Process Theory
Process Theory
Process Theory
UNIT 5, No. 2
There are two important types of motivation theory: CONTENT THEORY and
PROCESS THEORY. Content models of motivation focus on what people need in their lives
(i.e. what motivates them). Process theories look at the psychological and behavioral processes
that affect an individual’s motivation (Twowp, 2021). Process theories explain how people are
motivated. They are concerned with the process by which motivation occurs, and how we can
adjust our processes to alter motivation levels.
PROCESS THEORIES
Process theories of motivation try to explain why behaviors are initiated. These theories
focus on the mechanism by which we choose a target and the effort we exert to “hit” the target.
A. REINFORCEMENT THEORY
● Developed by Burrhus Frederic Skinner or B.F. Skinner along with his associates. It
states that behavior is a function of its consequences—an individual will repeat behavior
that led to positive outcomes and avoid behavior that has had negative effects. This
phenomenon is also known as the ‘law effect’.
● Reinforcement Theory tries to explain what motivates good and bad behavior in the
workplace. It also gives us a mechanism to influence the behavior of our team using what
the theory refers to as reinforcement, punishment, or extinction.
● Reinforcement Theory argues that the internal needs of individuals can be ignored when
you are trying to motivate them to behave a certain way. It assumes that people learn to
change their behavior based on what happens to them from exhibiting a certain behavior.
According to Reinforcement Theory, there are four factors involved in influencing motivation:
a. Positive reinforcement: a reward you give
when the desired behavior is exhibited.
Positive reinforcement encourages
individuals to continue to exhibit this
desirable behavior. Examples of positive
reinforcement rewards include financial
bonuses, praise, and time off in lieu,
amongst others.
d. Extinction: refers to stopping someone’s learned behavior. You can extinguish a behavior
by withholding the positive reinforcement that led to that behavior in the first place.
B. EXPECTANCY THEORY
● Developed by Victor Harold Vroom. It states that a person behaves the way they do
because they are motivated to select that behavior ahead of others because of what they
expect the result of that behavior to be.
● The theory is based on the assumption that our behavior is based on making a conscious
choice from a set of possible alternative behaviors. According to the Expectancy Theory,
the behavior we choose will always be the one that maximizes our pleasure and
minimizes our pain.
● This means that individuals will only choose the right behavior (to work hard) if they
perceive the outcome of choosing this option is the most desirable for them. In simple
terms, that could mean that they might gain something or that they might not lose
something.
Within the theory, three variables at play must be present to motivate individuals effectively.
These are:
c. Valence: Valence is simply the perceived value of the reward to you. It is the importance
you place on the expected outcome of your performance. This often depends on your
individual needs, goals, values, and sources of motivation.
Expectancy Theory can help us to understand how individual team members make decisions
about behavioral alternatives in the workplace. It gives us the idea that:
● Rewards must be linked directly to performance.
● How a person’s reward is chosen should be transparent.
● Rewards should be deserved.
● Developed by Edwin A. Locke. The theory is based on research showing that with the
right goals you can increase both productivity and motivation.
● This theory suggests that when you set specific and challenging goals, and receive regular
feedback on your progress, then your productivity and motivation will increase.
● As well as showing the types of goals that can increase motivation, this theory also
showed how not to set goals. It believes that setting unspecific and vague goals failed to
increase motivation.
● Goals keep you focused on what’s important. When you get sidetracked you quickly
realize that the distraction isn’t moving you towards your goals.
● Goals make you more persistent. It’s natural to have days where you’re super motivated
and other days where things aren’t going so well. Having goals that you’re committed to
can give you the determination to push through difficult times.
● Goals help you rise to the challenge. If you’re committed to achieving them, then
stretch goals can help you to achieve more than you thought possible.
To be motivating and increase productivity, goals need to have the following 5 characteristics:
3. Commitment. For a goal to be motivating you must be committed to it. Likewise, if you
are setting goals for others you need to ensure that they buy into the goal.
4. Feedback. For a goal to continue to motivate you as you work towards it, you must
receive feedback.
5. Task Complexity. For a goal to be motivating it must not be too complex. Highly
complicated goals can be overwhelming and demotivating.
Other factors that also help or hinder the three elements needed for growth include:
● Positive feedback can boost self-determination. Deci also suggests that offering
unexpected positive encouragement and feedback on a person's task performance can
increase intrinsic motivation. This type of feedback helps people fee
References:
Twowp. (2021). Motivation Theories: content and process. The World of Work Project.
https://worldofwork.io/2019/02/motivation-theories-context-and-process/
ACTIVITY:
List at least 3 factors or variables that motivate you in your studies. Briefly, explain each
one on how they motivate you.
Example:
Family- Through their hard work and efforts in giving me the opportunity to go to school,
I feel motivated to study because I don’t want to waste each penny they spend on me.
QUIZ:
I. Multiple Choice
Direction: Read and answer the following question carefully. Choose the best answer from the
choices provided and write only the letter that corresponds to your answer.
3. Which factor under the Reinforcement Theory uses the threat of negative consequences to stop
undesirable behavior?
a. Extinction
b. Positive Reinforcement
c. Negative Reinforcement
d. Punishment
4. Which of the following analogies about the factors under the Reinforcement Theory is
INCORRECT?
a. Positive Reinforcement: Praising or giving compliments to someone’s good performance.
b. Negative Reinforcement: Reducing the homework of students if they behave in class.
c. Punishment: Suspension of a student for violating the rules of the school.
d. Extinction: Promotion of an employee for his remarkable attitude at work.
7. Which Process theory believes that aiming for the right goal can increase both motivation and
productivity?
a. Right-Goal Theory
b. Self-Goal Theory
c. Goal-Setting Theory
d. Goal-Making Theory
8. To become motivating, your goals should be clear and specific. Which characteristic of the
goal is being implied?
a. Commitment
b. Clarity
c. Task-Complexity
d. Feedback
10. According to self-determination theory, people need to feel the following to achieve
psychological growth. Which is NOT included?
a. Expectation
b. Competency
c. Autonomy
d. Connection
II. Analysis
Direction: Read and analyze the following statements carefully. Identify which type of Process
Theory is being implied in each statement. Choose your answer from the box below.
2. Gwen Chan thought she had the competency to lead her research group. Her determination led
her to become the leader.
- Self-Determination Theory
3. To be in the top 10 is what Jebal is aiming for in his class. He spent his weekends studying in
the library motivated by his target.
- Goal-Setting Theory
4. A rule was implemented in the class. Those who would be caught cheating during exams will
automatically get a zero score. Afraid of getting the punishment, Michoso focused on her own
answer sheet and answered all the questions independently.
- Reinforcement Theory
5. Pali got his first promotion for having the highest sales within the year. This motivated him to
work for higher sales in the coming years.
- Reinforcement Theory