Rembrandt and Rhetoric The Concepts of A
Rembrandt and Rhetoric The Concepts of A
Rembrandt and Rhetoric The Concepts of A
learned eye
Regarding Art,
Theory, and the Artist’s
Reputation
edited by
Marieke van den Doel, Natasja van Eck, Gerbrand Korevaar,
Anna Tummers & Thijs Weststeijn
In this essay I will try to shed new light on the period appreciation of Rembrandt
departing from rhetoric. The view that Dutch art theory was essentially in favour
of a ‘classicist’ doctrine, and critical towards Rembrandt as a painter who puta-
tively did not obey to the ‘rules of art’, can be substantially modified.1 From my
analysis of Samuel van Hoogstraten’s treatise, the Inleyding tot de Hooge Schoole der
Schilderkonst, Rembrandt emerges as a ‘rhetorical’ painter. As is well known, Van
Hoogstraten’s treatise probably contains vivid reflections of the practises of
speaking and thinking about art in Rembrandt’s studio, where he was a pupil;
these practices can be clarified from the context of seventeenth-century rhetoric.2
The relation between rhetoric and painting has been studied extensively,
although mainly in the context of Southern European art. Dutch art has escaped
much of this analysis, which is remarkable because the Netherlands knew a rhetor-
ical tradition which was widely and commonly popular,3 and developed into a very
general and indispensable skill in all branches of professional life.4 When exam-
ining Rembrandt and Van Hoogstraten, one has to take into account that both
painters probably had some rhetorical training, which was an essential part of the
curriculum of the Latin school.5 Probably set off by the example of Rembrandt’s
studio and its ‘coterie’ of learned art lovers such as Huygens, Van Hoogstraten
shortly after his teaching period became a prolific author of various literary works
himself.6
In his painting treatise, which was to a large extent didactic in scope, Van
Hoogstraten deploys several rhetorical strategies, for example transferring the
ideal education of the orator as outlined by Quintilian to the education of young
painters.7 In doing so, he cites not only the classical texts which shaped early mod-
ern rhetoric such as the works of Cicero and Quintilian,8 but also modern authors,
such as Gerardus Vossius who wrote several very commonly used schoolbooks on
rhetoric and a small treatise on painting, and Julius Caesar Scaliger, whose Poetices
111
libri septem were widely influential.9 He also drew eagerly from Franciscus Junius’
De Pictura Veterum, in which the classical theory of rhetoric had been adapted to
painting, often simply by changing the word ‘orator’ to ‘painter’.10
Within the scope of this article, my analysis of Van Hoogstraten’s views
will focus on three rhetorical terms that are explicitly used in connection to
Rembrandt’s painting. The first is passio or affectus; the second is enargeia; and the
third is ornatus.11
As has been noted by Eric Jan Sluijter, the expression of the passions is connected
by Van Mander closely to the painter’s faithful imitation of nature, for example
when he closes his chapter on the passions with a reference to the painter Eupom-
pos, who supposedly said that one ought not to follow the example of the ancients
but rather study the people around one.32 Also Van Hoogstraten stresses that in
order to gain knowledge of how passions develop into bodily movements, one
shouldn’t turn to books, but only to nature itself: ‘to arrive at the right path, and
go with certainty, a practitioner of art has to turn to living nature, and observe how
far he is allowed to go in the movements [beweegingen]’.33 Junius describes the per-
fect painter as someone who derives his knowledge of the passions from diligent
observation of nature, not from theory. The artist is not obliged ‘to examine [...]
