Ignite Academy: Subject: (Class Notes)

IGNITE ACADEMY
Subject:
SWOT analysis and Entrepreneurship Development
(Class Notes)
Contact No: 8888256117/8888996116
Join WhatsApp Group : https://chat.whatsapp.com/FSPKADSqUzRGpzOh3w44Af 8888996116

Lecture – 10
SWOT Analysis and Entrepreneurship
Development
Two types of testing

Direct Testing Indirect testing
Multiple-Choice Questions Surveys and Questionnaires
Performance-Based Tasks (for Observation

directly measuring skills)
Practical Examinations Portfolio Assessment (evaluates
skills, knowledge, or
accomplishments by reviewing a
collection of a person's work or
projects)
Practice Question
Which is not a direct method of testing?
1) Tests
2) Essays
3) Surveys
4) Presentations
SWOT ANALYSIS
• SWOT analysis consists of evaluating an institution's internal strengths and weaknesses and its external
opportunities and threats.
(a) Strengths:
 Strength is a resource, skill, or other distinctive advantage in relation-to the competition.
 Some strength which you can look for could be as follows:
 The size of the institution relative to others
 Cash flows
 Perception of ,the institution products (students)
 Perception of the institution

(b) Weaknesses:
A weakness is a limitation or deficiency in resources, skills, and capabilities that seriously
impedes effective performance. Some weaknesses to look for are as follows:
• Deteriorating balance sheet
• Poor perception of institution's products(students)
• Lack of management ,or other employee talent
(c) Opportunities:
An opportunity is a major favourable situation in an institutional environment.
While conducting a SWOT analysis, following opportunities you can look for:
 New markets for products
 New technologies which can be adopted
 Changes in regulations
 Internal efficiencies
(d) Threats:
 A threat is a major unfavourable situation in an institutional environment. It can act as a key impediment to
institution's current and/or desired future position.
 These threats could be both internal as well as external.
Some possible threats which institutions can have are as follows:
• Internal obstacles
• Financial constraints in an institution.
• Technological advances in the institution (if it is not keeping pace).
 By finding internal weaknesses, the possible area which needs improvement according to the need can be
specified.
 Some of the examples, which could be a weakness for an institution, may include less staff and faculty
morale; poor building infrastructure; sub-standard laboratory' and workshop facilities.
Examples of potential strengths could be:

(a) a reasonable tuition fees charged from students
(b) strong and dedicated faculty with a' high morale
(c) good information
(d) success rate of its learners
(e) diversity among the student population.

• SWOT analysis can be performed by the individual administrator or in groups.
• It is observed that the group techniques are particularly effective in providing structure, objectivity, clarity and
focus to discussions about strategy.
The Criteria for Determining Strengths and Weaknesses

(a) The Historical Criterion:
 Here, an evaluator compares the characteristics under examination with its past performances.
 For example, results of students as one of the criteria for institutional appraisal then an improvement in the
results over the past performance may be seen as strength, and a decline as a weakness.
 But caution must be observed check the reliability of the 'past' in future situations as in many cases.
 In a large number of situations 'past' may not be valid for future and this would certainly invalidate our
assessment or judgment.
(b) The Normative Criterion:

 Here, the analyst make their judgment on the 'what ought to be' the level of performance norm to classify a
particular element into a strength or a weakness.
 The norm call be decided on the basis of theory, expert opinion, industry practices or personal opinions.
(c) The Competitive Parity Criterion:

 As the term suggests, here judgement is based on successful direct competitors or potential competitors.
 It is based on the premise that a firm must, at the minimum, meet the actions of the competitors.
Practice Question
1. A SWOT analysis consists of all of the following elements except __________
1) Organisations 2) Strength
3) Weakness 4) Threat
2. SWOT analysis addresses

1) Corporate strategy 2) Career planning
3) Correcting problems 4) All of these

Lecture – 11
Development
Entrepreneur and Entrepreneurship

• Entrepreneur: An entrepreneur is an innovative person who maximizes his profits by following new
strategies or venturing into new products or services.
• A good entrepreneur is one who is capable of inspiring confidence in people, and has the ability to motivate
them.
• An Entrepreneur is a person who has possession over a company, enterprise, or venture, and assumes
significant accountability for the inherent risks and the outcome.
• What is Enterprise? - ‘Enterprise’ is the entity or a business initiated by an entrepreneur.
• ‘Entrepreneur’ is derived from French word ‘entreprendre’ which means to undertake. This means entering
new areas to explore something new for the benefit of the society.
According to Schumpeter, four forms of entrepreneur are:

