along On The Customer Journey