GLOBAL MBA

MASTER IN GLOBAL BUSINESS

ADMINISTRATION
1 ABOUT MIA DIGITAL UNIVERSITY
MIA – Digital University is a leading international institution in online education, offering master
and certificate programs in a variety of different disciplines, available and accessible online.
Our mission is to educate the next generation of global citizens providing students with the skills
needed to succeed in today’s evolving job market. The master degree programs in the areas of
online business, sustainability and cutting-edge technologies aimed to prepare the next
generation of insightful leaders, managers and entrepreneurs. We are a diverse international
community and we supported students from different countries to reach their career goals and
ambitions through our online education programs.

Our Master programs dedicated to young students and adult professionals have a strong
international component to provide a global view of business, of the main emerging economic
sectors and of the digital technologies and systems.

Located in Barcelona, in the 22@ district, the University is part of a vibrant community of
research and training centers, startups and cutting-edge technology companies developed
within the 5 “knowledge clusters” dedicated to ICT, Bio-Medicine, Design, Energy, and Media.

The University campus is located at the Mapfre Tower in Barcelona, one of the most important
skyline of the city. The campus includes the administratives office, the student service and the
admissions office, 4 meeting rooms and a living area and a cafeteria avilable for the students.
2 OBJECTIVES
The Global MBA objective is to provide specialized training to face the challenges of the modern
business, presenting the most advanced techniques in business management and leadership.

In particular, participants will acquire the skills to:

• Understand the problems of the company with a global vision.

• Manage the different functional areas based on business objectives and strategies.
• Develop the management skills and the ability needed to work in team.

At the end of the master program, graduates will be able to:

• Develop innovative approaches to solve business problems;

• Effectively communicate with teams and colleagues on different types of media;
• Identify appropriate leadership styles for different situations;
• Successfully manage and motivate people;
• Manage international activities and operations;
• Engage effectively with stakeholders.
 CAREER OPPORTUNITIES 3
There are a number of opportunities a graduate with a Global MBA degree could consider from
consultant level roles all the way through to managerial and directive roles.
Several of the roles you may consider include: international trade policy advisor, global
management consultant, international sales manager, business development manager and
global marketing manager.
Graduates will develop specific skills useful for the following professional positions:

RESPONSIBLE FOR GENERAL AND INDUSTRIAL ACCOUNTING

CORPORATE FINANCIAL ANALYST

MANAGEMENT CONTROL MANAGER

FINANCIAL AREA DIRECTOR

HEAD OF INTERNAL AUDIT AND BUDGET

HEAD OF BUSINESS DEVELOPMENT

4 PROGRAM
The master curriculum offers students the necessary skills and tools to advance their career
and to improve their managerial and decision-making skills.
Thanks to international teachers and business professionals with a consolidated experience in
administration and development, the Master offers a global view of business strategies,
international finance principles, information technology management, leadership and human
resources management, central issues for today’s managers and executives.The theoretical
classes are accompanied by the practical application through case studies and simulations to
ensure a comprehensive vision of the business management.
BUSINESS ANALYTICS
The problems faced by decision makers in today’s competitive business environment are often extremely
complex and can be addressed by numerous possible courses of action. Evaluating these alternatives and
gaining insight from past performance is the essence of business analytics. This course provides a
comprehensive introduction to business analytics and to the extensive use of data, methods, and
fact-based management to support and improve decision making. Students investigate the fundamentals
of business mathematical functions and are required to use analytical tools to address a range of
mathematical topics. Statistical functions and tools are also studied during the course to allow students to
be able to make statistical analysis of business. Topics covered in the course include: analysis of production
data, analysis and management, and marketing research analysis.

Upon completion of the course student will be able to:

• Know the key concepts and the theoretical frameworks in business analytics;

• Acquire the set of skills and capabilities that are needed by industry and academia;

• Get specific skills in managing, analysing, interpreting, and communicating data;

• Implement analytical models in the software tools;

• Develop a comprehensive approach to decision making through integration with data and data analysis;

• Interpret the results of business analytics and their implications to business administrations.
INTERNATIONAL BUSINESS
International business concerns all the commercial transactions that take place between two or more
countries and involves activities such as exporting and importing, dealing with foreign governments,
cultures and regulations, as well as domestic regulations affecting those firms who seek to do business
outside their home country. This course introduces students to the practices of doing business in today's
global environment by providing an overview of the globalization phenomenon and of the key differences
that characterized the various countries. Students will be introduced to trends affecting the global trade
and investment as well as the strategy and structure of international business. Topics covered in the
course includes: international trade theory, governmental influences on trade and strategies, international
organizations, multinational corporations, personnel management, and international marketing.