 The Achiever
 The Sales person
 The Manager
 The Inventor
This categorization is based on the role of entrepreneur and their contribution towards development of
enterprise.
Entrepreneurs perform one or more of the following activities:

 Perceive opportunities for profitable investments;
 Explore the prospects of starting such a manufacturing enterprise;
 Obtain necessary industrial licenses;
 Arrange initial capital;
 Provide personal guarantees to the financial institutions;
 Promise to meet the shortfalls in the capital; and
 Supply technical know-how.

Entrepreneurship:
 Entrepreneurship means "the process of the entrepreneur".
 It is an attempt to create value through recognition of business opportunity.
 It is basically communicative and management functions to mobilize financial and material resources.
Types of Entrepreneurship
i) Opportunity based entrepreneurship:
 Person who chooses his/her career based on the opportunity available and knowledge acquired from the
society is called as opportunity based entrepreneur.
 This is the real entrepreneurship as the idea and interest has initiated from himself.
 This is not generated by external forces through compulsion.
 Hence, in this type, entrepreneur will be innovative, enthusiastic and able to do things differently with their
own creative thinking.
ii) Necessity based entrepreneurship:

 Person who chooses his/her career as a last chance, due to their family circumstances or due to disappointment
from their earlier job is a necessity based entrepreneur.
 It is not of choice and interest but of pressure and compulsion.
iii) Technological entrepreneurship:

 An entrepreneur, who introduces new technology to the market is technological entrepreneur.
 Example: An entrepreneur producing dried fish products by using solar drier is an example of technological
entrepreneur. Producing dried fish products is an existing technology, but the process of drying using solar
drier is the new process.
iv) Geographical entrepreneurship:

 An entrepreneur who distributes technology or product from one place to another place is known as
geographical entrepreneur.
 The geographical place may be at national level or international level.
 This entrepreneur should have knowledge to assess the correct time to sell their products.
 The major challenge of this entrepreneur is analyzing the consumer demand.
Example: A person producing canned fish products in Kerala and selling it in Uttar Pradesh is a kind of
geographical entrepreneurship.

Classification of Entrepreneurs
a) Entrepreneurs based on expertise:
Technical entrepreneurs:
 Develop improved quality of goods because of craftsmanship.
 The greatest strength of technical entrepreneur is skill in production technique.
Non-technical entrepreneurs:
 Not concerned with the technical aspects of the product produced.
 They focus more on marketing and distribution strategies and less on production.
Professional entrepreneurs:
 Focus more on establishing a business but not in managing or operating it.
 Sell out the running business and start another venture with the sales proceeds.
b) Entrepreneurs based on motivation levels:

Pure entrepreneurs:
 Motivated by psychological and economic rewards.
 Undertake an entrepreneurial activity for his personal satisfaction in work, ego or status.
Induced entrepreneurs:
 Induced to take up an entrepreneurial task due to the policy measures of the government like assistance,
concessions to start a venture.

Motivated entrepreneurs:
 Influenced by the desire for self fulfillment.
 They come into being because of the possibility of making and marketing of some new product for the
consumer.
Spontaneous entrepreneurs:
 Start the business by natural talents.
 Self motivation makes them to undertake entrepreneurial activity.
c) Entrepreneurs based on type of business:

Business entrepreneurs:
 Conceive an idea for a new product or service.
 Utilize both production and marketing resources to develop a new business opportunity.
Trading entrepreneurs:
 Undertake trading activities but not concerned with the manufacturing work.
 Identify potential markets, stimulate demand for its product line and creates a desire and interest among
buyers.
Industrial entrepreneurs:
 Essentially manufacturers who identify the potential needs of the customers and tailors a product or service to
meet the marketing needs.
Corporate entrepreneurs:
 Demonstrate the skill in organizing and managing corporate undertaking.
 Follow the regulations and requirements of the corporate
Agricultural entrepreneurs:
 Undertake agricultural activities like raising and marketing of crops, fertilizers and the inputs of agriculture.

