47 - 49-Pinterest-Marketing-101-9121

Pinterest
Marketing 101
Coursenvy® www.Coursenvy.com
Pinterest Marketing 101
➢ Pinterest.com is a content sharing, bookmarking style, social media platform that allows
members to create/save Pins (images, videos, and other content) to their Pinterest account.
➢ Pinterest started as a visual discovery search engine for recipes, home decor, and
fashion/style inspiration, but the site has grown into a top social network with billions of
Pins on Pinterest to spark inspiration and find ideas in nearly every product/service
category. Both individuals users and businesses benefit from the platform.
https://www.pinterest.com/ideas
Users can browse Pinterest for ideas and inspiration in their category of interest. The content you
create should be catered to this type of user thinking. When creating Pins for your brand, think of
how can your product/service can solve a users problem or help give them ideas/inspiration!
➢ Our main goal when creating Pins is to grab users attention via our Pin media (image/video)
so they click the Pin, then “Save” the Pin to their profile, and click the URL linked to the Pin
(statistics show Pinterest users consist of the highest percentage of “shoppers” online).
Create a Pinterest Profile
Sign up at Pinterest.com with an email address specifically for Pinterest (such as

[email protected]). This is to prevent hackers from discovering your login credentials.
Create a Pinterest Profile
➢ Pick a profile image that will help people

recognize your brand/business (your brand logo
with a white background is perfect). Profile
images look their best at 165 x 165 pixels.
➢ Write a profile description to introduce your

brand. Include a few relevant keywords in your
Pinterest profile description as this is not only
your meta description in search engine results
but also keywords your profile will appear for in
Pinterest search results. This is crucial for
search engine optimization (SEO)! We rank in
Pinterest searches for “online courses”.
Pinterest Home Feed
➢ Your Pinterest home feed is where you'll find Pins based on your recent Pinterest searches
and engagement activity (i.e. your saved Pins, people and boards you follow, etc.)
Save Pins via Pin Details Page
➢ Click on any Pin (image or video) to view the Pin details page.
➢ You can save the Pin directly from this Pin details page.
Select the Pinterest

Board name to save
this Pin to in the
dropdown menu next
to the Save button.
Save Pins via Pinterest Searches/Home Feed
➢ With a Pinterest account, you will be able to save Pins (content/media item) to specific
“Boards” in your account.
➢ Simple hover over the Pin you want to Save, then click the dropdown menu next to the
“Save” button. In this dropdown menu, you can select your Pinterest Board to save to.
➢ Think of a Pinterest Board as the folder and the Pin as the media file stored in it.
Save Pins to Pinterest Boards
➢ Select the board (or click “Create board”) you want to “Save” this Pin to.
Select the Board you want

to “Save” this Pin to.
Or click the “Create board”

option to “Save” this Pin to
to a new Board (or to
create your first Pinterest
Board).
Create Board
Pinterest users organize Pins

into collections called Boards
and share their boards with
others. Name Pinterest Boards
based on the theme or category
Name and create
of Pins you plan to add to them.
your board. We
typically include a
The same Pin can be added to highly searched
different user’s Boards across keyword in the
lots of interests and varying board name to
keyword searches, so creating increase SEO.
boards is a great way to get
your content discovered.
Pinterest Boards will appear
under the “Saved” page on a
Pinterest profile.
This user includes their brand

name “Tawnie & Brina” in the
board name and adds the
SEO product keyword to the
end. For example, “Tawnie &
Brina Rings”.
Browse large public companies
Pinterest profiles for inspiration.
They employ entire teams to
create optimized content!
Starbucks for example has a

large variety of Pinterest Board
names and topics catering to
every type of potential follower.
Create Boards via Your Pinterest Profile
➢ Create a range of boards that showcase your brand’s personality and taste, and make sure
each board has enough Pins to make it feel substantial (3+ minimum). Remember that
people can choose which boards they want to follow, so not every board has to appeal to
everyone; niche down your Pinterest board names/themes as much as you want (EX: we will
create a Pinterest board for each course topic, e.g. Facebook Ads, Cryptocurrency, etc.)
➢ Give each board a clear name so users will instantly know what they are clicking. Don’t be
afraid to get creative — just keep it to 20 characters or less so it doesn’t get cut off with a
“...”
➢ Don’t forget a Board description, which can inspire users to follow your boards and help you
show up in searches (remember include SEO keywords you want to rank for in searches).
Navigate to your Pinterest
profile, click the “Saved”
page, click the “+” button,
select “Board” in the
dropdown menu.
Create Boards via Your Pinterest Profile
Create up to 500 Pinterest

