Free Template
Free Template
Free Template
1. Vision/Mission of
[Craft a brief “elevator pitch” vision or mission statement about your business that answers the following five
questions]
● What does [your business] do? [Are you selling products, services, information or a combination?]
● Where does this happen? [Will you conduct business online, in-store, via mobile means or in a
specific location or environment?]
● Who does [your business] benefit? [Who is your target market and ideal customer for your concept?]
● Why would potential customers care? [What would make your ideal customers take notice of your
business?]
● How does [your products and/or services] outshine the competition? [What your value proposition
that would make customers choose you over a competitor?]
**If you get stuck, continue brainstorming ideas for other parts of your plan, then complete this section.**
Revenue Streams: **check how your business will earn income; edit as needed**
Direct Sales Channels: **check how your business will transact sales; edit as needed**
○ Mobile point-of-sale (POS): Mobile and remote sales that don’t happen in-store.
○ Brick-and-mortar location: In-store sales in a standalone location.
○ E-commerce platform: An online store on an e-commerce platform.
○ Social media channels: Facebook, Instagram, Pinterest shoppable posts/pins.
○ Sales representatives: For wholesale or other rep-driven sales.
Other Income Channels: **check how your business can make other income; edit as needed**
Marketing and Advertising: **check how your business will reach audiences; edit as needed**
○ Radio
○ Television
○ Newspaper
○ Magazine
○ Direct mail
○ Doorhanger flyer distribution
○ Event and team sponsorships
Permits/certifications $ $
E-commerce website $ $
Store/facility cost $ $
Utilities costs $ $
Production/office equipment $ $
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