Lecture – 12
Development
Forms of Entrepreneurial Organization

 An enterprise can be owned by single person or by a few groups of persons.
 There is no hard and fast rule to be of particular form of entrepreneurial organization.
 It depends on the knowledge, finance, resources and capacity of the entrepreneur.
 Based on the ownership pattern i.e., ‘who owns the enterprise?’, enterprise can be classified into, Sole
proprietor, Partnership, Co-operative form, Joint stock company and State enterprise.
i) Sole proprietor:
 The entrepreneur is the single person who has the ownership right over the enterprise.
 He/she is the sole person responsible for the profit and loss. Most of the time, all the activities are done by a
single person.
 For example, selling dried fish in which all the activities are not so complicated, which can be managed by the
single person.
 This type or form of organization is better known as individual entrepreneurship.
ii) Partnership:
 This form is established by two or more persons who have joined together to establish an enterprise.
 The profit and loss can be shared between the members i.e., partners. In this form, co-ordination and trust
between partners are essential for the success.
 For example, value added fish products such as fish pickle and fish cutlet producing units can be established
by partnership by utilizing large resources and finance from the partners.
iii) Co-operative enterprise:

 Enterprise establishes by a large number of persons collectively, through utilizing resources and finance
collectively in a co-operative manner.
 The decision making with the consensus of all the members is difficult.
 For example, establishment of small scale fish processing units exclusively for value added and by-products
production such as fish pickle, fish cutlet etc. in a co-operative manner.
Essential qualities of Entrepreneurs
• Strong desire: Entrepreneurs should have a strong desire to achieve a higher goal and make their dreams
come true.
• Consistency: Entrepreneurs should be consistent in decision and follow up. He/she must not be deterred by
difficulties and problems.
• Risk taking: Entrepreneurs should take moderate risk rather than a wild speculative gamble.
• Opportunities analysis: Entrepreneurs should be quick to see and grab opportunities. Show an innovative
turn of mind and convert difficulties into possible opportunities.
• Feedback: Entrepreneurs should take immediate feedback on tneir performance. They seek prompt and
accurate data even though it is not favourable.
• Planning: Entrepreneurs set a goal for them and make systematic plans to achieve that goal within a certain
time limit.
Leadership:
 Leadership is the process of influencing and supporting others to work enthusiastically towards achieving
objectives.
 It is a critical factor that not only helps an entrepreneur to identify his/her goals but also motivates and assists
him in achieving the stated goals.
 Leadership is one of the primary traits of an entrepreneur by which he/she can influence others to voluntarily
seek defined objectives. Leadership, thus, is the catalyst that transforms potential into reality, problems into
opportunities, heading towards the achievement of objectives.

Traits of Leadership
• High level of personal drive
• The desire to lead
• Personal integrity
• Self-confidence
• Cognitive (Analytical) ability
• Business Knowledge
• Charishma
• Creativity
• Personal Warmth
Efficacy Desirability Matrix

Practice question
1. Entrepreneurs are __________.
1) Moderate risk takers
2) High risk takers
3) Small risk takers
4) No risk takers
 The term ‘entrepreneur’ was first introduced in economics by the early 18th century French economist
Richard Cantillon.
 In his writings, he formally defined the entrepreneur as the “agent who buys means of production at certain
prices in order to sell the produce at uncertain prices in the future”.
Practice Question
2. In economics, which of the following is not a function of the entrepreneur?
1) Risk-taking
2) Provision of capital and organisation of production
3) Innovation
4) Day to day conduct of business
3. Which of the following attitudes is not generally associated with successful entrepreneurship
1) Investing in R and D
2) Live your business day by day
3) Innovate and improvise continually
4) Produce as per customers’ requirements
4. An individual who starts, creates and manages a new business can be called as _________________
1) A leader 2) A manager
3) A Professional 4) An entrepreneur
5. _____________ is the process through which individual perceives opportunities without regard to
resources they possess.
1) Start-up Management 2) Entrepreneurship
3) Financial Analysis 4) Feasibility Planning

6. The term ‘Entrepreneur’ was derived from French word ____________
1) Enterpurpose 2) Enterprise
3) Enterprocedure 4) Enterprendre
7. The term Entrepreneur was first defined by Irish-French economist _____________

1) Richard William 2) Richard Cantillon
3) James Bernard 4) W.B. Gartner
8. Which of these statements best describes the context for entrepreneurship?

1) Entrepreneurship takes place in small businesses.
2) Entrepreneurship takes place in large businesses.
3) Entrepreneurship takes place in a wide variety of contexts.
4) Entrepreneurship does not take place in social enterprises.