Upon completion of the course students will be able to:

• Understand the impact of cultural and demographic diversity on business interactions;

• Demonstrate a deep knowledge of the diversity of past and current economic, legal, political, and social
structures;

• Develop a working knowledge of current basic and advanced international business concepts and tools;

• Apply international business concepts to solve practical problems in terms of international business
operations, foreign direct investment, foreign exchange rates;

• Apply ethical judgement and decision-making skills to critically evaluate international business
transactions and operation.
STRATEGIC MARKETING
The course analyses the concepts of strategic and international marketing, the different activities
necessary for international marketing planning and the relevant issues related to the marketing strategies
used to expand global operations. It provides students with a strong foundation of marketing theories and
a solid understanding of the theoretical and conceptual principles of strategic marketing. Moreover
students will acquire the skills needed to develop and manage a strategic international marketing initiative
and gain experience in formulating, implementing, and monitoring marketing strategy in a competitive
environment. The course will focus specifically on selecting segments in which to compete, developing
meaningful points of differentiation, positioning statements, allocating resources, designing products,
setting prices, distribution strategies, and promotion strategies.

Upon completion of the course students will be able to:

• Analyse competitor, market segmentation, targeting and positioning;

• Develop a brand strategy;

• Define pricing and distribution strategies;

• Build a marketing plan;

• Develop and write a well thought strategic marketing plan for your business or organisation;

• Identify the latest marketing trends, both on and offline, and how they could be used in the organisation.
COMPANY ACCOUNTING
The course is designed to develop a comprehensive knowledge and understanding of the primary financial
statement principles and of the main concepts related to the annual company accounts. The aim of the
course is to define the accounting terms and explain the key concepts nedeed to read and analyse the
annual financial statement and report. Through the course, students will be able to analyze the company
performance and rationale behind the financial decision making process, read and interpret company’s
financial statements and learn how to use tools for the investment management. Topics covered int the
course include: strategic and legal issues in mergers and acquisitions; accounting for inter-corporate
investments; takeovers through asset purchases and share purchases; consolidation; foreign currency
transactions and translation; disclosure and financial analysis issues.

Upon completion of the course students will be able to:

• Understand the financial accounting standards;

• Analyse the statement of cash flows;

• Comprehend double entry and journal entry bookkeeping;

• Learn how to prepare a financial statement;

• Understand investments in stocks, bonds;

• Learn about the Security and Exchange Commission.

WEB MARKETING AND SOCIAL MEDIA
The course provides students with a comprehensive understanding of Digital Marketing and Social Media’s
role within a company. In particular the course analyses the advantages of digital marketing tools like
social media and search engines Optimization (SEO) to reach the target market. Special attention is given
to the most effective techniques for identifying targeted markets on the web and for monitoring, evaluating,
and tuning the implementation of social media marketing initiatives. Topics covered in the course includes:
social Media as business and marketing strategy; social media funnel; SEM; SEO; e-commerce; business
intelligence; social media analytics.

Upon completion of the course students will be able to:

• Understand the role of social media;

• Analyze the main web marketing and optimization techniques;

• Understand the landscape of social media marketing and describe the history of social media marketing
and its evolution;

• Learn the role of social media within business;

• Analyze the main social media y web marketing optimization techniques;

• Understand the economic role of social media, and how these can be used to enter new markets, drive
audience engagement, insight, and action;

• Develop effective social media marketing strategies for various types of industries and businesses;

• Track progress in achieving social media goals with a variety of powerful measurement tools.
RISK MANAGEMENT
This course introduces students to risk management frameworks, standards, and processes. Students will
analyze risk identification and management methodologies whitin the actual context, in order to diagnose,
prepare, develop, communicate, and measure risk management programs in SBA /or any other industry.
Additionally, students will learn the techniques required by the actual financial system for effective risk
management and for compliance with international requirement and regulations. The teaching objectives
are to provide students with the theoretical background and practical implementation of risk management
mitigation, evaluation and analysis. Topics covered in the course includes: financial risk, operational risk,
credit risk, market risk.