boards. Niche down your
Pinterest board names to
EXAMPLE:
improve your search
“Facebook Ads Course” is
engine optimization based
a great long-tail keyword
on your Pinterest board
searched 1,000+ times per
theme/category.
month according to
Google Keyword Planner.
This board will ONLY
include Pins of Facebook
Ad tutorials.
Once your Pinterest board
is created, click the edit
“pencil” button to add a
description.
Always focus on the first 156
characters in Description fields as
this is the meta description in
search engine results.
Add 2-3 relevant keywords (1 high

search volume keyword, EX: “online
course”, and 2 long-tail keywords,
EX: “Facebook ads expert” +
“Facebook marketing course”).
***Rewatch our “Keywords” lecture.***
Create Pins
➢ Besides just saving other users created Pins, you can also create your own Pins!
Click the “Create Pin “

option via your navbar.
Create Pins
https://www.pinterest.com/pin-builder
First, select or create the
board you will publish this
new Pin to.
Name your Pin.
We suggest 40 minimum,
100 maximum characters.
Include one relevant
keyword.
Describe your Pin.
We suggest 100 minimum,

500 maximum characters.
Include 2-3 relevant
keywords.
Click the “Add alt text”
button.
Your Pins “alt text” is read by screen reading software and search
engines for search engine optimization (SEO).
Add up to 500 characters of text that describes your Pin via text and
includes 2-3 relevant keywords for SEO.
EXAMPLE: “The modMBA is our MBA alternative, online course

bundle. The modMBA includes our top-rated Facebook Ads course.”
Another strategy is to
Try to include a direct users to a product
destination link with page where they can
every Pin you create. We purchase your item or a
love directing users to lead capture page where
our website where we you can offer something of
have free valuable blog value for free in exchange
posts which includes for an email address (i.e. a
affiliate links. You can free eBook, free course,
make a commission if the free newsletter, etc.) so
user clicks your affiliate you can market to them
links and buys something! later via email.
Take our FREE Affiliate Take our FREE lead

Marketing course: capture / landing page
https://www.coursenvy.com/ course:
affiliate-marketing https://www.coursenvy.com/
what-is-a-landing-page
Select if you want to
publish the Pin
immediately or if you
want to publish the
Pin at a later date.
#1 Option for Pin Media - Save From Site
Now it is time to add

your Pin’s media
(image or video).
Click the “Save from

site” button.
Paste in the URL of the
website you want to
create a Pin from (e.g. an
eCommerce product page
that includes a product
image).
Checkmark the images
from that website URL you
want to add to this Pin.
When you upload media
for your Pin from a
website URL, that URL will
be the default destination
URL for this Pin.
PRO TIP:
This is a great way for
eCommerce brands to
quickly create Pins of their
product images using each
varying product page URL
as the Pin
#2 Option for Pin Media - Upload
Click this upload “arrow”

button and select the
image or video on your
computer.
Pin Image & Video Sizes
https://www.coursenvy.com/social-media-image-sizes
Images
➢ Aspect ratio of 2:3

➢ 1000 pixels by 1500 pixels
➢ File type should be .jpg or .png
Videos
➢ Minimum 4 seconds, up to a maximum of 15 minutes (PRO TIP: Video ads = 6-15 seconds)
➢ Aspect ratio should be: 1:1 (square) or 2:3, 4:5 or 9:16 (vertical), or 16:9 (widescreen)
➢ File type should be .mp4, .mov or .m4v
Edit Pin
Once your Pin media is

uploaded, click the “Edit
Pin” button.
Edit Pin → Crop
Click the “Crop” icon

in the right sidebar.
Crop and adjust your

image to focus on the
most interesting part.
Edit Pin → Logo
Click the “Logo” icon

in the right sidebar.
Overlay your logo on

this Pin. As you can
see we do this be
default with all
images we create.
Edit Pin → Text Overlay
Click the “Text

