Business Studied p1 2007

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Section A [70 Marks]

Answer all questions

1 (a) The free market enterprise is one of the basic economic system. State other two. (2)

(b) Which economic structure best describe the economy of your country?

Support you answer. (2)

2 (a) Using examples distinguish between vertical and lateral integration. (4)

(b) Justify the need for growth in your country. (4)

3 The following data shows incomes of nine employees in food outlet.

Monthly Income in `000 dollars

120, 128, 122, 120, 135,

(a) Calculate arithmetic mean (2)

(b) Determine the value of mode and the value median (2)

4 ‘’Workers are solely motivated by financial reward.’’ Asses this statement. (6)

5 (a) What do you understand by the tear gearing? (2)

(b) Comment on debtors can be managed by a firm.


(3)

6 (a) Identify and explain any two communication problems that lie with the receiver. (4)

(b) Comment on managers might use to overcome these problems. (4)

7 (a) Explain the meaning of market segmentation. (2)

(b) Why may business wish to segment its market for their products? (4)

8 (a) How fixed cost differ variable cost? (2)

(b) Comment on the limitation of contribution costing. (4)

9 (a) What do you understand by worker productivity? (2)

(b) How can a manager raise the productivity of its work force. (3)

10 (a) Distinguish between short term sources of finance and long term sources of finance (4)

(b) Explain any two factors considered when selecting the appropriate way source of finance.
(4)

11 (a) What is mean by team quota? (2)

(b) Why may government of you country be worried about increased import expenditure? (2)

12 Evaluate the usefulness of price elasticity of demand when making pricing decisions. (4)

9198/1 J2007
solutions

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