Lecture – 13
Development
Entrepreneurial Development
• The process of starting a new venture is embodied in the entrepreneurial development process. The process
has four distinct phases.
1) Identification and evaluation of the opportunity
2) Development of the business plan
3) Determination of the required resources
4) Management of enterprises
1) ldentification and Evaluation of the Opportunity:

 The process by which an entrepreneur come up with the opportunity for new venture.
 It is important for the entrepreneur to understand the cause of opportunity.
 It may be technological change, market shift, government regulation or competition.
 Opportunity analysis focus only on the opportunity but not the entire venture .
2) Development of the Business Plan:

 A good business plan must be developed in order to exploit the defined opportunity.
 A good business plan is not only important on developing the opportunity but also essential in determining the
resources required and obtaining these resources and successfully managing the resulting venture
3) Determination of the Required Resources:

 The resources needed for the opportunity must also be determined.
 Any resources that are critical must then be distinguished from those are just helpful.
4) Management of Enterprises:
 After resources are identified, the entrepreneur must employ them through the implementation of the business
plan.
 A control system must be established so that problem areas can be carefully monitored.

Characteristics of entrepreneurship:
Systematic Activity:
 Entrepreneurship is not a mysterious gift or charm and something that happens by chance! It is a systematic,
step-bystep and purposeful activity.
Lawful and Purposeful Activity:

 Purpose of entrepreneurship is creation of value for personal profit and social gain.
 The object of entrepreneurship is lawful business. It is important to take note of this as one may try to
legitimise unlawful actions as entrepreneurship on the grounds that just as entrepreneurship entails risk,
Innovation:
 From the point of view of the firm, innovation may be cost saving or revenue-enhancing.
 If it does both it is more than welcome. Even if it does none, it is still welcome as innovation must become a
habit!
Organisation of Production:
 Entrepreneur, in response to a perceived business opportunity mobilises these resources into a productive
enterprise or firm.
 It may be pointed out that the entrepreneur may not be possessing any of these resources; he may just have the
‘idea’ that he promotes among the resource providers.
Risk-taking:
 As the entrepreneur contracts for an assured supply of the various inputs for his project, he/she incurs the risk
of paying them off whether or not the venture succeeds.
SVO Analogy

Practice Question
Which of the following statements does not clearly distinguish between entrepreneurship and management?
1) Entrepreneurs found the business; managers operate it
2) Entrepreneurs are the owners of their businesses; managers are employees

3) Entrepreneurs earn profits; managers earn salaries
4) Entrepreneurship is once for all activity; management is a continuous activity
Process of Setting up a business

Practice Question
What are 6 Cs that motivate entrepreneur to establish their own business are ________________
1) Change, challenge, creativity, control, curiosity and cash
2) Customer, challenge, creation, control, curiosity and cash
3) Contact, connect, conversation, consideration, consumption and community.
4) Commitment, culture, continuous, cooperation, customer and control
Intrapreneurship
 The term intrapreneurship refers to a system that allows an employee to act like an entrepreneur within a
company or other organization.
 Intrapreneurs are self-motivated, proactive, and action-oriented people who take the initiative to pursue an
innovative product or service.
 An intrapreneur knows failure does not have a personal cost as it does for an entrepreneur since the
organization absorbs losses that arise from failure.
 An intrapreneurship creates an entrepreneurial environment by allowing employees to use their
entrepreneurial skills for the benefit of both the company and the employee.
Practice Question
Intrapreneurship often takes the form of
1) A semi-autonomous group (e.g. an internal venture team), operating within the overarching structure of the
parent organization.
2) A spinout venture from a university to commercialize a new invention.
3) A subsidiary of a large corporation developing a new product.
4) A semi-autonomous group operating outside the overarching structure of the parent organization.

Lecture – 14
Development
Entrepreneurial Development Cycle

 It is the combination of all support activities and assistance that are conducted and provided continuously for
the development of entrepreneurship.
There are basically three types of assistance for the entrepreneurs:

 Stimulating assistance - Entrepreneurial education, Motivational training etc.
 Supportive assistance - Arranging finance; Help in getting licenses etc.
 Sustaining assistance - Help modernization; Help in diversification etc.
Entrepreneurship Development Programme

Small Scale Industries Board (SSIB):
 Established in 1954
 It aims to advise on the development of small scale industries in the country.
 It is also known as Central Small Industries Board.
 It is an apex advisory body constituted to render advice to the Government on all issues pertaining to the
development of small-scale industries.