Upon completion of the course students will be able to:

• Develop the understanding of risk management theory and practice;

• Have an insight into the techniques used in risk management;

• Know the interrelationship between project finance, capital investment decisions and risk management;

• Familiarize with the themes of risk management and how they can be used in making risk finance;

• Develop analytical skills of mitigation, evaluation and project risks;

• Understand new risk categories for the financial and industrial context, such as e-risk.
CORPORATE STRATEGY
This course focuses on the central questions in business such as how to lead an organization to the success
and addresses this question from the perspective of a leader. The concept and frameworks that are rooted
in the theory of strategy and management, will be analyzed together with key concepts related to
competition, global business and collaboration. Strategic alliances, networks, diversification, global sourcing,
and vertical integration will be presented as strategies to create value in a global context. Topics covered in
the course includes: vertical integration, diversification, mergers and acquisitions, strategic alliances,
expansion, global strategy, corporate governance and corporate social responsibility.

Upon completion of the course students will be able to:

• Identify features and differences between functional areas and strategic business units (SBUs) as well as
to analyze the industry and the competitive environment in which the company operates;

• Identify the different type of corporate strategy and how to use them to make the strategic analysis;

• Understand the reasons for diversification and the effects on business value creation;

•Analyze the differences between corporate strategies and business strategies;

• Know the specific features of various types of aggregation which can be used as tools in case the corporate
strategy requires the implementation of “extraordinary” strategic policies.

• Identify advantages and risks involved in business and corporate strategies;

• Analyze examples of successfull corporate strategies.

START UP AND NEW BUSINESS DEVELOPMENT
The course provides an overview of the main issues related to the corporate innovation processes, with
particular reference to the strategic, organizational and operational aspects. During the course the strategic
role-play by innovation and new products is presented as a tool to create value and to maintain a long term
competitive advantage. In particular, the course aim is to offer a management framework and a set of tools
to better understand the “change” in the main corporate processes and functions. Students will learn how
to develop a management model based on innovative processes and digital technologies. Topics covered
in the course include: perspectives on innovation processes and entrepreneurship, business development
and entrepreneurial decision making, organization and governance practices for entrepreneurial firms,
enviornment and policy for online business and innovation.

Upon completion of the course students will be able to:

• Analyze the digital disruption and transformation and their impact on traditional business;

• Demonstrate a deep understanding of complex business processes;

• Develop creative business solutions in a fast-moving digital environment;

• Develop management and leadership skills;

• Identify new business models and innovation processes for the company;

• Develop entrepreneurship skills to drive innovation in start-up economy and corporation.

 PROJECT WORK 5
As part of the curriculum during the last Semester, students are required to develop a project
work in a chosen area of specialization for the successful completion of the Master Program.

Students can choose a topic and explore the subject in detail, putting the theory taught during
the program into practice.

The project must be based on a critical, and analytical approach and create something new in
terms of method, application, ideas and knowledge.

Once completed and submitted by the student, the project work will be evaluated and
approved by the academic committee of the Master.

Students will be then required to present the project work during the final Master ceremony by
videoconference.
6 STUDY MODEL
A FULLY ON LINE STUDY MODEL

The Master can be attended completely online from your country through the online platform
“MIA University Campus” where you can find the video-classes recorded by the professors,
the webinars in real time when you have the opportunity to interact with your peers and
instructors, the case studies and the other study and assessment material.
The online study material includes:

• Video-lessons and teaching material available on the online MIA platform accessible 24/7 from different
devices (PC, smartphones, tablets)
• Lecture Notes on the main contents of the video-lessons
• In-depth contents about the main topics of the various modules
• Articles and case studies on relevant topics related to the course
• Interactive assessment, tests and case studies to be solved by the students
• Live classes and webinars to favor the interaction among faculty and students
• Final project work

The Master awards a dual degree from MIA Digital University and UDIMA - Universidad a Distancia de
Madrid
 ADMISSION REQUIRMENTS 7
The Master is addressed to students and professionals holding a bachelor degree who want to
receive a specialized training on the major issues related to contemporary global business.

DURATION DEGREE AWARDED TOTAL TUTION LANGUAGE

12 MONTHS MASTER GLOBAL MBA € 2.950,00 ENGLISH

Students interested in applying for the University scholarship program should contact the
admissions office at [email protected] or fill and submit the scholarship form
available on this page: https://miauniversity.com/en/scholarship-form/
Carrer de la Marina 16-18
08005 Barcelona – Spain
Tel. +34937370916
Whatsapp. +34645239091
www.miauniversity.es