the severall opinions of naturall and morall Philosophers about these affections and
passions of man [...] for it sufficeth that he doe but learne by a daily observation
how severall passions and affections of the minde doe alter the countenance of
man. [...] To a learned and wise imitator every man is a booke: he converseth with
all sorts of men, and when he observeth in any of them some notable commotions
of the minde, he seemeth then to have watched such an opportunitie for his studie,
that he might reade in their eyes and countenance the severall faces of anger, love,
fear, hope, scorn, joy, confidence, and other perturbations of our minde’.34
There is one aspect in which the classical authors themselves stress the similarity
of rhetoric and painting. It is connected with the faculty of the orator to conjure
up a very vivid image. Quintilian speaks about the virtue of ‘enargeia, what Cicero
calls illustratio and evidentia, that does not seem to speak, but to show’.44 Junius
quotes Quintilian in this way: ‘Whosoever therefore conceiveth these images
aright, propounding unto himselfe the truth of things and actions, the same is
likely to be most powerfull in all manner of affections: seeing his endeavors shall
bee waited upon by a vertue knowne by the Greeke name Energia. Tully [Cicero]
calleth it Evidence and Perspicuitie. This vertue seemeth to shew the whole matter;
and it bringeth to passe, that the affections follow us with such a lively represen-
tation, as if we were by at the doing of the things imagined.’ 45 The classical
authors distinguished between energeia and enargeia, which are etymologically not
related. However, early modern rhetorical and artistic theories often did not make
this distinction, and the meanings of the terms became fused; Junius uses the term
energia both for forcefully ‘moving’ aspects of a painting and for rhetorical evi-
dentia, a typical adaption of the classical terminology to his own theory.46
This notion of enargeia is already prominent in Aristotle’s theory of the
tragedy. Only a vivid image was able to evoke the dramatic experience of peripety,
and move the spectator to one of the contrary emotions of empathy (compassio) or
terror (horror). These notions were actualised in the seventeenth century in the
works of Heinsius, and have clearly left their mark on Van Hoogstraten’s theory
of painting.47 I quote:
‘Be it that one conceives of a single-figure piece, or a many-figured piece,
one has to see to it that one displays only an instantaneous movement [oogen-
blikkige beweeging] which mainly expresses the History’s action; like Horace says,
“Make every piece of work, just like it should be, self-standing and with unity”. In
order for a piece to enchant the beholder, with one distinct style of voice, like
someone who is present in the painting himself, and terrify him with a horrific
action, and make him rejoice in seeing something of gay spirit: or that he is
moved to compassion by some afflicted injustice; and finds himself delighted in a
just action.’ 48
The terminology used by Van Hoogstraten is significant. The uncommon
term ‘eenweezich’ literally means ‘of one nature’: the eenweezich image answers the
demands of the rhetorical perspicuitas; a related adjective is eenstemmich, litterally
‘with one style of voice’.49 The quoted passage has the scholium: ‘the depiction of
a single and momentaneous action’ (Een enkele en oogenblikkige daet uit te beelden).
Van Hoogstraten refers in this last sentence to the functions of the tragedy, hor-
ror (doen schrikken) and pity (met medelijden bewegen).
118
fig. 3 – Rembrandt, The Blinding of Samson, canvas, 236 x 302 cm, Frankfurt am Main,
Städelsches Kunstinstitut, inv. no. 1383 Photograph © Joachim Blauel – Artothek
121
stuffe and spill the whole workmanship, taking away all bewtie and good liking
from it.’ 72
The quotation indicates the dangers that lie in the application of orna-
ment: like make-up colours, it should be applied carefully, and not show its arti-
ficial character.73 Possibly Van Hoogstraten when using this term refers to Rem-
brandt’s numerous depictions of brocade and jewellery. But ornatus has a wider
meaning. The positive function of ornament in classical oratory, for instance by
using metaphor, was not only to enliven one’s speech, but to imitate the ‘bright-
ness’ of life itself. Cicero states that the ‘ornament’ of metaphor is ‘a method of
adding brightness [lumen] to our speech’ 74, and adds that ‘this makes it possible
in the highest degree to mark out and illuminate what we are saying with stars of
light’.75 For the orators it is clear that this putting of arguments in a clear light
meant. It enhanced their power of persuasion.