Micro, Small and Medium Enterprises (MSMEs):
 1999: the Government of India created a new Ministry of Small-Scale Industries & Ministry of Agro and
Rural Industries
 2006: the government passed the MSMED (Micro, Small and Medium Enterprises) Development Act in
2006
 2007: the Ministry of Small-Scale Industries and the Ministry of Agro and Rural Industries were merged to
form the Ministry of Micro, Small and Medium Enterprises.
 In accordance with the Micro, Small, and Medium Enterprises Development (MSMED) Act in 2006, the
enterprises were classified into two divisions.
 Manufacturing enterprises – engaged in the manufacturing or production of goods in any industry
 Service enterprises – engaged in providing or rendering services
2020: a revision in MSME definition was announced in the Atmanirbhar Bharat Package; under this, the
distinction between manufacturing and service MSMEs has been removed.
Various schemes by MSME Ministry

Prime Minister’s Employment Generation Programme (PMEGP):
 launched during the year 2008-09
 It aims to generate employment opportunities in rural as well as urban areas of the country through setting up
of new self- employment ventures/projects/micro enterprises.
 The maximum cost of the project/unit admissible under manufacturing sector is `25 lakh and under
business/service sector is 10 Lakh’.
 It is implemented by Khadi and Village Industries Commission (KVIC) functioning as the nodal agency at
the national level.
 At the state level, the scheme is implemented through State KVIC Directorates, State Khadi and Village
Industries Boards (KVIBs), District Industries Centres (DICs) and banks.
 Any individual, above 18 years of age is eligible.
Credit Guarantee Trust Fund for Micro & Small Enterprises

(CGT SME)
 Ministry of Micro, Small and Medium Enterprises and Small Industries Development Bank of India (SIDBI)
jointly established a Trust named Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE) in
order to implement Credit Guarantee Scheme for Micro and Small Enterprises.
 Nature of assistance : Collateral free loan up to a limit of ₹ 100 lakh is available for individual MSE on
payment of guarantee fee to bank by the MSE.
 Both existing and new enterprises are eligible under the scheme.
Interest Subsidy Eligibility Certificate (ISEC)

 It is an important mechanism of funding khadi programme undertaken by khadi institutions.
 It was introduced to mobilise funds from banking institutions for filling the gap between the actual fund
requirements and availability of funds from budgetary sources.
 Under this Scheme, credit at a concessional rate of interest of 4% per annum for working capital, is made
available as per the requirement of the institutions.
 The Khadi institutions, having valid Khadi certificate and sanctioned khadi programme are eligible under this
programme.
Entrepreneurship Skill Development Programme (ESDP)

 These are being organized regularly to nurture the talent of youth by enlightening them on various aspects of
industrial/business activity required for setting up MSEs.
 The following activities are conducted under the ESDP Scheme

1.Industrial Motivational Campaign (IMC) – Two days
2.Entrepreneurship Awareness Programme (EAP) – Two Weeks
3.Entrepreneurship-cum-Skill Development Programme (E-SDP) – Six Weeks
4. Management Development Programme (MDP) – One Week
 Such activities are also organized in ITIs, Polytechnics and other technical institutions/business schools,
where skill/talent is available to motivate them towards self-employment.
 Eligibility: The age of the participants will be 18 years and above.
 Youth and other people interested to set up their own industrial/business/self-employment venture can apply.
Scheme of Fund for Regeneration of Traditional Industries (SFURTI)

 Objective: To organize traditional industries and artisans into collectives by increasing production and value
addition to make products competitive
 The financial assistance provided for any specific project shall be subject to a maximum of Rs 8 crore to
support Soft, Hard and Thematic interventions.
 Non-Government organizations (NGOs), institutions of the Central and State Governments and semi-
Government institutions, Private sector by forming cluster specific Special Purpose Vehicles, Corporates and
corporate Responsibillity foundations can apply.
 Ministry of Micro, Small & Medium Enterprises is implementing this Scheme.