Overlay” icon in the
right sidebar.
Add text directly onto

your Pin. Try adding
“Call to Action” and
“Value Proposition”
text.
Click the “Update

changes” button once
done with editing
your Pin.
Tag Products
➢ Click the “Tag Products” button.
Tag Products Example
➢ If you’ve created a Pin with a photo of a living room that features many of your products like
curtains, chairs, and tables, you can tag these specific products to make it easier for people
on Pinterest to shop for the exact items they see in your Pin!
Click the “+” button to

add products to your
Pin.
If you have already
created Pins for your
individual products
you plan to tag in this
Pin, you can search
for them via “Your
Pins” option.
Or you can pick an
item from a product
URL and create a
product Pin for the
item which will be
tagged in this Pin.
Tag Products
➢ Once you have saved the products you tagged in this Pin, click the “Done” button.
Now it is time to
review your Pin to
ensure every field is
filled out correctly.
Once ready, click

“Publish”.
Our new Pin will
appear on the
Pinterest Board we
published it to.
Created
& Saved
➢ When you look at a

Pinterest users profile,
you can see their
Created and Saved
Pins.
Follow a User
As you discover content

you love, you can follow an
entire account via their
Pinterest profile page.
This will add this users

new content to your
Pinterest home feed.
Follow a Board
➢ Or you can follow a users specific

Pinterest board to be notified of
only new Pins added to this
specific board.
➢ Just click on any board name via

the user’s Pinterest profile
“Saved” page.
Follow a Board
➢ Then select “Follow” on this Pinterest board page options menu.
➢ As you discover and follow more people and boards, your Pinterest home feed will become
more relevant and personal to your interests.
Create Idea Pin
https://help.pinterest.com/en/business/article/story-pins
Select the “Create Idea Pin” option in the Create navbar.
➢ With Idea Pins you will create a multi-page canvas

consisting of a mix videos, images, text and more.
➢ I like to compare Pinterest Idea Pins to an
“Instagram Story”.
➢ Pinterest Idea Pins are perfect for creating
step-by-step guides or recipes!
Upload images and videos
to your Idea Pin.
EXAMPLE:
We suggest uploading
multiple short videos with
additional descriptive text
or text overlay. For our
eCommerce clients we
curate a slideshow of
product images!
Add and reorganize
content as “Pages” in
your Pinterest Idea Add text and
Pin. customize the colors
and fonts on each of
your Pinterest Idea
Pin Pages.
Improve your
targeting and SEO
with topic tagging.
Name your Idea Pin,
select a Pinterest
Board and then click
the “Publish” button.
Best Pin Practices
Best Pin Practices
https://business.pinterest.com/creative-best-practices
➢ The best Pins are visually compelling, tell a story, and make
people want to click it to learn more! Our most popular pins
are “Top #” Lists that link to our websites blog posts where
we provide free value and then offer an upsell to our course,
product, or service. For example, “Top 10 Free Backlinks”:
https://www.coursenvy.com/free-backlinks
➢ As you start to create more Pins, you’ll learn quickly what

works and what doesn’t for your brand and audience.
Monitor your Pinterest analytics to see what content gets
the most engagement.
Best Pin Examples
Review this Pinterest profile

for the best Pin examples:
https://www.pinterest.com/
creativestrategy/_saved
Best Pin Practices → Content
➢ Use the highest quality images and videos you can!
➢ Opt for creating vertically-oriented Pins as they look better
on mobile screens and take up more space on a user’s phone
screen as they scroll through their Pinterest home feed
(follow Pinterest’s ideal aspect ratio for a Pin of 2:3 -- 2 wide x
3 height ratio).
➢ Every Pin should have a description that gives more context
and search engine optimized information. The best
descriptions are positive, informative, and give people an
actionable task to carry out with the Pin (i.e. get the recipe
(text overlay), buy a product, try a service, save/follow, etc.)
PRO TIP: Focus on BRAND building and EVERGREEN content with