In art theory ornament is not especially connected to light; but it often
occurs in relation to colour. Colour is deemed to ‘ornament’ the framework laid
by drawing; Van Hoogstraten calls colours the ornaments (verzieringen, opsmuk)
of the art of drawing.76 As opposed to drawing, the ornament of colour has a
greater affective power. Van Hoogstraten quotes Plutarch that, ‘mere drawing
never has such a moving power [bewegende kracht] as colours; because only those
are able to move our soul, by the deceit of a vivid likeness’;77 Junius, who also
quotes Plutarch’s line, continues: ‘coloured pictures for all that, as they shew a
more lively force in the severall effects and properties of life and spirit, so doe
they most commonly ravish our sight with the bewitching pleasure of delightsome
and stately ornaments’. The Dutch edition speaks of veruw-cieraeten.78
So the most likely way in which I can interpret the use of the term ‘verzier-
lijk’ in Van Hoogstratens qualification of his master, is an associative but lexically
very rich combination of a deliberative use of powerful colouring (the colores
rhetorici or ‘rich orient colours’) and lighting (lumen) which in its extremity does
not exceed nature’s norms, and the persuasive prowess this colouring possesses to
have the beholders ‘stare in astonishment’ at the works. As is well known, Van
Hoogstraten speaks in positive terms about Rembrandt’s attention to colouring,79
his use of lighting,80 and the ‘arranging of shadows and light tones (schikking van
schaduwen en lichten)’.81 The use of the term ornatus or verzierlijk in connection to
tonal values, is corroborated by Vondel’s remarks which have in the past been
connected to Rembrandt’s painting.82 Slive ascribes to Vondel the ‘classicist’ con-
demnation of obscuritas, when the poet writes: ‘Who follows life can do without
ornate [verzierde] shadow’, confronting this painter to the ‘sons of darkness’ who
‘prefer staying in shadows’.83
Colour and tonal values appear as an essential aspect in the painter’s
‘rhetorical’ ability to conquer the spectator’s attention. This ability is described
by Van Hoogstraten and other authors in terms of power or force (kracht). So Van
Hoogstraten calls the Night Watch as ‘so powerful [krachtig] that, as is the senti-
Conclusion
When approached from the point of view of rhetoric, Van Hoogstraten’s judge-
ment of his master Rembrandt appears in a new light, contrary to the older view
towards Dutch art theory of the second half of the seventeenth century as deter-
mined by ‘classicist’ critical attitudes.
Van Hoogstraten’s view of Rembrandt as a painter who was a paradigm for
someone devoting himself to the depiction of the passions, should certainly not
be taken as an instance of negative criticism, as it was regarded by Emmens. As
Van Hoogstraten uses the terms I have analysed to describe Rembrandt as a
painter devoted to capturing and moving the beholder, he uses a terminology in
which Cicero and Quintilian would have praised the perfect orator, whose main
virtues were exactly perspicuitas and ornatus, and whose powers were directed at
one main point: to move the audience. This terminology was eagerly taken over
by learned writers on painting in the seventeenth century such as Junius and
Vossius, whose words Van Hoogstraten could borrow to express his experiences
in Rembrandt’s studio.
In the outline of a rhetorical approach of seventeenth-century art, the
terms I have selected appear to function in a vivid theory incorporating elements
such as emotion, movement, and colour, and stressing the persuasive character of
both pictorial illusionism and painted physical movements.87 Rhetoric, obvious-
ly, could by moving the masses fulfil an essential ethical and political function in
society; that is why moral philosophy of the early modern period put such weight
on the formula vir bonus dicendi peritus, the ‘good man’, embodying the ideals of
civic humanism, ‘skilled in speaking’.88 Ellenius adapted this phrase to the seven-
teenth-century theory of painting by changing it to vir bonus pingendi peritus.89
Seen in this context, Van Hoogstraten, when conferring the virtues of the ideal
orator to Rembrandt, gave his master the highest compliment.