The Scheme covers three types of interventions:
 Soft Interventions: General awareness, counselling, motivation and trust building, skill development etc.
 Hard Interventions: Common Facility Centres (CFCs), Raw Material Banks (RMBs), Up-gradation of
production infrastructure, tools and technology up-gradation etc.
 Thematic Interventions: brand-building and promotion campaigns, new media marketing, e-Commerce
initiatives etc.
Coir Vikas Yojana

 Ministry of Micro, Small & Medium Enterprises through Coir Board, a statutory body is implementing
Coir Vikas Yojana.
 It aims to increase income/returns to workers, entrepreneurs, exporters and other stake-holders of the industry.
National SC-ST Hub Scheme

 Launched on 18th October, 2016
 It is set up to provide professional support to Scheduled Caste and Scheduled Tribe Entrepreneurs adopt
applicable business practices and leverage the Stand Up India initiative.
 The Hub is being implemented by the National Small Industries Corporation (NSIC), a public sector
undertaking under the administrative control of the Ministry of MSME.
 The Hub operates from the National Small Industries Corporation (NSIC) headquartered in Delhi.
Stand Up India scheme

 It aims at promoting entrepreneurship among women and scheduled castes and scheduled tribes.
 The scheme is implemented by Department of Financial Services (DFS), Ministry of Finance, Government
of India.
 It facilitates bank loans between Rs 10 lakh and Rs 1 Crore to at least one Scheduled Caste (SC) or
Scheduled Tribe (ST) borrower and at least one woman borrower per bank branch for setting up a greenfield
enterprise.
 In case of non-individual enterprises at least 51% of the shareholding and controlling stake should be held by
either an SC/ST or woman entrepreneur.
 SC/ST and/or woman entrepreneurs, above 18 years of age is eligible under this scheme.
 Green field signifies, in this context, the first time venture of the beneficiary in the manufacturing or services
or trading sector.

Startup India Programme
 It is launched by the Government of India on 16th January, 2016 to build a strong eco-system for nurturing
innovation and startups in the country which will drive economic growth and generate large scale employment
opportunities.
 The Government through this initiative aims to empower startups to grow through innovation and design.
 It is under the Ministry of Commerce and Industry.
Fund of Funds
 A 'fund of funds' of INR 10,000 crores to support innovation driven Startups has been established which shall
be managed by SIDBI.
 SIDBI – Small Industries Development Board of India
 It is the apex regulatory body for overall licensing and regulation of micro, small and medium enterprise
finance companies in India.
 It is established on 2nd April, 1990
 Headquarter: Lucknow, Uttar Pradesh
 It is under Ministry of Finance.
 SIDBI has launched the ‘Udyami Mitra’ Portal to improve accessibility of credit and handholding services
to MSMEs.
Micro Units Development and Refinance Agency Bank (MUDRA)

 It is a public sector financial institution in India.
 It is established on 8th April, 2015
 Its headquarter is located in Mumbai, Maharashtra.
 The bank will classify its clients into three categories and the maximum allowed loan sums will be based on
the category:
 Shishu : Allowed loans up to ₹50,000
 Kishor : Allowed loans up to ₹5 lakh
 Tarun : Allowed loans up to ₹10 lakh
A Scheme for Promotion of Innovation, Rural Industries and

Entrepreneurship (ASPIRE)
 A Scheme for Promotion of Innovation, Rural Industries and Entrepreneurship (ASPIRE) was launched by the
Ministry of Micro, Small & Medium Enterprises.
 It aims to set up a network of technology centres and to set up incubation centres to accelerate
entrepreneurship and also to promote startups for innovation in agro-industry.

 It was launched in 2015.
 The planned outcomes of ASPIRE are setting up Technology Business Incubators (TBI), Livelihood Business
Incubators (LBI) and creation of a Fund of Funds for such initiatives with SIDBI.
Practice Questions
1. What is the Objective of Standup India mission?
1) Establish Entrepreneurs
2) Give loans above Rs. 5 lakh to Rs.10 lakh
3) Help SC & ST and women minorities
4) Set up greenfield businesses
2. Pradhan Mantri MUDRA Yojana, - Micro Units Development and Refinance Agency (MUDRA)
gives loans upto a sum of __________
1) Between Rs 10,000 to Rs.10 lakh
2) Rs.50,000/-
3) Upto Rs.50 lakh
4) None of these
3. SIDBI was set up as a subsidiary of _________.

1) IDBI 2) IFCI 3) ICICI 4) SFC
4. SIDBI was set up in the year____________.

1) 1987 2) 1988 3) 1989 4) 1990
5. Entrepreneurship can best be described as _________.