your Pinterest profile. Avoid descriptions that focus on timely
promotional and coupon information. Assume a Pin lasts forever!
Best Pin Practices → Pin Descriptions
➢ Mention the most compelling and distinct parts of the Pin in your Pin description. Think how
users say, think, and type/input terms into the Pinterest search bar (e.g. “How to Create
Facebook Ads”).
➢ Including these keywords (and hashtags – i.e. #FacebookAdsCourse) in your description will
increase your chance of people finding your Pins!
➢ Don’t just load the description with keywords and hashtags… rather make it an easy to read
1-5 sentence description and action statement for your new potential customer. Focus your
main 2-3 keywords on the first 156 characters for SEO.
Pin Description Examples
➢ Recipes: Describe the ingredients of the dish and how to cook it.
➢ Fashion: Describe the clothing, designer, season to wear it, etc.
➢ Travel: Tell people the location, vacation details, and the kinds of things you can do there.
➢ DIY/Tutorial: Describe what it is, how you make it, and what materials people need.
➢ Photography: Name the photographer, location, year, subject, etc.
➢ Design: Mention the designer (or architect, artist, etc.), medium, publication, etc.
Start Pinning
➢ Pin at least once a day so your followers get fresh content in their Pinterest feeds and you
increase your chances of ranking in the Pinterest algorithm.
➢ Don’t just Pin your own content. Fill out your various Pinterest Boards by saving Pins from
other users! Search keywords about your brand/products/services and Pin relevant content
you find.
Comment
➢ Commenting on Pins will notify

the user and hopefully lead
them to clicking on your
Pinterest profile.
➢ A great way to get people to
Pin your stuff is to be an active
Pinner yourself.
➢ Follow other people’s boards,
comment on Pins that inspire
you, and engage with potential
customers or influencers that
will Save your Pins.
Engage with Followers
➢ Engage with your competitor’s Followers on Pinterest! Click the “# followers” link on your
competitor’s Pinterest profile. Open each Followers profile and engage with their Pins.
Pinterest Ads
Create Pins that will make great ads

on Pinterest!
➢ Include TEXT OVERLAY on

your media to help grab
customers attention. Use
CTA words like “SHOP” and
add value propositions!
➢ Provide STEPS, TUTORIALS,
or LISTS! People love short,
actionable Pins!
➢ Include your LOGO for brand
awareness!
https://business.pinterest.com/en/getting-started-in-ads-manager
Pinterest Analytics
https://analytics.pinterest.com
➢ Pinterest Analytics shows you which Pins are the most popular
with people and which ones are driving the most traffic to your
site. You will need a free Pinterest Business account to access
Pinterest Analytics.
➢ Review all your performance metrics on the Pinterest Analytics
page to discover what content works and what doesn’t for your
Pinterest audience.
➢ You can also see what boards your Pins appears on, how the
Pins are described, and what people Pin alongside your Pins. All
of these insights will help you make smarter choices about your
merchandising, product development, marketing strategy, and
future Pin creation.
Pinterest Tools
Become a Pinterest Master with these Pinterest Tools:
https://www.coursenvy.com/pinterest-tools
Coursenvy® Copyright © Coursenvy. All rights reserved. www.Coursenvy.com

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Pinterest

Sign up at Pinterest.com with an email address speciﬁcally for Pinterest (such as

➢ Pick a proﬁle image that will help people

➢ Write a proﬁle description to introduce your

Select the Pinterest

Select the Board you want

Or click the “Create board”

Pinterest users organize Pins

This user includes their brand

Starbucks for example has a

Create up to 500 Pinterest

Add 2-3 relevant keywords (1 high

***Rewatch our “Keywords” lecture.***

Click the “Create Pin “

We suggest 100 minimum,

EXAMPLE: “The modMBA is our MBA alternative, online course

Take our FREE Afﬁliate Take our FREE lead

Now it is time to add

Click the “Save from

Click this upload “arrow”

➢ Aspect ratio of 2:3

Once your Pin media is

Click the “Crop” icon

Crop and adjust your

Click the “Logo” icon

Overlay your logo on

Click the “Text

Add text directly onto

Click the “Update

➢ Click the “Tag Products” button.

Click the “+” button to

Once ready, click

➢ When you look at a

As you discover content

This will add this users

➢ Or you can follow a users speciﬁc

➢ Just click on any board name via

➢ Then select “Follow” on this Pinterest board page options menu.

Select the “Create Idea Pin” option in the Create navbar.

➢ With Idea Pins you will create a multi-page canvas

➢ As you start to create more Pins, you’ll learn quickly what

Review this Pinterest proﬁle

PRO TIP: Focus on BRAND building and EVERGREEN content with

➢ Fashion: Describe the clothing, designer, season to wear it, etc.

➢ Photography: Name the photographer, location, year, subject, etc.

➢ Commenting on Pins will notify

Create Pins that will make great ads

➢ Include TEXT OVERLAY on

Become a Pinterest Master with these Pinterest Tools:

You might also like

Rewatch our “Keywords” lecture.