About The Company
About The Company
About The Company
HRM
BSBA 2B
(Source: https://visionarybusinessperson.com/cadbury/)
Century Pacific Food, Inc. (CNPF) was incorporated on October 25, 2013. The
Company is primarily engaged in the business of buying and selling, processing,
canning, packaging, and manufacturing all kinds of food and food products. CNPF is a
wholly-owned subsidiary of Century Pacific Group, Inc.
The Company's current main business segments are the canned and processed
fish segment which produces tuna, sardines, and other fish and seafood-based
products; the canned meat segment which produces corned beef, meat loaf, luncheon
meat, and other meat-based products; the dairy and mixes segment which comprises of
evaporated milk, condensed milk, and other dairy products as well as coffee mixes and
flavor mixes; the tuna export segment which produces private label canned, pouched,
and frozen tuna products for export; and the coconut segment which produces retail-
packaged coconut water, organic virgin coconut oil, desiccated coconuts, coconut flour,
and coconut milk. Recognizable brands under these segments include "Century Tuna",
"555", "Argentina", and "Birch Tree", as well as emerging and challenger names such as
"Blue Bay", "Fresca", "Ligo", "Swift", "Wow", "Lucky Seven", "Angel", "Kaffe de Oro",
"Coco Mama", "Aquacoco", "Home Pride", "unMEAT", "Choco Hero", and "Goodest".
In 2020, CNPF entered the meat-free market with the launch of the "unMeat"
brand, the first vegan meat alternative brand in the Philippines. In 2021, the Company
entered the chocomalt powdered milk segment by launching a new brand under the
dairy segment called "Choco Hero" as well as the pet food category through the
"Goodest" brand. In 2022, CNPF acquired Ligo, a legacy brand known for its range of
sardines and other marine products.