1) A process that requires setting up a business
2) Taking a significant risk in a business context
3) Having a strong vision
4) A process involving innovation, new products or services, and value creation

Lecture – 15
SWOT Analysis and Entrepreneurship Development y
Entrepreneurship Development Institute of India (EDI)

 Entrepreneurship Development Institute of India (EDI), an autonomous and not-for-profit institute, set up
in 1983.
 It is sponsored by apex financial institutions – the IDBI Bank Ltd., IFCI Ltd., ICICI Bank Ltd. and the State
Bank of India (SBI).
 It is located in Ahmedabad, Gujarat.
 EDII offers a four-year full-time Fellow Program in Management (FPM) course, a two-year PGDM program
in Business Entrepreneurship (PGDM-BE), and Development Studies (DS) with the intake of 120 seats in
each discipline.
Management Development Institute (MDI)

 Established in 1973
 Located in Gurugram, Haryana
 It is sponsored by Industrial Finance Corporation of India with objectives of improving managerial
effectiveness in the industry.
 It conducts management development programs in various fields whereas the programs for the officers of
IAS, IES, BHEL, ONGC and many other leading PSU’s.
National Institution of Entrepreneurship and Small Business

Development (NIESBUD)
 Established in 1983 by the Government of India
 Located in New Delhi
 It is an apex body to supervise the activities of various agencies in the entrepreneurial development programs.
 It is registered as a society under Society Act of 1860.
The major activities of institute are:

(i) To make effective strategies and methods
(ii) To standardize model syllabus for training,
(iii) To develop training aids, tools and manuals,
(iv) To conduct workshops, seminars and conferences,
(v) To evaluate the benefits of EDPs and promote the process of Entrepreneurial Development,
(vi) To help support government and other agencies in executing entrepreneur development programs,
(vii) and To undertake research and development in the field of EDPs.

Kirkpatrick's Model
• The Kirkpatrick Model is an internationally recognized tool for evaluating and analyzing the results of
educational, training and learning programs.
• It consists of four levels of evaluation: Reaction, Learning, Behavior, and Results.
• Each successive level of the model represents a more precise measure of the effectiveness of a training
program.
• Donald Kirkpatrick first published this model in 1959 in his book "Evaluating Training Programs”
• It was developed further by Donald and his son, James; and then by James and his wife, Wendy Kayser
Kirkpatrick.
• In 2016, James and Wendy revised and clarified the original theory, and introduced the "New World
Kirkpatrick Model" in their book, "Four Levels of Training Evaluation”
Kirkpatrick's Level 1: Reaction

• You want people to feel that training is valuable. Measuring how engaged they were, how actively they
contributed, and how they reacted to the training helps you to understand how well they received it.
• It also enables you to make improvements to future programs, by identifying important topics that might have
been missing.
Kirkpatrick's Level 2: Learning

 Level 2 focuses on measuring what your trainees have and haven't learned.
 In the New World version of the tool, Level 2 also measures what they think they'll be able to do differently as
a result, how confident they are that they can do it, and how motivated they are to make changes.
 This demonstrates how training has developed their skills, attitudes and knowledge, as well as their
confidence and commitment.
Kirkpatrick's Level 3: Behavior

 This level helps you to understand how well people apply their training.
 It can also reveal where people might need help.
 Imagine that you're assessing your team members after a training session. You can see little change, and you
conclude that they learned nothing, and that the training was ineffective.
 It's possible, however, that they actually learned a lot, but that the organizational or team culture obstructs
behavioral change.
 If a team member uses a new skill effectively, highlight this and praise him or her for it – this was included in
New World Kirkpatrick Model.
Kirkpatrick's Level 4: Results

 This includes outcomes that you or your organization have decided are good for business and good for your
team members, and which demonstrate a good return on investment (ROI).
 Your biggest challenge will be to identify which outcomes, benefits, or final results are most closely linked to
the training, and to come up with an effective way to measure these outcomes in the long term.
Practice Question
1. According to Kirkpatrick there are 4 levels of evaluation. Of these, _________ focuses on knowledge,
skills and attitude changes.
1. Reaction 2. Learning 3. Behaviour 4. Result
2. Which is not a level of Kirkpatrick s Four Level Assessment model?

1) Reaction 2. Learning 3. Charecterization 4. Behaviour
MPSC Principal & Other Posts, Gr-A & B (Technical), 2014

3. To evaluate a training programme, which one of the following represents a Kirkpatrick’s model?
1) Strength-Weakness-Opportunity and Threat Model
2) Reaction-Learning-Behaviour-Result model
3) Context- Input – Process – Product model
4) Vritical success factor analysis model

Ignite Academy: Subject: (Class Notes)

Uploaded by

Copyright:

Available Formats

Ignite Academy: Subject: (Class Notes)

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Ignite Academy: Subject: (Class Notes)

Uploaded by

Copyright:

Available Formats

IGNITE ACADEMY

Contact No: 8888256117/8888996116

Join WhatsApp Group : https://chat.whatsapp.com/FSPKADSqUzRGpzOh3w44Af 8888996116

Two types of testing

Multiple-Choice Questions Surveys and Questionnaires

Performance-Based Tasks (for Observation

Join WhatsApp Group : https://chat.whatsapp.com/FSPKADSqUzRGpzOh3w44Af 8888996116

Examples of potential strengths could be:

Join WhatsApp Group : https://chat.whatsapp.com/FSPKADSqUzRGpzOh3w44Af 8888996116

The Criteria for Determining Strengths and Weaknesses

(b) The Normative Criterion:

(c) The Competitive Parity Criterion:

2. SWOT analysis addresses

Join WhatsApp Group : https://chat.whatsapp.com/FSPKADSqUzRGpzOh3w44Af 8888996116

Entrepreneur and Entrepreneurship

According to Schumpeter, four forms of entrepreneur are:

Entrepreneurs perform one or more of the following activities:

Join WhatsApp Group : https://chat.whatsapp.com/FSPKADSqUzRGpzOh3w44Af 8888996116

ii) Necessity based entrepreneurship:

iii) Technological entrepreneurship:

iv) Geographical entrepreneurship:

Join WhatsApp Group : https://chat.whatsapp.com/FSPKADSqUzRGpzOh3w44Af 8888996116

b) Entrepreneurs based on motivation levels:

Join WhatsApp Group : https://chat.whatsapp.com/FSPKADSqUzRGpzOh3w44Af 8888996116

c) Entrepreneurs based on type of business:

Join WhatsApp Group : https://chat.whatsapp.com/FSPKADSqUzRGpzOh3w44Af 8888996116

Forms of Entrepreneurial Organization

iii) Co-operative enterprise:

Join WhatsApp Group : https://chat.whatsapp.com/FSPKADSqUzRGpzOh3w44Af 8888996116

Efficacy Desirability Matrix

Join WhatsApp Group : https://chat.whatsapp.com/FSPKADSqUzRGpzOh3w44Af 8888996116

Join WhatsApp Group : https://chat.whatsapp.com/FSPKADSqUzRGpzOh3w44Af 8888996116

7. The term Entrepreneur was first defined by Irish-French economist _____________

8. Which of these statements best describes the context for entrepreneurship?

Join WhatsApp Group : https://chat.whatsapp.com/FSPKADSqUzRGpzOh3w44Af 8888996116

1) ldentification and Evaluation of the Opportunity:

2) Development of the Business Plan:

3) Determination of the Required Resources:

Join WhatsApp Group : https://chat.whatsapp.com/FSPKADSqUzRGpzOh3w44Af 8888996116

Lawful and Purposeful Activity:

Join WhatsApp Group : https://chat.whatsapp.com/FSPKADSqUzRGpzOh3w44Af 8888996116

Join WhatsApp Group : https://chat.whatsapp.com/FSPKADSqUzRGpzOh3w44Af 8888996116

Process of Setting up a business

Join WhatsApp Group : https://chat.whatsapp.com/FSPKADSqUzRGpzOh3w44Af 8888996116

Join WhatsApp Group : https://chat.whatsapp.com/FSPKADSqUzRGpzOh3w44Af 8888996116

Entrepreneurial Development Cycle

There are basically three types of assistance for the entrepreneurs:

Entrepreneurship Development Programme

Join WhatsApp Group : https://chat.whatsapp.com/FSPKADSqUzRGpzOh3w44Af 8888996116

Various schemes by MSME Ministry

 Any individual, above 18 years of age is eligible.

Credit Guarantee Trust Fund for Micro & Small Enterprises

Interest Subsidy Eligibility Certificate (ISEC)

Entrepreneurship Skill Development Programme (ESDP)

 The following activities are conducted under the ESDP Scheme

 Eligibility: The age of the participants will be 18 years and above.

Scheme of Fund for Regeneration of Traditional Industries (SFURTI)

 Ministry of Micro, Small & Medium Enterprises is implementing this Scheme.